When Unpredictable Weather Strikes — Digital OOH Utilizes Real-Time Messaging
The United States Postal Service is well known for its creed, “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.”* As mail carriers hit the street dutifully delivering our letters and the less desired credit card bills, it reminds us of something else that’s just as duty bound — digital displays. Stay with us here…
We are a nation of multiple time zones and wildly varying weather patterns. As the East Coast braces for hurricane season, the West prepares for fire season exacerbated by a years-long drought. California remains on guard for the ‘Big One,’ and states in the Great Plains keep their storm shelters well stocked for when the tornado siren blares.
Digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. Here are four ways that digital out-of-home has come through in times of unpredictable weather:
1. Drought Season & Fire Season
For parched regions, water conservation is a way of life. These digital displays reminded the local community about current water restrictions, and in the case of fire, where to turn to for additional information:
2. Air Quality & Pollen Counts
Cherry blossoms are a welcome sign of spring, and a reminder to allergy sufferers everywhere that runny noses are in their immediate future. As pollen counts and smog levels rose, advertisers leveraged air quality numbers with products offering relief:
3. Snow Conditions
Everyone loves a white Christmas, until snow flurries trap you at home. When inclement weather shifted from a few flakes to a whiteout, these digital boards offered alerts from local government agencies and sponsors:
4. Hurricane Season
When hurricane season heightened, local news outlets took to digital out-of-home to share weather updates and storm tracking information. Advertisers also offered suggestions for quick clean-up of weather-worn property:
Contact Clear Channel Outdoor for your weather-related messaging.
*USPS.com – Who We Are