V.C. Bird International Airport (ANU) and Clear Channel Airports Renew Partnership

June 30, 2014 by Jason King

Interspace Airport Advertising West Indies, A Brand Division of Clear Channel Outdoor, Will Help Advertisers Engage Nearly One Million Annual Travelers at ANU with Advanced Digital Advertising

June 30, 2014 – Antiqua, West Indies – V. C. Bird International Airport (ANU) today announced a five-year partnership extension with Interspace Airport Advertising West Indies (IAAWI), a brand division of Clear Channel Airports (CCA) and Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). This deal will enhance the airport with comprehensive digital media programs, add passenger conveniences and amenities and provide additional consumer touch points for advertising sponsors. This state-of-the-art media and advertising program installation will coincide with the opening of the brand new airport terminal in fourth quarter 2014.

ANU currently boasts over 850,000 passengers per year and over 10 airlines with direct flights to various major international destinations. Once completed, the new terminal will include upgraded check-in facilities, state-of-the-art baggage handling and security systems, modern passenger loading bridges and, thanks to the airport’s renewed partnership with IAAWI, the latest in airport media and advertising technologies.

IAAWI’s media development project will provide local and national businesses with a modern and visually engaging way to reach highly desirable business and leisure traveler audiences that pass through ANU. Key new additions to the airport’s advertising program will include:

• Digital LCD screens: IAAWI will install eight new LCD screens that will enable brands to engage with passengers in an even more dynamic and visually compelling way. This will enhance the traveler’s experience by alerting passersby to the latest sponsor offerings inside the airport as well as locally and internationally.
• Upgraded charging stations: Four new-and-improved charging stations will be positioned in highly-trafficked areas, providing passengers with an important amenity and the opportunity to engage with sponsoring brands.
• Static Tension Fabric Displays: Twenty-five large static displays will be added to the new airport terminal, offering advertisers numerous opportunities to promote their products and services.

“We are excited to expand the advertising sponsorship opportunities at the airport in a way that helps us to enhance travel convenience and amenities,” said ANU spokesperson. “Clear Channel Airports media installation will help us meet the promise of our tagline, ‘We Deliver.’ Our intention is to deliver the highest quality service to all our valued travelers and stakeholders.”

ANU is the latest airport to undergo a digital makeover, joining the ranks of over 110 airports that have already received digital upgrades through CCA.

“The airport is a critical venue for cities and business to leverage in creating a lasting first impression since it is the traveler’s first exposure to the local area,” said Jon Sayer, president, Clear Channel Airports. “Our media solutions have demonstrated how local, national and regional brands can reach and engage with travelers in a captivating, and meaningful way, helping increase the quality of the traveler experience while delivering an additional source of revenue to airports.”

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