Clear Channel Outdoor Debuts New, Full-Motion Digital Billboards at Penn Plaza – Just in Time for New Year’s Eve and “The Big Game”
Z100 Promotion Invites Fans to “Selfie” Their Way onto VIP Guest List for New Year’s Eve Party at M&M’s Times Square
Articles tagged with ‘digital billboards’
Clear Channel Outdoor, Hyperactivate Anoint @AprilGregory as Advertising Week’s “Most Influential” Attendee
Out-of-Home, Mobile and Social Media Integration Spurs Discussion, Catapults Tweets to the Physical World in Times Square
Paul McCartney Teases Launch Of “NEW” Album Across Clear Channel’s Multiplatform Network
New York, NY—October 10, 2013– Clear Channel, a leading global media and entertainment company specializing in radio, digital, outdoor, mobile and on-demand entertainment and information, today announced that music legend Paul McCartney will tease the launch of his forthcoming solo album, ‘NEW’, with a creative, multi-platform campaign across Clear Channel’s extensive global properties. The campaign includes exclusive digital out-of-home elements in 30 major cities across 18 countries, as well as an iHeartRadio Album Release Party.
iHeartRadio, Clear Channel’s industry-leading digital radio platform, held an exclusive iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance hosted by on air talent Jim Kerr of Q104.3 in New York City on Oct 9, which celebrated ‘NEW’, scheduled to be released October 15. The surprise event will be aired across Clear Channel Media and Entertainment Classic Rock, Classic Hits, Oldies and AC stations across the country (times vary by location) and on iHeartRadio.com/pm and will stream on Yahoo! Monday October 14 at 9 p.m. ET/ 6 p.m. PT. The event will let listeners hear songs from McCartney’s upcoming album and exclusive insights behind the music before the album is released to the public.
Beginning Sunday, Oct. 13, Clear Channel Outdoor – North America (NYSE: CCO) will tease the iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance on digital billboards across the country – driving fans to tune in. Utilizing digital out-of-home’s unique ability to offer advertisers a highly flexible and creatively rich platform through which to engage with its target audience, the campaign will feature six different creative executions that will change throughout the campaign’s duration. For the teaser element, bold, inspiring and intriguing quotes from the song lyrics of the title track “NEW” will be showcased on CCO’s digital screens alongside a call to action to search for “#whatsnewpaul”, driving audiences online to discover Paul McCartney on Twitter, Instagram, Facebook and through Google to paulmccartney.com where they can listen to new tracks, learn more and pre-order the album. On the day of the album’s launch, a final creative will reveal the complete album artwork. The digital out-of-home campaign will be featured on billboards in the following U.S. markets: Akron, Atlanta, Boston, Chicago, Cleveland, Columbus, Dallas, Des Moines, El Paso, Ft Smith, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Melbourne, Memphis, Miami, Milwaukee, Minneapolis, New Jersey, Oakland, Ocala, Orlando, Philadelphia, Phoenix Portland, Reno, Sacramento, Salisbury, San Antonio, Seattle, Tampa and Wichita.
“NEW,” the first album of all-new original Paul McCartney material in six years, will be released in the U.S. on October 15. The multi-producer Paul McCartney album features four distinct styles, four different sets of ideas, coming together into one.
Paul McCartney said: “It’s funny, when I play people the album, they’re surprised it’s me. A lot of the tracks are quite varied and not necessarily in a style you’d recognize as mine. But I didn’t want it to all sound the same. We had a lot of fun.”
“Clear Channel Outdoor’s global network of digital screens marries the oldest form of advertising with the newest technology, providing brands with huge creative potential to connect simultaneously with people around the world,” said William Eccleshare, CEO, Clear Channel Outdoor.“As the exclusive digital out-of-home partner for the launch of Paul McCartney’s ‘NEW’ album, we are delighted to be bringing this smart, creative, tease&reveal campaign to life, demonstrating the compelling creative power and flexibility of outdoor.”
“At Clear Channel Media and Entertainment, we are huge fans of Paul McCartney and his music, and there is no better way to bring his newest work to listeners across America than through our incredibly broad range of entertainment assets.” said John Hogan, Chairman and CEO of Clear Channel Media and Entertainment. “Whether it’s a massive event like the iHeartRadio Music Festival or an intimate iHeartRadio Album Release Party, connecting artists with their fans is at the core of what we do and we are delighted to work with Paul to share his “NEW” album with millions nationwide.”
The teaser campaign for “NEW,” will be revealed on Clear Channel Outdoor digital OOH screens in the following 18 countries across the globe:
| – Belgium – Canada – Chile – Denmark – Finland – France |
– Hong Kong – Hungary – Italy – Mexico – Norway – Peru |
– Singapore – Spain – Sweden – Switzerland – UK – USA |
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For more information about Paul McCartney, visit:
@paulmccartney
#whatsnewpaul
www.paulmccartney.com
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
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Follow us on Twitter at twitter.com/CCOutdoorNA
About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel’s digital radio platform, is the No. 1 all-in-one digital audio service with over 225 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company.
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Follow us on Twitter at twitter.com/iHeartRadio
Media Contacts
Clear Channel Outdoor
Jason King
e: [email protected]
p: (212) 812 0089
Clear Channel Media and Entertainment / iHeartRadio
Angel Aristone
(212)-377-7802
[email protected]
Clear Channel Outdoor Ignites July 4th Celebration with First Cross-Country Digital Billboard Display of “The Star Spangled Banner”
Rendition of the National Anthem by Recording Artist Ingrid Michaelson Accompanies Short Film of Sunrise-to-Sunset Digital Lyric Displays in Diverse U.S. Communities And Inspires Americans to Share Their Patriotic Spirit with #united4th
New York, NY – July 3, 2013 – In a national first, Clear Channel Outdoor (NYSE: CCO) today lit up a cross-country campaign that displays lyrics of “The Star Spangled Banner” on a host of its more than 1,000 digital billboards serving diverse communities across the United States (video). This sea-to-shining-sea salute is part of Clear Channel Outdoor’s patriotic#united4th campaign, harnessing the immediacy and flexibility of its digital out-of-home media to unite the nation in celebration of Independence Day.
From July 4 to July 7, Clear Channel Outdoor will display verses of the National Anthem across its digital billboard network in cities across the country, and encourage viewers to visit the website united4th.com to view a special National Anthem short film featuring a collection of videos of billboards from across the country and celebrating the diversity of communities across the United States. Produced in collaboration with award-winning creative agency partner TAXI, the short film begins with the sun rising on East Coast billboards displaying the lyrics “Oh Say Can You…,” after which it traverses the nation from East to West, North to South and middle America and returns East to Times Square as night has fallen on billboards proclaiming, “…Home of the Brave.”
Platinum-selling musician and 2013 VH1 Save The Music Foundation ambassador Ingrid Michaelson, whose music has been featured on over 200 TV shows, feature films and commercials and who has sold over 4 million singles to date, applies her heartfelt vocal talents to “The Star Spangled Banner” heard in the short film.
Clear Channel Outdoor employees from across the nation participated in the development of the video, videotaping the billboards with “The Star Spangled Banner” lyrics at different times of day and capturing the unique beauty of their own home towns, and TAXI’s creative partner 1One Productions, also filmed at select locations. In a remarkable collaborative process between Clear Channel Outdoor, TAXI and 1One Productions, involving both amateur and world-class photographers, the entire project was conceived, developed and produced in just two weeks, just in time to honor America’s Independence Day.
With on air promotional support from more than 200 Clear Channel radio stations nationwide and through iHeartRadio, Clear Channel’s industry leading digital radio platform, the campaign is leveraging Clear Channel’s enormous, cross-platform national reach to encourage Americans to show their Independence Day spirit by posting patriotic photos or videos depicting how they celebrate July 4th (including videos of themselves singing the National Anthem) on Twitter, Facebook, Instagram and Vine, using hashtag #united4th. Throughout the campaign, Clear Channel Outdoor will collect the content that is shared across these social media channels, and then post the best of the user-generated content to its digital out-of-home media and to united4th.com beginning July 8.
“We are extremely proud to highlight the lyrics to ‘The Star Spangled Banner’ on our extensive digital out-of-home network, against the backdrop of our diverse American landscape, to drive a dialogue with the public during such a patriotic time,” said Vicki Lins, Chief Marketing Officer and Executive Vice President of Clear Channel Outdoor – North America. “The #united4th campaign demonstrates what is possible through collaboration, and it also illustrates the unique power of out-of-home media to curate a cultural conversation and connect with consumers in engaging, meaningful ways. With our partners, we’ve had tremendous enjoyment building this film for America and now we invite Americans everywhere to join us with their own submissions.”
Billboards displaying the National Anthem can be found in:
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For more information, visit United4th.com.
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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
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Follow us on Twitter at twitter.com/CCOutdoorNA
Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Media Contacts
Clear Channel Outdoor
David Grabert
e: [email protected]
p: (212) 812 0089
Clear Channel Launches “iHeartRadio’s Show Your Stripes”
Largest Public Service Campaign in Company History Will Help U.S. Military Veterans Find Jobs
Biggest Names in Entertainment and Business Join the Campaign to Support Hiring Vets and Bring Attention to Issue of Veteran Unemployment
New York, N.Y. – June 6, 2013 – Clear Channel, the media company in the U.S. with the largest reach, today announced the launch of iHeartRadio’s Show Your Stripes, a company-wide community service initiative to address the issue of unemployment among U.S. military veterans and encourage businesses to hire skilled veterans. Clear Channel will spend more than $75 million in radio, digital and out-of-home resources to highlight the skills brought back by returning servicemen and women and their value to employers in the workplace.
iHeartRadio’s Show Your Stripes – with the tagline “Hire Smart – Hire Vets” – is a long-term effort to help guide veterans back into civilian life by highlighting their valuable training and experience. It will include radio, digital and out-of-home public service announcements (PSAs) from the biggest names in entertainment and pop culture that will reach Clear Channel Media and Entertainment’s 243 million monthly U.S. listeners, the 60 million unique monthly visitors reached via its digital platforms and the 141 million people reached by Clear Channel Outdoor’s out-of-home advertising every month. iHeartRadio’s Show Your Stripes will leverage Clear Channel’s powerful cross platform reach to create valuable career opportunities for returning veterans. All public service announcements will direct listeners to showyourstripes.org – a centralized, easy-to-use destination for veterans, businesses and supporters.
By the year 2016, more than a million highly trained servicemen and women will end their military careers and transition back to civilian life. According to a 2012 survey by Prudential and Iraq and Afghanistan Veterans of America, 60 percent of returning servicemen and women said they have faced a challenge translating the valuable skills they obtained in the military into civilian employment. 98 percent of all veterans cited at least one challenge in seeking employment.
To help deliver the message that hiring skilled veterans is a smart decision for businesses, iHeartRadio’s Show Your Stripes will engage iconic legends in music and pop culture. To launch the campaign, artists across all music and entertainment genres, including Elton John, John Legend, Kelly Clarkson, Carrie Underwood, Brad Paisley, Ryan Seacrest, Mario Lopez, Trace Adkins and LL Cool J have recorded a series of PSAs that showcase stories from veterans who have successfully found jobs. Kelly Clarkson tells the story of Jeff Marshall, a 10-year member of the U.S. Air Force special operations command who is now working in online operations at Facebook.
“It is a privilege for me to join Clear Channel in their efforts to assist the many men and women who have served in the military to find good jobs that use their expert skills and trainings when they return home,” said recording legend Elton John. “iHeartRadio’s Show Your Stripes is a powerful platform for musicians, celebrities and businesses to work together to make this happen.”
The campaign’s digital platform, showyourstripes.org, was designed by Clear Channel Media and Entertainment, in partnership with Monster.com and Military.com, to easily and effectively connect businesses and veterans. Monster Worldwide, the global leader in successfully connecting people to job opportunities, along with its subsidiary, Military.com, the leading source for defense news and military benefits and veteran jobs information provides veteran users access to 70,000 military-friendly jobs through their online services, as well as offer businesses the opportunity to post jobs specifically geared toward the skills provided by veterans. Showyourstripes.org offers veterans and businesses a customized experience that delivers the most relevant and helpful employment resources in a clear and easy-to-navigate way.
“The U.S. government has invested billions of dollars training the most technically skilled and qualified group of veterans in our history. These veterans are now returning home with the kind of specialized training that makes them ideal job candidates for American businesses – small and large,” said John Sykes, President of Clear Channel Entertainment Enterprises. “By leveraging Clear Channel’s enormous reach to showcase the value that these returning vets offer employers, we can generate real action – connecting highly qualified veterans to employers who need their services.”
“The most important element of making a successful transition from the military to civilian life is getting the right job to begin a post-military career,” said retired Navy Rear Adm. T. McCreary, President of Military.com and Vice President of Monster Worldwide. “We are happy to join the iHeartRadio Show Your Stripes effort because of its deep reach into Clear Channel’s communities around the country and hundreds of thousands of small and medium-sized businesses, providing more opportunities for men and women who have bravely served their nation.”
Clear Channel also announced today the iHeartRadio Show Your Stripes Alliance, a coalition of American businesses identified as being military-friendly and which have already experienced success in hiring veterans. Clear Channel will support those businesses that hire vets by recognizing them on-air, across its 850 stations and digital platforms as well across its out-of-home properties.
Alliance launch partners include American Airlines, Anheuser-Busch, BNSF Railway, Capital One, Century 21 Real Estate LLC, Chesapeake Energy Corporation, Cisco, Citi, The Coca-Cola Company, Comcast and NBCUniversal, Deutsche Bank, Duane Reade, Electronic Arts, Facebook, FedEx, General Electric, General Mills, The Home Depot, jcpenney, JetBlue, Johnson & Johnson, NBA Cares, American Red Cross, Sprint, UPS, Verizon Communications Inc., Waste Management, Walgreens and Wells Fargo.
The goal of the Alliance is to make military-friendly businesses more visible to veterans seeking jobs, and ultimately increase veteran applications for open positions. Clear Channel encourages businesses of all sizes to join the movement by signing up at iHeartRadio’s showyourstripes.org and has set a goal of growing to 100 partners by the end of 2013.
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About CC Media Holdings, Inc. / Clear Channel Communications, Inc.
CC Media Holdings, Inc. (OTCBB: CCMO), the parent company of Clear Channel Communications, is one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, and on-demand entertainment and information services for local communities and providing premier opportunities for advertisers. More information is available at www.clearchannel.com.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
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Follow us on Twitter at twitter.com/CCOutdoorNA
Media Contacts
Clear Channel
Jessica King
e: [email protected]
p: (212) 549-0966
Clear Channel Outdoor Honors Hollywood’s Biggest Winners on its National Digital Billboard Network
National Campaign Leverages Speed and Agility of Digital Signs to Congratulate Winners in Top Six Categories from Last Night’s Awards Show
New York, NY – February 25, 2013 – Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) one of the world’s largest out of home advertising companies, is today honoring last night’s movie award winners on its digital billboards across the U.S. The company is demonstrating the agility and speed of its digital network to congratulate last night’s winners in the top six categories – best picture, best director, best leading actor, best leading actress, best supporting actor and best supporting actress.
The campaign launched in 36 markets including New York and Los Angeles, and includes six different creative messages to honor Argo, Ang Lee, Daniel Day-Lewis, Jennifer Lawrence, Christoph Walz, and Anne Hathaway for their amazing work and winning their categories. The campaign will run through Tuesday on over 1,000 digital billboards, giving additional recognition and $357,000 worth of additional coverage to these already famous names, movies and awards; the digital screens will be seen by approximately 70 million people across the country.
“Last night was the culmination of another amazing year for the film industry with so much of the work contributing to our culture and conversation. People love to talk about the films, their picks and the wins. Digital out of home is a very effective medium for driving a social dialogue with consumers so Clear Channel Outdoor activated our network to help amplify the discussion,” said Vicki Lins, chief marketing officer for Clear Channel Outdoor. “The entertainment industry is one of our biggest customers because they recognize and value the power of our digital billboards to connect them with their target audiences. We are proud to honor these great artists just as we were proud to advertise these great movies throughout the year.”
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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA
Media Contacts
Clear Channel Outdoor
David Grabert
e: [email protected]
p: (212) 812 0089
Memphis Mayor A C Wharton, Jr. Uses Digital Billboards to Promote the Memphis Gun Down Campaign to Reduce Senseless Gun Violence
Clear Channel Outdoor Billboards Supporting Mayor’s Anti-gun Plan Focused on Making Memphis’ Streets Safer, Especially for Kids
New York, NY, February 13, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), one of the world’s largest outdoor advertising companies, today announced that Memphis Mayor A C Wharton, Jr. will use four of its digital billboards to encourage community involvement with the Memphis Gun Down Plan. A top-priority initiative for the Mayor, Memphis Gun Down is focused on ending the cycle of senseless shootings and violence, with the goal of transforming Memphis with safer and more vibrant neighborhoods.
The digital billboards, located on interstates near exits to areas with high gun-violence, are featuring creative that promotes the anti-gun plan’s “Enough” tagline and the countdown to the launch of its interactive website http://memphisgundown.org/, which is scheduled for Sunday, February 17th.
“Memphis’ gun violence rate exceeds that of the national average and my Memphis Gun Down Plan is a roadmap to ignite positive change in our city,” said Mayor Wharton. “With the ongoing involvement from members of the community at all levels –law enforcement officials to social service providers and educators to children and parents – I am confident that this plan can succeed in transforming Memphis into a safe, beautiful and prosperous city. We are happy to be working with Clear Channel Outdoor to get the community involved with this program and the positive impact it will have in the coming months.”
“Clear Channel Outdoor supports Mayor Wharton for championing a program to make Memphis safer, especially for our children,” said Don Nolan, president and general manager of Clear Channel Outdoor’s Memphis division. “We are honored to participate in the mayor’s initiative and to lend the power and targeted reach of our digital billboards to spark community involvement for ending gun violence and protecting the people of Memphis.”
For more information about getting involved with Gun Down Memphis, please visit:http://www.memphistn.gov/DetailsPage/tabid/87/ArticleID/84/ENOUGH-Memphis-Gun-Down-Plan.aspx
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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
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Follow us on Twitter at twitter.com/CCOutdoorNA
Media Contacts
Clear Channel Outdoor
David Grabert
e: [email protected]
p: (212) 812 0089
True American Hero Neil Armstrong Honored by Clear Channel Outdoor
Company Using its nearly 1000 Digital Billboards to Express Respect and Admiration for the First Man to Walk on the Moon
NEW YORK, August 28, 2012 – Starting today, Clear Channel Outdoor will honor one of our nation~s greatest heroes and a man who lived a humble, yet heroic life, with a memorial on every one of the company’s 963 digital billboards in 37 different metropolitan areas – including Columbus and Cleveland in Mr. Armstrong’s home state of Ohio.
Neil Armstrong passed away on Saturday at his home in Cincinnati, Ohio. The memorial honors him using his most famous quote when he first stepped onto the moon; “One small step for man, one giant leap for mankind.” The memorial makes one small edit to honor Mr. Armstrong, “That’s one small step for a hero, one giant leap for mankind.”
“Neil Armstrong was a true American hero who inspired an entire generation to strive for great things and to be the best we can be,” said Rocky Sisson, Chief Revenue Officer for Clear Channel Outdoor. “We hope this small gesture to remember Neil Armstrong will help celebrate the remarkable life of this man and help inspire even more young people to reach for the stars.”
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Media Contacts
Clear Channel Outdoor
Jim Cullinan
212-812-0064
[email protected]
Clear Channel Spectacolor and Times Square Alliance Unveil State-of-the-Art Digital Billboard Dedicated to Serve the Square’s Small Businesses
PHOENIX – January 10, 2012 – Clear Channel Spectacolor, the U.S. market leader in spectacular sign displays and a division of one of the world’s largest outdoor advertising company, Clear Channel Outdoor (NYSE: CCO), has partnered with the Times Square Alliance to launch a state-of-the-art digital billboard in the heart of New York City’s famed Times Square dedicated to providing the area’s many small businesses with competitive marketing opportunities. New to the market, the digital screen will help local businesses reach the crowds who pass through Times Square every day.
Situated on a new marquee above the entrance to the Times Square Visitor Center and Museum on Seventh Avenue between 47th and 46th streets, adjacent to the TKTS booth and Duffy Square, the LED video display was designed to give area businesses the ability to boost their presence, build their brand and drive consumer interest by utilizing the power of out-of-home (OOH) advertising in Times Square. With approximately 280 restaurants and bars and 40 theaters vying for attention in Times Square, Clear Channel Spectacolor and the Times Square Alliance have created a platform with unparalleled visibility that reaches a crucial audience – half a million daily visitors. The display will broadcast a mixture of on- and off-premise advertisers, in addition to serving as a community message board for the Times Square Visitor Center and Museum. The Times Square Visitor Center and Museum includes a Broadway Ticket and Concierge Center, city sightseeing tours, the official Times Square gift shop, a city information desk, the New Year’s Eve Centennial Ball and Confetti Wishing Wall.
“After decades of providing advertising opportunities to the biggest brand names in the world, we look forward to working with the Times Square Alliance and leveraging our spectacular and digital marketing experience to develop valuable ad products for local businesses within the Times Square community, such as the abundant restaurants, bars, theater venues, and quality shops catering mainly to tourists,” said Alan High, President and General Manager, Clear Channel Spectacolor and Times Square Alliance Board Member. “We are pleased to expand our suite of digital products to better serve these companies as they look to more effectively engage with targeted consumers through prime advertising real estate channels.”
“Aside from managing New York City’s busiest tourism center and advocating on behalf of our constituents, we are dedicated to improving the quality of commerce in the district. In joining forces with Clear Channel, the Times Square Alliance seeks to address the needs of local businesses in a highly competitive advertising marketplace,” said Tim Tompkins, President, Times Square Alliance. “We believe the board will be instrumental in maintaining a level advertising playing field and in helping area entrepreneurs and professionals grow their businesses.”
Advertisers will have access to a standard feature set that is unrivaled by other billboards catering to small businesses. The Times Square Visitor Center display easily switches between locally stored video clips, web-based streaming content or live HDTV feeds for events. The display also supports interactive and dynamic web-based content, text to screen and integrates with social media.
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About The Times Square Alliance
The Times Square Alliance, founded in 1992, works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. In addition to providing core neighborhood services with its Public Safety Officers and Sanitation Associates, the Alliance promotes local businesses; encourages economic development and public improvements; co-coordinates numerous major events in Times Square (including the annual New Year’s Eve and Broadway on Broadway celebrations); manages the Times Square Visitor Center and Mini-Museum; and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues. www.TimesSquareNYC.org.
The Times Square Alliance, founded in 1992, works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. In addition to providing core neighborhood services with its Public Safety Officers and Sanitation Associates, the Alliance promotes local businesses; encourages economic development and public improvements; co-coordinates numerous major events in Times Square (including the annual New Year’s Eve and Broadway on Broadway celebrations); manages the Times Square Visitor Center and Mini-Museum; and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues. www.TimesSquareNYC.org.
About Clear Channel Outdoor
Clear Channel Outdoor Holdings (NYSE: CCO), one of the world’s largest outdoor advertising companies with close to one million displays in over 40 countries across five continents offers many types of displays across its global platform to meet the advertising needs of its customers. The U.S. coverage encompasses 49 of the largest 50 Designated Market Areas and includes Airport, Transit and Mall advertising. It also features a growing digital platform that now offers over 750 digital displays across 37 U.S. markets. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular signage, including New York’s Times Square. Clear Channel International operates in nearly 30 countries across Asia, Australia and Europe in a wide variety of formats and operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Media Contacts
Michael Steinberg
Clear Channel Spectacolor
(212) 221-3100
[email protected]
Brainerd Communicators, Inc.
(212) 986-6667