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Articles tagged with ‘digital billboards’

Plunging Temps Spark Creative Messaging in Outdoor

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As we trudge along in the winter chill and slush, resembling human marshmallows in our puffy coats, fantasies of surf and sunburn dance in our heads. Our digital billboards are tuned in and reacting to the cold, too! When temperatures dip, the units change dynamically, generating weather-specific messages tied to the thermostat:

What better time to pitch sun, sand and crystal blue water than when consumers are blasting heat in their cars and the only salt they’ve seen is on their front steps — and not the rim of their margaritas! These billboards reach commuters directly with clever taglines trading rush hour for happy hour, and reminding travelers of what it’s like with “Less Stop and More Go.”

Reveries of blissful getaways have long graced outdoor ad displays. We uncovered a few vintage travel ads from back in the day. Check ’em out:

Check out Get Creative for more ideas, and contact us to post your “warming” campaign.

Clear Channel Spectacolor Selected as Sales Agent for World’s Largest, Most Technically Advanced Digital Billboard in Times Square to Help Brands Captivate Consumers

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New York’s Busiest Consumer Playground Now Even More Dynamic with Over 25,000 Sq. Feet of the Highest Resolution LED Ever, Covering an Entire City Block

Testing the world's largest digital billboard in Times Square NYCNew York, NY—November 17, 2014— Clear Channel Spectacolor, a brand division ofClear Channel Outdoor (NYSE: CCO), a subsidiary of iHeartMedia Inc. (NYSE: IHRT), today announced the addition of the largest, most technically advanced billboard in Times Square to its portfolio of media and experiential marketing solutions helping advertisers make an impact in one of the most visited, photographed and filmed locations in the world.

Spanning a full city block – and larger by far than any other billboard in Times Square — the new billboard was built by Vornado Realty Trust in a dramatic redevelopment of the Marriott Marquis hotel’s façade and retail spaces. Located at 1535 Broadway between 45th and 46th Streets, the new sign offers both massive size superiority and marquee placement in the heart of Times Square. The sign is visible from virtually every vantage point in the Square’s “bowtie.”

Vornado chose Spectacolor as sales agent for the one-of-a-kind display designed for the world’s most prominent advertisers. Built with state of the art Diamond Vision® display technology from Mitsubishi Electric, the display’s unparalleled features include:

  • More than 25,000 square feet of seamless digital canvas — a record-breaking 77.69 feet by 329.65 feet
  • Pixel density of 2,368 x 10,048 — the highest resolution LED video display in the world of this size, dwarfing 4K ultra high definition pixel density by 15 million pixels
  • The highest contrast LED screen in the U.S. with Real Black™ LED technology, producing deep, rich black levels and unsurpassed vertical viewing angles, ensuring Times Square crowds have clear views of the display when close and in bright sunlight
  • High definition crowd cameras
  • Interactive, social media and live broadcast feed capabilities

Spanning a full city block – and larger by far than any other billboard in Times Square

“Times Square now has North America’s biggest and most awe-inspiring digital screen, enabling Clear Channel’s marketing partners to stand out in an incredibly significant way in one of the world’s busiest shopping and tourist meccas,” said Harry Coghlan, president and general manager, Clear Channel Outdoor New York. “This innovative and thoroughly distinctive display establishes a new iconic landmark in Times Square while creating a powerful, value proposition for our advertisers. We experienced tremendous pre-sale interest, and the display is sold out to one advertiser through January 2015. We have great confidence that this spectacular billboard will be the most sought after display in the world for years to come.”

Per TAB ratings, the new display will deliver more than 2 million impressions with adults 18+ passing this prime location weekly. Times Square is the center of the consumer universe, with as many as 460,000 people visiting daily. Nearly 500,000 vehicles pass through Times Square each week, and nearly 400,000 direct and indirect employees traverse the square on their commute. Times Square is home to twenty-five percent of all New York City hotel rooms, and eighty percent of New York City tourists visit Times Square, with eighty-three percent saying the billboards are the appeal of Times Square. And on New Year’s Eve, one million people will stand for five to ten hours on the Square celebrating and waiting for the ball to drop, while more than one billion worldwide will view the celebration televised.

In addition to the billboard’s direct exposure to consumers in the Square, marketers investing in this premium opportunity will enjoy incomparable secondary impressions from media outlets located nearby or broadcasting prominent events, including Good Morning America, Telemundo, Extra, Dick Clark’s New Year’s Rockin Eve, The New York Times; Advertising Week and Crain’s New York Business to name but a few.

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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,100 digital billboards across 38 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in countries across Asia, Australia, Europe and Latin America in a wide variety of formats.

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About iHeartMedia, Inc.

iHeartMedia, Inc. (OTCBB:  IHRT) is one of the leading global media and entertainment companies. The company specializes in radio, digital, outdoor, mobile, social, live events, on-demand entertainment and information services for local communities, and uses its unparalleled national reach to target both nationally and locally on behalf of its advertising partners. The company is dedicated to using the latest technology solutions to transform the company’s products and services for the benefit of its consumers, communities, partners and advertisers, and its outdoor business reaches over 40 countries across five continents, connecting people to brands using innovative new technology.

For more information, please contact:
David Grabert
Clear Channel Outdoor
212.812.0089
[email protected]

Jason King
Clear Channel Outdoor
[email protected]
212.812.0064

David Press
FeverPress
[email protected]
917.721.7046

Texans Unite Against Human Trafficking – Local, State and Federal Agencies Launch Statewide Campaign

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FBI/Crime-Stoppers Offer Up to $10,000 Reward for Most Wanted Trafficking Fugitives

Houston city officials unveil digital billboard featuring an anti-human trafficking PSA

Houston city officials unveil digital billboard featuring an anti-human trafficking PSA – photo by Roswitha Vogler

The FBI, United against Human Trafficking and Clear Channel Outdoor joined local, state, and federal partners today to call upon Texans to unite against human trafficking and help put a stop to modern day slavery throughout Texas. The unified group of agencies announced a statewide campaign and unveiled billboards and a host of public service advertisements to raise awareness about human trafficking and encourage reporting. The FBI also released a list of Most Wanted Human Traffickers in Texas. A reward up to $10,000 is being offered for information leading to the arrest of fugitives on the “Most Wanted” human trafficker list.

Texas ranks second in the nation in total calls to the National Human Trafficking Resource Center (NHTRC) hotline with only California ranked higher. In 2013, a total of 436 potential trafficking cases were reported through the hotline from Texas, 144 of those cases were from Houston. Texas’ geographic location, proximity to the border, demographics and large migrant work force make the state a popular point of entry for human trafficking.

Since the Polaris Project began operating the NHTRC in December of 2007, the anti-trafficking hotline has taken over 110,000 calls nationally, including more than 9,500 from Texas. The NHTRC has received reports of over 1,500 potential cases of human trafficking in Texas. The billboard and public service ad campaign is aimed at reaching trafficking victims who need help, as well as Texans who are being encouraged to report any signs of human trafficking.

“Traffickers are preying on the vulnerable and enslaving them right here within our own communities,” said FBI Acting Special Agent in Charge Carlos J. Barron. “Human beings are not a commodity to be bought and sold. The FBI will continue to aggressively investigate and prosecute these cases with our local, state and federal law enforcement partners.”

Suzanne Grimes speaking to city of Houston and state of Texas officials

Suzanne Grimes, COO of Clear Channel Outdoor North America, speaks to city of Houston and state of Texas officials – photo by Roswitha Vogler

Beginning today, educational messages about human trafficking will be displayed on both traditional and digital billboards across the Houston area and throughout Texas. Advertising space and time are being donated by the Outdoor Advertising Association of Texas (OAAT) and its member companies, Clear Channel Outdoor and Lamar Advertising. Public service ads will appear on Houston area Yellow Cabs, Metro buses and area shopping malls. Similar public service announcements will also air on Univision television, Univision radio, and Clear Channel owned radio stations throughout Texas. All public service ads promote the National Human Trafficking Resource Center hotline (1-888-3737-888) or Polaris project’s texting short code “BeFree” (233733).

United Against Human Trafficking (UAHT), formerly known as Houston Rescue and Restore Coalition is a driving force in this media campaign to deepen the community’s understanding of the issue, to inform the community that anyone can be a victim of human trafficking and to encourage continued reporting to the human trafficking hotline. “Media campaigns have been an integral part of our efforts to grow public awareness about this issue as the community is the eyes and ears on the ground helping law enforcement to bring traffickers to justice and victims out of the shadows” stated Maria Trujillo, Executive Director of UAHT. “We are thrilled to be partnering this year with agencies such as the FBI and Clear Channel Outdoor and to have the support of leaders such as Governor Perry and Mayor Parker for this endeavor.”

“The OAAT is proud to be a major part of this effort to bring to the forefront the issue of human trafficking in our state,” said Lee Vela, OAAT president. “Through our resources these messages will reach millions of Texans throughout the year and it is our sincere hope that victims come forward for help as we raise awareness in the general public.”

The National Human Trafficking Resource Center is a confidential, toll-free lifeline for victims of human trafficking to reach out for help and for the public to anonymously report tips of suspected human trafficking or to obtain information. People can call 1-888-3737-888 for help, or text Polaris Project at BeFree (233733), 24 hours a day, every day of the year. The hotline is available in more than 180 languages through the use of interpreters, including in Spanish through bilingual staff.

“Whether it’s the woman forced to sell sex in a brothel, the man coerced into a fraudulent door-to-door sales crew, or the young girl sold on Backpage.com, there’s a broad network of support ready to help victims of sex and labor trafficking in Texas and throughout the country. Awareness campaigns are critical to ensure that we can reach more victims and get them connected to help,” said Bradley Myles, CEO of Polaris Project. “Polaris Project is grateful to participate in this effort with organizations like United Against Human Trafficking in Houston, Clear Channel Outdoor, and law enforcement and legislative partners at the state and national levels.”

Legislation

Under federal law, knowingly providing or obtaining the labor or services of a person by any force, threats or physical restraint is a felony offense, carrying a maximum sentence of 20 years in prison and a significant fine. Additionally, under federal law, knowingly engaging in the sex trafficking of children or the sex trafficking of adults by force, fraud or coercion is a felony offense, carrying a sentence of 10 years to life in prison and significant fines. Under Texas state law, trafficking of persons or compelling prostitution are felony offenses, carrying punishment ranges of 2 to 20 years or 5 to 99/life in prison and up to a $10,000 fine.

Fugitives

The FBI and its partners also unveiled a list of Texas’ Most Wanted Human Traffickers. A reward up to $10,000 is being offered for information leading to the arrest of the “Most Wanted” human traffickers.

fbi-wanted-alfonso-diaz-juarez-billboard-creativeAlfonso Diaz-Juarez, aka Poncho, aka El Greñas, a 45 year old Mexican national, is wanted federally for sex trafficking violations. Investigators believe Diaz-Juarez may be in the Houston area, or traveling between Texas and Mexico.

fbi-wanted-roger-galindo-sepeda-billboard-creativeRoger Galindo-Sepeda, a 40 year old Honduran national, is wanted federally for conspiracy to smuggle, transport and harbor illegal aliens. Investigators believe Galindo-Sepeda may be in the Dallas area, or traveling between Texas and Honduras.

fbi-wanted-maria-isabel-cruz-billboard-creativeMaria Isabel Cruz, a 46 year old Honduran national, is wanted federally for conspiracy to smuggle, transport or harbor illegal aliens. Investigators believe Cruz may be in the Dallas area, or traveling between Texas and Honduras.

If you have information about these fugitives call 1-800-CALL-FBI, or the Crime Stoppers tip-line at 713-222-TIPS (8477).

Campaign Partners

The FBI and agencies of the Houston Human Trafficking Rescue Alliance partnered with Governor Rick Perry, Mayor Anise Parker, U.S. Congressman Ted Poe, Texas State Representative Senfronia Thompson, United Against Human Trafficking, Polaris Project, the Outdoor Advertising Association of Texas (OAAT) and member companies Clear Channel Outdoor and Lamar Advertising to launch today’s event at Houston’s City Hall, along with representatives from the United States Attorney’s Office – Southern District of Texas, Homeland Security Investigations, United States Department of State – Diplomatic Security Service, United States Department of Labor – Office of Inspector General, Harris County District Attorney’s Office, the Houston Police Department, Harris County Sheriff’s Office, Texas Department of Public Safety, Texas Alcoholic Beverage Commission, National Center for Missing & Exploited Children, YMCA International, Catholic Charities, Crime Stoppers of Houston, Houston Yellow Cab and the Metropolitan Transit Authority of Harris County.

On April 17, 2014, the Texas Department of Public Safety releasedAssessing the Threat of Human Trafficking in Texas, that was developed to provide a broad overview of human trafficking activity in the state. This report is now available to the public at http://www.txdps.state.tx.us/director_staff/media_and_communications/2014/txHumanTraffickingAssessment.pdf

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Media Contacts

Clear Channel Outdoor
Jason King
e: [email protected]
p: (212) 812 0089


Clear Channel Outdoor Honors Peace Officers With National Digital Tribute

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Public invited to light virtual candles and view live stream from National Law Enforcement Officers Memorial Vigil.

Clear Channel Media and Entertainment supports effort with live on-air radio interviews and week-long public service campaign.

police week digital bulletin creativeMay 6, 2014 – New York, NY – The National Law Enforcement Officers Memorial Fund (NLEOMF), which works to honor American law enforcement and make it safer for those who serve, and Clear Channel Outdoor (NYSE: CCO), today announced a partnership that will take NLEOMF’s 26th Annual Candlelight Vigil to the masses across the United States, and into the heart of New York City via marquee locations such as Times Square, Penn Plaza and the Port Authority through CCO’s digital outdoor media network—a national first. Clear Channel Media and Entertainment is also supporting the program with a week-long public service campaign and special news coverage.

We hope people feel a greater appreciation for the service and sacrifices these individuals make

As the Candlelight Vigil commences at the National Law Enforcement Officers Memorial in Washington, D.C. on May 13 at 8 p.m. ET, all of CCO’s more than 1,100 large format digital billboards across the U.S. will pause for 24 seconds on a single iconic National Police Week image in remembrance of the 286 U.S. law enforcement officers whose names are being formally dedicated on the Memorial. Clear Channel’s full-motion digital billboards in Times Square (47th St. and Broadway), Penn Plaza (7th Ave. and 34th St.) and the Port Authority (8th Ave. and 42nd St.) will simultaneously display a two-minute video from last year’s Candlelight Vigil while inviting passersby to pause, honor and remember.

Leading up to the Candlelight Vigil and throughout National Police Week, Clear Channel Outdoor will display tributes to honor fallen officers who served in communities where the company operates. Additionally, CCO is running creative that encourages the public to donate to the Memorial Fund’s United by Light program and to dedicate a virtual candle with a personalized message in honor of a special officer. Altogether, it is estimated that the two-week outdoor campaign will reach 37 million people.

“We are honored to stand with the Memorial Fund in remembering these officers and saying thank you to those who continue serving, said Suzanne Grimes, president and Chief Operating Officer, Clear Channel Outdoor. “We all owe a debt of gratitude to these heroes and their families who have paid the ultimate sacrifice for our safety.”

Between May 11-17, Clear Channel Media and Entertainment will also support the effort with a week-long on-air public service campaign across its 840 radio stations that will encourage listeners to support the National Law Enforcement Officers Memorial Fund by lighting a virtual candle, donating or simply learning about brave men and women who lost their lives in the line of duty. Additionally, Clear Channel’s news team will conduct a series of interviews with key members of the NLEOMF to raise awareness of the heroic acts and ultimate sacrifices of law enforcement officers.

Running from May 11-17, 2014, National Police Week was established by a joint resolution of Congress in 1962 and pays special recognition to those law enforcement officers who have lost their lives in the line of duty for the safety and protection of others.

On average, one law enforcement officer is killed in the line of duty somewhere in the U.S. every 58 hours. Since the first known line-of-duty death in 1791, more than 20,000 U.S. law enforcement officers have lost their lives in service. With the dedication of the 286 names being added this year, the Memorial now bears the names of 20,267 fallen officers.

“The Memorial Fund’s partnership with Clear Channel is an amazing way to bring attention to our organization’s mission and to honor and remember law enforcement officers in such a meaningful way,” said Craig W. Floyd, Chairman & CEO of the Memorial Fund. “It is our hope that by viewing Candlelight Vigil footage—in places like Times Square—and the individual officer tributes displayed across the nation, many new people will experience the emotions and splendor of this event,” he said. “We hope people feel a greater appreciation for the service and sacrifices these individuals make.”

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About the National Law Enforcement Officers Memorial Fund
Founded in 1984, the National Law Enforcement Officers Memorial Fund is a private non-profit [501(c)(3)] organization dedicated to honoring the service and sacrifice of America’s law enforcement officers and to promoting officer safety. The Memorial Fund maintains the National Law Enforcement Officers Memorial in Washington, DC, which contains the names of 20,267 officers who have died in the line of duty throughout U.S. history. The Memorial Fund is now working to create the first-ever National Law Enforcement Museum, which will tell the story of American law enforcement through high-tech, interactive exhibits, collections, research, and education. For more information, visit www.LawMemorial.org.

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For more information, please contact:
Steve Groeninger
202.737.7135
[email protected]

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

For more information, please contact:
Jason King
212.812.0064
[email protected]

About Clear Channel Media and Entertainment
With 245 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems.  iHeartRadio, Clear Channel’s digital radio platform, is the No. 1 all-in-one digital audio service with over 300 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history.   The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company.

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For more information, please contact:
Jessica King
212.549.0969
[email protected]

Clear Channel Outdoor Expands Digital Sign Network in Los Angeles Area

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14 new digital billboards span Greater Los Angeles, from San Fernando Valley to the Inland Empire, to benefit businesses and strengthen local communities across region.

A digital billboard warning local drivers of fire evacuations.

A digital billboard warning local drivers of fire evacuations.

LOS ANGELES – February 3, 2014 – Clear Channel Outdoor today announced it has added 14 new digital signs in the greater Los Angeles marketplace in order to meet advertiser and community demands to reach Los Angeles residents via digital out-of-home advertising. The company now has a digital network of 33 signs in the market.

Digital signs provide a unique platform for enhanced creativity and promotional flexibility with commercial messages while also equipping local communities with a valuable real-time messaging service for public safety, emergency response, law enforcement and community building.

Across greater Los Angeles, Clear Channel Outdoor offers a powerful portfolio of traditional and digital signs in a wide array of formats, giving advertisers mass-market reach or specific targeting based on audience demographics or geography.

“Los Angeles is a modern city and the entertainment capital of the world and Los Angeles County is the largest retail and manufacturing county in the nation. To build their businesses, our local and national advertisers demand state-of-the-art communications to reach their customers — our residents,” said Greg McGrath, President, Clear Channel Outdoor – Southern California.  “Our new digital signs within greater Los Angeles strengthen our ability to reach many of the same audiences we were delivering to advertisers with digital signs in the city itself.  While we continue to advocate for the fair and reasonable use of digital signs within the city, we are pleased to work with communities in the larger Los Angeles marketplace to serve the needs of our advertising clients and to strengthen those communities with the benefits tied to digital signs.”

Outdoor advertising near our restaurant has been critical to our growth and success in the Los Angeles community Richard Pink, co-owner of famed Pink’s Hot Dogs

Clear Channel Outdoor’s digital technology enables instantaneous creative updates and advertiser capability to respond in real-time to current events and market conditions, enhancing the effectiveness of campaigns. The unique and adaptive capabilities of digital signs mesh well with the vibrant culture of Los Angeles, allowing local businesses to connect with their communities while also providing larger advertisers with a means to reach a broad audience.

Outdoor advertising is one of the most effective and affordable marketing tools available to local small businesses.  “Outdoor advertising near our restaurant has been critical to our growth and success in the Los Angeles community,” said Richard Pink, co-owner of famed Pink’s Hot Dogs.  “For many years, billboards have been an economic driver for small businesses like Pink’s because they provide tremendous exposure to the residents of Los Angeles and the millions of visitors we receive each year at a reasonable cost.”

Clear Channel Outdoor’s digital signs are also regularly used to relay critical public safety information during emergency circumstances; this includes AMBER alerts for child abductions, FBI Most Wanted notices, and messaging from local police and fire departments.  Clear Channel Outdoor’s digital network was a significant tool in the 2013 manhunt for police-killer Christopher Dorner, and the digital network was most recently used for safety messaging in conjunction with the Glendora Colby Fire.

The sign industry in Los Angeles generates revenues for cities through business license taxes and other fees and creates a wide range of jobs – from highly skilled technical and digital services positions to maintenance and repair work. In the current period of municipal fiscal constraint, when local governments are seeking ways to generate revenue to support important public services, cities and municipalities all across the country have worked with digital sign companies to secure new revenues.   In recent years, forward-looking cities have implemented legislative solutions to maximize public benefits for their citizens by permitting digital signs in appropriate non-residential locations while also reducing existing traditional signs. In California, Buena Park, Carson, Industry, Baldwin Park, Irwindale, Compton, Sacramento, Oakland and Hayward have joined communities in more than 43 states and 450 U.S. jurisdictions by adopting standards for digital signs.

A complete list of sign locations in the Los Angeles area market is available upon request.

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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.

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Media Contacts
Clear Channel Outdoor
David Grabert
e: [email protected]
p: (212) 812 0089

Fiona Hutton & Associates, Inc.
Vanessa Rodriguez
e: [email protected]
p: (818) 760.2121

New Clear Channel Outdoor Digital Billboards in El Paso Urge Families to Apply to Stars Scholarship Fund By March Deadline

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Modern El Paso strengthened with more robust digital out of home network for community messaging.

Billboard creative used for the Stars Scholarship Fund in El Paso

Billboard creative used for the Stars Scholarship Fund in El Paso

El Paso, Texas—February 3, 2014— Today, Clear Channel Outdoor (NYSE: CCO) and the Stars Scholarship Fund launched a campaign on Clear Channel’s seven new digital billboards in El Paso aimed at alerting families with qualified high school and college students that the Fund’s upcoming educational scholarship deadline is March 31, 2014.

Stars Scholarship Fund, a non-profit organization previously known as South Texas Academic Rising Scholars (STARS), previously only awarded scholarships to students residing in South Texas. The 2014-2015 academic year is the first time that West Texas students, including those living in El Paso, are eligible for the scholarships that range from $350 dollars to $10K per-student per-year.  Stars Scholarship Fund awards scholarships annually to students at every level of higher education and all fields of study. In addition, scholarships are awarded to students of any age, gender, ethnicity, religion, and background.

“Our organization wished to expand scholarship opportunities into West Texas to serve a greater population of students,” said Joe LaMantia Jr., founder and chairman, Stars Scholarship Fund. “Since this was the first year those students were eligible, we wanted to make sure there was no way they could miss the deadline to apply for this grant money to further their education. Clear Channel Outdoor’s expanded digital network along heavily travelled commuter miles of El Paso highways will ensure greater visibility for the scholarship fund, its deadlines and that qualifying students capitalize on the opportunity.”

El Paso is the nation’s fastest-growing metropolis, with more than 827,000 people now calling the city home.  The greater Texas, New Mexico and Mexico area is also home to 2.2 million residents, making the people contributing to the growth of this region an even more important audience for advertisers.

The seven new digital billboards give El Paso advertisers and community groups access to a robust out-of-home digital network with 21 screens.  Clear Channel Outdoor has expanded its digital network to help local and national advertisers reach El Paso audiences, and the new digital capabilities in the market enhance the local community with support for law enforcement, emergency response messaging and local community-building non-profits like Star Scholarship Fund.

In El Paso, 26 percent of the public drives an average of 200 plus miles per week. This gives advertisers an even greater opportunity to reach a diverse demographic that’s spending more and more time out-of-home.

“The City of El Paso has been on a fast-track promoting new urbanism including smart growth, mixed-use and walkable communities; the development of a modern digital out-of-home network is part and parcel of El Paso’s progressiveness,” said V.J. Smith president, Clear Channel Outdoor-El Paso. “The flexibility and immediacy of our real-time digital media network allows us to play a greater role as a community partner by helping non-profit organizations like Stars Scholarship and law enforcement to get their messages out, while also better serving advertisers seeking to reach El Paso consumers.”

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About Stars Scholarship Fund
Stars Scholarship Fund partners with hundreds of local and national businesses, organizations, colleges and universities annually. Together the community has helped Stars raise over $21 million dollars since its start a decade ago. Stars Scholarship Fund has helped over 10,000 students from south Texas receive a higher education through scholarships to date. The goal of our organization is to assist students who do not receive enough or any federal aid to cover the Cost of Attendance at their institution. Stars Scholarship Fund strives to ensure that deserving individuals are not denied the opportunities for learning and discovery that are available in a university setting.

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

Media Contacts
Clear Channel Outdoor
Jason King
e: [email protected]
p: (212) 812 0089

Washington State Municipalities, Seahawks Sponsors and Clear Channel Outdoor Salute Hometown Team on Billboards

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Seahawks billboard - A salute to the best fans in the NFLBillboards act as Seahawks “12Zone,” celebrating team and NFL’s best football fans while expanding home field advantage.

Seattle, WA—January 9, 2014— Today Washington State Municipalities (The State of Washington, King County, and the City of Seattle), avid Seahawks sponsors (long-time team sponsor Bud Light, Delta Air Lines, and The Western Washington Toyota Dealers) and media partner Clear Channel Outdoor (NYSE: CCO) joined together to pay tribute to Seahawks fans and protect the home turf advantage by ensuring only Seahawks-themed messaging will be seen on Clear Chanel Outdoor billboards in downtown Seattle.

Through this unique community alliance, Clear Channel Outdoor has dedicated 20 billboards within a two-mile radius surrounding CenturyLink Field as the Seahawks “12Zone” (the moniker for the power of a football team’s fans).  Beginning January 10 and running through January 26, Clear Channel Outdoor, will host supporting partner messages and creative on billboards in a tribute to the power of the 12Zone and proclaiming Seahawks’ fans as “the best in the NFL.”

“Seahawks fans are the best fans in the NFL,” said King County Executive Dow Constantine. “For two miles around CenturyLink Field, this unmistakable message will be blanketed on billboards, expanding our home field advantage from the stadium to the streets. Go Hawks!”

Additionally, Clear Channel Outdoor will further amplify the power of the “12 Zone” by extending this campaign to the greater Seattle community through its digital out-of-home media in the surrounding areas. Partnering with the Cities of Kent, Marysville, Tacoma, Tukwila and Renton (where the digital billboards are located) plus Joint Base Lewis McChord (JBLM) and the Renton Chamber of Commerce, Clear Channel’s digital billboards will also display Seahawks fan messaging helping to “raise the volume” far beyond the Stadium District.

“Clear Channel Outdoor is proud to be part of the fabric of Seattle, empowering local advertisers with effective and efficient marketing solutions and stepping up to support community programs, initiatives and nonprofits with our media,” said Pam Guinn, general manager, CCO-Seattle. “Seahawks fans are committed to our local team and so are we.  We’re proud to salute the fans and cheer the Seahawks on to victory.”

“Championship season is a great opportunity for marketers to align their brands with teams and their fans to become part of the excitement and dialogue,” said Suzanne Grimes, president, Clear Channel Outdoor – North America.  “This demonstrates the nimbleness of our medium to support advertiser campaigns that are contextually relevant and in the moment.”

The logos of the State, County and City appear on the billboards as a sign of support for Seahawks fans, and no public funds were involved.

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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.

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Clear Channel Outdoor
Jason King
e: [email protected]
p: (212) 812 0089

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