San Francisco International Airport Selects Clear Channel Airports for Digital Media Makeover

June 17, 2013 by Jason King

Infusion of San Fran Personality, Brand Story-Telling Will Transform SFO Passengers into Tourists and Prospects into Customers

ALLENTOWN, PA- June 17, 2013– Clear Channel Airports, a division of Clear Channel Outdoor (NYSE: CCO), today announced its selection by San Francisco International Airport (SFO) to provide digital media and sponsorship solutions throughout SFO’s airport terminals. The deal will see SFO and Clear Channel Airports embrace, through ambient digital art, the uniqueness of the “Gateway to the Pacific” while informing and inspiring air passengers travelling through California’s second busiest airport.

Clear Channel Airports’ advertising concept for SFO is crafted against a storytelling backdrop using imagery, illustrations and inspired by famous quotes referencing familiar Bay Area locations, landmarks, neighborhoods and personalities. Through 30 digital installations that use the latest in out-of-home technology, airport sponsors will be able to leverage these stories to reach, inform and engage more than 10 million passengers in San Francisco annually.

“The Clear Channel Airports digital media concept for San Francisco International Airport is inspired by the unique beauty and personality of the San Francisco Bay Area,” said Toby Sturek, executive vice president, specialty businesses, Clear Channel Outdoor. “From experience, we know that airport passenger terminals serve as many visitors’ first and recurring impression of their destination city. Working collaboratively with the airport, and integrating our concept into their architectural design, will ensure a positive experience for visitors, a lucrative opportunity for sponsors while reinforcing SFO’s connection with the Bay Area.

This innovative concept boasts:

• $100K annually in media contributed by Clear Channel Airports to promote tourism and local business organizations in the San Francisco airport.
• A one-of-a-kind program where horizontal and vertical architecture reveals and surfaces become natural alignments for media elements and signage to ensure the new program appears naturally into the terminal architecture.
• The flexibility of new digital program will allow organizations and sponsors to tailor campaigns and reach specific audiences through premiere packages geared toward the business traveler, tourists and conventions visitors.

$80M in revenue to the airport during the 8-year term.

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