Plunging Temps Spark Creative Messaging in Outdoor
As we trudge along in the winter chill and slush, resembling human marshmallows in our puffy coats, fantasies of surf and sunburn dance in our heads. Our digital billboards are tuned in and reacting to the cold, too! When temperatures dip, the units change dynamically, generating weather-specific messages tied to the thermostat:
What better time to pitch sun, sand and crystal blue water than when consumers are blasting heat in their cars and the only salt they’ve seen is on their front steps — and not the rim of their margaritas! These billboards reach commuters directly with clever taglines trading rush hour for happy hour, and reminding travelers of what it’s like with “Less Stop and More Go.”
Reveries of blissful getaways have long graced outdoor ad displays. We uncovered a few vintage travel ads from back in the day. Check ’em out:
Check out Get Creative for more ideas, and contact us to post your “warming” campaign.