Philadelphia International Airport Awards New Seven-Year Contract to Clear Channel Airports
New Advertising Agreement Will Enable Clear Channel Airports To Deliver New Digital Displays and Video Walls to Philadelphia Airport
Philadelphia, Pennsylvania – May 23, 2012 – Philadelphia International Airport (PHL), the 19th busiest North American airport in terms of passengers with nearly 32 million travelers in 2011, has awarded a seven-year advertising contract to Clear Channel Airports (CCA). The new contract continues the positive momentum for local and national businesses at one of the busiest U.S. airports, and allows Clear Channel Airports to add a full range of digital displays to the high-quality static displays it already has in place at Philadelphia International Airport.
As part of this new contract, CCA will complement its current advertising opportunities with its “Next Generation” initiative, which provides new high-tech advertising options at the airport through innovative digital displays and new technology such as synchronized digital displays and in terminal touch screens. With the continued strength of air travel, Clear Channel Airports can ensure that both national brands and local and regional businesses will have additional choices and capabilities to capture the attention of the millions of air travelers who go through the airport every year.
Clear Channel Airports will install 76 new LCD screens at strategic points throughout some of the most highly trafficked areas of the airport. This innovative digital technology offers advertisers new options and flexibility to address the different goals of their marketing campaigns.
“This is an exciting time for Clear Channel Airports as we are taking our partnership with the Philadelphia International Airport to a whole new level with the integration of digital throughout the airport,” said Toby Sturek, President of Clear Channel Airports. “We are pleased to have the opportunity to offer advertisers dynamic new technology and creative displays to showcase their brands and messaging. Together with Philadelphia International Airport, we are creating the future of airport advertising.”
Among Clear Channel Airports’ additions to the airport are eight synchronized 55-inch vertical digital panels that will display dynamic advertising and digital art. CCA is also implementing thirteen 70 inch double-sided LCDS in all domestic baggage claims and spectacular 50 square foot digital walls on the overhead arches of concourses B and C.
Clear Channel Airports is the industry’s premiere airport advertising company in North America, its programs serve as a catalyst for promoting tourism, economic development and community support for local airports. Clear Channel Airports is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
Certain statements in this release constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Clear Channel Airports