Paul McCartney Teases Launch Of “NEW” Album Across Clear Channel’s Multiplatform Network
New York, NY—October 10, 2013– Clear Channel, a leading global media and entertainment company specializing in radio, digital, outdoor, mobile and on-demand entertainment and information, today announced that music legend Paul McCartney will tease the launch of his forthcoming solo album, ‘NEW’, with a creative, multi-platform campaign across Clear Channel’s extensive global properties. The campaign includes exclusive digital out-of-home elements in 30 major cities across 18 countries, as well as an iHeartRadio Album Release Party.
iHeartRadio, Clear Channel’s industry-leading digital radio platform, held an exclusive iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance hosted by on air talent Jim Kerr of Q104.3 in New York City on Oct 9, which celebrated ‘NEW’, scheduled to be released October 15. The surprise event will be aired across Clear Channel Media and Entertainment Classic Rock, Classic Hits, Oldies and AC stations across the country (times vary by location) and on iHeartRadio.com/pm and will stream on Yahoo! Monday October 14 at 9 p.m. ET/ 6 p.m. PT. The event will let listeners hear songs from McCartney’s upcoming album and exclusive insights behind the music before the album is released to the public.
Beginning Sunday, Oct. 13, Clear Channel Outdoor – North America (NYSE: CCO) will tease the iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance on digital billboards across the country – driving fans to tune in. Utilizing digital out-of-home’s unique ability to offer advertisers a highly flexible and creatively rich platform through which to engage with its target audience, the campaign will feature six different creative executions that will change throughout the campaign’s duration. For the teaser element, bold, inspiring and intriguing quotes from the song lyrics of the title track “NEW” will be showcased on CCO’s digital screens alongside a call to action to search for “#whatsnewpaul”, driving audiences online to discover Paul McCartney on Twitter, Instagram, Facebook and through Google to paulmccartney.com where they can listen to new tracks, learn more and pre-order the album. On the day of the album’s launch, a final creative will reveal the complete album artwork. The digital out-of-home campaign will be featured on billboards in the following U.S. markets: Akron, Atlanta, Boston, Chicago, Cleveland, Columbus, Dallas, Des Moines, El Paso, Ft Smith, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Melbourne, Memphis, Miami, Milwaukee, Minneapolis, New Jersey, Oakland, Ocala, Orlando, Philadelphia, Phoenix Portland, Reno, Sacramento, Salisbury, San Antonio, Seattle, Tampa and Wichita.
“NEW,” the first album of all-new original Paul McCartney material in six years, will be released in the U.S. on October 15. The multi-producer Paul McCartney album features four distinct styles, four different sets of ideas, coming together into one.
Paul McCartney said: “It’s funny, when I play people the album, they’re surprised it’s me. A lot of the tracks are quite varied and not necessarily in a style you’d recognize as mine. But I didn’t want it to all sound the same. We had a lot of fun.”
“Clear Channel Outdoor’s global network of digital screens marries the oldest form of advertising with the newest technology, providing brands with huge creative potential to connect simultaneously with people around the world,” said William Eccleshare, CEO, Clear Channel Outdoor.“As the exclusive digital out-of-home partner for the launch of Paul McCartney’s ‘NEW’ album, we are delighted to be bringing this smart, creative, tease&reveal campaign to life, demonstrating the compelling creative power and flexibility of outdoor.”
“At Clear Channel Media and Entertainment, we are huge fans of Paul McCartney and his music, and there is no better way to bring his newest work to listeners across America than through our incredibly broad range of entertainment assets.” said John Hogan, Chairman and CEO of Clear Channel Media and Entertainment. “Whether it’s a massive event like the iHeartRadio Music Festival or an intimate iHeartRadio Album Release Party, connecting artists with their fans is at the core of what we do and we are delighted to work with Paul to share his “NEW” album with millions nationwide.”
The teaser campaign for “NEW,” will be revealed on Clear Channel Outdoor digital OOH screens in the following 18 countries across the globe:
|– Hong Kong
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel’s digital radio platform, is the No. 1 all-in-one digital audio service with over 225 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company.
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