Newsroom
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns
MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach, impact and efficiency of online and mobile campaigns using DOOH bought programmatically across CCO’s roadside digital media.
With the integration, Broadsign Reach’s U.S. inventory now tops 35,000 screens. Digital buyers using Broadsign partner demand-side platforms (DSPs) can now access CCO’s U.S. network, which comprises 1,600 digital bulletins, posters, spectaculars and transit shelters spanning 26 markets across the country, including highly coveted regions in California, Florida, Massachusetts, the Midwest and New York City’s Times Square. In addition, fifty of Clear Channel’s premier international and regional airports can be purchased in a real-time biddable fashion, offering a mix of both display and video-capable ad formats.
Media planning agency MDG recently tapped the integration to weave targeted DOOH ads into a digital campaign across Florida for one of its clients in the healthcare industry. “For brands, differentiating your business from the competition has never been more important than in today’s digital age,” shared Jill Calefate, Media Director, MDG. “Including DOOH as an offering has opened up incredible creative opportunities for how our clients reach their target audiences across digital platforms, helping them stand out and drive both new and repeat business. Having access to CCO’s screens through this integration helps us further extend our client’s message to a broader audience.”
“Broadsign’s Reach platform has integrated with an impressive number of DSPs both domestically and internationally, allowing us to partner with new ad tech players and their buyers through our shared Reach connection,” said Wade Rifkin, SVP/GM, Programmatic, Clear Channel Outdoor. “Brands are recognizing the value programmatic brings to OOH via enhanced targeting, speed-to-market and flexibility, and the space is scaling quickly because of it. We’re excited to see this growth continue as our partnership with Broadsign evolves into next year.”
“DOOH inventory fragmentation has become a massive barrier to the industry’s growth, so partnering with a market leader like Clear Channel Outdoor to bring more premium inventory into a centralized solution like Reach represents a step in the right direction,” said Adam Green, GM and SVP, Broadsign Reach. “It helps cut out a lot of the clutter typically involved in integrating DOOH buys into omnichannel campaigns, while expanding the audience that media buyers can reach.”
About Broadsign
Broadsign is making it easier than ever for publishers, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering 187,000 digital screens in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives.
The Broadsign platform enables marketers and agencies to easily book screens and has helped brands like Pepsi, Turkish Airlines, The UFC, Unilever, Volkswagen, John Lewis and more, launch successful programmatic DOOH campaigns. For more info, visit www.broadsign.com.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 450,000 displays in over 31 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,300 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com
Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA
Press Contact:
Jason D. King
jasondking@clearchannel.com
212.812.0064
Clear Channel Airports Wins 7-Year Renewal with Louis Armstrong New Orleans International Airport to Create a Cutting-Edge New Media Program
Sophisticated and Exciting New Advertising Network Will Allow Global and Local Brands to Reach Over 13 Million Passengers Annually
New Orleans, LA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), today announced it won a seven-year renewal with an option to extend for an additional three years, with Louis Armstrong New Orleans International Airport (MSY) to provide brands with innovative advertising solutions. The new agreement and media upgrades will begin on the date of beneficial occupancy of MSY’s new, $1 billion replacement terminal, projected as November 6, 2019.
Clear Channel Airports has provided MSY with its comprehensive media network since 2005. MSY continues to experience tremendous growth with the airport tallying more than 13.1 million passengers traveled in 2018, continuing a four-year upward trend. It’s currently building a new terminal at a cost of over $1 billion with MSY also making significant enhancements to its flight offerings including an expansion of European nonstop service. According to a recent article in the New York Times, New Orleans was the number one travel destination for 2018. The city just celebrated its 300th birthday and remains the country’s epicenter for world-class dining, music and immersive history.
The new media program at MSY will create a captivating digital network for advertisers to connect and engage with leisure travelers, business travelers and local residents. Some of the key details of the new program include:
- Suspended 4-mm Digital Double-Sided LED Video Walls
- 98-Inch LCD Displays in baggage claim;
- Digital 49-inch LCD Baggage Information Displays;
- Interactive Digital Information Center
- Floor Projections;
- Illuminated and Non-Illuminated Large Format Tension Fabric Displays (TFDs);
- Backlit Columns and Column Wraps; and
- Experiential Floor Displays.
“New Orleans is one of our nation’s most beloved and exciting cities, and we are delighted to extend our partnership with Louis Armstrong New Orleans International Airport,” said Morten Gotterup, President, Clear Channel Airports. “Clear Channel Airports continues to leverage its global partnerships to bring cutting edge technology to MSY and we are excited to upgrade the digital advertising offerings for brands. Our new network will allow advertisers to customize and adapt their digital programs to reach the highly coveted business and leisure travelers passing through this brand-new world-class airport.”
“Clear Channel Airports has been providing unique and quality advertising opportunities in the New Orleans Airport for over a decade, and we are pleased that this partnership will continue as we move into our new terminal facility,” said Kevin Dolliole, Director of Aviation for Louis Armstrong New Orleans International Airport. “The entire passenger experience at MSY will get a major boost when the new terminal opens in November. Thanks to Clear Channel Airports, brands will have the opportunity to interface with our passengers in new and innovative formats.”
About Clear Channel Airports
Dedicated to airport advertising for 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Follow us on Twitter at twitter.com/CCOutdoorNA
Follow us on Instagram at instagram.com/clearchannelairports
Like us on Facebook at facebook.com/CCAirports
Read our blog at http://blog.clearchanneloutdoor.com/
For more information, contact:
Jason D. King
jasondking@clearchannel.com
212.812.0064
Nation’s First Rideshare Directional Signage Campaign Seamlessly Guides Arriving Sea-Tac Passengers to Transportation
Uber, Clear Channel Airports Pave the Way for Arriving Passengers to More Quickly, Easily Locate Rides
Seattle, WA – – For weary travelers into SEA-TAC, the search for their ride service home just got easier. In a first of its kind campaign anywhere in the U.S., Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced a new out-of-home (OOH) advertising campaign in partnership with Uber (NYSE: UBER) at Seattle-Tacoma International Airport (SEA-TAC) to help travelers more conveniently and clearly find their way to their Uber pickup.
The OOH campaign includes directional signage in the post security, baggage-claim and parking garage areas throughout SEA-TAC, easily guiding arriving passengers to their Uber pickup location.
Launched this past August and comprised through a three-pronged partnership among CCA, Uber and SEA-TAC, the campaign works in tandem with other way-finding ground transportation signage and technology. CCA worked strategically with SEA-TAC leadership, and Uber, to plan and execute this advertising campaign which reaches an estimated 86% of all airport arrivals and guides 100% of all rideshare passengers as they make their way to the designated pick-up area.
“When you add it all up, this partnership among Uber, SEA-TAC airport and Clear Channel Airports, is a big step to creating a more convenient experience for the everyday traveler,” said Rob Mitchell, Airport Partnerships Lead at Uber. “Travel can be stressful, and our goal is to make your experience faster and more informed when you need a ride from, and to, your destination. Along with many other innovations we’ve developed with airports, we see a bright future that continues to place customer experience at the center of all we do together.”
The OOH campaign runs through October 2019, launching in other cities across North America later this year. Results will be measured through its duration and available in the fourth quarter.
“Working very closely with Uber’s team, we’ve created a unique advertising campaign that paves a fast, no-stress way to connect passengers to their rideshare pick-ups at SEA-TAC,” said Jon Sayer, Senior Vice President, National Sales, Clear Channel Airports. “This first of its kind campaign proves that when planned carefully in alignment with the airport authority and with the traveler’s journey in mind, advertising featuring intuitive directional messaging can be highly effective.”
“Airport Dining and Retail at SEA-TAC is pleased to be the first airport to participate with Uber through Clear Channel in this three-month pilot,” said Dawn Hunter, Senior Manager, Airport Dining and Retail, SEA-TAC. “The airport has received positive passenger feedback as the messaging provides a clear pathway to the Ground Transportation areas located on the third level of the garage. The campaign is an innovative and proactive way for airports to advertise and provide passenger amenities.”
In 2017, Clear Channel Airports announced it had signed a new 10-year agreement with the Port of Seattle to provide a benchmark-setting media program at SEA-TAC. Since then, CCA has transitioned SEA-TAC and its valued advertising partners seamlessly into a stunning, architecturally integrated media advertising network. CCA has been the premiere display advertising provider for SEA-TAC since 2007 and was awarded the 10-year contract via a competitive request for proposal process against other major competing outdoor media companies.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Follow & Like: LinkedIn, Twitter, Instagram, Facebook
Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064, jasondking@clearchannel.com
City Leaders, Education Advocates Light Up Billboards Nationwide to Illuminate the Need for Critical Afterschool Learning Opportunities
Groups Team with Clear Channel Outdoor in National Billboard Campaign Marking the 20th Anniversary of Lights On Afterschool
Washington, D.C. – The Afterschool Alliance, the National League of Cities and the National Summer Learning Association, a coalition of afterschool supporters, joined with Clear Channel Outdoor (NYSE: CCO) this week to launch a campaign across more than 1,000 digital billboards nationwide encouraging city leaders and other stakeholders to turn the Lights On Afterschool.
In its 20th year, Lights On Afterschool is the only national rally for afterschool programs. Throughout October, and leading up to Oct. 24, the official anniversary of Lights On Afterschool, the coalition expects to involve more than one million people at more than 8,000 events across the country and at U.S. military bases worldwide. The groups are sending the message on this anniversary that demand for afterschool programs remains high and millions of students are without the programs they need.
In fact, the America After 3PM household survey of more than 30,000 families, commissioned by the Afterschool Alliance, found that participation in afterschool programs has increased to 10.2 million students nationwide – but the unmet demand is great. For every child in an afterschool program today, two more are waiting to get in. Unmet demand is especially high in rural communities and communities of concentrated poverty. One in five students in the United States is unsupervised after the school day ends.
The 20th anniversary of Lights On Afterschool serves as a reminder that a powerful body of evidence demonstrates improvements in attendance, behavior, academic achievement and more among children who participate in afterschool programs. Researchers have also found afterschool programs encourage increased parental involvement – an important building block for student success.
Organized by the Afterschool Alliance, Lights On Afterschool includes open houses, science fairs, fun runs, student showcases, academic contests, community service activities, sports competitions, and other events at schools, 4-Hs, Boys & Girls Clubs, YMCAs, parks, museums, community centers, state capitols and other places. Events showcase the skills students gain and the talents they develop in their afterschool programs. Afterschool programs provide homework help; mentors; healthy snacks and meals; computer programming; opportunities to think critically, collaborate and communicate with peers and adults; job and college readiness; sports and fitness activities; robotics; art, dance and music; and continuous opportunities for hands-on, team-based learning.
Clear Channel Outdoor is supporting the 20th anniversary campaign by donating some of its most prominent billboard space to illuminate Lights On Afterschool. This includes some of its digital billboards in New York City’s Time Square, where the messages displayed will complement the additional awareness and visibility provided when the iconic Empire State Building is lit in yellow and blue for the October 24 anniversary. Afterschool supporters also will be lighting up local landmarks and buildings across the country that evening to show their support for afterschool programs.
To further support this nationwide effort, the afterschool-themed messages will also appear on Clear Channel Outdoor’s digital billboards in Los Angeles and at Boston’s South Station and will culminate in a symbolic “Lights On” moment when more than 1,000 digital billboards freeze on one image on October 24 at 7 p.m.
“Quality afterschool programs keep kids safe, inspire them to learn, and help give working parents peace of mind that their children are safe and learning during the sometimes-perilous hours after the school day ends and before parents get home from work – and Clear Channel Outdoor’s support helps us illustrate the need for more resources so that, sometime soon, every child will have access to an afterschool program” said Afterschool Alliance Executive Director Jodi Grant.
“The National League of Cities is proud to uplift Lights On Afterschool again this year,” said Clarence E. Anthony, National League of Cities (NLC) CEO and executive director. “As Lights On Afterschool celebrates its 20th anniversary, NLC is also celebrating nearly 20 years of working with cities, towns and villages to advance afterschool learning opportunities. Local leaders have long been champions of afterschool programming – they see the positive impact these programs have on families and communities every day.” This year, NLC is partnering with the Afterschool Alliance to encourage mayors to light up their city halls in honor of Lights On Afterschool.
“We understand the importance and economic value of providing all children with quality learning opportunities after school ends,” said Aaron Philip Dworkin, CEO of the National Summer Learning Association. “That’s why we are proud to celebrate the 20th anniversary of Lights On Afterschool at our annual summer learning conference in Atlanta later this month. Together, we can keep all kids safe, healthy and engaged beyond the school day.”
On October 16, a new report from the more than 5,000 sheriffs, police chiefs, and prosecutors of the organization Fight Crime: Invest in Kids will spotlight abundant, powerful research documenting positive outcomes for children and teens who participate in high-quality afterschool programs. The report, being released in conjunction with Lights On Afterschool, identifies the hours that are the “prime time for juvenile crime” and why afterschool programs are one of the nation’s best crime prevention strategies.
Along with Clear Channel Outdoor, Nickelodeon and KIND are generous sponsors of Lights On Afterschool this year.
# # # #
The Afterschool Alliance is a nonprofit public awareness and advocacy organization working to ensure that all children and youth have access to quality afterschool programs. More information is available at www.afterschoolalliance.org
Nation’s First All-Digital Airport Advertising Network Debuts with 82 Screens at Norman Y. Mineta San Jose International Airport
Clear Channel Airports Redefines Media Sponsorships with Launch Brands Google Cloud® & Alaska Airlines, Rolls Out CCO RADAR for Airport Advertisers
San Jose, CA – – Clear Channel Airports (CCA), is bringing a cutting-edge advertising network to the Capital of Silicon Valley transforming the country’s fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the U.S.
CCA, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), will also offer the Out-of-Home (OOH) industry’s first-to-market, integrated suite of audience planning, amplification and measurement solutions – CCO RADAR – to select CCA advertisers.
The all-digital program includes inaugural foundation sponsors Google Cloud® and Alaska Airlines and goes live Nov. 2019. And in a nationwide first for airport media, CCA will make the ad network available exclusively to foundation sponsors and a limited number of campaign advertisers, affording these select advertisers the opportunity to engage with the more than 15 million passengers who pass through the airport annually.
“Alaska is thrilled to be a founding partner with Clear Channel Airports to help modernize the way guests interact with advertising at the San Jose Airport,” said Natalie Bowman, Alaska Airlines’ managing director of brand and marketing communications. “With Silicon Valley as a leading global innovation epicenter, the airport is a ripe area to target inbound and outbound flyers with cutting-edge technology solutions that will bring advertising to the forefront of the consumer experience.”
In addition to SJC’s foundation sponsors, other Silicon Valley leading tech brands have purchased advertising campaigns guaranteeing their messaging will run across SJC’s entire network of 82 new digital screens (over 5,000 sq. ft. digital signage). The exclusive foundation sponsorships and campaign advertising programs represent an industry pivot in transacting airport media from a screen-by-screen, terminal-by-terminal or even network-by-network basis to a complete airport-wide takeover.
Moreover, this CCA strategy, will see SJC doubling its advertising revenue, setting a new bar for revenue per passenger.
“With San Jose as the world’s tech capital, this is the most appropriate place to launch the U.S.’s first all-digital airport advertising network,” said John Moyer, SVP, Development and Operations, Clear Channel Airports. “We’ve worked on this foundation sponsor strategy over the past year and SJC’s team played an integral role developing the most advanced airport advertising program available in the U.S. Having tech and global giants like Google Cloud® and Alaska Airlines on board to launch this industry redefining program reflects the incredible innovation and modernization SJC can offer brands.”
The nation’s first all-digital advertising program at SJC also marks the first application of the company’s industry-leading suite of data-driven solutions for effective planning, amplification and measurement, known as Clear Channel Outdoor RADAR.
CCO RADAR answers the call of next gen OOH marketers by bringing powerful digital insights to the physical world of OOH advertising. Now including airports, CCO RADAR leverages anonymous, aggregated mobile location data to help advertisers understand consumer mobility, behavior and campaign outcomes.
Utilizing Intel technology, CCA developed the first all-digital airport advertising network. “CCA’s network of 82 new digital screens represent the future of digital out-of-home (DOOH) media advertising, where the screens are addressable, accountable and attributable,” said Jose Avalos, Intel VP IOT Group & GM Visual Retail. “This is moving the DOOH industry from the old model of one-to-many media to a model of one-to-a-custom audience.”
San Jose is the world’s leading tech epicenter with more than 100 companies located within 18 miles of SJC. SJC is America’s fastest growing airport with nearly 80 months of consecutive year-over-year passenger traffic growth. Its affluent passenger base includes highly educated business decision makers and influential affluent leisure travelers making the airport a very lucrative advertising platform for the world’s largest brands.
“As Silicon Valley’s airport, SJC is the perfect place for Clear Channel Airports to launch the nation’s first all-digital advertising program,” said John Aitken, Director of Aviation, Norman Y. Mineta San Jose International Airport. “This truly transformational approach to airport advertising not only fits our culture of innovation, but also introduces new revenue opportunities that will enable us to support our industry-leading growth.”
“Norman Y. Mineta San Jose International Airport’s transformation into the first all-digital airport advertising program in the U.S., combined with CCO RADAR’s industry-first data and measurement solutions, is a gamechanger that ushers in a visually striking experience, measurable world of exciting opportunities and unbeatable platform for brands to engage with air travelers,” said Morten Gotterup, President, Clear Channel Airports. “CCA has served SJC for over 12 years and we couldn’t have done it without their incredible partnership and forward thinking. The exclusive foundation sponsors we’ve secured for the new all-digital advertising network speaks volumes to the future facing media products and solutions we’re making possible together with our airport partners and in turn are able to offer to brands.”
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Follow & Like: LinkedIn, Twitter, Instagram, Facebook
Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
Clear Channel Outdoor Holdings, Inc. Reports Results For 2019 Second Quarter
San Antonio, TX, August 1, 2019 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (“the Company”) today reported financial results for the quarter ended June 30, 2019.
“This is an exciting time for Clear Channel Outdoor now that we are a fully independent, out-of-home advertising company,” said William Eccleshare, Worldwide Chief Executive Officer of Clear Channel Outdoor Holdings, Inc. “With our energized and dedicated leadership team in place and the support of our new shareholders and Board of Directors, we are now well positioned to build on our market leadership position, technology investments and growing digital platform as we continue to execute our strategic plan.
“Our teams are off to a great start – we have been chosen to partner with the city of Paris to modernize and bring its street furniture to life across the city. We also recently expanded our successful CCO RADAR platform in the U.S. with the development of a suite of tools that helps brands connect with audiences using their proprietary data. In addition, the completion of our equity offering marks an important step toward improving our capital structure.
“We believe the fundamental strengths of our industry, combined with our global footprint and strategic investments in digitization, automation and data analytics, together with a stronger balance sheet provide us with a solid foundation for the future.”
Clear Channel Outdoor Pioneers Seamless Integration of Advertisers’ Preferred Data Sets for Customized Campaign Planning, Measurement & Optimization
Industry-Leading CCO RADAR Ushers in New Era Connecting Advertisers with Audiences Exposed to OOH Using Brand Proprietary Data
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another Out-of-Home (OOH) industry first, augmenting its CCO RADAR platform to enable brands to integrate their own unique, proprietary data sets into CCO’s industry-leading planning and analytics solution. Advertisers can now plan, amplify, measure and optimize their OOH campaigns using first and third-party data to connect with audiences based on the consumers’ online and offline behaviors.
Branded as RADARSync™, advertisers leveraging this new CCO RADAR solution can build truly integrated, cross-platform campaigns that apply to OOH the same data and analytical approach used to plan and measure digital and mobile campaigns. CCO RADAR provides advertisers with insights from analysis of aggregated and anonymous mobile data that illustrate the behaviors of audiences exposed to OOH campaigns. Advertisers can also receive actionable insights into the delivery of their OOH campaigns against key performance indicators (KPIs), along with recommendations for how performance can be optimized moving forward.
While thousands of local, regional and national advertisers have benefited from the existing CCO RADAR solutions, this innovation comes amidst a shifting media landscape where national agencies and brands desire to work with partners who offer them the technology to integrate their own unique data sets into the ad campaign planning and analytics process. RADARSync™ delivers on this objective by connecting the unified RADAR data set with best-in-class data and analytics partners, including Cuebiq, Ubimo and more. Importantly, the CCO RADAR advertising solutions do not obtain or use any personally identifiable consumer data, and all data is transferred and processed using secure, compliant, industry-standard methodologies.
“In the three years since we pioneered CCO RADAR, we’ve listened to the needs and challenges of our clients and developed an omnichannel suite of tools that helps them understand what people do and where they go in both the online and offline worlds, delivering scalable, cross-platform solutions that drive measurable outcomes,” said Dan Levi, EVP & CMO, CCOA. “Our CCO RADAR products, including the new ability to integrate data sets via RADARSync™, offer customers solutions consistent with those used by advertisers to plan, measure and optimize digital and mobile media, applied uniquely to the high-impact creative storytelling platform of OOH. With CCO RADAR, we’re delivering truly actionable tools and insights that help brands understand how their campaigns are working and for the first time, giving them the ability to optimize.”
CCO RADAR applies the wealth of mobile insights already available and in use by marketers across the digital media ecosystem, to its growing footprint of tens of thousands of printed and digital OOH assets in the U.S. Advertisers and agencies increasingly recognize that OOH is the critical connective tissue that bridges the gap between consumer behavior in the physical offline world and their behavior in the digital online world.
“In recent months, we have used the capabilities of RADARSync™ and the CCO RADAR solutions to integrate first and third-party data used by a number of our advertising clients,” said Michael Cooper, Global President & CEO of Rapport Worldwide, Interpublic Group’s Out-of-Home media agency. “Through this collaboration with Clear Channel Outdoor, we are providing our clients with highly customized campaign plans that complement Rapport’s proprietary platforms, tools and insights to prove the value and impact of Out-of-Home in a digital and mobile-led advertising environment.”
CCOA now offers four proprietary CCO RADAR solutions:
- RADARView™ – Audience Planning: A dynamic campaign planning tool, combining digital audience insights with demographics and location targeting, to build the best Clear Channel Outdoor media campaign that efficiently reaches desired customer segments.
- RADARProof™ – Attribution: Industry-leading attribution solutions to measure campaign outcomes, including visits to businesses, brand sentiments, TV tune-in, mobile app usage and more, gaining valuable insights to understand Out-of-Home’s effectiveness and optimize future campaigns.
- RADARConnect™ – Amplification: Targeted mobile and digital advertising solution that extends messaging when and where it matters, to drive engagement throughout key moments in the consumer journey.
- RADARSync™ – Integration: Align data on exposed Out-of-Home audiences with customer data, offering highly customized solutions to measure, plan and optimize Out-of- Home campaigns as an integrated part of the media mix.
###
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 450,000 displays in over 31 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com
LinkedIn Twitter Instagram Facebook CCO Blog CCO Careers
Press Contact: Jason D. King | jasondking@clearchannel.com | 212.812.0064
Clear Channel Airports Wins a New 5-Year Contract with Palm Beach International Airport (PBI) to Provide State of the Art Advertising Network
Innovative Media Solutions Allow Global and Local Brands to Reach Over 6.5 Million Passengers Annually at One of the Hottest Tourism Hubs in the U.S.
WEST PALM BEACH, Fla., June 10, 2019 /PRNewswire/ — Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Palm Beach International Airport (PBI) selected the U.S. airport media leader (CCA) for a new five-year airport advertising contract. CCA was selected over two other out-of-home (OOH) advertising companies via a competitive process and marks CCA’s third major contract announced in 2019, following Philadelphia International Airport (PHL) and Omaha Airport Authority’s Eppley Airfield (OMA).
The new PBI contract and media upgrades begin October 2019.
Palm Beach International Airport (PBI) is the gateway to the famed Palm Beach County, a lush, made-for-getaways location boasting 47 miles of beaches, stretching from Jupiter to Boca Raton and from Lake Okeechobee to the Island of Palm Beach. The region is driven by the resort and tourism industry, land development, high-end retail and great food, making it an airport of choice for global brands looking to connect with highly coveted leisure travelers and affluent local residents. The county is also home to numerous technology employers, providing brands the opportunity to connect and engage with business travelers and corporate decision-makers as well.
PBI is enjoying year-over-year growth increasing annual passenger count 2.6 percent from 2017 to 2018. The airport regularly wins accolades for its high-touch and enjoyable airport customer experience which includes being named 9th Best Domestic Airport by Travel + Leisure Magazine in 2018. 2017 awards include ranking 5th Best Medium Airport in the 2017 J.D. Power North American Airport Satisfaction Study, 9th Best Domestic Airport by Travel + Leisure Magazineand found to be #1 across the U.S. for best overall wait times for its TSA Checkpoints.
“Clear Channel Airports has been a true partner and is a leader in the airport advertising industry. As such, we are excited to continue our relationship with Clear Channel Airports,” said Laura Beebe, Airport Director, Palm BeachInternational Airport.
“CCA is experiencing record growth by concentrating on powerful partnerships with the most progressive airports,” said Morten Gotterup, president, Clear Channel Airports. “We have invested, innovated and customized together with PBI for many years and we’re excited to continue to evolve the passenger and advertiser experience at PBI to be even more inviting.”
PBI has nearly 200 daily non-stop arrivals and departures to nearly 30 destinations in the U.S., Canada and the Caribbean on 11 airlines. The new state of the art media program will enhance the passenger experience and seek to capture the attention of all passengers. CCA will incorporate diverse media assets and the latest in digital technology into the media network to meet the demands of a robust group of current advertisers and attract new brands to continue to grow benchmark revenues.
Key details of the new PBI program include:
- Comprehensive, head-on digital network throughout the concourses;
- Flight information display system (FIDS) LCD network;
- V-Portrait LCD network throughout baggage claim;
- Multiple state-of-the-art, large-format LED video walls;
- Integrated and energy efficient custom fixtures that complement architecture and passenger flow;
- Experiential zones; and
- Regionally themed wallscapes.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Follow & Like: LinkedIn, Twitter, Instagram, Facebook
Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Student Winners Announced for 8th Annual “Project Yellow Light” Scholarship Contest to Promote Dangers of Texting and Driving
Winning Public Service Advertisements (PSAs) Premiere Today in New York’s Times Square
WASHINGTON, D.C., June 7, 2019
Today the Ad Council and Project Yellow Light announced the winners of the eighth annual Project Yellow Light scholarship competition. The contest calls for students to create a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, including the dangers of smartphone distracted driving. The winning PSAs will be revealed today on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor.
Project Yellow Light was established in 2007 by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. According to the latest data, 3,166 people were killed in crashes involving distracted drivers in 2017, representing 8.5% of all crash fatalities that year.*
“We’re so proud of all our winners, all those who took part in this year’s competition and everyone taking an active role to encourage safe driving among their peers,” said Julie Garner, founder of Project Yellow Light. “Thank you to our amazing partners helping us advance our mission to save lives.”
Since 2011, Project Yellow Light has partnered with the Ad Council to turn the winning submissions into PSAs that receive national exposure through 1,600 TV stations nationwide, iHeartMedia radio stations, and Clear Channel Outdoor’s hundreds of printed billboards and over 1,200 digital billboards.
This year, AT&T’s It Can Wait and Apparent Insurance and Elephant Insurance are supporting the initiative for the first time, joining longstanding partners CBS 2 New York, Clear Channel Outdoor (CCO), iHeartMedia, the National Highway Traffic Safety Administration (NHTSA) and the National Organizations for Youth Safety (NOYS). Scholarships for this year’s winning students are provided with support from Aspire, AT&T’s $500 million commitment to education and skilling, Apparent Insurance, Clear Channel Outdoor and Elephant Insurance. A special Snapchat filter, donated by Snap, will be available in Times Square during today’s winner reveal event.
Clear Channel Airports Receives 3-Year Contract Extension with Omaha Airport Authority’s Eppley Airfield (OMA) to Provide Innovative Media Network
State-of-the Art Media Program Will Help Brands Engage with over 5 Million Passengers Annually in OMA, One of the Fastest Growing Airports in the Country
Omaha, NE – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO) (NYSE: CCO), today announced Omaha Airport Authority’s Eppley Airfield (OMA) awarded the U.S. airport media leader, CCA, a new three-year extension of its existing airport advertising contract. This agreement continues a relationship that began in 2009 when CCA invested nearly a half million dollars in deployment of first-to-market digital media to OMA. Through this investment, and a robust go-to-market sales strategy, CCA nearly doubled the annual revenue of the previous concessionaire during the course of contract term.
This extension marks CCA’s second major contract announced in 2019, following Philadelphia International Airport (PHL). It complements 15 wins in 2018 and 80 wins over the last five years. CCA will install the new media upgrades in OMA by Sept., 2019.
Located four miles from downtown Omaha, OMA is a medium-hub airport that served over 5 million passengers in 2018. According to the Omaha World Herald, more people than ever used OMA last year, as airlines offered additional service to new destinations, such as the west coast. Eppley is among the country’s fastest-growing airports in capacity, or the number of seats available for purchase. Among the 61 largest U.S. airports, Eppley ranked No. 17 in capacity growth in 2018, clocking a 7.3 percent rise from the previous year.
OMA offers advertisers the opportunity to connect and engage with a diverse group of travelers including leisure, business and local residents. Omaha is home to nine Fortune 1000 companies and is a regular stop for various NCAA activities (including post season tournaments). The city hosts the College World Series every year, the Olympic swim trials and the Annual Berkshire Hathway annual shareholder’s meeting, which attracts over 40,000 shareholders from around the world.
“Clear Channel Airports has demonstrated strong commitment to our partnership over the years and as a result Omaha Airport Authority and Clear Channel Airports have had a very good and mutually beneficial working relationship,” said Stanley Kathol, director, Finance and Administration, Omaha Airport Authority. “The new contract and related investment on the part of Clear Channel Airports will bring more enhancements to continue to align with our mission of providing premier customer service and airport facilities through operational excellence.”
“We’ve been Eppley Airfield’s advertising provider for over 10 years and we’re proud to call them our strategic partners for another three years,” said Morten Gotterup, president, Clear Channel Airports. “With its impressive passenger growth, OMA remains a top choice in the Midwest for brands to reach their audiences via our state of the art media network. We’re excited to work with OMA to develop new offerings for advertisers to reach business travelers and local residents in this vibrant city.”
Eight airlines provide approximately 88 departures per day to 34 nonstop destinations from Eppley Airfield. The airport is embarking on a complete terminal modernization and expansion project to enable them to consolidate the TSA checkpoint, consolidate arrivals, move more food, beverage and news and gift concessions beyond the checkpoint and add additional gates.
OMA’s new ad program with CCA will achieve a goal of providing an aesthetically pleasing environment that reflects contemporary advertising and optimizes space for marketing effectiveness and revenue generation. Some new program details include:
- Introduction of program-wide branding of the Omaha cityscape inspired by the beauty and charm of The Old Market;
- Development of the arrivals corridors with large, head-on, custom LED video walls;
- Digital network across the entirety of both baggage claims;
- Large-format static displays in prime locations not previousely available; and
- Redeveloping and beautifying the arrivals soffits of down escalators with upgraded, energy-saving LED lighted signage.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Follow & Like: LinkedIn, Twitter, Instagram, Facebook
Read our award-winning blog: http://blog.clearchanneloutdoor.com/
For more information, contact:
Wendy Weatherford, wendyweatherford@clearchannel.com, 212.812.0081
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 31
- Next Page »