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City Leaders, Afterschool Supporters Light Up Billboards Around the Country to Illuminate the Work of Afterschool Programs During the Pandemic
Clear Channel Outdoor Supports Lights On Afterschool 2020 with National Billboard Campaign
Washington, D.C. – Afterschool supporters led by the Afterschool Alliance, the National League of Cities, and the National Summer Learning Association are joining with Clear Channel Outdoor (NYSE: CCO) to launch a campaign across more than 1,000 digital billboards nationwide as part of the nationwide Lights On Afterschool celebration. The ads recognize afterschool programs for “rising to the moment” to support youth and families during the pandemic, from providing care while schools are closed, to supporting the learning and well-being of children, to offering meals to those in need.
In its 21st year, Lights On Afterschool is the only national rally for afterschool programs. Throughout October, and leading up to Oct. 22, the official Lights On Afterschool rally, the coalition is involving people across the country in virtual events focused on academics, science, arts, sports and fitness, community service, and more to send the message that demand for afterschool programs is high, too many students are without programs, and the pandemic has increased the need.
In fact, the America After 3PM household survey of more than 30,000 families, commissioned by the Afterschool Alliance, found that participation in afterschool programs has increased to 10.2 million students nationwide – but the unmet demand is great. For every child in an afterschool program today, two more are waiting to get in. Unmet demand is especially high in rural communities and communities of concentrated poverty. One in five students in the United States is unsupervised after the school day ends.
Lights On Afterschool serves as a reminder that a powerful body of evidence demonstrates improvements in grades, school attendance, behavior, and more among children who participate in afterschool programs. Researchers have also found that students in afterschool programs are more engaged in school and excited about learning and develop critical work and life skills such as problem solving, teamwork, and communications.
Organized by the Afterschool Alliance, Lights On Afterschool includes virtual events organized by schools, 4-Hs, Boys & Girls Clubs, YMCAs, cities, parks, museums, community centers, and others. These mostly virtual events this year will showcase the skills students gain and the talents they develop in their afterschool programs. In normal times, afterschool programs provide help with homework; skilled mentors; art, dance and music; healthy snacks and meals; computer programming; opportunities to think critically, collaborate and communicate with peers and adults; job and college readiness; sports and fitness activities; robotics; and opportunities for hands-on, team-based learning. During the pandemic, programs have stepped up to provide virtual educational activities, deliver meals and enrichment kits, help families bridge the digital divide, check in with children to ensure their social and emotional needs are being met, connect families to social services, care for the children of essential workers and first responders, and much more.
Clear Channel Outdoor is supporting Lights On Afterschool by donating some of its most prominent space to display afterschool messages on digital billboards, bus shelters, and poster spaces in 25 markets around the country throughout the month of October. On October 22, Clear Channel will feature afterschool messages on two jumbo billboards in New York City’s Times Square, and will bathe Boston’s South Street Station in blue and yellow in honor of Lights On Afterschool, complementing a similar lighting of the iconic Empire State Building that week. Supporters also will be lighting up local landmarks and buildings across the country to show their support for afterschool programs.
“Quality afterschool programs keep kids safe, inspire them to learn, and help working parents – and Clear Channel Outdoor’s support helps us recognize the tremendous efforts afterschool programs are making to support kids and families during these challenging times. Programs are truly rising to the moment, and we need to help them keep the lights on,” said Afterschool Alliance Executive Director Jodi Grant.
“The National League of Cities is proud to uplift Lights On Afterschool again this year,” said Clarence E. Anthony, National League of Cities (NLC) CEO and executive director. “As Lights On Afterschool celebrates its 21sth anniversary, NLC’s Institute for Youth, Education, and Families celebrates 20 years of working with cities, towns and villages to advance afterschool learning opportunities. Local elected officials have long been champions of afterschool programming – they know the positive impact these programs have on families and communities every day, and they’ve played an even more critical support role during the pandemic.” This year, NLC is partnering with the Afterschool Alliance to encourage mayors to light up their city halls or issue a proclamation in honor of Lights On Afterschool.
“Our nation’s afterschool and summer programs are a beacon of light, love and unwavering support in helping all learners grow, thrive and heal during this unimaginable crisis. That’s why the National Summer Learning Association is proud to celebrate Lights on Afterschool as these community programs are essential to America’s recovery and our children’s future,” said Aaron P. Dworkin, CEO, National Summer Learning Association.
The Afterschool Alliance is a nonprofit public awareness and advocacy organization working to ensure that all children and youth have access to quality afterschool programs. More information is available at www.afterschoolalliance.org.
Clear Channel Outdoor Integrates Outdoor Ads with All-Screen Video Solution
Teams with Tremor Video to Amplify Consumer Exposure to Brand Stories in Coordinated OOH & All-Screen Video Solution, Tapping into COVID-driven Changes in Travel Patterns, Behaviors
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video’s capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, digital or social video campaigns to reach consumers when, and where, they’re ready to engage with brands.
Learn more about RADARConnect® at https://web.clearchanneloutdoor.com/radar.
“Our partnership with Tremor Video helps brands extend their storytelling throughout their customer journey with targeted and relevant video content,” said Dan Levi, EVP and CMO, CCO. “Our solutions give us visibility into how peoples’ movements continue shifting as the country reopens so we can help our valued clients rebuild and recover by reaching their target consumers along their newly charted journeys.”
This partnership comes at a pivotal moment of unprecedented change in consumer travel patterns and behaviors resulting from COVID-19 shelter-in-place orders. During this time, CCO research revealed consumers, who remained out and about for work or shopped outside the home during COVID, exercised more purposeful journeys in closer proximity to their homes. And the opportunity to reach exposed OOH audiences with video is helping marketers maintain their brand affinity as the economy rebounds.
“The pandemic is rapidly increasing the amount of time consumers are spending on their screens, and advertisers have an opportunity to extend their OOH footprint and drive stronger results by delivering personalized, meaningful connections with consumers no matter what device they’re on,” said Anthony Flaccavento, chief revenue officer at Tremor Video.
The expanded CCO RADAR® capabilities also provide detailed reporting on key digital video metrics allowing brands to optimize performance of future campaigns. Moreover, this new omnichannel technology, coupled with CCO’s mobile location data insights derived from COVID-affected travel patterns and behaviors, helps brands reach audiences who haven’t frequented business since shelter in place, those living in proximity to essential businesses as well as frontline workers.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 510,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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About Tremor Video
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream, and in-app. Tremor Video is a Tremor International company.
Press Contact:
Jason D. King, SVP, Corporate Communications & Marketing, jasondking@clearchannel.com, 212.812.0064
Brook Terran, Blast PR for Tremor Video, brook@blastpr.com, 805.570.3309
Tourism Recovery Solution Drives 66% Uptick in Theme Park Visits
Innovates with IHS Markit to Amp Auto Marketing as New Study Shows Travelers Prepping for More Road Trips Post-COVID
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.
Partnering with IHS Markit (NYSE: INFO), a world leader in critical information, analytics and solutions, CCO evolved its attribution tool, RADARProof® so auto dealers can be in the driver’s seat during the rebound, and beyond, to see how their OOH ad campaigns deliver sales. This RADARProof® innovation is the nation’s first ad tech solution to make the connection between vehicle sales and consumer exposure to OOH advertising.
As states begin reopening and consumers take to the road once again, RADARProof® can be the key that accelerates the auto industry’s rebound. According to Autoweek, due to coronavirus fears, more people are expected to purchase their own cars and rely less on other transportation alternatives, setting the stage for an increasingly competitive market across the auto sector.
The new RADARProof® attribution capability, available in all CCO markets nationwide, allows auto dealers to use OOH in a measurable way to drive sales for both new and pre-owned vehicles. In a recent test study involving a major automotive brand in four markets, CCO’s RADARProof® integrated Polk Demand Signals by IHS Markit, built from complete new and used vehicle transactions in the U.S.
The study compared samples of consumers exposed and not exposed to the OOH advertising, which produced the following results:
- The campaign drove an overall 169% lift in visitation to the advertised auto brand dealerships
And, based on the use of Polk Demand Signals the campaign resulted in:
- The advertised brand achieved a 15% increase in new vehicle registrations and
- The advertised car model achieved a 5% increase in new vehicle registrations when comparing the exposed and unexposed consumer groups.
“RADARProof®’s new integration of Polk Demand Signals provides a shot of 21st century horsepower to auto marketing at a pivotal time as our nation begins its economic recovery from COVID,” said Dan Levi, EVP & CMO, CCO. “With the automotive industry starting to rebound across the country, RADAR’s suite of ad solutions can give auto advertisers the boost they need to gain sales traction. For the first time, we can reliably demonstrate to auto dealers the real value and impact of their OOH campaigns via both digital OOH and traditional, printed billboards — not just in terms awareness and visits to auto dealers, but in driving actual sales. That’s real ROI for any auto advertiser.”
“This program demonstrates a significant step forward for out-of-home advertising, adding a dynamic element to a historically static medium,” said Joe Kyriakoza, vice president and general manager, Automotive Marketing Services at IHS Markit. “Measurement utilizing Polk Demand Signals helps the industry move away from historic proxies to evaluating actual sales activity.”
CCO’s RADARProof® offers a variety of attribution solutions to help advertisers evaluate OOH impact on a range of unique marketing goals, including retail visitation, brand affinity, TV tune in, and mobile app downloads. Working with best-in-class partners, RADARProof® leverages aggregated and anonymized mobile location data to understand how consumer attitudes and behaviors are influenced after seeing an OOH ad. Actions of exposed and unexposed audiences are compared to determine a campaign’s influence and effectiveness.
To learn more about RADARProof® and view this and other case studies, visit https://clearchanneloutdoor.com/radar.
*study commissioned by the OAAA, and conducted by OnDevice Research, from May 22 through June 1, consisted of 1,000 online survey respondents, ages 18+, matched to national representation for age and gender.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow & Like: LinkedIn, Twitter, Instagram, Facebook, Blog
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Student Winners Announced for 9th Annual “Project Yellow Light” Scholarship Contest to Raise Awareness of Dangers of Texting and Driving
Winning Public Service Advertisements Created by High School and College Students (PSAs) Premiere Nationally
WASHINGTON, D.C., July 29, 2020
Today the Ad Council and Project Yellow Light announced the winners of the ninth annual Project Yellow Light scholarship competition. The contest involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of using a phone while driving. The winning PSAs will be revealed today on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor.
Project Yellow Light was established in 2007 by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. According to the latest data, 2,841 people were killed in crashes involving distracted drivers in 2018. Texting while driving is an especially problematic trend among younger drivers. In 2018, 8 percent of people killed in teen (15-19) driving crashes died when the teen drivers were distracted at the times of the crashes.*
“A huge thanks to our amazing partners, participants and especially our 2020 Hunter Garner Scholarship winners for spreading this critical message about the dangers of distracted driving,” said Project Yellow Light founder Julie Garner. “I’m so proud of our student winners who are using their voice and creativity to impact young drivers and help save lives.”
Since 2011, Project Yellow Light has partnered with the Ad Council to turn the winning submissions into PSAs that receive national exposure through 1,600 TV stations nationwide, iHeartMedia radio stations, and Clear Channel Outdoor’s nearly 2,000 digital displays.
Supporting partners include AT&T’s It Can Wait, Apparent Insurance and Elephant Insurance, Clear Channel Outdoor (CCO), iHeartMedia, WKRN-TV Nashville, the National Highway Traffic Safety Administration (NHTSA) and the National Organizations for Youth Safety (NOYS). Scholarships for this year’s winning students are supported through AT&T’s Aspire Initiative, a $600 million commitment since 2008 to education and skills building, Apparent Insurance, Clear Channel Outdoor and Elephant Insurance.
“Distracted driving remains an important road safety issue,” said Lisa Sherman, president and CEO of the Ad Council. “It’s critical to spread this message, and nobody is better suited to communicate the importance of driving safely to young people than their own peers.”
The contest received 2,163 submissions this year. Entries were received from students representing all fifty states and Washington, D.C. The 2020 scholarship prizes were awarded to the following winners:
- First Domino (video, high school): Joanne Sakamoto (Roanoke, VA)
- Phone Down (video, college): Kambria Cook (N. Chesterfield, VA)
- Eyes on the Road (billboard design, high school): Jami Pandiscio (Franklin, MA)
- It’s Simple (billboard design, college): Sierra Fentress (Sykesville, MD)
- You Can Wait (radio, high school): Miriam Zuo (Sugar Land, TX)
- Telegraphing Catastrophe (radio, college): Matthew Merrill (Frisco, TX)
A host of advertising industry executives and artists lent their time to judging the entries. This year’s panel included recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; Dentsu Aegis Network Global CEO Wendy Clark; Wordsworth + Booth President Tony Mennuto; Co-Chairman and Partner of Goodby Silverstein & Partners, Jeff Goodby; and representatives from the Martin Agency, Pereira O’Dell and Project Yellow Light partners the Ad Council, Apparent Insurance, AT&T’s It Can Wait, CCO, Elephant Insurance and iHeartMedia.
“Working with PYL was an amazing experience,” said high school video winner Joanne Sakamoto. “Sharing my domino idea through animation was such a fun way to emphasize the importance of safe and mindful driving, and I’m so grateful to have had this opportunity!”
College video winner Kambria Cook said: “I am so happy PYL gave me the opportunity to do the two things I love to do, create and motivate!”
“As a high schooler, I see distracted driving all of the time. It’s frustrating. Thankfully, Project Yellow Light gave me a vehicle to make positive change,” said high school billboard winner Jami Pandiscio.
“My creative was inspired by the realization that sometimes the simplest things in life can make the greatest difference,” said college billboard winner Sierra Fentress.
From text messages to social media updates to news alerts, our phones enable us to connect with others at all times, even, unfortunately, when we’re behind the wheel,” said high school radio winner Miriam Zuo. “I wanted to highlight, through historical context, the good that has come from waiting and challenge the dangerous temptation of instant gratification.”
“Project Yellow Light is an incredible organization that continues to make this crazy world a safer place,” said college radio winner Matthew Merrill. “Being able to contribute to their legacy with my radio submission has been an absolute honor!”
Through the Stop the Texts. Stop the Wrecks. campaign, the Ad Council and NHTSA have been working together to prevent distracted driving since 2012.
*Data Source: https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/812926
###
The Ad Council
The Ad Council is a nonprofit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver crucial messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit AdCouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
AT&T
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the nation’s fastest wireless network.** And according to America’s biggest test, we have the nation’s best wireless network.*** We’re building FirstNet® just for first responders and creating next-generation mobile 5G. With a range of TV and video products, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve nearly 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.
AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at att.com/CommunicationsNews
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att. © 2020 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. FirstNet and the FirstNet logo are registered trademarks and service marks of the First Responder Network Authority. All other marks contained herein are the property of their respective owners.
**Based on analysis by Ookla® of Speedtest Intelligence® data median download speeds for Q2 2020. Ookla trademarks used under license and reprinted with permission. ***GWS OneScore, September 2019.
Apparent Insurance
Apparent Insurance is a company designed for parents by parents to meet the unique needs of families. Apparent offers insurance plans that give parents savings and peace of mind at every stage of life. Apparent coverage protects families with children of all ages, and the features, benefits, discounts, and services evolve alongside the families they serve. Backed and secured by parent company, Admiral Group, which oversees over 6 million customers across 7 countries, Apparent Insurance is currently available to consumers in the state of Texas.
Learn more about Apparent Insurance and receive a quote at www.apparentinsurance.com and connect on Facebook and Instagram at @ApparentInsurance and on Twitter at @ApparentAuto.
WKRN-TV Nashville
WKRN-TV Nashville and wkrn.com are part of Nexstar Media Group. Nexstar Media Group is America’s largest local television and media company with 196 full power stations in 114 markets and a growing digital media operation. WKRN-TV Nashville serves the Mid-state of Tennessee and Southern Kentucky.
Clear Channel Outdoor Holdings
Clear Holdings Channel Outdoor, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Elephant Insurance
Elephant is a consumer-focused car insurance company headquartered in Richmond, VA with the aim to put its customers at the center of all efforts. Elephant Insurance is a wholly-owned subsidiary of Admiral Group, plc., one of the U.K.’s leading insurers with a presence in eight countries and over 6 million customers worldwide. More information is available at www.elephant.com.
iHeartMedia
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 160 markets nationwide; through its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its influencers; social; branded iconic live music events; other digital products and newsletters; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit iHeartMedia.com for more company information.
National Organizations for Youth Safety
NOYS was originally founded in 1995 as the Traffic Safety Collaboration supported by funding from government agencies, including the Department of Transportation. In 2005, NOYS became a 501(c)(3) organization and incorporated as National Organizations for Youth Safety. With over 100 organizational members – youth-serving nonprofits, businesses and government agencies, NOYS works collectively to address the most prevalent causes of injury and death among teens and young adults in the US. Learn more at www.NOYS.org.
NHTSA
For 50 years, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of seat belts and child safety seats; helping states and local communities address the threat of distracted, drunk and drug-impaired drivers; regulating vehicle safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information visit www.nhtsa.gov.
Project Yellow Light
Project Yellow Light is a film, billboard and radio scholarship competition where high school and college students create compelling stories persuading their peers to develop safe driving habits. This project gives students a voice and a role in preventing car crashes — one of the leading causes of death of teenagers and young adults in the U.S. Project Yellow Light was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter, who died tragically in a car crash in 2007. Each year the winners receive the Hunter Garner Scholarship.
Press Contact:
Jason D. King, SVP, Corporate Communications & Marketing
Clear Channel Outdoor Americas
jasondking@clearchannel.com, 212-812-0064
Clear Channel Outdoor Ignites New Automotive Recovery Resource, Spikes Dealer Brand Sales 15%
Innovates with IHS Markit to Amp Auto Marketing as New Study Shows Travelers Prepping for More Road Trips Post-COVID
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.
Partnering with IHS Markit (NYSE: INFO), a world leader in critical information, analytics and solutions, CCO evolved its attribution tool, RADARProof® so auto dealers can be in the driver’s seat during the rebound, and beyond, to see how their OOH ad campaigns deliver sales. This RADARProof® innovation is the nation’s first ad tech solution to make the connection between vehicle sales and consumer exposure to OOH advertising.
As states begin reopening and consumers take to the road once again, RADARProof® can be the key that accelerates the auto industry’s rebound. According to Autoweek, due to coronavirus fears, more people are expected to purchase their own cars and rely less on other transportation alternatives, setting the stage for an increasingly competitive market across the auto sector.
The new RADARProof® attribution capability, available in all CCO markets nationwide, allows auto dealers to use OOH in a measurable way to drive sales for both new and pre-owned vehicles. In a recent test study involving a major automotive brand in four markets, CCO’s RADARProof® integrated Polk Demand Signals by IHS Markit, built from complete new and used vehicle transactions in the U.S.
The study compared samples of consumers exposed and not exposed to the OOH advertising, which produced the following results:
- The campaign drove an overall 169% lift in visitation to the advertised auto brand dealerships
And, based on the use of Polk Demand Signals the campaign resulted in:
- The advertised brand achieved a 15% increase in new vehicle registrations and
- The advertised car model achieved a 5% increase in new vehicle registrations when comparing the exposed and unexposed consumer groups.
“RADARProof®’s new integration of Polk Demand Signals provides a shot of 21st century horsepower to auto marketing at a pivotal time as our nation begins its economic recovery from COVID,” said Dan Levi, EVP & CMO, CCO. “With the automotive industry starting to rebound across the country, RADAR’s suite of ad solutions can give auto advertisers the boost they need to gain sales traction. For the first time, we can reliably demonstrate to auto dealers the real value and impact of their OOH campaigns via both digital OOH and traditional, printed billboards — not just in terms awareness and visits to auto dealers, but in driving actual sales. That’s real ROI for any auto advertiser.”
“This program demonstrates a significant step forward for out-of-home advertising, adding a dynamic element to a historically static medium,” said Joe Kyriakoza, vice president and general manager, Automotive Marketing Services at IHS Markit. “Measurement utilizing Polk Demand Signals helps the industry move away from historic proxies to evaluating actual sales activity.”
CCO’s RADARProof® offers a variety of attribution solutions to help advertisers evaluate OOH impact on a range of unique marketing goals, including retail visitation, brand affinity, TV tune in, and mobile app downloads. Working with best-in-class partners, RADARProof® leverages aggregated and anonymized mobile location data to understand how consumer attitudes and behaviors are influenced after seeing an OOH ad. Actions of exposed and unexposed audiences are compared to determine a campaign’s influence and effectiveness.
To learn more about RADARProof® and view this and other case studies, visit https://clearchanneloutdoor.com/radar.
*study commissioned by the OAAA, and conducted by OnDevice Research, from May 22 through June 1, consisted of 1,000 online survey respondents, ages 18+, matched to national representation for age and gender.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow & Like: LinkedIn, Twitter, Instagram, Facebook, Blog
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Clear Channel Outdoor Integrates its Digital Displays with Place Exchange Offering Programmatic Buyers Brand Safety, Attribution & Transparency
Integration Offers Omnichannel Marketers Trusted, Measurable Out-of-Home Media Solutions with Ability to Plan Campaigns Against New Consumer Travel Patterns & Behaviors as Recovery Ramps
New York, NY — Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, and Place Exchange, a leading SSP for programmatic OOH and place-based media, announced a full integration granting digital media buyers access to Clear Channel Outdoor’s digital OOH (DOOH) displays through omnichannel DSPs.
This partnership comes as marketers lean further into data-led media solutions, including programmatic OOH, to understand and plan against new consumer travel patterns that emerged during COVID, and continue to evolve as consumers rev up for summer road travels.
CCO is the latest DOOH media partner to join the extensive Place Exchange ecosystem of premium publishers, providing digital media buyers seamless access through direct integration with leading DSPs such as The Trade Desk, Amobee, Ubimo, MediaMath, and Roku’s OneView platform.
The integration enables programmatic buying via private deals of CCO’s unmatched array of premium media across the U.S. This includes CCO’s digital billboards and posters, spectaculars, airport media, bus shelters, and commuter rail stations, reaching over 100 million people monthly. Moreover, this enables digital marketers to easily discover, buy and measure CCO media directly alongside other programmatic channels like digital and mobile.
“It’s critically important to make emerging programmatic channels easy to plan, buy and optimize,” said Wade Rifkin, SVP, Programmatic, Clear Channel Outdoor. “Place Exchange shares that philosophy and has productized around it, so we’re excited to work with them and their unique set of DSPs & programmatic traders. As OOH continues to grow and deliver results, we believe our data-driven programmatic solution will help brands connect with their consumers at national scale and allow them to activate in a way that aligns with other digital media.”
“Place Exchange is committed to transforming the entire OOH channel to be truly programmatic for buyers and sellers. With this partnership, Place Exchange provides digital buyers programmatic access to Clear Channel Outdoor media within the DSP platforms they use daily,” said Nick Bennett, VP, Partnerships, Place Exchange. “The ability to not only buy, but also to deliver unified reporting and measurement for OOH media with other channels, has changed the way programmatic marketers think about OOH, and has unlocked significant new demand for our media partners. We’re thrilled to partner with Clear Channel on our journey to transform the medium.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow & Like: LinkedIn, Twitter, Instagram, Facebook, Blog
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home and place-based media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. For OOH media owners, Place Exchange offers the opportunity to access programmatic ad spend with full transparency and control. For more information, visit www.placeexchange.com.
Clear Channel Outdoor Americas Joins the National Center for Missing and Exploited Children, Texas Center for the Missing in Statewide Campaign to Find Missing Children in Texas
Houston, Texas – Texas Center for the Missing, The National Center for Missing and Exploited Children and Clear Channel Outdoor Americas (CCOA) (NYSE:CCO) launched a new month-long campaign on digital billboards across Texas to help generate leads in four missing children’s cases each in Houston, San Antonio, Dallas and El Paso.
On its digital displays in each of these Texas markets, CCOA will feature the child’s photo, in some cases the child’s age progression photo, as well as the date the child went missing. The messages will run on multiple CCOA digital billboards in each of these Texas regions. The imagery will appear 1,250 times per day on each digital display where featured. These messages will create millions of market impressions daily during the month-long campaign.
“The purpose of this campaign is not only to highlight these four cases but to bring attention to the 42,093 missing children in Texas,” said Beth Albert, CEO, Texas Center for the Missing, said.
Last year San Antonio teen Mariah Garcia was featured in this digital billboard program and was found and returned home in Oct. 2019. A similar result occurred in Houston. The campaign resulted in the safe return of Evanegelys Colon, a 16-year-old who went missing in April 2019. Mrs. Angelica Colon Padua, Evanegelys’ mother, credited the digital billboard campaign and media coverage for bringing her daughter home.
2020 Cases Now Featured on CCOA Billboards in Texas:
Houston: Kristen Galvan – missing since Jan. 2, 2020 from Spring, Texas. She is a Hispanic female 5’6” and weighs 135 lbs. She has blonde hair and hazel eyes.
San Antonio: Alexis Garza – missing since Dec. 5, 2019. She is a Hispanic female 5’1” and weighs 115 lbs. with brown eyes and brown hair.
El Paso: Luis Alderete-Martinez – allegedly abducted by his mother, Regina Martinez, on June 1, 2015. A felony warrant for kidnapping was issued for Regina Martinez on February 18, 2016. They may have travelled to Mexico. This case was featured in 2018.
Dallas Region: Ameera Deadrick – missing from Dallas/Waco area since Jan. 2014. She is an African American female, 4”3” and weighs 50 lbs. and has black hair and brown eyes.
The Texas Department of Public Safety Missing Persons Clearinghouse received 54,214 missing person reports in 2019 with 42,093 being juveniles. CCOA is providing this month-long public service campaign in partnership with the Texas Center for the Missing, Houston’s Amber Alert Provider.
This campaign is part of CCOA’s ongoing partnership with Texas Center for the Missing and part of a larger campaign to raise awareness for local missing children in four major Texas markets: Houston, Dallas, San Antonio and El Paso.
Programs like these are a reminder to all parents and guardians of the need for high-quality photographs of their children for use in case of an emergency and for the need for everyone to pay close attention to posters and photographs of missing children.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Beth Alberts, CEO, Texas Center for the Missing, balberts@tcftm.org, 713.409.2720
Clear Channel Airports to Transform Advertising Programs for Signature Flight Support’s Network of Private Aviation Terminals
New 5-Year Deal Keeps Clear Channel Airports as Signature Flight Support’s Exclusive Media Partner in North America & Caribbean
Cutting-Edge Advertising Program Will Provide Leading Brands Exclusive Sponsorships, Experiential Opportunities Throughout Signature Flight Support’s Leading Network of Fixed Based Operations
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that through a five-year competitive contract renewal with Signature Flight Support, the world’s largest network of Fixed Based Operations (FBOs), it will transform the media and marketing approach for over 140 private aviation terminals throughout North America and the Caribbean. As the exclusive advertising partner to Signature Flight Support, CCA’s new media programs will provide leading global brand partners with exclusive foundation sponsorships and experiential advertising opportunities across the country’s private air facilities.
Signature Flight Support’s new advertising program will include new custom digital networks of LCD and LED screens across the top 20-25 private aviation terminals around the country. Increased experiential and select exclusive foundation partner opportunities will be available to many of the high-end brands that have consistently advertised across these private aviation terminals. Following in the footsteps of Norman Y. Mineta San Jose International Airport (SJC)’s exclusive foundation sponsorship advertising program, which CCA announced last fall, the new advertising program for Signature Flight Support represents an industry pivot in transacting airport media from a screen-by-screen basis to complete terminal takeovers.
“We are excited to extend our partnership with Signature Flight Support. Their network of FBOs presents the world’s leading brands and products with the absolutely unique ability to interact with the world’s highest net worth individuals, partners and families as well as in many cases their staff representatives,” said Morten Gotterup, President, Clear Channel Airports. “We will be working very closely with the Signature Flight Support team to create truly innovative and unforgettable advertising and sponsorship opportunities from new experiential activations to exclusive brand partnerships. Our partnership is poised to create some groundbreaking initiatives in the private airport advertising sector.”
“Signature Flight Support is thrilled to build upon our long-standing partnership with Clear Channel. Together, we are focused on maximizing the opportunities that only our unparalleled network can deliver to the world’s leading brands,” said Shawn Hall, Chief Commercial Officer, Signature Flight Support. “We’re excited to bring to life new and innovative approaches to advertising in our FBOs, along with exclusive experiences and surprise and delight moments that engage and excite our customers. We look forward to collaborating with likeminded brands and partnering with them to deliver compelling, multi-year campaigns and activations.”
Today’s news comes on the heels of Clear Channel Airports experiencing a year of innovations and industry firsts. Last fall, CCA introduced the nation’s first all-digital airport, Norman Y. Mineta San Jose International Airport (SJC). And for the first time, Clear Channel Outdoor’s (CCO) RADAR has been made available to SJC advertisers, which allows brands to leverage anonymous, aggregated mobile location data to understand consumer mobility, behavior and campaign outcomes – bringing digital to the physical world. Another first also included Uber’s directional signage campaign at Seattle-Tacoma International Airport (SEA-TAC). This unique OOH ad campaign was designed to help arriving passengers quickly and easily locate their rideshares.
Information on Signature Aviation plc
Signature Aviation plc is a market leading, global aviation support services provider, primarily focused on servicing the Business and General Aviation (B&GA) market. We support our customers through our principal business Signature, and Global Engine Services/Engine Repair and Overhaul (ERO) which is currently held for sale.
Signature, including Signature FBO, TECHNICAirTM and EPIC Fuels, provides premium, full-service flight and home base support including refuelling, ground handling and MRO services through the world’s largest fixed base operation (FBO) network for B&GA users with around 195 locations covering key destinations in North America, Europe, South America, Caribbean, Africa and Asia. EPIC Fuels is a provider of aviation fuels, supplies and services operating at around 175 branded FBO locations.
Signature Aviation plc changed its name from BBA Aviation plc in November 2019.
For more information, please visit www.signatureaviation.com
About Clear Channel Airports
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 460,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,700 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
Clear Channel Outdoor & The Female Quotient Honor International Women’s Day on Digital Billboards Nationwide
Celebration Illuminates the Accomplishments of Women from Across the Globe
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor three global female leaders with a national digital out of home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. In partnership with The Female Quotient, an organization committed to advancing diversity in the workplace through collaboration, activating solutions for change and creating measurements for accountability, the campaign features three global female change agents who embody the spirit of global equality and encourage women all over the world.
The inspiring women featured in the campaign include Nobel Prize winner Malala Yousafzai, tennis great Serena Williams and writer, political activist, and feminist organizer Gloria Steinem. The tribute creative will run March 6-8 on 1,400 CCO digital billboards across the country and coincides with Women’s History Month.
“The youngest Nobel prize winner. The greatest tennis player of all time. The most iconic feminist leader. What do they have in common? They’re all remarkable women,” said Shelley Zalis, CEO, The Female Quotient. “The future isn’t female — our past, our present, and our future is female. Every day, I’m inspired by the trailblazing work of women. The more we celebrate our achievements, the more we inspire others who are blazing their own trails. So today, on International Women’s Day, we are thrilled to partner with Clear Channel Outdoor to highlight the power of women and bring visibility to all of the amazing women in our community.”
“This campaign is a true celebration of iconic female change agents and I’m personally inspired by each one of these amazing women,” said Kenetta Bailey, Senior Vice President, Marketing, Clear Channel Outdoor Americas. “Together with The Female Quotient, our goal is to raise the visibility of these inspirational women while championing the importance of gender equality. We’re proud to honor women who are changing the world not just for International Women’s Day or Women’s History Month, but every day here at Clear Channel Outdoor and in communities across the globe.”
Clear Channel Outdoor has been an active partner to the Female Quotient for several years. Together, the organizations have collaborated on unplugged panel conversatins and out of home campaigns to advance gender equality in the workplace and the world.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 460,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,700 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at www.clearchanneloutdoor.com.
Follow & Like: LinkedIn, Twitter, Instagram, Facebook
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
VISIT PHILADELPHIA® Taps Digital Billboards in Times Square to Kick-Off Year Long Celebration of Women, Streams Live Reveal to Stakeholders at The Met in Philly
Tourism Organization Teams with Clear Channel Outdoor in Real-time Digital Activation Revealing 2020 Campaign Tentpoles with New Moniker: ‘City of Sisterly Love’
New York, NY, & Philadelphia, PA – Last week in Times Square, and through the power of streaming and digital out-of-home media (DOOH), VISIT PHILADELPHIA®, the region’s official tourism marketing organization, teamed with Clear Channel Outdoor (NYSE: CCO), one of the world’s leading OOH companies, in an evolution for Greater Philadelphia’s tourism marketing industry.
Leveraging CCO’s interactive, full-motion DOOH screens, VISIT PHILADELPHIA revealed City of Sisterly Love, a new city moniker that kicks off a campaign to strategically target female travelers and invite them to travel, with the other women in their lives, to Greater Philadelphia. The campaign creative was seen by the world through the lens of Times Square and more than 800 hotel and travel luminaries at The Met Philadelphia simultaneously.
This new partnership and live activation on DOOH in Times Square, which was timed with National Plan For Vacation Day, underscores VISIT PHILADELPHIA’s adoption of innovation and technology to help track the efficiency of its marketing. The organization’s leadership team—spearheaded by Jeff Guaracino, president and CEO —is leaning into technologies like DOOH and CCO RADAR, the company’s industry-leading suite of data-driven solutions for effective planning, amplification and measurement.
“People are spending more time than ever away from their own homes—yet, year after year, they’re leaving hard-earned vacation time on the table,” said Jeff Guaracino, president and CEO, VISIT PHILADELPHIA. “Our challenge is to adapt our marketing strategy in ways that bring our core audiences closer to Philadelphia in meaningful and measurable ways. This partnership with Clear Channel Outdoor allows us to be more visible with our marketing while adapting our messages in real-time based on what’s happening in the world.”
While the Times Square activation was just the kick-off for VISIT PHILADELPHIA’s 2020 campaigns and the announcement of the city’s new moniker, the organization will look to partner with CCO leveraging its national and international footprint to reach key audience segments.
On January 30, Philadelphia City Council issued a resolution that changed the city’s moniker from “The City of Brotherly Love” to “The City of Sisterly Love” for 2020. The change was inspired by VISIT PHILADELPHIA’s Sisterly Love campaign that debuted in Times Square last week. Additional marketing initiatives around the campaign will roll out later this year.
A year full of events and programming around art, food, fitness, wine, music and history, including many celebrations of the 100th anniversary of the passage of women’s constitutional right to vote, invites all women—sisters, cousins, girlfriends and any other group of women—to choose Philadelphia as their getaway destination.
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VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.
On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip- planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.
Contact: Cara Schneider, (215) 599-0789, cara@visitphilly.com
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,600 digital displays, including more than 1,300 digital billboards, in the U.S. Learn more about Clear Channel Outdoor Holdings, Inc. at www.clearchanneloutdoor.com
Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
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