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Clear Channel Outdoor Ignites New Automotive Recovery Resource, Spikes Dealer Brand Sales 15%
Innovates with IHS Markit to Amp Auto Marketing as New Study Shows Travelers Prepping for More Road Trips Post-COVID
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.
Partnering with IHS Markit (NYSE: INFO), a world leader in critical information, analytics and solutions, CCO evolved its attribution tool, RADARProof® so auto dealers can be in the driver’s seat during the rebound, and beyond, to see how their OOH ad campaigns deliver sales. This RADARProof® innovation is the nation’s first ad tech solution to make the connection between vehicle sales and consumer exposure to OOH advertising.
As states begin reopening and consumers take to the road once again, RADARProof® can be the key that accelerates the auto industry’s rebound. According to Autoweek, due to coronavirus fears, more people are expected to purchase their own cars and rely less on other transportation alternatives, setting the stage for an increasingly competitive market across the auto sector.
The new RADARProof® attribution capability, available in all CCO markets nationwide, allows auto dealers to use OOH in a measurable way to drive sales for both new and pre-owned vehicles. In a recent test study involving a major automotive brand in four markets, CCO’s RADARProof® integrated Polk Demand Signals by IHS Markit, built from complete new and used vehicle transactions in the U.S.
The study compared samples of consumers exposed and not exposed to the OOH advertising, which produced the following results:
- The campaign drove an overall 169% lift in visitation to the advertised auto brand dealerships
And, based on the use of Polk Demand Signals the campaign resulted in:
- The advertised brand achieved a 15% increase in new vehicle registrations and
- The advertised car model achieved a 5% increase in new vehicle registrations when comparing the exposed and unexposed consumer groups.
“RADARProof®’s new integration of Polk Demand Signals provides a shot of 21st century horsepower to auto marketing at a pivotal time as our nation begins its economic recovery from COVID,” said Dan Levi, EVP & CMO, CCO. “With the automotive industry starting to rebound across the country, RADAR’s suite of ad solutions can give auto advertisers the boost they need to gain sales traction. For the first time, we can reliably demonstrate to auto dealers the real value and impact of their OOH campaigns via both digital OOH and traditional, printed billboards — not just in terms awareness and visits to auto dealers, but in driving actual sales. That’s real ROI for any auto advertiser.”
“This program demonstrates a significant step forward for out-of-home advertising, adding a dynamic element to a historically static medium,” said Joe Kyriakoza, vice president and general manager, Automotive Marketing Services at IHS Markit. “Measurement utilizing Polk Demand Signals helps the industry move away from historic proxies to evaluating actual sales activity.”
CCO’s RADARProof® offers a variety of attribution solutions to help advertisers evaluate OOH impact on a range of unique marketing goals, including retail visitation, brand affinity, TV tune in, and mobile app downloads. Working with best-in-class partners, RADARProof® leverages aggregated and anonymized mobile location data to understand how consumer attitudes and behaviors are influenced after seeing an OOH ad. Actions of exposed and unexposed audiences are compared to determine a campaign’s influence and effectiveness.
To learn more about RADARProof® and view this and other case studies, visit https://clearchanneloutdoor.com/radar.
*study commissioned by the OAAA, and conducted by OnDevice Research, from May 22 through June 1, consisted of 1,000 online survey respondents, ages 18+, matched to national representation for age and gender.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Clear Channel Outdoor Integrates its Digital Displays with Place Exchange Offering Programmatic Buyers Brand Safety, Attribution & Transparency
Integration Offers Omnichannel Marketers Trusted, Measurable Out-of-Home Media Solutions with Ability to Plan Campaigns Against New Consumer Travel Patterns & Behaviors as Recovery Ramps
New York, NY — Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, and Place Exchange, a leading SSP for programmatic OOH and place-based media, announced a full integration granting digital media buyers access to Clear Channel Outdoor’s digital OOH (DOOH) displays through omnichannel DSPs.
This partnership comes as marketers lean further into data-led media solutions, including programmatic OOH, to understand and plan against new consumer travel patterns that emerged during COVID, and continue to evolve as consumers rev up for summer road travels.
CCO is the latest DOOH media partner to join the extensive Place Exchange ecosystem of premium publishers, providing digital media buyers seamless access through direct integration with leading DSPs such as The Trade Desk, Amobee, Ubimo, MediaMath, and Roku’s OneView platform.
The integration enables programmatic buying via private deals of CCO’s unmatched array of premium media across the U.S. This includes CCO’s digital billboards and posters, spectaculars, airport media, bus shelters, and commuter rail stations, reaching over 100 million people monthly. Moreover, this enables digital marketers to easily discover, buy and measure CCO media directly alongside other programmatic channels like digital and mobile.
“It’s critically important to make emerging programmatic channels easy to plan, buy and optimize,” said Wade Rifkin, SVP, Programmatic, Clear Channel Outdoor. “Place Exchange shares that philosophy and has productized around it, so we’re excited to work with them and their unique set of DSPs & programmatic traders. As OOH continues to grow and deliver results, we believe our data-driven programmatic solution will help brands connect with their consumers at national scale and allow them to activate in a way that aligns with other digital media.”
“Place Exchange is committed to transforming the entire OOH channel to be truly programmatic for buyers and sellers. With this partnership, Place Exchange provides digital buyers programmatic access to Clear Channel Outdoor media within the DSP platforms they use daily,” said Nick Bennett, VP, Partnerships, Place Exchange. “The ability to not only buy, but also to deliver unified reporting and measurement for OOH media with other channels, has changed the way programmatic marketers think about OOH, and has unlocked significant new demand for our media partners. We’re thrilled to partner with Clear Channel on our journey to transform the medium.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home and place-based media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. For OOH media owners, Place Exchange offers the opportunity to access programmatic ad spend with full transparency and control. For more information, visit www.placeexchange.com.
Clear Channel Outdoor Americas Joins the National Center for Missing and Exploited Children, Texas Center for the Missing in Statewide Campaign to Find Missing Children in Texas
Houston, Texas – Texas Center for the Missing, The National Center for Missing and Exploited Children and Clear Channel Outdoor Americas (CCOA) (NYSE:CCO) launched a new month-long campaign on digital billboards across Texas to help generate leads in four missing children’s cases each in Houston, San Antonio, Dallas and El Paso.
On its digital displays in each of these Texas markets, CCOA will feature the child’s photo, in some cases the child’s age progression photo, as well as the date the child went missing. The messages will run on multiple CCOA digital billboards in each of these Texas regions. The imagery will appear 1,250 times per day on each digital display where featured. These messages will create millions of market impressions daily during the month-long campaign.
“The purpose of this campaign is not only to highlight these four cases but to bring attention to the 42,093 missing children in Texas,” said Beth Albert, CEO, Texas Center for the Missing, said.
Last year San Antonio teen Mariah Garcia was featured in this digital billboard program and was found and returned home in Oct. 2019. A similar result occurred in Houston. The campaign resulted in the safe return of Evanegelys Colon, a 16-year-old who went missing in April 2019. Mrs. Angelica Colon Padua, Evanegelys’ mother, credited the digital billboard campaign and media coverage for bringing her daughter home.
2020 Cases Now Featured on CCOA Billboards in Texas:
Houston: Kristen Galvan – missing since Jan. 2, 2020 from Spring, Texas. She is a Hispanic female 5’6” and weighs 135 lbs. She has blonde hair and hazel eyes.
San Antonio: Alexis Garza – missing since Dec. 5, 2019. She is a Hispanic female 5’1” and weighs 115 lbs. with brown eyes and brown hair.
El Paso: Luis Alderete-Martinez – allegedly abducted by his mother, Regina Martinez, on June 1, 2015. A felony warrant for kidnapping was issued for Regina Martinez on February 18, 2016. They may have travelled to Mexico. This case was featured in 2018.
Dallas Region: Ameera Deadrick – missing from Dallas/Waco area since Jan. 2014. She is an African American female, 4”3” and weighs 50 lbs. and has black hair and brown eyes.
The Texas Department of Public Safety Missing Persons Clearinghouse received 54,214 missing person reports in 2019 with 42,093 being juveniles. CCOA is providing this month-long public service campaign in partnership with the Texas Center for the Missing, Houston’s Amber Alert Provider.
This campaign is part of CCOA’s ongoing partnership with Texas Center for the Missing and part of a larger campaign to raise awareness for local missing children in four major Texas markets: Houston, Dallas, San Antonio and El Paso.
Programs like these are a reminder to all parents and guardians of the need for high-quality photographs of their children for use in case of an emergency and for the need for everyone to pay close attention to posters and photographs of missing children.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Beth Alberts, CEO, Texas Center for the Missing, balberts@tcftm.org, 713.409.2720
Clear Channel Airports to Transform Advertising Programs for Signature Flight Support’s Network of Private Aviation Terminals
New 5-Year Deal Keeps Clear Channel Airports as Signature Flight Support’s Exclusive Media Partner in North America & Caribbean
Cutting-Edge Advertising Program Will Provide Leading Brands Exclusive Sponsorships, Experiential Opportunities Throughout Signature Flight Support’s Leading Network of Fixed Based Operations
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that through a five-year competitive contract renewal with Signature Flight Support, the world’s largest network of Fixed Based Operations (FBOs), it will transform the media and marketing approach for over 140 private aviation terminals throughout North America and the Caribbean. As the exclusive advertising partner to Signature Flight Support, CCA’s new media programs will provide leading global brand partners with exclusive foundation sponsorships and experiential advertising opportunities across the country’s private air facilities.
Signature Flight Support’s new advertising program will include new custom digital networks of LCD and LED screens across the top 20-25 private aviation terminals around the country. Increased experiential and select exclusive foundation partner opportunities will be available to many of the high-end brands that have consistently advertised across these private aviation terminals. Following in the footsteps of Norman Y. Mineta San Jose International Airport (SJC)’s exclusive foundation sponsorship advertising program, which CCA announced last fall, the new advertising program for Signature Flight Support represents an industry pivot in transacting airport media from a screen-by-screen basis to complete terminal takeovers.
“We are excited to extend our partnership with Signature Flight Support. Their network of FBOs presents the world’s leading brands and products with the absolutely unique ability to interact with the world’s highest net worth individuals, partners and families as well as in many cases their staff representatives,” said Morten Gotterup, President, Clear Channel Airports. “We will be working very closely with the Signature Flight Support team to create truly innovative and unforgettable advertising and sponsorship opportunities from new experiential activations to exclusive brand partnerships. Our partnership is poised to create some groundbreaking initiatives in the private airport advertising sector.”
“Signature Flight Support is thrilled to build upon our long-standing partnership with Clear Channel. Together, we are focused on maximizing the opportunities that only our unparalleled network can deliver to the world’s leading brands,” said Shawn Hall, Chief Commercial Officer, Signature Flight Support. “We’re excited to bring to life new and innovative approaches to advertising in our FBOs, along with exclusive experiences and surprise and delight moments that engage and excite our customers. We look forward to collaborating with likeminded brands and partnering with them to deliver compelling, multi-year campaigns and activations.”
Today’s news comes on the heels of Clear Channel Airports experiencing a year of innovations and industry firsts. Last fall, CCA introduced the nation’s first all-digital airport, Norman Y. Mineta San Jose International Airport (SJC). And for the first time, Clear Channel Outdoor’s (CCO) RADAR has been made available to SJC advertisers, which allows brands to leverage anonymous, aggregated mobile location data to understand consumer mobility, behavior and campaign outcomes – bringing digital to the physical world. Another first also included Uber’s directional signage campaign at Seattle-Tacoma International Airport (SEA-TAC). This unique OOH ad campaign was designed to help arriving passengers quickly and easily locate their rideshares.
Information on Signature Aviation plc
Signature Aviation plc is a market leading, global aviation support services provider, primarily focused on servicing the Business and General Aviation (B&GA) market. We support our customers through our principal business Signature, and Global Engine Services/Engine Repair and Overhaul (ERO) which is currently held for sale.
Signature, including Signature FBO, TECHNICAirTM and EPIC Fuels, provides premium, full-service flight and home base support including refuelling, ground handling and MRO services through the world’s largest fixed base operation (FBO) network for B&GA users with around 195 locations covering key destinations in North America, Europe, South America, Caribbean, Africa and Asia. EPIC Fuels is a provider of aviation fuels, supplies and services operating at around 175 branded FBO locations.
Signature Aviation plc changed its name from BBA Aviation plc in November 2019.
For more information, please visit www.signatureaviation.com
About Clear Channel Airports
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 460,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,700 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
Clear Channel Outdoor & The Female Quotient Honor International Women’s Day on Digital Billboards Nationwide
Celebration Illuminates the Accomplishments of Women from Across the Globe
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor three global female leaders with a national digital out of home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. In partnership with The Female Quotient, an organization committed to advancing diversity in the workplace through collaboration, activating solutions for change and creating measurements for accountability, the campaign features three global female change agents who embody the spirit of global equality and encourage women all over the world.
The inspiring women featured in the campaign include Nobel Prize winner Malala Yousafzai, tennis great Serena Williams and writer, political activist, and feminist organizer Gloria Steinem. The tribute creative will run March 6-8 on 1,400 CCO digital billboards across the country and coincides with Women’s History Month.
“The youngest Nobel prize winner. The greatest tennis player of all time. The most iconic feminist leader. What do they have in common? They’re all remarkable women,” said Shelley Zalis, CEO, The Female Quotient. “The future isn’t female — our past, our present, and our future is female. Every day, I’m inspired by the trailblazing work of women. The more we celebrate our achievements, the more we inspire others who are blazing their own trails. So today, on International Women’s Day, we are thrilled to partner with Clear Channel Outdoor to highlight the power of women and bring visibility to all of the amazing women in our community.”
“This campaign is a true celebration of iconic female change agents and I’m personally inspired by each one of these amazing women,” said Kenetta Bailey, Senior Vice President, Marketing, Clear Channel Outdoor Americas. “Together with The Female Quotient, our goal is to raise the visibility of these inspirational women while championing the importance of gender equality. We’re proud to honor women who are changing the world not just for International Women’s Day or Women’s History Month, but every day here at Clear Channel Outdoor and in communities across the globe.”
Clear Channel Outdoor has been an active partner to the Female Quotient for several years. Together, the organizations have collaborated on unplugged panel conversatins and out of home campaigns to advance gender equality in the workplace and the world.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 460,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,700 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at www.clearchanneloutdoor.com.
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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
VISIT PHILADELPHIA® Taps Digital Billboards in Times Square to Kick-Off Year Long Celebration of Women, Streams Live Reveal to Stakeholders at The Met in Philly
Tourism Organization Teams with Clear Channel Outdoor in Real-time Digital Activation Revealing 2020 Campaign Tentpoles with New Moniker: ‘City of Sisterly Love’
New York, NY, & Philadelphia, PA – Last week in Times Square, and through the power of streaming and digital out-of-home media (DOOH), VISIT PHILADELPHIA®, the region’s official tourism marketing organization, teamed with Clear Channel Outdoor (NYSE: CCO), one of the world’s leading OOH companies, in an evolution for Greater Philadelphia’s tourism marketing industry.
Leveraging CCO’s interactive, full-motion DOOH screens, VISIT PHILADELPHIA revealed City of Sisterly Love, a new city moniker that kicks off a campaign to strategically target female travelers and invite them to travel, with the other women in their lives, to Greater Philadelphia. The campaign creative was seen by the world through the lens of Times Square and more than 800 hotel and travel luminaries at The Met Philadelphia simultaneously.
This new partnership and live activation on DOOH in Times Square, which was timed with National Plan For Vacation Day, underscores VISIT PHILADELPHIA’s adoption of innovation and technology to help track the efficiency of its marketing. The organization’s leadership team—spearheaded by Jeff Guaracino, president and CEO —is leaning into technologies like DOOH and CCO RADAR, the company’s industry-leading suite of data-driven solutions for effective planning, amplification and measurement.
“People are spending more time than ever away from their own homes—yet, year after year, they’re leaving hard-earned vacation time on the table,” said Jeff Guaracino, president and CEO, VISIT PHILADELPHIA. “Our challenge is to adapt our marketing strategy in ways that bring our core audiences closer to Philadelphia in meaningful and measurable ways. This partnership with Clear Channel Outdoor allows us to be more visible with our marketing while adapting our messages in real-time based on what’s happening in the world.”
While the Times Square activation was just the kick-off for VISIT PHILADELPHIA’s 2020 campaigns and the announcement of the city’s new moniker, the organization will look to partner with CCO leveraging its national and international footprint to reach key audience segments.
On January 30, Philadelphia City Council issued a resolution that changed the city’s moniker from “The City of Brotherly Love” to “The City of Sisterly Love” for 2020. The change was inspired by VISIT PHILADELPHIA’s Sisterly Love campaign that debuted in Times Square last week. Additional marketing initiatives around the campaign will roll out later this year.
A year full of events and programming around art, food, fitness, wine, music and history, including many celebrations of the 100th anniversary of the passage of women’s constitutional right to vote, invites all women—sisters, cousins, girlfriends and any other group of women—to choose Philadelphia as their getaway destination.
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VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.
On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip- planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.
Contact: Cara Schneider, (215) 599-0789, cara@visitphilly.com
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,600 digital displays, including more than 1,300 digital billboards, in the U.S. Learn more about Clear Channel Outdoor Holdings, Inc. at www.clearchanneloutdoor.com
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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
Clear Channel Outdoor Transforms 1,000s of Outdoor Displays into Larger, High-Impact, Pedestrian Level Media
Delivers on Advertisers’ Demand for Greater Street-Level Canvas to Reach Consumers
New York, NY – Clear Channel Outdoor Holdings, Inc. (CCO) (NYSE: CCO), one of the world’s largest outdoor advertising companies, recently debuted over 1,300 new visually-striking, printed out-of-home (OOH) displays across its small, mid and large U.S. market footprint. CCO’s transformed “Premiere Panels” bring nearly bulletin-size media down-to-earth for even greater pedestrian and road travel visibility and offering additional street level exposure for brands to engage with consumers who are walking or driving.
Previously, CCO’s street-level OOH media was only available as transit shelters, eco-posters or wallscapes. Identified and converted from among CCO’s best locations, these newly repositioned assets represent a dedicated media network that’s vinyl-wrapped and available in heavily-traveled urban, upscale and nightlife areas. Moreover, these Premiere Panels deliver up to 30% more creative space on an even higher quality computer-generated weather-resistant material that extends the ad’s vibrancy and impact.
Premiere Panels answer advertisers’ growing demand for large-scale, printed streel level OOH media. This converted inventory provides additional market saturation and offers even greater creative potential for brands through a hard to find larger format, pedestrian-level display. Advertisers leveraging these assets will reach key markets and audience segments, on a grand, street-level canvas, not previously available.
“Recruiting new legal-age drinkers is critical to our success, and breakthrough creative outdoor media allows us to reach them on the path to purchase,” says Dan Langert, senior media manager, Molson Coors Beverage Company. “Clear Channel Outdoor’s Premiere Panels offer us the unprecedented opportunity to captivate our consumers using larger format printed OOH media in more urban and pedestrian areas that have been previously untapped in this powerful and creative way.”
CCO selected the assets for “Premiere Panel” transformation based on their location and measurement against demographics and audience segments coveted by local and national advertisers. This inventory is fully-integrated into CCO’s RADAR suite of solutions for dynamic campaign planning, measurement and attribution. In addition, this media conversion strategy aligns with the company’s near-term vision to innovate and grow within its existing footprint.
Moreover, a recent Nielsen Poster Study revealed approximately 55 percent of those surveyed said they changed their plans for the day and visited the business advertised after seeing a poster display. And 60 percent of consumers said the displays are a good way to learn about sales, events and new businesses in the area. Those frequently exposed to posters had an average ad recall of 55 percent.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,600 digital displays, including more than 1,300 digital billboards, in the U.S. Learn more about Clear Channel Outdoor Holdings, Inc. at www.clearchanneloutdoor.com
Follow & Like: LinkedIn, Twitter, Instagram, Facebook
Read our award-winning blog: http://blog.clearchanneloutdoor.com/
For more information, contact:
Jason D. King, jasondking@clearchannel.com, 212.812.0064
Kenetta Bailey Joins Clear Channel Outdoor as Senior Vice President of Marketing
Senior Media Exec Will Position the Company & Ad Solutions as Vital to Integrated Marketing Campaign Success
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced that Kenetta Bailey has joined the company in a newly-created leadership role as Senior Vice President of Marketing. Based in CCOA’s New York headquarters, Bailey will lead the development and communication of Clear Channel Outdoor’s value proposition and evolving capabilities both internally among the organization’s sales force, and externally among agencies and valued advertising partners. She reports to Dan Levi, Executive Vice President and Chief Marketing Officer, CCOA.
“We’re excited to welcome Kenetta to the Clear Channel Outdoor Marketing team,” said Levi. “Through our CCO RADAR suite of solutions, CCO has evolved the OOH media format into an essential component of today’s data-driven marketing and media plans. But CCO’s data innovations are just a part of our story,” said Levi. “With Kenetta’s broad media and marketing background and her expertise in the advertising and media world, I’m excited for her to lead CCO’s repositioning and equip our team to share that broader CCO story in 2020 and beyond.”
As SVP of Marketing, Bailey, in partnership with Levi and the CCOA Senior Leadership team, will define how the organization positions itself against the broader media landscape and differentiate its solutions from the competition. Further, she’ll redefine how the organization leverages its sales presentations, website, social media and digital marketing channels to proactively drive leads and open new revenue opportunities.
“Positioning CCO’s advertising solutions as efficient and effective tools for brands is critical to achieving growth as we drive the business forward into the next decade and beyond,” said Bailey. “I’m inspired to join this hard-charging team and continue building upon the success they’ve garnered under the leadership of CCO America’s CEO Scott Wells.”
Bailey comes to CCOA with decades of experience in brand and B2B marketing in support of media sales organizations. Prior to joining CCOA, she held senior marketing roles at innovative companies including NBC Universal’s Telemundo, AMC Networks, TV One/Comcast, Group M, and CBS Radio, among others.
After graduating from Northwestern University with an MBA, Bailey started her career as a classically trained brand marketer with roles at Kraft Foods and Pepsi. Most recently, Bailey, an entrepreneur, founded her own agency to help start-ups and non-profits drive growth.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 450,000 displays in over 31 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com
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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
First-Ever Digital Media Network at Jackson-Medgar Wiley Evers Int. Airport Will Reach 1M Travelers Annually
Clear Channel Airport’s Cutting-Edge Digital Advertising Program Will Offer Brands the Latest in Air Traveler Marketing Tech, Consumer Engagement
Jackson, Miss. – Local, regional and national businesses will now have even more powerful opportunities to reach leisure travelers and business decision-makers flying through Jackson-Medgar Wiley Evers International Airport (JAN) beginning Dec. 16, 2019.
Through a newly upgraded, digital and printed media network brought to life by Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), JAN’s new program will boast cutting-edge advertising solutions on par with other like-sized and larger airports. This comes as part of the airport authority’s new five-year contract renewal with CCA to develop, manage and enhance JAN’s advertising model by implementing the airport’s first-ever digital ad network.
“Our team thrives on leveraging its in-depth knowledge of the consumer journey through the airport terminals and beyond to deliver an immersive experience that brings advertisers closer to those valued audiences whom brands wish to reach,” said Morten Gotterup, president, Clear Channel Airports. “I’m confident that through our valuable partnership with JAN, we’ll deliver an impactful program that delivers on media buyers’ expectations.”
Through the latest digital technology and OOH print media, the new displays are more energy-efficient and environmentally sensitive. The design and strategic placement of high-quality, curated screens and displays is paramount in redefining JAN as a first-class airport advertising program.
By transforming some of the existing media assets from physical to digital, the airport will become an even more inspiring and welcoming gateway to the “City with Soul.” Jackson is also known for its eclectic gourmet dining and dynamic nightlife, making the city, and this media program at JAN, attractive to potential travelers and business decision-makers.
Highlights of media program include:
- Themed digital network in baggage claim with 75-inch LCD displays over each bag belt for full coverage
- Twelve illuminated tension fabric displays, custom sized to exactly align with the block wall grout lines
- Ten large-format non-illuminated tension fabric displays, packaged to provide exposure on both the east and west sides of ticketing, and baggage claim
- Two floor exhibits, in the grand lobby ticketing area
- Two large format translucent window wraps, in the grand lobby over the main exit doors
About Clear Channel Airports
Dedicated to airport advertising for over 45 years, Clear Channel Airports is the premier innovator of airport advertising and sponsorship programs. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. To learn more about Clear Channel Airports and Clear Channel Outdoor, visit http://www.clearchannelairports.com and http://clearchanneloutdoor.com.
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Read our award-winning blog: https://blog.clearchanneloutdoor.com/
For more information, contact:
Jason King, jasondking@clearchannel.com, 212.812.0064
Digital Advertising Performance Reporting Touches Down in Web App for Airport Media Programs
Clear Channel Airports Launches Industry First Web App for Fast Financial, Ad Occupancy Reporting with U.S. Airport Media Partners
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app. The innovative web app, compatible with desktops, laptops, iPhones, androids and other ‘smart’ devices, delivers comprehensive and customizable reporting so CCA’s airport media partners can easily and quickly access critical data to better manage their advertising programs and anticipate local economic impacts.
An airport-industry out of home (OOH) first in the U.S., Clear Channel’s reporting web app, utilizing the latest in serverless architecture and multi-facility redundancy, allows airports access to pertinent advertising data 24 hours a day/7 days a week, 365 days a year. Secure access to standard monthly revenue, advertiser and payment reports will be available in the initial deployment. Other reports such as occupancy; rate attainment; and sales and operations activities will be made available on the app in later phases. The app will also archive historical data for access by approved airport personnel when and where they want it.
Clear Channel Airports’ partners, including; Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and San Francisco International Airport (SFO) are on-line now with the web app with additional markets in the pipeline. The app is built on a secure architecture implementing cloud-based technology to ensure a safe and reliable product for airports’ management teams.
“We’re excited to be part of the initial launch of Clear Channel Airports’ on-line reporting app. This will be a vital tool that will help ATL senior management leverage data, insights and view trends and activities across our airport media program. Moreover, it will allow us to proactively monitor and manage our advertising program for maximum results,” Paul Brown, assistant general manager, Hartsfield-Jackson Atlanta International Airport.
“Clear Channel Airports developed a web app for reporting so our airport partners, any time, any place, can access the critical information they need to successfully manage their advertising networks, said Morten Gotterup, President, Clear Channel Airports. “Everyone from the CFO to the concession manager now has an online gateway to vital information like sales leads, status on contracts, operational conditions, and more. Deeper and more readily available insights into how their business is performing remains the top request from airports’ management teams and Clear Channel Airports is the only out of home partner who can meet these needs with our new innovative offering. We couldn’t be more proud of yet another industry first.”
Last month Clear Channel Airports announced two other airport out of home industry firsts including a cutting-edge advertising network for the Capital of Silicon Valley, transforming the country’s fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the U.S. and a new OOH advertising campaign in partnership with Uber (NYSE: UBER) at Seattle-Tacoma International Airport (SEA-TAC) to help travelers more conveniently and clearly find their way to their Uber pickup.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Follow & Like: LinkedIn, Twitter, Instagram, Facebook
Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
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