It’s time to start thinking GREEN. No, not the cash kind of green, but the four-leaf clover, leprechaun lovin’, “Give me a pint of Guinness right now!” kind of green. St. Patrick’s Day is fast approaching and with it comes the promise of spring and the end of winter hibernation, as friends and family come together to celebrate on March 17th. Whether Irish or not, the annual holiday brings out the masses in cities and towns displaying their own iteration of Irish pride from full-on parades with kilted bagpipers to the smell of corned beef and cabbage in the air to the annual tradition of turning the Chicago River green.
Get ahead of the merriment, and share your local promotions on billboards that keep your brand top of mind. Check out these green facts (the cash kind) according to the National Retail Federation*:
- Total spend for 2016 hit an estimated $4.44 billion
- 51% of U.S. adults planned to celebrate St. Patrick’s Day last year
- St. Patrick’s Day ranks among the most popular drinking days of the year — only behind New Year’s Eve, Christmas and the 4th of July*
In the U.S., more than 33 million residents claim Irish descent*, and Ancestry.com took to Times Square last year with a St. Patrick’s Day promo encouraging passersby to find out just how Irish they actually are:
The Luck O’ the Irish will be popping up on billboards across the country, spreading smiles and turning heads. Here are some of our faves to get you a wee bit excited for March 17:
Learn how you can spread your brand green with Clear Channel Outdoor!
*U.S. Census Bureau, 2016; National Retail Federation, 2016; WalletHub, 2015
Better Business Bureau Recognizes Clear Channel Outdoor Americas – Chicago with Torch Award for Excellence in Ethical Business Practices
Chicago, IL — Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), a subsidiary of iHeartMedia, Inc., today announced that its Chicago Division was awarded the prestigious Torch Award from the Better Business Bureau (BBB). The Torch Award for Marketplace Ethics is the most prominent award the BBB presents to a business. Clear Channel Outdoor Americas – Chicago’s recognition indicates it promotes and acts on the highest standards of business ethics promoted by the BBB.
As a local business, Clear Channel Outdoor Americas – Chicago was honored for their excellence toward customers, employees, shareholders and communities at the Torch Awards ceremony on December 1, 2016 at the Chicago Marriott O’Hare. Judging criteria for the Torch Awards includes exceptional management practices, active community relations, transparent and consistent communications and marketing practices and a positive industry reputation. This year’s Torch Awards attracted more than double the number of previous nominations and expert judges spent an entire day evaluating the winning entries.
“It’s such a great feeling to know that our company and our team is acknowledged for all of the honorable work that we do,” said Carlos San Jose, President and General Manager of Clear Channel Outdoor Americas – Chicago. “The magnitude of receiving the Torch Award is immeasurable. We are so proud of this tremendous recognition and we are committed to upholding the highest level of standards and values our company has showcased thus far.”
Clear Channel Outdoor Americas – Chicago’s office built a reputation on its ethical practices and is backboned by its values of honesty, respect and virtual collaboration. Its leadership on all levels ensures ethical practices via frequent employee training, ensuring workplace safety, implementing transparency in all practices and effectively communicating to employees and stakeholders. The company’s investment in the local community and support via donated space on billboards throughout Chicagoland help raise awareness for great non-profit causes and positively affects the quality of life across the region. Some corporate social responsibility initiatives Clear Channel Outdoor Americas – Chicago has spearheaded include American Red Cross blood drives and Greater Chicago Food Depository events.
“The Torch Award is the premier award the BBB can present to a company,” said Steve J. Bernas, President & CEO of the Better Business Bureau serving Chicago and Northern Illinois. “Torch Award winners demonstrate the highest ethical standards of trust and behavior toward customers, business partners, shareholders, employees, and the communities in which they do business.”
Clear Channel Outdoor Americas – Chicago’s seven county coverage includes over 17,000 signs reaching seven million people each week with the ability to reach 92 percent of adults 18+ in Chicagoland. Transit signage is located at various Chicago and suburban Amtrak and Metra train stations, buildings and airports including Chicago O’Hare and Midway airports.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,050 digital billboards across 29 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia, Australia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.
Clear Channel Outdoor Americas
Jason D King
Clear Channel Airports is Awarded New Five-Year Contract with Milwaukee County’s General Mitchell International Airport (GMIA) to Provide Immersive Digital Media Program
New Media Program Integrates the Latest in Innovative Advertising Media and Technologies, Enhancing the Passenger and Travel Experience
State of the Art Digital Network Presents Optimal National and Local Brand Opportunities to Reach Nearly 7 Million Passengers Annually
Milwaukee, WI, USA – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it was selected, through a competitive bidding process, for a new five-year deal with Milwaukee County’s General Mitchell International Airport (GMIA) to provide a comprehensive digital media network throughout the airport. The new program is scheduled for installation Feb. 1, 2017, and will enhance the travel experience for GMIA’s nearly 7 million annual passengers by integrating terminal-wide state of the art advertising solutions. CCA has operated the advertising concession at GMIA since 1990.
Clear Channel Airport’s digital upgrade for GMIA will further enhance CCOA’s overall market presence in the Milwaukee area. Clear Channel Outdoor Americas already has significant coverage en route to downtown Milwaukee and across the Milwaukee metro area with more than 1,600 roadside billboards, including 49 digital displays. CCOA is also the exclusive advertising partner to both the Milwaukee Intermodal train station, connecting the Milwaukee and Chicago metro areas, and to the Milwaukee County Transit System for advertising across 125 bus shelters.
Home to a flourishing healthcare industry and legacy businesses, including Miller Brewing Company and Harley-Davidson, Milwaukee represents a diverse cultural population, offering brands a wide-ranging target audience.
GMIA is a medium hub airport owned and operated by Milwaukee County with non-stop flights to more than 35 cities and easy one-stop connections to over 160 cities worldwide, serving Wisconsin, northern Illinois and Chicago. It is the only airport in Wisconsin or Illinois served by all of the major domestic airlines, located five miles from downtown Milwaukee and 50 miles from the Chicago metro area.
The new advertising program from Clear Channel Airports will complement GMIA’s current terminal aesthetics and includes the following:
• Two large format LED video walls/signature digital assets in each concourse to create high-tech gateways
• Head on digital LCD network throughout both concourses
• Terminal-wide digital network for both concourses and baggage claims
• Sponsorship and marketing opportunities, interactive and staffed kiosks and specialty displays
• Exterior terminal assets including jet bridges, parking deck and terminal exteriors
A recent Nielsen study shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.
“This new agreement helps the Airport create a sense of place, generate additional revenue and keep costs low for travelers,” Milwaukee County Executive Chris Abele said. “I am pleased that Clear Channel Outdoor Americas is helping us make visitors aware of the many national brands that call Milwaukee home.”
“Clear Channel Outdoor Americas roots in Milwaukee date back to 1860, so we couldn’t be more proud about growing our relationship with the county and local community by way of our extended partnership with General Mitchell International Airport (GMIA),” said John Moyer, SVP, Business Development, Clear Channel Airports. “Our collaboration with GMIA over the past 25 years continues to provide travelers with innovative, advanced advertising experiences. Our new media program will offer a whole new level of opportunities for passenger engagement and we’re very excited to begin installing our new digital assets.”
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA
For more information, please contact:
Jason D. King
Here’s a softball question: What is America’s favorite pastime?
This probably isn’t a shocker, but baseball just got intercepted. According to Bloomberg Politics, football has taken over as the national pastime, with the clear majority (67% ) of pollsters favoring pigskin over hardball. And in a few short weeks, legions of gridiron fans will revel in NFL glory, as Super Bowl LI (51) kicks off at Houston’s NRG Stadium. The Big Game draws big numbers, as it’s the most-watched TV show in US history.
Bud Light, the official beer of the NFL, got a jump on the 2016-2017 season by bringing back their team-specific cans featuring 28 of the 32 NFL teams. Fans showcased their local team pride by stocking up on mascot-adorned cans and toasting the local digital billboards that displayed the same artwork. Those hosting Big Game parties will most certainly include ice chests stocked with Patriots- and Falcons-emblazened cans:
Check out some additional ads below snapped across multiple markets during regular season, including Los Angeles which recently welcomed the Rams back. (We’ll be on the lookout for a Los Angeles Chargers can next year!)
As fans travel Houston’s roadways, they’ll be greeted by billboards sparking the football frenzy about to hit town, including a sigh (a sign?) of relief by local energy provider and stadium namesake, Reliant Energy, assuring they’ll keep the lights on at the Big Game:
Regardless of who you root for on the day of the Big Game, have fun, stay safe and don’t overdo it on the Buffalo wings! And for those looking to reach the influx of traffic to the third-largest city in US, contact Clear Channel Outdoor Houston.
Valentine’s Day isn’t just about following Cupid’s arrow, showering your true love with rose petals (the first year of the relationship anyway) and diving nose deep into chocolate bliss. V-day is an opportunity for everyone to show those meaningful someones — significant others, family and friends, including those of the four-legged persuasion, just how much they’re adored. For those currently empty-handed, you’re not the only procrastinator. According to marketing trends*, more than half of V-day gifts are purchased within a week of Feb. 14, and LOVE is definitely big business!
A few more stats to ponder (and love)*:
- 54.8% of Americans planned to celebrate Valentine’s Day in 2016
- Americans shelled out a whopping $19.7 billion for the holiday, with $4.5 billion going toward jewelry
- Consumers spent an average of $147 during last year’s holiday
- Young consumers (25-34) tend to spend the most
To reach consumers during their mad dash for sweetheart deals, we’re sharing FIVE reasons why Out-of-Home is your best wingman this Valentine’s Day!
#1: Out-of-home isn’t just a medium — it’s a LARGE. Outdoor offers the biggest advertising canvas with endless creative possibilities:
#2: Short & sweet messages are the ticket to drive sales:
#3: Digital billboards enable flexible messaging and social media integration, where real-time interactions can be shared — perfect for public proclamations of love, like Massage Envy’s #MKEValentine campaign, which displayed tweeted love notes, including a sweet message from dad to daughter relaying she was too young to date — which received some air time on the local news:
#4: Outdoor is a great directional media, pointing consumers immediately to products, services and venues in close proximity:
#5: Consumers exposed to OOH are more likely to visit a store after seeing a nearby ad:
OOH is the most powerful medium dominating the last 30 minutes prior to purchase*. Contact Clear Channel Outdoor to share your Valentine’s Day ideas and specials with consumers.
*NRF/Proper Insights and Analytics, IPSOS Insight, UBA Futureproof Mass Media 2012
Fresh off the holiday break with renewed optimism, we have made our New Year’s resolution a vow to be the best creative ambassadors in the industry and share advertising’s standout billboards throughout 2017. And it’s already gearing up to be a fabulous year in Out-of-Home, with brands embracing the larger-than-life outdoor canvas to propel their story. Are you ready? We are!
To kick off the year with humor, Google brings the head-turning funny with these meme-ready boards for Nearby, a location-based app which helps users discover goods and services…nearby. With bold primary colors, goofy images of Internet-friendly characters, and their iconic search bar, Google reminds consumers that burgers, donuts and Philly cheesesteaks (apparently a fave for America’s national bird) are just a quick search away.
Narrowing down a creative short list is truly trying, believe us. Creative directors are really stepping up their OOH game and we can’t wait to see what’s in store for 2017. Some notables to check out below include a New York wallscape that makes a “Spectacle,” a divorce attorney who will be there for you when the fairytale ends, and an invitation from Afton Alps for parents to show their kids how cool they used to be by illustrating a proper shred.
Propel your brand with out-of-home, and make 2017 one for the marketing history books, Contact Clear Channel Outdoor today!
Sunset Strip is the world-famous cultural landmark where myth and legend collide, inspiring would-be starlets to break bread and rub elbows with rock gods and Hollywood’s elite. It’s the storied wonderland of legendary concerts in closet-sized venues and the home of iconic Rock ‘n’ Roll billboards. It’s where Gloria Swanson uttered, “I’m ready for my close-up,” in Sunset Boulevard, and where counterculture protests in the 60s rocked the land as the house band, The Doors rocked the Whisky.
Amidst the glitz, glam and drama, Sunset Boulevard is renown for its roadside displays that amplify the local culture. Executives smile as they drive by a wallscape announcing the premiere of their new project, actors snap selfies alongside their face magnified to 18 feet high, and tourists snap souvenir photos while walking in the well-worn shoes of Hollywood’s past. Naturally, it’s a coveted landscape for promotion and branding.
The Strip weaves along a congested 1.5 mile span (that’s it!) of Sunset Boulevard in West Hollywood. The entire boulevard spans 22 miles from downtown LA to the Pacific Ocean, traversing trendy neighborhoods like Echo Park and Silver Lake, and crossing through tony real estate like Beverly Hills and Bel-Air.
Clear Channel Outdoor has managed OOH inventory in this city for nearly 100 years, snapping photos of billboards near iconic LA locations, that bore witness to Sunset’s evolution:
And the Strip continues to grow and change. Real estate development has reinvigorated the landscape with upscale hotels, luxury mid-rise residencies, fine eateries, high-end retail, and jaw-dropping OOH displays including Sunset Millennium. A casual drive along Sunset brings new opportunities for eye candy, as Sunset Millennium construction finalizes through the 2017:
These new advertising hot spots will neighbor some of the Strip’s most notable locations, continuing to offer advertisers access to a trendy, affluent audience:
You’ve hit the outlets for Black Friday, swiped til’ your fingers were numb on Cyber Monday, perfected gluten-free holiday cookies, hung the mistletoe, unearthed the Menorah and trimmed the tree. But what have you done to celebrate the true spirit of holiday giving?
As we gather with colleagues, friends and family to toast this season, let’s remember to reach out and help those less fortunate. Billboards provide suggestions on how you can make a contribution, both locally and globally.
The Salvation Army has taken a modern approach to holiday fundraising by encouraging consumers to donate via their mobile phones in locations around Milwaukee. QR code-equipped transit shelters and backlit displays can be found citywide, encouraging commuters to give while they’re out and about:
Here are some more examples of how local charities and larger organizations utilize neighborhood displays to ask for the public’s help during the holidays:
We’ll help amplify your public service efforts, Contact Clear Channel Outdoor to learn more.
Clear Channel Outdoor Americas Launches First Nationwide Programmatic Solution in U.S. for Out Of Home Ad Buying Powered by Rubicon Project’s Private Marketplace
Automated Digital Billboard Purchasing Meets Marketers’ Demands by Tapping into Audience-Driven Data that Integrates OOH into the Broader Programmatic Media Ecosystem, Enabling Smarter and Easier Buys
New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) buying solution – which, for the first time, makes CCOA’s digital billboard inventory available to programmatic buyers via Rubicon Project’s Private Marketplace (PMP). This will now enable advertisers and brands to purchase CCOA’s high-impact digital billboard inventory at scale, seamlessly, within a PMP. Built from the ground up by CCOA and Rubicon Project, this new digital OOH (DOOH) exchange combines CCOA’s significant reach of 1,000 digital billboards across 25 of its 29 digital U.S. markets with Rubicon Project’s leading technology platform.
This first-to-market offering positions CCOA and Rubicon Project to rapidly grow the programmatic buying market for OOH which was recently forecast by Zenith to grow faster globally than all other buying methods in 2017.
The solution blends ad tech and smart media with human intelligence and has seen early success in its first near-real-time buying pilot campaigns with clients, such as Matilda The Musical. CCOA maintains touchpoint with digital buyers allowing for greater transparency and smarter OOH buying.
In the pilot campaigns launched through the new technology integration, advertisers were able to transact OOH advertising buys through programmatic private marketplaces with leading demand side platforms (DSPs) that included MediaMath, TubeMogul & Rubicon Project’s own Enterprise Bidder feature, allowing digital marketers and media buyers to target distinct audience segments and bid on, and transact, against premium outdoor advertising space making billboards smarter and easier to buy.
Building upon the successful February 2016 nationwide launch of Clear Channel RADAR, a suite of research, data and analytics tools to help advertisers and agencies more effectively plan and buy CCOA media, this new programmatic platform taps into mobile data-driven audience insights and gives digital marketers the unique ability to buy DOOH inventory via the world’s leading private marketplace powered by Rubicon Project and apply the same sophisticated buying solutions they’ve come to expect in the ad tech space. Further, it streamlines OOH buying and boosts efficiency and budget control through ad automation allowing media budgets to be shifted, increased or decreased easily cross platform via PMP.
“We are excited to be first-to-market on an initiative that we believe represents a new frontier in media buying. The ability to programmatically buy digital billboard advertising against specific audience goals is a true innovation. Utilizing relevant data from Matilda The Musical’s online campaigns, we were able to deliver a more insightful, targeted OOH plan than ever before,” said Joshua Poole, Director, Media and Agency Innovations, AKA NYC.
“With this new programmatic capability through our partnership with Rubicon Project, buying outdoor ads can be done fluidly alongside desktop & mobile,” said Wade Rifkin, SVP, Programmatic, Clear Channel Outdoor Americas. “As more digital marketers invest programmatically, this is an opportunity to achieve the scale and impact of out of home through the same platform they’re using for cross-channel buying. CCOA’s programmatic solution marries data-driven decision-making with media locations in the physical world, where consumers are spending over 70 percent of their time, combining the best elements of physical and digital advertising together.”
Clear Channel International (CCI), the international division of Clear Channel Outdoor (CCO), is also developing a programmatic solution for the European advertising market and will be announcing its launch plans in January 2017.Following the completion of these initial U.S. campaigns, CCOA and Rubicon Project expect to integrate additional features and inventory for select advertisers. New Demand Side Platforms (DSPs) should also be available, including Adelphic, DataXu and Simpli.fi, to offer a roster of premier partners for activation based on a media buyer’s needs.
“At Rubicon Project, we remain steadfast in our commitment to pursue and present advertisers with opportunities to transact programmatically across all media types, in all formats, across all markets,” said Harry Patz, Chief Revenue Officer, Rubicon Project. “Digital out-of-home inventory is one of the fastest growing markets today with spending projected to reach $4.47 billion by 2019, accounting for more than half of the total OOH spending in the US. We are extremely excited to continue to be a pioneer in this exciting space having collaborated with Clear Channel Outdoor Americas to engineer the only solution available in the U.S. market today where advertisers are able to transact digital billboard inventory in a Private Marketplace.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,050 digital billboards across 29 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 19 countries across Asia and Europe in a wide variety of formats.
More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.
Jason D King
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world’s leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.
San Antonio, TX, December 13, 2016 – iHeartMedia, Inc. (PINK: IHRT) today announced a decision to not repay the $57.1 million of the 5.50% Senior Notes due December 15, 2016 (“2016 Legacy Notes”) held by affiliate Clear Channel Holdings, Inc. (“CCH”) when the notes mature on December 15, 2016. The decision, made by a Special Committee of independent directors, is part of the Company’s ongoing efforts to proactively address its capital structure, while maximizing the value of its assets.
While the $192.9 million of 2016 Legacy Notes held by other holders will be paid in full at maturity, the $57.1 million balance held by affiliate CCH will remain outstanding. Because the 2016 Legacy Notes owned by CCH will continue to remain outstanding, the Company will continue to have at least $500 million of legacy notes outstanding on December 15, 2016 and will therefore not be obligated to grant certain additional security interests in favor of certain of its debtholders under a so-called “springing lien” set forth in relevant debt agreements.