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Clear Channel Outdoor, No Kid Hungry Launch National Holiday Campaign to Help Connect Kids to Free Meals
Month-long Digital Billboard Campaign Inspires Communities to Help Ensure Every Kid Has Access to Healthy Meals Every Day
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will partner with No Kid Hungry to launch a nationwide digital billboard campaign to help connect kids to the food they need this holiday season. Promoting resources from No Kid Hungry, a national campaign to end childhood hunger in America, the digital billboard campaign informs communities how they can support children who are hungry and directs those in need to free, healthy meals in their local community.
Prior to the current pandemic, millions of American kids relied on school meal programs as their only means of food on a given day. The crisis has accelerated this issue, with many schools closed or facing closures indefinitely and nearly one in four kids could face hunger this year due to the coronavirus.
The collaborative effort between CCOA and No Kid Hungry will raise awareness of this hunger crisis and help provide free meals to children by reaching those who can help and donate. Additionally, the campaign features informational messages to drive people who need help to an online food assistance locator.
The No Kid Hungry digital billboard campaign goes live just before Thanksgiving and runs through the end of the year; it is estimated to reach tens of millions of people throughout its duration. The messages will be displayed in English and Spanish across 1,400 CCOA digital billboards across the country.
“Now more than ever, America’s kids need us—all of us,” said Tom Nelson, president and CEO at Share Our Strength, the organization behind the No Kid Hungry campaign. “The COVID-19 pandemic has exacerbated the child hunger crisis in our country and we can’t let these children fall through the cracks. With the generosity of Clear Channel Outdoor, we’re able to amplify the growing need and available resources in a highly-visible manner, and ultimately support families who are struggling this holiday and all year long.”
“It’s currently a tough reality for many families and children in the U.S.,” said Scott Wells, CEO, Clear Channel Outdoor Americas. “For decades, out-of-home media has played an essential role in addressing issues that affect the lives of those within our communities. We are proud to partner with No Kid Hungry on this important holiday giving campaign to combat hunger by making people aware that there is help available and inspiring others to take action with the power of our medium.”
To learn how you can support No Kid Hungry’s work in feeding hungry children this holiday season, visit nokidhungry.org/give. If you are in need of food assistance, visit nokidhungry.org/help to find free, healthy meals being served by organizations in your community.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Clear Channel Outdoor Powers Business Rebuilding During COVID with Market-Ready Solutions
Curated Strategies & Research Support Customers and Communities as They Reopen, Rally & Recover Through the Crisis
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, CCOA is sharing these resources with marketers and media buyers via a new dynamic hub of solutions: The COVID-19 Recovery Resource Center. These partner resources will support local and national brands as they reconnect with their consumers in a changing world where the business environment is rapidly evolving.
“Our customers are the lifeblood of our communities,” said Dan Levi, CMO, CCOA. “Their success powers the economic engine that drives cities, towns and villages nationwide, and we believe it’s our responsibility to use our solutions in ways that help them, and all of our neighbors, succeed. As a recovery resource partner, we’re giving local and national advertisers access to curated portals of industry-leading data and insights, creative approaches, digital solutions and other strategies that can reignite their businesses on the heels of the pandemic.”
CCOA brings its Recovery Resource Center to market at a pivotal moment of unprecedented change as new consumer travel patterns and behaviors emerge as a result of COVID-19. This online resource gives business owners and brand marketers access to curated solutions, including: incisive reports on COVID-influenced behavioral changes; strategic marketing and creative ideas to engage with consumers and tell brand stories in a post-pandemic environment; and the latest research and case studies on CCOA’s proven ability to drive in-store visits and impact consumer behavior even during a crisis. This includes access to CCOA’s curated creative galleries that share how advertisers have responded to the crisis, providing proactive ideas for messaging and design.
Moreover, these resources include an analysis of COVID-impacted changes to audience travel patterns and behaviors identified through the company’s proprietary suite of data-driven solutions for planning, amplifying and measuring the impact of Out-of-Home advertising: CCO RADAR.
For example, through its RADARView® solution, CCOA identified groups of “lapsed shoppers”: those previously seen at a range of retail locations, and other points of interest, who haven’t visited since shelter-in-place orders were issued. By identifying audience groups who previously visited these locations, but stopped during the crisis, CCOA is helping advertisers efficiently and effectively deliver their reopening messages to these lapsed consumers with an understanding of their newly charted journeys.
With RADARView, CCOA also identified groups of consumers who have been shopping during the crisis but primarily at locations close to their homes, as well as audience segments of people in essential work roles, helping advertisers recruit new employees as their businesses reopen. As the pandemic has impacted consumers’ journeys, and the areas where they travel, RADARView gives advertisers visibility into the neighborhoods and roadways most effective for reaching a wide range of consumer segments today, while understanding how these behaviors have evolved when compared with pre-pandemic data.
As part of this new resource, the company also applied its CCO RADAR solutions to help customers understand the effectiveness of Out-of-Home (OOH) ads as travel patterns and consumer behavior continue changing.
Using RADARProof®, CCO’s attribution solution, the company evaluated visitation rates to certain essential businesses that maintained their outdoor advertising with CCOA during COVID-19 and then compared those findings to the pre-pandemic time period. The study showed average visitation rates to quick-service restaurants, grocery stores and convenience stores during the pandemic were significantly higher from people who were exposed to outdoor ads on Clear Channel’s displays, and, in some cases, higher than pre-COVID visitation rates*.
Throughout the pandemic, CCOA continued evolving and applying its solutions to power recovery in other critical industry sectors, like automotive. And in one campaign conducted for a major auto brand throughout the spring and summer, CCOA drove a triple digit percentage lift in sales of the advertised car model on the company’s displays. These findings, and those from aforementioned study, are available on the Recovery Resource Center.
“This research offers some of the best evidence that outdoor advertising remains an effective resource for local businesses and national brands to reach their target audiences, and even more so during these challenging times,” said Levi. “This new data reveal how the pandemic altered consumer travel behavior and how ads on our displays continued delivering for advertisers who maintained, or launched, campaigns during this time.”
While the Recovery Resource Center is the company’s latest recovery resource, CCOA began its initial economic and community rebuilding partnership months ago, launching its #OpenForBusiness initiative to shine a light on essential businesses that remained open during the pandemic. CCOA will continue adding marketing and advertising resources to the Recovery Resource Center as the country continues to reopen, as businesses rebuild, and as new consumer insights become available through the company’s robust ecosystem of partnerships and industry-leading technologies.
*The “Visit Rate Lift” for the OOH campaign is determined from the variation between the exposed visitation rate (those who have seen the OOH) and the control visitation rate (those who have not seen the OOH). This research study analyzed activity in key markets such as: San Francisco/Oakland, Los Angeles, Boston, Philadelphia, Washington DC, and NYC.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow us: LinkedIn, Instagram, Twitter and Facebook
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Clear Channel Airports Wins Largest U.S. Airport Advertising Contract with Port Authority of New York & New Jersey to Transform its Airports into World-Class Digital Media Platforms for Next Gen Passenger, Brand Experience
12-Year Deal Underscores Commitment to Modernizing Region’s Infrastructure and Ad Networks, Connects Brands to Travelers as they ‘Drive, Walk or Fly’ Via One Media Partner
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and one of the nation’s leading airport media providers, announced today the Port Authority of New York and New Jersey (PANYNJ) awarded it the largest airport advertising and sponsorship contract in the U.S. The 12-year deal will see Clear Channel Airports reimagine the media program with new digital displays and sponsorship opportunities for brands at the coveted PANYNJ airports, including; John F. Kennedy International (JFK), LaGuardia (LGA), Newark Liberty International (EWR) and New York Stewart International (SWF) Airports.
Contingent upon execution by both parties, which we expect to occur in mid-November, CCA anticipates the new contract will go into effect December 30, 2020, and the advertising platform transformation will begin with EWR’s Terminal One redevelopment project and in conjunction with new LGA facilities. CCA plans to modernize the entire advertising program across PANYNJ airports with a proposed 95% of the overall investment going into highly impactful digital media. These world-class airports represent major travel hubs that historically welcomed over 140 million passengers annually, providing attractive opportunities for brands to reach valuable international, business and leisure travelers throughout the greater metropolitan region.
Moreover, in addition to modernizing the passenger and brand experience at PANYNJ, the partners aligned their interests with contract terms that set the stage for both parties to achieve their goals under the current conditions and for years to come and could become the new industry model. The deal contains a two-year transition period to account for the impact of COVID-19 and the traffic recovery at Port Authority facilities. The actual MAG due each year, as well as capex spend, after the two-year transition period will be dependent upon passenger traffic at JFK, EWR, LGA and SWF.
“We are confident in the audiences these world-class airports will deliver to our advertising partners over the longer-term as business and leisure travel ramps,” said Scott Wells, CEO, Clear Channel Outdoor Americas (CCOA). “The PANYNJ airports are gateways to the world, and, as the region recovers, we believe our team is best suited to lead this historical transformation that will reimagine and modernize the brand experience for travelers. We believe this contract is a win-win for both organizations and provides an innovative approach to large-scale transit media deals against the backdrop of a difficult current reality.”
“These contracts advance two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” said Rick Cotton, Executive Director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”
With the addition of these high-value, marquee airport assets, CCOA will have one of the greater metropolitan region’s most extensive Out-of-Home (OOH) advertising networks. As a result, brands will have the unique “one-stop-shop” ability to execute campaigns that reach consumers as they “drive, walk or fly” throughout the NY/NJ metro area including all major airports, highly desirable suburbs, major arterial roadways and the boroughs of New York City.
Additionally, we anticipate the new partnership will offer brands the OOH industry’s most comprehensive audience targeting and measurement solutions available to help them optimize their OOH spend: CCO RADAR®. This includes access to the new industry standard audience impressions methodology from Geopath. Through this data integration, CCA has brought to bear, for brands in airports, the only OOH third-party validated impressions currency which factors in a travelers’ movements through an airport, time spent in an airport and opportunity to see and consume advertising in an airport.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising, sponsorship specialist and innovator in the U.S. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), is one of the world’s largest outdoor advertising companies and operates more than 260 airport media programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements based on current Clear Channel Outdoor Holdings, Inc.’s management expectations. These forward-looking statements include all statements other than those made solely with respect to historical fact. The words or phrases “believe,” “expect,” “anticipate,” “estimates,” “forecast” and similar words or expressions are intended to identify such forward-looking statements and include statements about plans or intentions related to the PANYNJ contract, potential benefits of the PANYNJ contract, our capital commitment to the partnership with PANYNJ and our results of operations. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Clear Channel Outdoor Holdings, Inc. and its subsidiaries and/or businesses to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to, whether or not the agreement with the Port Authority of New York and New Jersey will be executed and transaction described in this press release will be consummated on the terms contemplated or at all, our ability to deploy the digital display platform in the anticipated time frame or at all, unanticipated costs of deployment, our ability to fully realize the expected benefits of the contract with PANYNJ and other factors described in our filings with the Securities and Exchange Commission, including the section entitled “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2020. Many of the factors that will determine the outcome of the subject matter of this press release are beyond Clear Channel Outdoor Holdings, Inc.’s ability to control or predict. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release. Clear Channel Outdoor Holdings, Inc. undertakes no obligation to revise or update any forward-looking statements, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.
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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
Clear Channel Airports Wins New 10-Year Contract with Maryland Aviation Administration to Innovate its Advertising Network
Airport Media Leader Will Help Brands Reach Passengers at Baltimore/ Washington International Thurgood Marshall Airport as Travel Returns
Baltimore, MD – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that it won, through a competitive bid process, a 10-year contract with Baltimore/Washington International Thurgood Marshall Airport (BWI), to provide a cutting edge advertising network. The new contract began April 1, 2020 and upgrades to the advertising program begin mid-2021.
“We look forward to working with Clear Channel Airports to present a dynamic, creative media program that will engage our travelers,” said Ricky Smith, Executive Director of BWI Marshall Airport. “With this initiative, regional brands will have the opportunity to stand out and reach passengers in our unique, world-class airport environment.”
With 68 major companies across a variety of emerging sectors including healthcare, financial services and cybersecurity, in addition to federal government agencies headquartered in the area, the airport is a strategic platform for global and local brands to reach its diverse passenger base. Both business and leisure travelers frequently use the airport hub, labeled among the nation’s “Top 10 Airports” by Conde Nast, making it a highly competitive advertising network for both B2B and B2C brands. In August, the airport reported it had experienced its highest 4-day passenger traffic since mid-March, a 50% increase since travel restrictions were implemented due to COVID-19. And just weeks ago, TSA agents screened more than 984,000 people at checkpoints across the country – which is the most since April.
“As our country continues to reopen, we expect activity at Baltimore/Washington International Thurgood Marshall Airport to continue to pick up more quickly than other regions since it’s a hub to so many businesses, universities and government entities,” said Morten Gotterup, President, Clear Channel Airports. “These are still very challenging times for the travel business but we’re proud of the new partnership we have with Maryland Aviation Administration the operator of BWI Marshall and are very much looking forward to working closely with their team as a partner so we can develop innovative, interactive and educational advertising experiences for their passenger base.”
Clear Channel Airports is already the premier display advertising provider for Washington Dulles International (IAD) and Ronald Reagan Washington National (DCA) having won those contracts over incumbent JCDecaux (JCD) in 2015. The new BWI contract, also previously held by JCD, further augments CCO’s position as the leading out of home media provider in the Baltimore and Washington, D.C. metropolitan areas as the company’s roadside displays reach over 80 percent of the Washington D.C. market and 99 percent of Baltimore region weekly.
Baltimore is about 40 miles northeast of Washington, D.C., making it a principal city in the Washington-Baltimore region. The city is home to numerous institutions of higher learning, including 12 accredited two-year or four-year colleges and universities. Baltimore’s metropolitan area was estimated to be just under 3 million, making it the 21st largest metro area in the country.
The new advertising network at BWI will include:
- Head-on Zeus digital network capturing 100% of arriving and departing traffic;
- Baggage Claim digital network;
- Multiple wall wrap application opportunities including glass, column and jet bridge wraps;
- FID Advertising network;
- Tension Fabric Displays with Maryland centric theming;
- Overhead Soffits;
- Digital projection;
- Floor Exhibits;
- Multiple Passenger engagement opportunities;
- Exterior banners; and
- LCD network inside rental car shuttle buses.
Today’s news comes on the heels of Clear Channel Airports leading numerous ground-breaking innovations and industry firsts. Last fall, CCA introduced the nation’s first all-digital airport, Norman Y. Mineta San Jose International Airport (SJC). And for the first time, Clear Channel Outdoor’s (CCO) RADAR has been made available to SJC advertisers, which allows brands to leverage anonymous, aggregated mobile location data to understand consumer mobility, behavior and campaign outcomes – bringing digital to the physical world. Another first also included Uber’s directional signage campaign at Seattle-Tacoma International Airport (SEA-TAC). This OBIE Award-winning campaign was designed to help arriving passengers quickly and easily locate their rideshares.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising, sponsorship specialist and innovator in the U.S. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), is one of the world’s largest outdoor advertising companies and operates more than 260 airport media programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
Advertisers in U.S. Airports Gain New Consumer Insights as Clear Channel Airports Integrates Validated Audience Impressions Methodology Across Media Displays
Decades-Old Media Measurement is Transformed Among Nation’s Most Sought After Airports, Offers Brands a Transparent Industry-Standard Currency for Campaign Performance & Delivery
New York, NY –– Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and leading airport advertising provider in the U.S., today announced a first-in-the-nation rollout of a new audience impressions methodology that provides advertisers a more precise analysis of a consumer’s advertising journey as they traverse an airport. The impressions methodology, pioneered by Geopath, an independent organization that develops the industry-standard and accepted currency for Out-of-Home (OOH) media in the U.S., is being integrated by CCA into the nation’s busiest and most sought-after airports now and into 2021.
This integration represents a hard pivot away from a decades-old methodology that estimated how many times passengers see an ad in an airport. The new methodology marks a shift from measuring campaigns solely by passenger count and toward a greater understanding of audience behavior and a consumer’s likelihood of consuming ad media in an airport.
Moreover, CCA’s investment in this data integration through Geopath revealed that previous estimated impressions delivery for airport advertising underrepresented the true audiences reached and suggests the space was undervalued. In comparing the historic passenger counts in six of the nation’s top airports against the new Geopath audience measurements, the data show airport campaigns are delivering impressions at a much higher rate, and in some cases, up to 8x what was previously reported.
“We believe in the airport media space and our investments in data and innovation are raising the bar on measurement to ensure greater transparency and results for our brand partners,” said Morten Gotterup, president, CCA. “As travel continues to ramp, our advertisers will benefit from these insights by realizing the true reach and effectiveness of their campaigns.”
Moreover, the new independent, third-party validated methodology results in a more qualified level of impressions in each airport and provides brands with a better understanding of campaign reach and frequency. It factors in the placement of each unique media display along with a traveler’s time spent and movements throughout the airport to render overall impressions. The data will become available to CCA’s advertisers through the company’s CCO RADAR suite of campaign planning, amplification and measurement solutions.
“Buyers and sellers of OOH advertising in airports can better justify spending in the channel when there is a unified, apples-to-apples currency across all forms of OOH, DOOH and VOOH,” says Kym Frank, President, Geopath. “We worked with a committee of buyers and sellers to develop a methodology that provides accurate measurement for each unique screen across a multitude of venues that is on par with the data we provide our roadside and transit members.”
“Clear Channel Airports, by rolling out the Geopath methodology across its nationwide network of airports, is raising the bar for audience measurement by responding to the desire for greater transparency and a single accepted currency for airport media,” said Michael Lieberman, CEO of Kinetic US. “The opportunity to evaluate airport media impressions, in a manner aligned with traditional OOH, helps us understand the real reach and value of our campaigns.”
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
Follow & Like: LinkedIn, Twitter, Instagram, Facebook
Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, JasonDKing@clearchannel.com, 212.812.0064
New NYC-Based Non-Profit Calls On New Yorkers to Take an Active Role in Revitalizing Their City — But Not in the Ways You’d Expect
New York, NY – New non-profit, NYCNext isn’t the first to denounce false narratives speculating that New York would not survive the pandemic, but it might be the loudest. Their inaugural campaign, created by Dumbo-based creative agency Our Man In Havana, sets out to remind New Yorkers that they hold the power to revitalize their city, just by living in it.
In partnership with one of the world’s largest outdoor advertising companies, Clear Channel Outdoor (CCO), NYCNext will leverage marquee digital displays in Times Square from Oct. 19 to Nov. 15. But rather than use CCO’s displays to advertise the organization itself, the campaign will launch as a way to spotlight an array of activities, places and people that contribute to the fabric of NYC.
Bold and unapologetic, much like New Yorkers themselves, the campaign’s message calls upon residents to support, enjoy and even drive all the unique stuff that makes NYC special. By telling New Yorkers to eat Bacon Egg & Cheese sandwiches from a local bodega, or to take scandalous pictures of sculptures at a museum, these ads remind inhabitants that they can play a role in ensuring their city’s survival, simply by participating in its culture.
And what the campaign touts, NYCNext practices — the organization has harnessed the power of New Yorkers’ love for their city in order to make all of this happen. All parties are donating their time, efforts and resources to the initiative as an investment in the city’s future and wellbeing.
The creative, led by Our Man In Havana (OMIH), is “inside” by design, made by New Yorkers for New Yorkers, featuring the true New York Institutions that have stood resilient across the five boroughs. “Not only are we aiming to lift up these people and places, but we’re sending a strong message to everybody that lives here.” said OMIH Executive Creative Director and Founder, Andrew Golomb. “New York only exists because you make it exist. And if you continue to support small businesses, to make art, to fuel culture, then NYC will be just fine.”
“The cool thing is there’s no catch for the artists and institutions participating.” NYCNext Co-Founder, Maryam Banikarim said of the campaign. “They’re the building blocks of our city and we want to offer them all the visibility and attention that we can muster. That’s the spirit of our organization in a nutshell. And frankly, I believe that’s the true spirit of New York.”
To see these beloved artists and institutions showcased on digital billboards in Times Square alongside some of the world’s biggest brands is a true testament to the fact that our city is at its best when we lift up, support, and show up for one another.
“We’re proud that Clear Channel Outdoor can support this important campaign and the role NYCNext is playing in reminding New Yorkers about what makes our city special,” said Josh Scharfberg, President, Clear Channel Outdoor – New York. “Times Square is truly the heart of New York City, and we think there is no better place to celebrate the spirit of New York and help move our city forward.”
About Our Man In Havana
Our Man In Havana (OMIH) is a New York-based creative agency specializing in advertising and design. Considered a loyal ally and go-to creative resource by its clients, the company’s mission is to help brands that are either not being heard, are poorly defined or are struggling under the weight of competitors.
Founded in 2003, the agency has applied its process to deliver meaningful results for clients including, Hyatt Hotels, Nextdoor, NBCUniversal, Rémy-Cointreau, Lindblad-National Geographic, Univision, Nando’s, USA Today, The Bronx Zoo and many others.
In addition to developing integrated advertising & design work across all forms of media and re-imagining brand identities, the OMIH team prides themselves on their unique ability to convert problems into business opportunities.
While Our Man In Havana calls New York City home, the company also has a full team in Chicago. To see examples of work and the results it has produced, please visit omihnyc.com.
About NYCNext:
NYCNext began in August when Maryam Banikarim, Andy Lerner, and Caroline Donahue– heavyweights of the marketing and tech world– became fed-up with tales of the city’s demise and decided they had to act.
The mission for this group of New Yorkers is to help build the next New York: a better and more equitable place for all. They are united by a belief that New York’s next great era is still ahead of us. They harnessed volunteers from across industries to bring new skills and creative energy together in order to produce New York moments of joy, with an aim to give back to the artists, neighborhoods, and people who make our city home.
The non-profit made a splash with their first major event last week in support of Broadway. The unadvertised event was directed by the Pulitzer-and Tony-Award-winning composer Tom Kitt and the Tony honoree Michael McElroy, where the organization brought performers back together to bring a tune to the streets of Times Square for the first time since March.
For more information on the campaign or NYCNext contact:
Lacey Gardner, lacey@omihnyc.com
Andrew Golomb, andrew@omihnyc.com
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally.
More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
City Leaders, Afterschool Supporters Light Up Billboards Around the Country to Illuminate the Work of Afterschool Programs During the Pandemic
Clear Channel Outdoor Supports Lights On Afterschool 2020 with National Billboard Campaign
Washington, D.C. – Afterschool supporters led by the Afterschool Alliance, the National League of Cities, and the National Summer Learning Association are joining with Clear Channel Outdoor (NYSE: CCO) to launch a campaign across more than 1,000 digital billboards nationwide as part of the nationwide Lights On Afterschool celebration. The ads recognize afterschool programs for “rising to the moment” to support youth and families during the pandemic, from providing care while schools are closed, to supporting the learning and well-being of children, to offering meals to those in need.
In its 21st year, Lights On Afterschool is the only national rally for afterschool programs. Throughout October, and leading up to Oct. 22, the official Lights On Afterschool rally, the coalition is involving people across the country in virtual events focused on academics, science, arts, sports and fitness, community service, and more to send the message that demand for afterschool programs is high, too many students are without programs, and the pandemic has increased the need.
In fact, the America After 3PM household survey of more than 30,000 families, commissioned by the Afterschool Alliance, found that participation in afterschool programs has increased to 10.2 million students nationwide – but the unmet demand is great. For every child in an afterschool program today, two more are waiting to get in. Unmet demand is especially high in rural communities and communities of concentrated poverty. One in five students in the United States is unsupervised after the school day ends.
Lights On Afterschool serves as a reminder that a powerful body of evidence demonstrates improvements in grades, school attendance, behavior, and more among children who participate in afterschool programs. Researchers have also found that students in afterschool programs are more engaged in school and excited about learning and develop critical work and life skills such as problem solving, teamwork, and communications.
Organized by the Afterschool Alliance, Lights On Afterschool includes virtual events organized by schools, 4-Hs, Boys & Girls Clubs, YMCAs, cities, parks, museums, community centers, and others. These mostly virtual events this year will showcase the skills students gain and the talents they develop in their afterschool programs. In normal times, afterschool programs provide help with homework; skilled mentors; art, dance and music; healthy snacks and meals; computer programming; opportunities to think critically, collaborate and communicate with peers and adults; job and college readiness; sports and fitness activities; robotics; and opportunities for hands-on, team-based learning. During the pandemic, programs have stepped up to provide virtual educational activities, deliver meals and enrichment kits, help families bridge the digital divide, check in with children to ensure their social and emotional needs are being met, connect families to social services, care for the children of essential workers and first responders, and much more.
Clear Channel Outdoor is supporting Lights On Afterschool by donating some of its most prominent space to display afterschool messages on digital billboards, bus shelters, and poster spaces in 25 markets around the country throughout the month of October. On October 22, Clear Channel will feature afterschool messages on two jumbo billboards in New York City’s Times Square, and will bathe Boston’s South Street Station in blue and yellow in honor of Lights On Afterschool, complementing a similar lighting of the iconic Empire State Building that week. Supporters also will be lighting up local landmarks and buildings across the country to show their support for afterschool programs.
“Quality afterschool programs keep kids safe, inspire them to learn, and help working parents – and Clear Channel Outdoor’s support helps us recognize the tremendous efforts afterschool programs are making to support kids and families during these challenging times. Programs are truly rising to the moment, and we need to help them keep the lights on,” said Afterschool Alliance Executive Director Jodi Grant.
“The National League of Cities is proud to uplift Lights On Afterschool again this year,” said Clarence E. Anthony, National League of Cities (NLC) CEO and executive director. “As Lights On Afterschool celebrates its 21sth anniversary, NLC’s Institute for Youth, Education, and Families celebrates 20 years of working with cities, towns and villages to advance afterschool learning opportunities. Local elected officials have long been champions of afterschool programming – they know the positive impact these programs have on families and communities every day, and they’ve played an even more critical support role during the pandemic.” This year, NLC is partnering with the Afterschool Alliance to encourage mayors to light up their city halls or issue a proclamation in honor of Lights On Afterschool.
“Our nation’s afterschool and summer programs are a beacon of light, love and unwavering support in helping all learners grow, thrive and heal during this unimaginable crisis. That’s why the National Summer Learning Association is proud to celebrate Lights on Afterschool as these community programs are essential to America’s recovery and our children’s future,” said Aaron P. Dworkin, CEO, National Summer Learning Association.
The Afterschool Alliance is a nonprofit public awareness and advocacy organization working to ensure that all children and youth have access to quality afterschool programs. More information is available at www.afterschoolalliance.org.
Clear Channel Outdoor Integrates Outdoor Ads with All-Screen Video Solution
Teams with Tremor Video to Amplify Consumer Exposure to Brand Stories in Coordinated OOH & All-Screen Video Solution, Tapping into COVID-driven Changes in Travel Patterns, Behaviors
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video’s capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, digital or social video campaigns to reach consumers when, and where, they’re ready to engage with brands.
Learn more about RADARConnect® at https://web.clearchanneloutdoor.com/radar.
“Our partnership with Tremor Video helps brands extend their storytelling throughout their customer journey with targeted and relevant video content,” said Dan Levi, EVP and CMO, CCO. “Our solutions give us visibility into how peoples’ movements continue shifting as the country reopens so we can help our valued clients rebuild and recover by reaching their target consumers along their newly charted journeys.”
This partnership comes at a pivotal moment of unprecedented change in consumer travel patterns and behaviors resulting from COVID-19 shelter-in-place orders. During this time, CCO research revealed consumers, who remained out and about for work or shopped outside the home during COVID, exercised more purposeful journeys in closer proximity to their homes. And the opportunity to reach exposed OOH audiences with video is helping marketers maintain their brand affinity as the economy rebounds.
“The pandemic is rapidly increasing the amount of time consumers are spending on their screens, and advertisers have an opportunity to extend their OOH footprint and drive stronger results by delivering personalized, meaningful connections with consumers no matter what device they’re on,” said Anthony Flaccavento, chief revenue officer at Tremor Video.
The expanded CCO RADAR® capabilities also provide detailed reporting on key digital video metrics allowing brands to optimize performance of future campaigns. Moreover, this new omnichannel technology, coupled with CCO’s mobile location data insights derived from COVID-affected travel patterns and behaviors, helps brands reach audiences who haven’t frequented business since shelter in place, those living in proximity to essential businesses as well as frontline workers.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 510,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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About Tremor Video
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream, and in-app. Tremor Video is a Tremor International company.
Press Contact:
Jason D. King, SVP, Corporate Communications & Marketing, jasondking@clearchannel.com, 212.812.0064
Brook Terran, Blast PR for Tremor Video, brook@blastpr.com, 805.570.3309
Tourism Recovery Solution Drives 66% Uptick in Theme Park Visits
Innovates with IHS Markit to Amp Auto Marketing as New Study Shows Travelers Prepping for More Road Trips Post-COVID
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.
Partnering with IHS Markit (NYSE: INFO), a world leader in critical information, analytics and solutions, CCO evolved its attribution tool, RADARProof® so auto dealers can be in the driver’s seat during the rebound, and beyond, to see how their OOH ad campaigns deliver sales. This RADARProof® innovation is the nation’s first ad tech solution to make the connection between vehicle sales and consumer exposure to OOH advertising.
As states begin reopening and consumers take to the road once again, RADARProof® can be the key that accelerates the auto industry’s rebound. According to Autoweek, due to coronavirus fears, more people are expected to purchase their own cars and rely less on other transportation alternatives, setting the stage for an increasingly competitive market across the auto sector.
The new RADARProof® attribution capability, available in all CCO markets nationwide, allows auto dealers to use OOH in a measurable way to drive sales for both new and pre-owned vehicles. In a recent test study involving a major automotive brand in four markets, CCO’s RADARProof® integrated Polk Demand Signals by IHS Markit, built from complete new and used vehicle transactions in the U.S.
The study compared samples of consumers exposed and not exposed to the OOH advertising, which produced the following results:
- The campaign drove an overall 169% lift in visitation to the advertised auto brand dealerships
And, based on the use of Polk Demand Signals the campaign resulted in:
- The advertised brand achieved a 15% increase in new vehicle registrations and
- The advertised car model achieved a 5% increase in new vehicle registrations when comparing the exposed and unexposed consumer groups.
“RADARProof®’s new integration of Polk Demand Signals provides a shot of 21st century horsepower to auto marketing at a pivotal time as our nation begins its economic recovery from COVID,” said Dan Levi, EVP & CMO, CCO. “With the automotive industry starting to rebound across the country, RADAR’s suite of ad solutions can give auto advertisers the boost they need to gain sales traction. For the first time, we can reliably demonstrate to auto dealers the real value and impact of their OOH campaigns via both digital OOH and traditional, printed billboards — not just in terms awareness and visits to auto dealers, but in driving actual sales. That’s real ROI for any auto advertiser.”
“This program demonstrates a significant step forward for out-of-home advertising, adding a dynamic element to a historically static medium,” said Joe Kyriakoza, vice president and general manager, Automotive Marketing Services at IHS Markit. “Measurement utilizing Polk Demand Signals helps the industry move away from historic proxies to evaluating actual sales activity.”
CCO’s RADARProof® offers a variety of attribution solutions to help advertisers evaluate OOH impact on a range of unique marketing goals, including retail visitation, brand affinity, TV tune in, and mobile app downloads. Working with best-in-class partners, RADARProof® leverages aggregated and anonymized mobile location data to understand how consumer attitudes and behaviors are influenced after seeing an OOH ad. Actions of exposed and unexposed audiences are compared to determine a campaign’s influence and effectiveness.
To learn more about RADARProof® and view this and other case studies, visit https://clearchanneloutdoor.com/radar.
*study commissioned by the OAAA, and conducted by OnDevice Research, from May 22 through June 1, consisted of 1,000 online survey respondents, ages 18+, matched to national representation for age and gender.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Student Winners Announced for 9th Annual “Project Yellow Light” Scholarship Contest to Raise Awareness of Dangers of Texting and Driving
Winning Public Service Advertisements Created by High School and College Students (PSAs) Premiere Nationally
WASHINGTON, D.C., July 29, 2020
Today the Ad Council and Project Yellow Light announced the winners of the ninth annual Project Yellow Light scholarship competition. The contest involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of using a phone while driving. The winning PSAs will be revealed today on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor.
Project Yellow Light was established in 2007 by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. According to the latest data, 2,841 people were killed in crashes involving distracted drivers in 2018. Texting while driving is an especially problematic trend among younger drivers. In 2018, 8 percent of people killed in teen (15-19) driving crashes died when the teen drivers were distracted at the times of the crashes.*
“A huge thanks to our amazing partners, participants and especially our 2020 Hunter Garner Scholarship winners for spreading this critical message about the dangers of distracted driving,” said Project Yellow Light founder Julie Garner. “I’m so proud of our student winners who are using their voice and creativity to impact young drivers and help save lives.”
Since 2011, Project Yellow Light has partnered with the Ad Council to turn the winning submissions into PSAs that receive national exposure through 1,600 TV stations nationwide, iHeartMedia radio stations, and Clear Channel Outdoor’s nearly 2,000 digital displays.
Supporting partners include AT&T’s It Can Wait, Apparent Insurance and Elephant Insurance, Clear Channel Outdoor (CCO), iHeartMedia, WKRN-TV Nashville, the National Highway Traffic Safety Administration (NHTSA) and the National Organizations for Youth Safety (NOYS). Scholarships for this year’s winning students are supported through AT&T’s Aspire Initiative, a $600 million commitment since 2008 to education and skills building, Apparent Insurance, Clear Channel Outdoor and Elephant Insurance.
“Distracted driving remains an important road safety issue,” said Lisa Sherman, president and CEO of the Ad Council. “It’s critical to spread this message, and nobody is better suited to communicate the importance of driving safely to young people than their own peers.”
The contest received 2,163 submissions this year. Entries were received from students representing all fifty states and Washington, D.C. The 2020 scholarship prizes were awarded to the following winners:
- First Domino (video, high school): Joanne Sakamoto (Roanoke, VA)
- Phone Down (video, college): Kambria Cook (N. Chesterfield, VA)
- Eyes on the Road (billboard design, high school): Jami Pandiscio (Franklin, MA)
- It’s Simple (billboard design, college): Sierra Fentress (Sykesville, MD)
- You Can Wait (radio, high school): Miriam Zuo (Sugar Land, TX)
- Telegraphing Catastrophe (radio, college): Matthew Merrill (Frisco, TX)
A host of advertising industry executives and artists lent their time to judging the entries. This year’s panel included recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; Dentsu Aegis Network Global CEO Wendy Clark; Wordsworth + Booth President Tony Mennuto; Co-Chairman and Partner of Goodby Silverstein & Partners, Jeff Goodby; and representatives from the Martin Agency, Pereira O’Dell and Project Yellow Light partners the Ad Council, Apparent Insurance, AT&T’s It Can Wait, CCO, Elephant Insurance and iHeartMedia.
“Working with PYL was an amazing experience,” said high school video winner Joanne Sakamoto. “Sharing my domino idea through animation was such a fun way to emphasize the importance of safe and mindful driving, and I’m so grateful to have had this opportunity!”
College video winner Kambria Cook said: “I am so happy PYL gave me the opportunity to do the two things I love to do, create and motivate!”
“As a high schooler, I see distracted driving all of the time. It’s frustrating. Thankfully, Project Yellow Light gave me a vehicle to make positive change,” said high school billboard winner Jami Pandiscio.
“My creative was inspired by the realization that sometimes the simplest things in life can make the greatest difference,” said college billboard winner Sierra Fentress.
From text messages to social media updates to news alerts, our phones enable us to connect with others at all times, even, unfortunately, when we’re behind the wheel,” said high school radio winner Miriam Zuo. “I wanted to highlight, through historical context, the good that has come from waiting and challenge the dangerous temptation of instant gratification.”
“Project Yellow Light is an incredible organization that continues to make this crazy world a safer place,” said college radio winner Matthew Merrill. “Being able to contribute to their legacy with my radio submission has been an absolute honor!”
Through the Stop the Texts. Stop the Wrecks. campaign, the Ad Council and NHTSA have been working together to prevent distracted driving since 2012.
*Data Source: https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/812926
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The Ad Council
The Ad Council is a nonprofit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver crucial messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit AdCouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
AT&T
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the nation’s fastest wireless network.** And according to America’s biggest test, we have the nation’s best wireless network.*** We’re building FirstNet® just for first responders and creating next-generation mobile 5G. With a range of TV and video products, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve nearly 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.
AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at att.com/CommunicationsNews
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att. © 2020 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. FirstNet and the FirstNet logo are registered trademarks and service marks of the First Responder Network Authority. All other marks contained herein are the property of their respective owners.
**Based on analysis by Ookla® of Speedtest Intelligence® data median download speeds for Q2 2020. Ookla trademarks used under license and reprinted with permission. ***GWS OneScore, September 2019.
Apparent Insurance
Apparent Insurance is a company designed for parents by parents to meet the unique needs of families. Apparent offers insurance plans that give parents savings and peace of mind at every stage of life. Apparent coverage protects families with children of all ages, and the features, benefits, discounts, and services evolve alongside the families they serve. Backed and secured by parent company, Admiral Group, which oversees over 6 million customers across 7 countries, Apparent Insurance is currently available to consumers in the state of Texas.
Learn more about Apparent Insurance and receive a quote at www.apparentinsurance.com and connect on Facebook and Instagram at @ApparentInsurance and on Twitter at @ApparentAuto.
WKRN-TV Nashville
WKRN-TV Nashville and wkrn.com are part of Nexstar Media Group. Nexstar Media Group is America’s largest local television and media company with 196 full power stations in 114 markets and a growing digital media operation. WKRN-TV Nashville serves the Mid-state of Tennessee and Southern Kentucky.
Clear Channel Outdoor Holdings
Clear Holdings Channel Outdoor, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Elephant Insurance
Elephant is a consumer-focused car insurance company headquartered in Richmond, VA with the aim to put its customers at the center of all efforts. Elephant Insurance is a wholly-owned subsidiary of Admiral Group, plc., one of the U.K.’s leading insurers with a presence in eight countries and over 6 million customers worldwide. More information is available at www.elephant.com.
iHeartMedia
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 160 markets nationwide; through its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its influencers; social; branded iconic live music events; other digital products and newsletters; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit iHeartMedia.com for more company information.
National Organizations for Youth Safety
NOYS was originally founded in 1995 as the Traffic Safety Collaboration supported by funding from government agencies, including the Department of Transportation. In 2005, NOYS became a 501(c)(3) organization and incorporated as National Organizations for Youth Safety. With over 100 organizational members – youth-serving nonprofits, businesses and government agencies, NOYS works collectively to address the most prevalent causes of injury and death among teens and young adults in the US. Learn more at www.NOYS.org.
NHTSA
For 50 years, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of seat belts and child safety seats; helping states and local communities address the threat of distracted, drunk and drug-impaired drivers; regulating vehicle safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information visit www.nhtsa.gov.
Project Yellow Light
Project Yellow Light is a film, billboard and radio scholarship competition where high school and college students create compelling stories persuading their peers to develop safe driving habits. This project gives students a voice and a role in preventing car crashes — one of the leading causes of death of teenagers and young adults in the U.S. Project Yellow Light was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter, who died tragically in a car crash in 2007. Each year the winners receive the Hunter Garner Scholarship.
Press Contact:
Jason D. King, SVP, Corporate Communications & Marketing
Clear Channel Outdoor Americas
jasondking@clearchannel.com, 212-812-0064
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