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Clear Channel Outdoor, Resorts World Las Vegas Proclaim Vegas is Back with Massive Message on New Ground-Breaking Digital Displays on The Strip
Three Newest & One of the Largest Exterior Digital Displays in the U.S. Provide Brands Opportunity to Reach Highly Coveted Leisure & Business Travelers as Vegas Tourism Mounts
Las Vegas, NV – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it has teamed up with Resorts World Las Vegas to provide brands with a first-of-its-kind advertising opportunity to reach highly coveted leisure and business travelers with over 135,000 square feet of digital signage. Through the new CCOA and Resorts World Las Vegas partnership, the Las Vegas Convention and Visitors Authority and their locally based agency, R&R Partners, used the new displays to boldly proclaim in what is arguably the biggest way possible: Vegas Means Business.
In conjunction with Resorts World Las Vegas’s highly anticipated opening this summer, three jaw-dropping, full-motion digital out of home (DOOH) displays will offer advertisers premium visibility and the latest in cutting-edge digital signage, including on one of the largest exterior LED building displays in the U.S., enabling brands to engage with targeted consumer audiences up and down the famous Las Vegas Strip.
“Las Vegas has long been the premier meetings and conventions destination, consistently providing world-class facilities and services to help brands and business travelers connect,” said Kate Wik, chief marketing officer for the Las Vegas Convention and Visitors Authority. “We are excited to be the epicenter of the meetings industry and once again show the world that Vegas Means Business.”
The epitome of innovation and opulence, Resorts World Las Vegas will seamlessly blend the technology and luxury appeal of an urban contemporary resort with the traditions and time-honored details of the international Resorts World brand. The first integrated resort to be built on the Las Vegas Strip in over a decade, Resorts World Las Vegas will feature 3,500 guest rooms and suites, an innovative, next-generation gaming floor, over 40 world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, an extensive retail collection and more.
“Resorts World Las Vegas is a marquee venue that encapsulates cutting edge technology, luxury and innovation: all the attributes brands correlate with the excitement of advertising in Las Vegas,” said Dan Levi, EVP & CMO, CCOA. “These spectacular digital displays will provide brands the unique opportunity to leverage some of the largest LED screens in the world that can even operate sequentially offering an unprecedented story-telling ‘brand takeover.’ These displays are breaking new ground in digital out of home and we can’t wait to work with our brand partners to execute creative and inventive advertising campaigns as tourism and business travel continues to return to the Las Vegas region.”
The three digital displays available at Resorts World Las Vegas are fully animated and can operate sequentially, allowing brands for full ‘takeover’ of the space including:
- 100,000 – (approx.) square-foot West Tower Digital Wall: An iconic wall facing northbound traffic on the world-famous Las Vegas Strip, this spectacular digital screen – the largest exterior LED building display in the U.S. – can be clearly seen down Las Vegas Boulevard, as well as north bound traffic along the I-15 Freeway (to the west).
- 19,000 – (approx.) square-foot East Tower Digital Wall: This dynamic display is in a prime location, on the corner of Las Vegas Boulevard and Convention Center Drive. Its unique vertical display is clearly visible alongside Las Vegas Boulevard, which also perfectly targets incoming traffic toward Resorts World Las Vegas from the Las Vegas Convention Center to the east, including the newly opened $1B West Hall expansion.
- 17,000 – (approx.) square-foot Nightclub Digital Wall: This electrifying digital display will encompass the soon-to-be-opened Zouk Nightclub – an innovative space that will become the most technologically advanced nightclub in Las Vegas. The dazzling energy and allure from the venue will demand the attention of the nearby vehicular and pedestrian traffic alike.
The partnership with Resorts World Las Vegas follows CCOA’s 2020 announcement with Arrivalist®, the leading geo-location intelligence provider for tourism-based measurement, giving hospitality and travel brands measurable consumer insights and in-depth performance analyses for their out-of-home (OOH) advertising campaigns. This is a CCO RADARProof® innovation measuring how hospitality and tourism OOH campaigns are exceeding their marketing goals. CCOA solidified its Arrivalist partnership as a resource enabling travel/tourism brands to drive consumers to single site vacation destinations, post-COVID, and to help ignite an economic recovery in the category.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards
Twitter Campaign with Clear Channel Outdoor Supporting Black Creators, Causes and Voices is Among Winners
New York, NY – The American Advertising Federation (AAF) has announced its slate of 2021 Mosaic Awards winners whom they’ll honor during a live-streamed ceremony April 29, 2021.
Mosaic Award winners will be recognized for their unwavering commitment to inclusion and for giving a voice to multicultural communities. From an overwhelming number of submissions, all winners have embraced advanced marketing techniques, business practices and have developed diversity programs that not only help improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment.
“Our multicultural communities are hurting amid a tough year, faced with battling a global pandemic and acts of racism. Creativity has the power to influence and change society for the better. I’m proud that AAF continues its long-standing tradition of celebrating these diverse and inclusive stories by spotlighting them annually at the Mosaic Awards,” said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications & PR at FCB.
This year’s panel of judges included senior executives from Arc Worldwide, dentsu, LinkedIn, The Trade Desk, Ulta Beauty, and Wieden+Kennedy.
The AAF will honor the following campaigns, industry leaders and programs during the 2021 Mosaic Awards:
Allyship to Advocacy
“Heritage Road”
BMW USA | Hill Holliday
Data Driven Transformation
“Project Understood”
Google | Canadian Down Syndrome Society | FCB
Diversity, Equity, and Inclusion Student Programs
“The Code: Opening the Door to the Industry’s Next Generation of Talent”
dentsu
Innovative Narratives
“Twitter Black Lives Matter Campaign”
Twitter | Clear Channel Outdoor
Mosaic Champion
Alex and Cathy López Negrete
Lopez Negrete Communications
Multicultural Integrated Campaign
Adobe Diverse Voices: “When I See Black”
Adobe | 72andSunny Los Angeles
Multicultural Talent & Suppliers in Advertising
GSD&M Vendor Diversity Program
Student Impact Award
“Design Looks Like Me”
College for Creative Studies | Jessica Bonello & Johnny Spagnuolo
Workforce Inclusion
GSD&M Affinity Groups and Employee Resource Groups
Attended by top thought leaders in the advertising and media industries, Mosaic Awards brings professionals together for awareness, innovation, collaboration and celebration.
“The Mosaic Awards are a shining example of great work with high impact created by a diverse group of Advertising practitioners and professionals that help us all lead by example,” said Steve Pacheco, CEO, at the American Advertising Federation. “I’m inspired by this work and all of the individuals who worked so hard on these outstanding concepts. It’s more important than ever to celebrate the successes and champion the causes that the AAF’s Mosaic Center stands for.”
Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for diversity and inclusion. The Center is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement myriad programs that promote and advance multiculturalism within the industry including the Most Promising Multicultural Students Program, HBCUs for Advertising and AdCamp.
For more information on the Mosaic Awards, please visit aaf.org/mosaicawards, or contact Ayanna Jackson at ajackson@aaf.org.
About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of more than 75 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 164 local clubs representing 30,000 advertising professionals; and more than 170+ college chapters with 4,000 student members. The AAF operates a host of programs and initiatives, including Advertising Day on the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for high school students. Follow us on social media: Facebook, Twitter, Instagram and LinkedIn.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Clear Channel Outdoor & The Female Quotient Celebrate Historic Year for Women and International Women’s Day
Digital Out-of-Home Campaign Will Celebrate the Women Who Made History and Those that Continue to Break Barriers Across the Globe
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor the women who made history over the past year and those that continue to shine as they break barriers across the globe with a national digital out-of-home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. In partnership with The Female Quotient, an organization committed to advancing equality through experiences, research, tools and the power of community, the campaign features women that represent a promising, new way forward for our world and some of the most noteworthy milestones affecting women everywhere.
The digital campaign, which launched today, celebrates what has been a historical year for women. Individuals being honored include Kamala Harris, the current and first woman elected Vice President of the United States; Amanda Gorman, the youngest inaugural poet in U.S. history; Ann Berry, the first Black Secretary of the Senate; and Sarah Thomas, the first woman to officiate a Super Bowl.
In addition, the campaign will showcase creative to commemorate incredible milestones including the 100th anniversary of the 19th amendment (2020); the launch of the National Women’s Movement in Seneca Falls (1848); and the record number of women in Congress (2021). Clear Channel will continue to add new honorees and milestones to the national advertising campaign throughout the month of March.
“Where do we begin to underscore what a year it has been and the tremendous accomplishments and breakthroughs for women around the world,” said Kenetta Bailey, Senior Vice President, Marketing, Clear Channel Outdoor Americas. “In a year that brought us, as a global community, so many challenges and crises, our honored women stepped up at a time when the world needed them most. I couldn’t be more proud to be a woman myself as we continue to break glass ceilings and make history across politics, sports, arts and the corporate world. A special thanks to The Female Quotient for their continued efforts in making real systems change for women and girls around the world.”
“When the world grappled with a crisis of unprecedented scale, who took charge? Women. They led countries and companies through crisis, they bravely provided essential, front-line work, they took charge of caregiving, inside their own homes and within their wider communities,” said Shelley Zalis, CEO, The Female Quotient. “In partnership with Clear Channel Outdoor Americas, we are proud to put a spotlight on some of these figures and honor the incredible, indelible impact women continue to have on our world.”
Clear Channel Outdoor has been an active partner to The Female Quotient for several years. Together, the organizations have collaborated on unplugged panel conversations and out-of-home (OOH) campaigns to advance gender equality in the workplace and across the globe.
About The Female Quotient
The mission of The Female Quotient is to advance gender equality in the workplace. Founded by Shelley Zalis, The Female Quotient provides companies and business leaders with research, tools and opportunities to promote equality, including the Modern Guide to Equality, a living, breathing playbook for activating change. The Female Quotient also presents The FQ Lounge — a growing community of corporate women and female entrepreneurs transforming workplace culture. As the official equality partner at over 100 key industry events, The Female Quotient creates a stage to connect, support, and advance the voices of women. Since launching in 2013, The Female Quotient has participated in over 100 leading industry events, including the World Economic Forum (Davos), SXSW, the Consumer Electronics Show (CES), Advertising Week and more. For more information, visit www.TheFemaleQuotient.com.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes nearly 17,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Europe, Latin America and Asia – CCO employs approximately 4,800 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
Clear Channel Outdoor Dials in New B2B Audience Planning, Measurement Solution Connecting Brands with Business Decision-Makers
RADARView, Bombora Integration Reaches Highly Valued B2B Audiences as COVID Alters Business Exec Travel & Behaviors
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company’s audience planning solution: RADARView®. In a new partnership and data integration with Bombora, the leading provider of B2B intent data, this Out-of-Home (OOH) industry first allows brands to more strategically plan their advertising campaigns by identifying and reaching key business decision-makers via CCOA’s displays. Reaching these audiences remains especially relevant as COVID continues to dramatically impact work behaviors, travel patterns and the traditional media channels used by B2B advertisers.
By integrating Bombora’s data with RADARView’s audience insights, demographics and location targeting, advertisers can now understand how each of Clear Channel’s OOH displays impacts more than 100 B2B audience segments, making targeting the B2B customer more accessible and measurable during the pandemic and beyond. This new partnership comes on the heels of CCOA’s Recovery Resource Center rollout and is designed to help businesses reopen, rally and recover throughout the crisis.
“With many corporate offices still closed and a majority of professionals working from home, brands have been challenged to figure out new ways to target their B2B audiences,” said Dan Levi, EVP & CMO, CCOA. “While we may be working from our homes, we do still leave them, as data from Geopath, and others, show that people – including business executives – are in their cars, on the roads, running errands and exposed to OOH throughout their day. With the RADARView and Bombora integration, brands have access to the data they need to precisely reach these key customers along their new daily routine journeys.”
This integration means advertisers can plan their OOH campaigns with CCOA to most efficiently reach small business owners, C-level executives, government influencers, key business decision-makers and more. And as air travel continues to rebound, brands can leverage these CCO RADAR solutions to also reach business travelers who have made their way back into airports throughout the country.
“The pandemic has accelerated the pace of innovation across multiple industries”, said Mark Dye, SVP of Strategy and Partnerships at Bombora. “This partnership with Clear Channel will bring a new level of precision and accountability to a forever altered advertising landscape.”
Bombora analyzes the content consumption of 2.8 million businesses globally to inform advertisers which ones are in the market for specific products and services. Additionally, Bombora audiences combine online and offline data sources to create B2B audience segments including IT/tech decision-makers, install data cloud services, C-Suite executives including CTOs, CMOs and CROs, entrepreneurs, government employees and additional marketing and business professionals. By identifying these segments, brands can index all B2B audiences against 100% of CCOA’s nationwide roadside OOH displays, and Clear Channel Airports’ top inventory, effectively reaching the audiences most important to B2B advertisers.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow & Like: LinkedIn, Twitter, Instagram, Facebook, Blog
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Clear Channel Outdoor, No Kid Hungry Launch National Holiday Campaign to Help Connect Kids to Free Meals
Month-long Digital Billboard Campaign Inspires Communities to Help Ensure Every Kid Has Access to Healthy Meals Every Day
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will partner with No Kid Hungry to launch a nationwide digital billboard campaign to help connect kids to the food they need this holiday season. Promoting resources from No Kid Hungry, a national campaign to end childhood hunger in America, the digital billboard campaign informs communities how they can support children who are hungry and directs those in need to free, healthy meals in their local community.
Prior to the current pandemic, millions of American kids relied on school meal programs as their only means of food on a given day. The crisis has accelerated this issue, with many schools closed or facing closures indefinitely and nearly one in four kids could face hunger this year due to the coronavirus.
The collaborative effort between CCOA and No Kid Hungry will raise awareness of this hunger crisis and help provide free meals to children by reaching those who can help and donate. Additionally, the campaign features informational messages to drive people who need help to an online food assistance locator.
The No Kid Hungry digital billboard campaign goes live just before Thanksgiving and runs through the end of the year; it is estimated to reach tens of millions of people throughout its duration. The messages will be displayed in English and Spanish across 1,400 CCOA digital billboards across the country.
“Now more than ever, America’s kids need us—all of us,” said Tom Nelson, president and CEO at Share Our Strength, the organization behind the No Kid Hungry campaign. “The COVID-19 pandemic has exacerbated the child hunger crisis in our country and we can’t let these children fall through the cracks. With the generosity of Clear Channel Outdoor, we’re able to amplify the growing need and available resources in a highly-visible manner, and ultimately support families who are struggling this holiday and all year long.”
“It’s currently a tough reality for many families and children in the U.S.,” said Scott Wells, CEO, Clear Channel Outdoor Americas. “For decades, out-of-home media has played an essential role in addressing issues that affect the lives of those within our communities. We are proud to partner with No Kid Hungry on this important holiday giving campaign to combat hunger by making people aware that there is help available and inspiring others to take action with the power of our medium.”
To learn how you can support No Kid Hungry’s work in feeding hungry children this holiday season, visit nokidhungry.org/give. If you are in need of food assistance, visit nokidhungry.org/help to find free, healthy meals being served by organizations in your community.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow us: LinkedIn, Instagram, Twitter and Facebook
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Clear Channel Outdoor Powers Business Rebuilding During COVID with Market-Ready Solutions
Curated Strategies & Research Support Customers and Communities as They Reopen, Rally & Recover Through the Crisis
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, CCOA is sharing these resources with marketers and media buyers via a new dynamic hub of solutions: The COVID-19 Recovery Resource Center. These partner resources will support local and national brands as they reconnect with their consumers in a changing world where the business environment is rapidly evolving.
“Our customers are the lifeblood of our communities,” said Dan Levi, CMO, CCOA. “Their success powers the economic engine that drives cities, towns and villages nationwide, and we believe it’s our responsibility to use our solutions in ways that help them, and all of our neighbors, succeed. As a recovery resource partner, we’re giving local and national advertisers access to curated portals of industry-leading data and insights, creative approaches, digital solutions and other strategies that can reignite their businesses on the heels of the pandemic.”
CCOA brings its Recovery Resource Center to market at a pivotal moment of unprecedented change as new consumer travel patterns and behaviors emerge as a result of COVID-19. This online resource gives business owners and brand marketers access to curated solutions, including: incisive reports on COVID-influenced behavioral changes; strategic marketing and creative ideas to engage with consumers and tell brand stories in a post-pandemic environment; and the latest research and case studies on CCOA’s proven ability to drive in-store visits and impact consumer behavior even during a crisis. This includes access to CCOA’s curated creative galleries that share how advertisers have responded to the crisis, providing proactive ideas for messaging and design.
Moreover, these resources include an analysis of COVID-impacted changes to audience travel patterns and behaviors identified through the company’s proprietary suite of data-driven solutions for planning, amplifying and measuring the impact of Out-of-Home advertising: CCO RADAR.
For example, through its RADARView® solution, CCOA identified groups of “lapsed shoppers”: those previously seen at a range of retail locations, and other points of interest, who haven’t visited since shelter-in-place orders were issued. By identifying audience groups who previously visited these locations, but stopped during the crisis, CCOA is helping advertisers efficiently and effectively deliver their reopening messages to these lapsed consumers with an understanding of their newly charted journeys.
With RADARView, CCOA also identified groups of consumers who have been shopping during the crisis but primarily at locations close to their homes, as well as audience segments of people in essential work roles, helping advertisers recruit new employees as their businesses reopen. As the pandemic has impacted consumers’ journeys, and the areas where they travel, RADARView gives advertisers visibility into the neighborhoods and roadways most effective for reaching a wide range of consumer segments today, while understanding how these behaviors have evolved when compared with pre-pandemic data.
As part of this new resource, the company also applied its CCO RADAR solutions to help customers understand the effectiveness of Out-of-Home (OOH) ads as travel patterns and consumer behavior continue changing.
Using RADARProof®, CCO’s attribution solution, the company evaluated visitation rates to certain essential businesses that maintained their outdoor advertising with CCOA during COVID-19 and then compared those findings to the pre-pandemic time period. The study showed average visitation rates to quick-service restaurants, grocery stores and convenience stores during the pandemic were significantly higher from people who were exposed to outdoor ads on Clear Channel’s displays, and, in some cases, higher than pre-COVID visitation rates*.
Throughout the pandemic, CCOA continued evolving and applying its solutions to power recovery in other critical industry sectors, like automotive. And in one campaign conducted for a major auto brand throughout the spring and summer, CCOA drove a triple digit percentage lift in sales of the advertised car model on the company’s displays. These findings, and those from aforementioned study, are available on the Recovery Resource Center.
“This research offers some of the best evidence that outdoor advertising remains an effective resource for local businesses and national brands to reach their target audiences, and even more so during these challenging times,” said Levi. “This new data reveal how the pandemic altered consumer travel behavior and how ads on our displays continued delivering for advertisers who maintained, or launched, campaigns during this time.”
While the Recovery Resource Center is the company’s latest recovery resource, CCOA began its initial economic and community rebuilding partnership months ago, launching its #OpenForBusiness initiative to shine a light on essential businesses that remained open during the pandemic. CCOA will continue adding marketing and advertising resources to the Recovery Resource Center as the country continues to reopen, as businesses rebuild, and as new consumer insights become available through the company’s robust ecosystem of partnerships and industry-leading technologies.
*The “Visit Rate Lift” for the OOH campaign is determined from the variation between the exposed visitation rate (those who have seen the OOH) and the control visitation rate (those who have not seen the OOH). This research study analyzed activity in key markets such as: San Francisco/Oakland, Los Angeles, Boston, Philadelphia, Washington DC, and NYC.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow us: LinkedIn, Instagram, Twitter and Facebook
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
Clear Channel Airports Wins Largest U.S. Airport Advertising Contract with Port Authority of New York & New Jersey to Transform its Airports into World-Class Digital Media Platforms for Next Gen Passenger, Brand Experience
12-Year Deal Underscores Commitment to Modernizing Region’s Infrastructure and Ad Networks, Connects Brands to Travelers as they ‘Drive, Walk or Fly’ Via One Media Partner
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and one of the nation’s leading airport media providers, announced today the Port Authority of New York and New Jersey (PANYNJ) awarded it the largest airport advertising and sponsorship contract in the U.S. The 12-year deal will see Clear Channel Airports reimagine the media program with new digital displays and sponsorship opportunities for brands at the coveted PANYNJ airports, including; John F. Kennedy International (JFK), LaGuardia (LGA), Newark Liberty International (EWR) and New York Stewart International (SWF) Airports.
Contingent upon execution by both parties, which we expect to occur in mid-November, CCA anticipates the new contract will go into effect December 30, 2020, and the advertising platform transformation will begin with EWR’s Terminal One redevelopment project and in conjunction with new LGA facilities. CCA plans to modernize the entire advertising program across PANYNJ airports with a proposed 95% of the overall investment going into highly impactful digital media. These world-class airports represent major travel hubs that historically welcomed over 140 million passengers annually, providing attractive opportunities for brands to reach valuable international, business and leisure travelers throughout the greater metropolitan region.
Moreover, in addition to modernizing the passenger and brand experience at PANYNJ, the partners aligned their interests with contract terms that set the stage for both parties to achieve their goals under the current conditions and for years to come and could become the new industry model. The deal contains a two-year transition period to account for the impact of COVID-19 and the traffic recovery at Port Authority facilities. The actual MAG due each year, as well as capex spend, after the two-year transition period will be dependent upon passenger traffic at JFK, EWR, LGA and SWF.
“We are confident in the audiences these world-class airports will deliver to our advertising partners over the longer-term as business and leisure travel ramps,” said Scott Wells, CEO, Clear Channel Outdoor Americas (CCOA). “The PANYNJ airports are gateways to the world, and, as the region recovers, we believe our team is best suited to lead this historical transformation that will reimagine and modernize the brand experience for travelers. We believe this contract is a win-win for both organizations and provides an innovative approach to large-scale transit media deals against the backdrop of a difficult current reality.”
“These contracts advance two key priorities for the Port Authority: increased ad revenue and significant investment in modern digital infrastructure at our facilities,” said Rick Cotton, Executive Director of the Port Authority of New York and New Jersey. “Moving forward, these contracts will enable the Port Authority to better sell advertising rights to generate hundreds of millions of dollars in revenue, while travelers will benefit from the latest in digital display technology that allows for real-time alerts.”
With the addition of these high-value, marquee airport assets, CCOA will have one of the greater metropolitan region’s most extensive Out-of-Home (OOH) advertising networks. As a result, brands will have the unique “one-stop-shop” ability to execute campaigns that reach consumers as they “drive, walk or fly” throughout the NY/NJ metro area including all major airports, highly desirable suburbs, major arterial roadways and the boroughs of New York City.
Additionally, we anticipate the new partnership will offer brands the OOH industry’s most comprehensive audience targeting and measurement solutions available to help them optimize their OOH spend: CCO RADAR®. This includes access to the new industry standard audience impressions methodology from Geopath. Through this data integration, CCA has brought to bear, for brands in airports, the only OOH third-party validated impressions currency which factors in a travelers’ movements through an airport, time spent in an airport and opportunity to see and consume advertising in an airport.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising, sponsorship specialist and innovator in the U.S. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), is one of the world’s largest outdoor advertising companies and operates more than 260 airport media programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements based on current Clear Channel Outdoor Holdings, Inc.’s management expectations. These forward-looking statements include all statements other than those made solely with respect to historical fact. The words or phrases “believe,” “expect,” “anticipate,” “estimates,” “forecast” and similar words or expressions are intended to identify such forward-looking statements and include statements about plans or intentions related to the PANYNJ contract, potential benefits of the PANYNJ contract, our capital commitment to the partnership with PANYNJ and our results of operations. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Clear Channel Outdoor Holdings, Inc. and its subsidiaries and/or businesses to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to, whether or not the agreement with the Port Authority of New York and New Jersey will be executed and transaction described in this press release will be consummated on the terms contemplated or at all, our ability to deploy the digital display platform in the anticipated time frame or at all, unanticipated costs of deployment, our ability to fully realize the expected benefits of the contract with PANYNJ and other factors described in our filings with the Securities and Exchange Commission, including the section entitled “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2020. Many of the factors that will determine the outcome of the subject matter of this press release are beyond Clear Channel Outdoor Holdings, Inc.’s ability to control or predict. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release. Clear Channel Outdoor Holdings, Inc. undertakes no obligation to revise or update any forward-looking statements, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.
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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
Clear Channel Airports Wins New 10-Year Contract with Maryland Aviation Administration to Innovate its Advertising Network
Airport Media Leader Will Help Brands Reach Passengers at Baltimore/ Washington International Thurgood Marshall Airport as Travel Returns
Baltimore, MD – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that it won, through a competitive bid process, a 10-year contract with Baltimore/Washington International Thurgood Marshall Airport (BWI), to provide a cutting edge advertising network. The new contract began April 1, 2020 and upgrades to the advertising program begin mid-2021.
“We look forward to working with Clear Channel Airports to present a dynamic, creative media program that will engage our travelers,” said Ricky Smith, Executive Director of BWI Marshall Airport. “With this initiative, regional brands will have the opportunity to stand out and reach passengers in our unique, world-class airport environment.”
With 68 major companies across a variety of emerging sectors including healthcare, financial services and cybersecurity, in addition to federal government agencies headquartered in the area, the airport is a strategic platform for global and local brands to reach its diverse passenger base. Both business and leisure travelers frequently use the airport hub, labeled among the nation’s “Top 10 Airports” by Conde Nast, making it a highly competitive advertising network for both B2B and B2C brands. In August, the airport reported it had experienced its highest 4-day passenger traffic since mid-March, a 50% increase since travel restrictions were implemented due to COVID-19. And just weeks ago, TSA agents screened more than 984,000 people at checkpoints across the country – which is the most since April.
“As our country continues to reopen, we expect activity at Baltimore/Washington International Thurgood Marshall Airport to continue to pick up more quickly than other regions since it’s a hub to so many businesses, universities and government entities,” said Morten Gotterup, President, Clear Channel Airports. “These are still very challenging times for the travel business but we’re proud of the new partnership we have with Maryland Aviation Administration the operator of BWI Marshall and are very much looking forward to working closely with their team as a partner so we can develop innovative, interactive and educational advertising experiences for their passenger base.”
Clear Channel Airports is already the premier display advertising provider for Washington Dulles International (IAD) and Ronald Reagan Washington National (DCA) having won those contracts over incumbent JCDecaux (JCD) in 2015. The new BWI contract, also previously held by JCD, further augments CCO’s position as the leading out of home media provider in the Baltimore and Washington, D.C. metropolitan areas as the company’s roadside displays reach over 80 percent of the Washington D.C. market and 99 percent of Baltimore region weekly.
Baltimore is about 40 miles northeast of Washington, D.C., making it a principal city in the Washington-Baltimore region. The city is home to numerous institutions of higher learning, including 12 accredited two-year or four-year colleges and universities. Baltimore’s metropolitan area was estimated to be just under 3 million, making it the 21st largest metro area in the country.
The new advertising network at BWI will include:
- Head-on Zeus digital network capturing 100% of arriving and departing traffic;
- Baggage Claim digital network;
- Multiple wall wrap application opportunities including glass, column and jet bridge wraps;
- FID Advertising network;
- Tension Fabric Displays with Maryland centric theming;
- Overhead Soffits;
- Digital projection;
- Floor Exhibits;
- Multiple Passenger engagement opportunities;
- Exterior banners; and
- LCD network inside rental car shuttle buses.
Today’s news comes on the heels of Clear Channel Airports leading numerous ground-breaking innovations and industry firsts. Last fall, CCA introduced the nation’s first all-digital airport, Norman Y. Mineta San Jose International Airport (SJC). And for the first time, Clear Channel Outdoor’s (CCO) RADAR has been made available to SJC advertisers, which allows brands to leverage anonymous, aggregated mobile location data to understand consumer mobility, behavior and campaign outcomes – bringing digital to the physical world. Another first also included Uber’s directional signage campaign at Seattle-Tacoma International Airport (SEA-TAC). This OBIE Award-winning campaign was designed to help arriving passengers quickly and easily locate their rideshares.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising, sponsorship specialist and innovator in the U.S. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), is one of the world’s largest outdoor advertising companies and operates more than 260 airport media programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064
Advertisers in U.S. Airports Gain New Consumer Insights as Clear Channel Airports Integrates Validated Audience Impressions Methodology Across Media Displays
Decades-Old Media Measurement is Transformed Among Nation’s Most Sought After Airports, Offers Brands a Transparent Industry-Standard Currency for Campaign Performance & Delivery
New York, NY –– Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and leading airport advertising provider in the U.S., today announced a first-in-the-nation rollout of a new audience impressions methodology that provides advertisers a more precise analysis of a consumer’s advertising journey as they traverse an airport. The impressions methodology, pioneered by Geopath, an independent organization that develops the industry-standard and accepted currency for Out-of-Home (OOH) media in the U.S., is being integrated by CCA into the nation’s busiest and most sought-after airports now and into 2021.
This integration represents a hard pivot away from a decades-old methodology that estimated how many times passengers see an ad in an airport. The new methodology marks a shift from measuring campaigns solely by passenger count and toward a greater understanding of audience behavior and a consumer’s likelihood of consuming ad media in an airport.
Moreover, CCA’s investment in this data integration through Geopath revealed that previous estimated impressions delivery for airport advertising underrepresented the true audiences reached and suggests the space was undervalued. In comparing the historic passenger counts in six of the nation’s top airports against the new Geopath audience measurements, the data show airport campaigns are delivering impressions at a much higher rate, and in some cases, up to 8x what was previously reported.
“We believe in the airport media space and our investments in data and innovation are raising the bar on measurement to ensure greater transparency and results for our brand partners,” said Morten Gotterup, president, CCA. “As travel continues to ramp, our advertisers will benefit from these insights by realizing the true reach and effectiveness of their campaigns.”
Moreover, the new independent, third-party validated methodology results in a more qualified level of impressions in each airport and provides brands with a better understanding of campaign reach and frequency. It factors in the placement of each unique media display along with a traveler’s time spent and movements throughout the airport to render overall impressions. The data will become available to CCA’s advertisers through the company’s CCO RADAR suite of campaign planning, amplification and measurement solutions.
“Buyers and sellers of OOH advertising in airports can better justify spending in the channel when there is a unified, apples-to-apples currency across all forms of OOH, DOOH and VOOH,” says Kym Frank, President, Geopath. “We worked with a committee of buyers and sellers to develop a methodology that provides accurate measurement for each unique screen across a multitude of venues that is on par with the data we provide our roadside and transit members.”
“Clear Channel Airports, by rolling out the Geopath methodology across its nationwide network of airports, is raising the bar for audience measurement by responding to the desire for greater transparency and a single accepted currency for airport media,” said Michael Lieberman, CEO of Kinetic US. “The opportunity to evaluate airport media impressions, in a manner aligned with traditional OOH, helps us understand the real reach and value of our campaigns.”
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
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Read our award-winning blog: http://blog.clearchanneloutdoor.com/
Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, JasonDKing@clearchannel.com, 212.812.0064
New NYC-Based Non-Profit Calls On New Yorkers to Take an Active Role in Revitalizing Their City — But Not in the Ways You’d Expect
New York, NY – New non-profit, NYCNext isn’t the first to denounce false narratives speculating that New York would not survive the pandemic, but it might be the loudest. Their inaugural campaign, created by Dumbo-based creative agency Our Man In Havana, sets out to remind New Yorkers that they hold the power to revitalize their city, just by living in it.
In partnership with one of the world’s largest outdoor advertising companies, Clear Channel Outdoor (CCO), NYCNext will leverage marquee digital displays in Times Square from Oct. 19 to Nov. 15. But rather than use CCO’s displays to advertise the organization itself, the campaign will launch as a way to spotlight an array of activities, places and people that contribute to the fabric of NYC.
Bold and unapologetic, much like New Yorkers themselves, the campaign’s message calls upon residents to support, enjoy and even drive all the unique stuff that makes NYC special. By telling New Yorkers to eat Bacon Egg & Cheese sandwiches from a local bodega, or to take scandalous pictures of sculptures at a museum, these ads remind inhabitants that they can play a role in ensuring their city’s survival, simply by participating in its culture.
And what the campaign touts, NYCNext practices — the organization has harnessed the power of New Yorkers’ love for their city in order to make all of this happen. All parties are donating their time, efforts and resources to the initiative as an investment in the city’s future and wellbeing.
The creative, led by Our Man In Havana (OMIH), is “inside” by design, made by New Yorkers for New Yorkers, featuring the true New York Institutions that have stood resilient across the five boroughs. “Not only are we aiming to lift up these people and places, but we’re sending a strong message to everybody that lives here.” said OMIH Executive Creative Director and Founder, Andrew Golomb. “New York only exists because you make it exist. And if you continue to support small businesses, to make art, to fuel culture, then NYC will be just fine.”
“The cool thing is there’s no catch for the artists and institutions participating.” NYCNext Co-Founder, Maryam Banikarim said of the campaign. “They’re the building blocks of our city and we want to offer them all the visibility and attention that we can muster. That’s the spirit of our organization in a nutshell. And frankly, I believe that’s the true spirit of New York.”
To see these beloved artists and institutions showcased on digital billboards in Times Square alongside some of the world’s biggest brands is a true testament to the fact that our city is at its best when we lift up, support, and show up for one another.
“We’re proud that Clear Channel Outdoor can support this important campaign and the role NYCNext is playing in reminding New Yorkers about what makes our city special,” said Josh Scharfberg, President, Clear Channel Outdoor – New York. “Times Square is truly the heart of New York City, and we think there is no better place to celebrate the spirit of New York and help move our city forward.”
About Our Man In Havana
Our Man In Havana (OMIH) is a New York-based creative agency specializing in advertising and design. Considered a loyal ally and go-to creative resource by its clients, the company’s mission is to help brands that are either not being heard, are poorly defined or are struggling under the weight of competitors.
Founded in 2003, the agency has applied its process to deliver meaningful results for clients including, Hyatt Hotels, Nextdoor, NBCUniversal, Rémy-Cointreau, Lindblad-National Geographic, Univision, Nando’s, USA Today, The Bronx Zoo and many others.
In addition to developing integrated advertising & design work across all forms of media and re-imagining brand identities, the OMIH team prides themselves on their unique ability to convert problems into business opportunities.
While Our Man In Havana calls New York City home, the company also has a full team in Chicago. To see examples of work and the results it has produced, please visit omihnyc.com.
About NYCNext:
NYCNext began in August when Maryam Banikarim, Andy Lerner, and Caroline Donahue– heavyweights of the marketing and tech world– became fed-up with tales of the city’s demise and decided they had to act.
The mission for this group of New Yorkers is to help build the next New York: a better and more equitable place for all. They are united by a belief that New York’s next great era is still ahead of us. They harnessed volunteers from across industries to bring new skills and creative energy together in order to produce New York moments of joy, with an aim to give back to the artists, neighborhoods, and people who make our city home.
The non-profit made a splash with their first major event last week in support of Broadway. The unadvertised event was directed by the Pulitzer-and Tony-Award-winning composer Tom Kitt and the Tony honoree Michael McElroy, where the organization brought performers back together to bring a tune to the streets of Times Square for the first time since March.
For more information on the campaign or NYCNext contact:
Lacey Gardner, lacey@omihnyc.com
Andrew Golomb, andrew@omihnyc.com
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 570,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 1,900 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Asia, Europe and Latin America – CCO employs approximately 5,900 people globally.
More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
jasondking@clearchannel.com, 212.812.0064
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