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“Project Yellow Light” Scholarship Contest Celebrates 10 Year Anniversary with New Class of Student Winners to Raise Awareness of Dangers of Texting and Driving
High School and College Students Will Have Winning TV, Radio and Billboards Displayed Nationally
WASHINGTON, D.C., June 22, 2021 – The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor.
Project Yellow Light was established by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. In 2019, nine percent of drivers 15 to 20 years old involved in fatal crashes were reported as distracted. This age group has the largest proportion of drivers who were distracted at the time of the fatal crashes.
“Project Yellow Light is delighted to be in its tenth year as a national scholarship competition,” said Julie Garner, founder of Project Yellow Light. “In 2011 we held the contest at one high school in Fredericksburg, VA with a handful of youth – today we reach thousands of students each year in high schools and colleges across the country. None of this would’ve been possible without our amazing partners who have helped us every step along the way. Together we carry the important message to warn and protect our youth from the dangers of distracted driving. Congratulations to this year’s winners of the Hunter Garner scholarship and to all those who took part in this year’s contest.”
Since 2011, Project Yellow Light has partnered with the Ad Council to turn the winning submissions into PSAs that receive national exposure through 1,800 TV stations nationwide, iHeartMedia radio stations, and Clear Channel Outdoor’s nearly 2,000 digital displays.
“Over the last decade, Project Yellow Light has been driven forward through the Garner family’s dedication and leadership,” said Michelle Hillman, Ad Council Chief Campaign Development Officer. “Julie’s passion and her warmth for everyone she works with is one of the reasons why Project Yellow Light has continued to grow and make a lasting impact. We look forward to another ten years of this remarkable initiative.”
Supporting partners include AT&T’s It Can Wait, Clear Channel Outdoor (CCO), Elephant Insurance, iHeartMedia, the National Highway Traffic Safety Administration (NHTSA), the National Organizations for Youth Safety (NOYS) and WKRN-TV Nashville. Scholarships for this year’s winning students are supported through AT&T, which has committed $600 million to education and skills building since 2008, as well as Clear Channel Outdoor and Elephant Insurance.
The contest received 2,069 submissions this year. Entries were received from students representing all fifty states and Washington, D.C. The 2021 scholarship prizes were awarded to:
- It’s Joust Not Worth It (video, high school): Morgan Taylor (Scottsdale, AZ)
- No One’s Good at That (video, college): Angie Benitez-Garcia (Hollywood, FL)
- Leave Them Unread (billboard design, high school): Mia Allen (St. Louis, MO)
- Phone Rest (billboard design, college): Diana Gonzalez Mejia (Houston, TX)
- Are You a Chameleon (radio, high school): Nathan Ong (Annandale, VA)
- Just Don’t (radio, college): Katie Saylor (Boonsboro, MD)
A number of advertising industry executives and artists lent their time to judging the entries. This year’s panel included recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; dentsu international Global CEO Wendy Clark; Wordsworth + Booth President Tony Mennuto; Co-Chairman and Partner of Goodby Silverstein & Partners Jeff Goodby; and representatives from the Martin Agency, Pereira O’Dell and Project Yellow Light partners the Ad Council, AT&T’s It Can Wait, CCO, Elephant Insurance and iHeartMedia.
“As a company focused on safe and clean roads, our team at Elephant Insurance has enjoyed the opportunity to partner with Project Yellow Light for the last three years to bring attention to the risks of distracted driving,” says Elephant Insurance CEO Alberto Schiavon. “We congratulate this year’s winners for delivering impactful messaging that will impact their peers and ultimately create a safer environment for all of us on the road.”
“For the last six years, iHeart has been a proud supporter of the Project Yellow Light program, offering our platform to young creative minds who are dedicated to make a difference in the world,” said Jessica King, Vice President Communications for iHeartMedia. “Distracted driving remains a critical public safety crisis; as we head into the summer, and so many Americans take to the roads, we hope these new PSAs will help spotlight this important issue.”
“The crash and fatality rate statistics around distracted driving are shocking. We must all do our part and save lives,” said WKRN-TV Nashville Emmy-winning journalist Alex Denis. “Put the phone down. No one should suffer the loss of a loved one due to a senseless act that remains so preventable.”
Through the Stop the Texts. Stop the Wrecks. campaign, the Ad Council and NHTSA have been working together to prevent distracted driving since 2012.
*Data Source: https://www.nhtsa.gov/press-releases/nhtsa-releases-2019-crash-fatality-data
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The Ad Council
The Ad Council is a nonprofit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver crucial messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit AdCouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
AT&T
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Clear Channel Outdoor Holdings
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of more than 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 17,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Elephant Insurance
Elephant is a consumer-focused car insurance company headquartered in Richmond, VA with the aim to put its customers at the center of all efforts. Elephant provides auto insurance policies directly to consumers in Virginia, Georgia, Illinois, Indiana, Ohio, Maryland, Tennessee, and Texas. Elephant Insurance is a wholly-owned subsidiary of Admiral Group, plc., one of the U.K.’s leading insurers with a presence in eight countries and over 6 million customers worldwide. More information is available at www.elephant.com.
iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 250 million people each month. It is number one in both broadcast and digital streaming radio as well as podcasting and audio ad tech, and includes three business segments: The iHeartMedia Multiplatform Group; the iHeartMedia Digital Audio Group; and the Audio and Media Services Group. Visit iHeartMedia.com for more company information.
NHTSA
For 50 years, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of seat belts and child safety seats; helping states and local communities address the threat of distracted, drunk and drug-impaired drivers; regulating vehicle safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information visit www.nhtsa.gov.
National Organizations for Youth Safety
NOYS was originally founded in 1995 as the Traffic Safety Collaboration supported by funding from government agencies, including the Department of Transportation. In 2005, NOYS became a 501(c)(3) organization and incorporated as National Organizations for Youth Safety. With over 100 organizational members – youth-serving nonprofits, businesses and government agencies, NOYS works collectively to address the most prevalent causes of injury and death among teens and young adults in the US. Learn more at www.NOYS.org.
Project Yellow Light
Project Yellow Light is a film, billboard and radio scholarship competition where high school and college students create compelling stories persuading their peers to develop safe driving habits. This project gives students a voice and a role in preventing car crashes — one of the leading causes of death of teenagers and young adults in the U.S. Project Yellow Light was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter, who died tragically in a car crash in 2007. Each year the winners receive the Hunter Garner Scholarship.
WKRN-TV Nashville
WKRN-TV Nashville and wkrn.com are part of Nexstar Media Group. Nexstar Media Group is America’s largest local television and media company with 196 full power stations in 114 markets and a growing digital media operation. WKRN-TV Nashville serves the Mid-state of Tennessee and Southern Kentucky.
Media Contacts:
Clear Channel Outdoor Americas
Jason D. King
212-812-0064
[email protected]
Clear Channel Outdoor, Operation HOPE Partnership Promotes Black Businesses
New digital outdoor campaign supports the ‘1MBB’ initiative to build and support new and existing Black business owners
Los Angeles, CA– Clear Channel Outdoor (CCO) recently launched a new billboard campaign in partnership with Operation HOPE to support the ‘1MBB’ initiative. The campaign will run across select CCO digital billboards in Southern and Northern California to highlight 1MBB – an initiative to build one million black businesses by offering tools and guidance to new and current business owners to start or revitalize their operations. 1MBB is one of many programs offered by Operation HOPE – a nonprofit for-purpose organization working to disrupt poverty and empower inclusion for low and moderate-income youth and adults.
Today, there are only 2.6 million Black-owned businesses in the U.S., of which 96% have no employees. Black-owned businesses account for only 9.5% of the U.S. total. In the face of the COVID-19 pandemic, the number of working Black business owners has fallen more than 40% – a far deeper drop than other racial groups. Operation HOPE’s 1MBB initiative is working to address and close this gap.
Using a combination of proven business development curriculum, a dedicated group of professional small business coaches and an expanded team of 1MBB volunteers who are industry experts in areas like e-commerce, legal services, accounting, marketing and public relations, Operation HOPE is working to quickly connect new and existing business owners to the training and technical assistance that will help them to succeed.
“At Operation HOPE, our mission is to expand economic opportunity, making free enterprise work for everyone. The 1MBB initiative is helping us to fulfill this mission for individuals that might not have access to the resources they need to succeed, but have always dreamed of starting a business,” said John Hope Bryant, Founder, Chairman and CEO, Operation HOPE. “It is critical that new and potential business owners are aware of the tools and guidance our organization can provide, and Clear Channel Outdoor is helping us to reach them through the powerful ability of digital outdoor advertising.”
“Clear Channel Outdoor is proud to support the 1MBB initiative by leveraging our outdoor advertising assets to raise awareness about the resources available to Black business owners and entrepreneurs working to start or enhance their business,” said Layne Lawson, vice president, public affairs, of Clear Channel Outdoor-Los Angeles. “We recognize the importance of spreading the message on critical initiatives like the one Operation HOPE is spearheading and we are honored to provide the resources needed to do just this.”
The campaign was launched in April and is ongoing.
To learn more about Operation HOPE and the 1MBB initiative, visit operationhope.org/1mbb/.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of more than 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 17,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Europe, Latin America and Asia – CCO employs approximately 4,700 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
CONTACT:
Sierra Layton
[email protected], (303) 653-8191
Rockbot, Clear Channel Airports Partnership Delivers Top TV Networks & Original Local Video Content To Air Travelers
Rockbot Re-imagines the Traveler Experience and Fills the Video Content Void Left by Exiting CNN Airport TV Network
Oakland, CA — Rockbot, the company that created the revolutionary smart music and TV platform for businesses, is expanding into airports and teaming with Clear Channel Airports (CCA), the leading airport media provider in the U.S. In airports where CCA was providing video content on in-airport TV networks, Rockbot replaces CNN’s now shuttered news format with a TV experience to inform, inspire, and entertain travelers with sports, news, entertainment, and lifestyle content from leading brands all localized to each city. In addition, Rockbot’s platform gives airports a platform to enhance their traveler experience with music, audio messaging and digital signage.
The new Rockbot Airport TV Network began its first wave of rollouts to US airports, including Cleveland Hopkins International Airport (CLE), Oakland International Airport (OAK), St. Louis Lambert International Airport (STL), Louis Armstrong New Orleans International Airport (MSY), and is in the process of expanding into others. As travel restrictions are eased and lifted, airlines are seeing a huge increase in ticket sales. With 1.9 million U.S. passengers screened on the Friday of Memorial Day weekend, the TSA has indicated this is just the start of a busy summer travel season.
“Rockbot’s Airport Media Network reimagines the traveler experience by bringing them high-quality entertainment and news from the leading content brands. For example, the network features live stock market and business coverage from Bloomberg, which is the leader in business news and a perfect fit for the airport audience,” notes Garrett Dodge, CEO, Rockbot. “In addition, the network delivers real-time cloud-based digital signage to give airports a streamlined ability to message their travelers and prompt their concession partners. Just as air travel is picking up again, we have created a modernized TV environment for airports, advertisers and travelers that will forever elevate the industry standard.”
Since 2013 Rockbot has been providing streaming media to airports and their concession partners. The new Airport TV network adds to the existing range of services offered to airports and gives them a seamless transition from the previous vendor.
“After vetting a number of content providers for gate hold news and entertainment, we selected Rockbot as our partner,” said John Moyer, SVP, Development, Clear Channel Airports. “They’ve transitioned in quickly, seamlessly and in a user-friendly way delivering custom local and national content, as well as vital airport partner messaging to these networks. We look forward to working with them across these in-airport TV networks.”
About Rockbot Airport TV Network
The Rockbot Airport TV Network brings the airport gate experience to life, entertaining and informing millions of travelers each month. Rockbot redefines traveler entertainment, featuring a wide variety of the best family-friendly content – including Live Business News, Sports Highlights, Local Creators, Visually Stunning Travel, Movies & Entertainment, and more. Rockbot’s integrated digital signage empowers airports authorities to easily reach their travelers with informational messaging and promotions from concessions partners. The Rockbot Airport TV Network is a part of Rockbot Inc., the leading provider of music, tv, and digital signage services for businesses across the US & Canada including restaurants, gyms, retail stores, college campuses, and more. To find out more, go to http://rockbot.com.
About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising, sponsorship specialist and innovator in the U.S. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), is one of the world’s largest outdoor advertising companies and operates more than 260 airport media programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
Contact:
Patricia Frith, Patricia Frith Marketing
[email protected], (310) 490-2368
Jason D. King, Clear Channel Outdoor Americas
[email protected], (703) 582-9512
Digital Billboard Campaign in Texas Seeks to Bring Missing Children Home
Clear Channel Outdoor, National Center for Missing and Exploited Children & Texas Center for the Missing Team Up on National Missing Kids Day to Find Missing Children
Houston, Texas – Texas Center for the Missing,Houston’s Amber Alert Provider,The National Center for Missing and Exploited Children and Clear Channel Outdoor Americas (CCOA) launched a new month-long effort across Texas to generate leads in four individual missing childrens’ cases in Houston, San Antonio, the Dallas region and El Paso.
Coinciding with National Missing Kids Day, the campaign in each city will feature a different missing child’s case across Clear Channel Outdoor’s digital out of home (DOOH) displays. The child’s photo is included in each message, and in some cases, the child’s age progression photo is shown if the child has been missing for an extended period. Each child’s image will run across multiple digital billboards in each city 1,250 times per day on each display. The campaign will generate millions of impressions daily during the month-long campaign.
In perspective, the Texas Department of Public Safety Missing Persons Clearinghouse received 49,110 missing person reports in 2020, including 37,023 juveniles. CCOA is providing this month-long public service campaign at no cost in partnership with the Texas Center for the Missing, Houston’s Amber Alert Provider.
“The purpose of this campaign is not only to highlight these four cases but to bring attention to the 37,023 missing children in Texas,” said Beth Alberts, CEO, Texas Center for the Missing.
In recent years, teens in San Antonio and Houston featured in previous digital billboard campaigns with CCOA and its partners, were found and returned home to their families. In 2019 San Antonio teen, Mariah Garcia, was featured in this program and was found and returned home in October of that year. A similar result happened in Houston with the safe return of Evanegelys Colon, 16, who went missing in 2019. Mrs. Angelica Colon Padua, Evanegely’s mother, credited the digital billboards and subsequent media coverage for bringing her daughter home.
2021 Missing Children Cases featured in this program include:
Houston: Thalia Macias, has been missing since December 2019 and was 15 when she disappeared. She may have been lured away from Mayde Creek High School in Katy, TX. She is an Hispanic female, now age 17 with brown hair and eyes, 5’1″ tall and weighing 70 lbs.
San Antonio: Alani McCaslin has been missing since May 15, 2015. She has frequently been in the Perrin Beitel area and was last seen on the 9000 block of Cordes Junction. Clear Channel Outdoor will broadcast Alani’s photo on a rotating basis on its digital billboards throughout the San Antonio region thousands of times over the campaign creating millions of market impressions. Alani McCaslin is a 14-year-old female weighting 110 pounds with brown hair and brown eyes. She has a medical condition and was last seen wearing a grey sweatshirt and jeans.
El Paso: Steven Campbell was allegedly abducted by his mother, Karla Campbell in 2011 at age three. A felony warrant for kidnapping was issued for Karla Campbell on August 9, 2012. They may have travelled to Mexico. This case was featured in previous campaigns and is being featured again in hopes of generating more leads.
Dallas Region: Maria Elizalde has been missing from the Dallas area since 2015. She may still be in the Dallas, Cedar Hill or Balch Springs area. She is biracial, Hispanic and American Indian, 5’0, weighing 140 lbs. This case was featured in this program in 2018.
Programs like these are a reminder to all parents and guardians of the need for high-quality photographs of their children for use in case of an emergency, and, for the need for everyone to pay close attention to posters and photographs of missing children.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of more than 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 17,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Europe, Latin America and Asia – CCO employs approximately 4,700 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
In Houston, family of Thalia Macias gathers to encourage the public to help bring their missing child home.
Clear Channel Outdoor, Resorts World Las Vegas Proclaim Vegas is Back with Massive Message on New Ground-Breaking Digital Displays on The Strip
Three Newest & One of the Largest Exterior Digital Displays in the U.S. Provide Brands Opportunity to Reach Highly Coveted Leisure & Business Travelers as Vegas Tourism Mounts
Las Vegas, NV – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it has teamed up with Resorts World Las Vegas to provide brands with a first-of-its-kind advertising opportunity to reach highly coveted leisure and business travelers with over 135,000 square feet of digital signage. Through the new CCOA and Resorts World Las Vegas partnership, the Las Vegas Convention and Visitors Authority and their locally based agency, R&R Partners, used the new displays to boldly proclaim in what is arguably the biggest way possible: Vegas Means Business.
In conjunction with Resorts World Las Vegas’s highly anticipated opening this summer, three jaw-dropping, full-motion digital out of home (DOOH) displays will offer advertisers premium visibility and the latest in cutting-edge digital signage, including on one of the largest exterior LED building displays in the U.S., enabling brands to engage with targeted consumer audiences up and down the famous Las Vegas Strip.
“Las Vegas has long been the premier meetings and conventions destination, consistently providing world-class facilities and services to help brands and business travelers connect,” said Kate Wik, chief marketing officer for the Las Vegas Convention and Visitors Authority. “We are excited to be the epicenter of the meetings industry and once again show the world that Vegas Means Business.”
The epitome of innovation and opulence, Resorts World Las Vegas will seamlessly blend the technology and luxury appeal of an urban contemporary resort with the traditions and time-honored details of the international Resorts World brand. The first integrated resort to be built on the Las Vegas Strip in over a decade, Resorts World Las Vegas will feature 3,500 guest rooms and suites, an innovative, next-generation gaming floor, over 40 world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, an extensive retail collection and more.
“Resorts World Las Vegas is a marquee venue that encapsulates cutting edge technology, luxury and innovation: all the attributes brands correlate with the excitement of advertising in Las Vegas,” said Dan Levi, EVP & CMO, CCOA. “These spectacular digital displays will provide brands the unique opportunity to leverage some of the largest LED screens in the world that can even operate sequentially offering an unprecedented story-telling ‘brand takeover.’ These displays are breaking new ground in digital out of home and we can’t wait to work with our brand partners to execute creative and inventive advertising campaigns as tourism and business travel continues to return to the Las Vegas region.”
The three digital displays available at Resorts World Las Vegas are fully animated and can operate sequentially, allowing brands for full ‘takeover’ of the space including:
- 100,000 – (approx.) square-foot West Tower Digital Wall: An iconic wall facing northbound traffic on the world-famous Las Vegas Strip, this spectacular digital screen – the largest exterior LED building display in the U.S. – can be clearly seen down Las Vegas Boulevard, as well as north bound traffic along the I-15 Freeway (to the west).
- 19,000 – (approx.) square-foot East Tower Digital Wall: This dynamic display is in a prime location, on the corner of Las Vegas Boulevard and Convention Center Drive. Its unique vertical display is clearly visible alongside Las Vegas Boulevard, which also perfectly targets incoming traffic toward Resorts World Las Vegas from the Las Vegas Convention Center to the east, including the newly opened $1B West Hall expansion.
- 17,000 – (approx.) square-foot Nightclub Digital Wall: This electrifying digital display will encompass the soon-to-be-opened Zouk Nightclub – an innovative space that will become the most technologically advanced nightclub in Las Vegas. The dazzling energy and allure from the venue will demand the attention of the nearby vehicular and pedestrian traffic alike.
The partnership with Resorts World Las Vegas follows CCOA’s 2020 announcement with Arrivalist®, the leading geo-location intelligence provider for tourism-based measurement, giving hospitality and travel brands measurable consumer insights and in-depth performance analyses for their out-of-home (OOH) advertising campaigns. This is a CCO RADARProof® innovation measuring how hospitality and tourism OOH campaigns are exceeding their marketing goals. CCOA solidified its Arrivalist partnership as a resource enabling travel/tourism brands to drive consumers to single site vacation destinations, post-COVID, and to help ignite an economic recovery in the category.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow & Like: LinkedIn, Twitter, Instagram, Facebook, Blog
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
[email protected], 212.812.0064
The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards
Twitter Campaign with Clear Channel Outdoor Supporting Black Creators, Causes and Voices is Among Winners
New York, NY – The American Advertising Federation (AAF) has announced its slate of 2021 Mosaic Awards winners whom they’ll honor during a live-streamed ceremony April 29, 2021.
Mosaic Award winners will be recognized for their unwavering commitment to inclusion and for giving a voice to multicultural communities. From an overwhelming number of submissions, all winners have embraced advanced marketing techniques, business practices and have developed diversity programs that not only help improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment.
“Our multicultural communities are hurting amid a tough year, faced with battling a global pandemic and acts of racism. Creativity has the power to influence and change society for the better. I’m proud that AAF continues its long-standing tradition of celebrating these diverse and inclusive stories by spotlighting them annually at the Mosaic Awards,” said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications & PR at FCB.
This year’s panel of judges included senior executives from Arc Worldwide, dentsu, LinkedIn, The Trade Desk, Ulta Beauty, and Wieden+Kennedy.
The AAF will honor the following campaigns, industry leaders and programs during the 2021 Mosaic Awards:
Allyship to Advocacy
“Heritage Road”
BMW USA | Hill Holliday
Data Driven Transformation
“Project Understood”
Google | Canadian Down Syndrome Society | FCB
Diversity, Equity, and Inclusion Student Programs
“The Code: Opening the Door to the Industry’s Next Generation of Talent”
dentsu
Innovative Narratives
“Twitter Black Lives Matter Campaign”
Twitter | Clear Channel Outdoor
Mosaic Champion
Alex and Cathy López Negrete
Lopez Negrete Communications
Multicultural Integrated Campaign
Adobe Diverse Voices: “When I See Black”
Adobe | 72andSunny Los Angeles
Multicultural Talent & Suppliers in Advertising
GSD&M Vendor Diversity Program
Student Impact Award
“Design Looks Like Me”
College for Creative Studies | Jessica Bonello & Johnny Spagnuolo
Workforce Inclusion
GSD&M Affinity Groups and Employee Resource Groups
Attended by top thought leaders in the advertising and media industries, Mosaic Awards brings professionals together for awareness, innovation, collaboration and celebration.
“The Mosaic Awards are a shining example of great work with high impact created by a diverse group of Advertising practitioners and professionals that help us all lead by example,” said Steve Pacheco, CEO, at the American Advertising Federation. “I’m inspired by this work and all of the individuals who worked so hard on these outstanding concepts. It’s more important than ever to celebrate the successes and champion the causes that the AAF’s Mosaic Center stands for.”
Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for diversity and inclusion. The Center is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement myriad programs that promote and advance multiculturalism within the industry including the Most Promising Multicultural Students Program, HBCUs for Advertising and AdCamp.
For more information on the Mosaic Awards, please visit aaf.org/mosaicawards, or contact Ayanna Jackson at [email protected].
About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of more than 75 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 164 local clubs representing 30,000 advertising professionals; and more than 170+ college chapters with 4,000 student members. The AAF operates a host of programs and initiatives, including Advertising Day on the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for high school students. Follow us on social media: Facebook, Twitter, Instagram and LinkedIn.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow & Like: LinkedIn, Twitter, Instagram, Facebook, Blog
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
[email protected]archannel.com, 212.812.0064
Clear Channel Outdoor & The Female Quotient Celebrate Historic Year for Women and International Women’s Day
Digital Out-of-Home Campaign Will Celebrate the Women Who Made History and Those that Continue to Break Barriers Across the Globe
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor the women who made history over the past year and those that continue to shine as they break barriers across the globe with a national digital out-of-home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. In partnership with The Female Quotient, an organization committed to advancing equality through experiences, research, tools and the power of community, the campaign features women that represent a promising, new way forward for our world and some of the most noteworthy milestones affecting women everywhere.
The digital campaign, which launched today, celebrates what has been a historical year for women. Individuals being honored include Kamala Harris, the current and first woman elected Vice President of the United States; Amanda Gorman, the youngest inaugural poet in U.S. history; Ann Berry, the first Black Secretary of the Senate; and Sarah Thomas, the first woman to officiate a Super Bowl.
In addition, the campaign will showcase creative to commemorate incredible milestones including the 100th anniversary of the 19th amendment (2020); the launch of the National Women’s Movement in Seneca Falls (1848); and the record number of women in Congress (2021). Clear Channel will continue to add new honorees and milestones to the national advertising campaign throughout the month of March.
“Where do we begin to underscore what a year it has been and the tremendous accomplishments and breakthroughs for women around the world,” said Kenetta Bailey, Senior Vice President, Marketing, Clear Channel Outdoor Americas. “In a year that brought us, as a global community, so many challenges and crises, our honored women stepped up at a time when the world needed them most. I couldn’t be more proud to be a woman myself as we continue to break glass ceilings and make history across politics, sports, arts and the corporate world. A special thanks to The Female Quotient for their continued efforts in making real systems change for women and girls around the world.”
“When the world grappled with a crisis of unprecedented scale, who took charge? Women. They led countries and companies through crisis, they bravely provided essential, front-line work, they took charge of caregiving, inside their own homes and within their wider communities,” said Shelley Zalis, CEO, The Female Quotient. “In partnership with Clear Channel Outdoor Americas, we are proud to put a spotlight on some of these figures and honor the incredible, indelible impact women continue to have on our world.”
Clear Channel Outdoor has been an active partner to The Female Quotient for several years. Together, the organizations have collaborated on unplugged panel conversations and out-of-home (OOH) campaigns to advance gender equality in the workplace and across the globe.
About The Female Quotient
The mission of The Female Quotient is to advance gender equality in the workplace. Founded by Shelley Zalis, The Female Quotient provides companies and business leaders with research, tools and opportunities to promote equality, including the Modern Guide to Equality, a living, breathing playbook for activating change. The Female Quotient also presents The FQ Lounge — a growing community of corporate women and female entrepreneurs transforming workplace culture. As the official equality partner at over 100 key industry events, The Female Quotient creates a stage to connect, support, and advance the voices of women. Since launching in 2013, The Female Quotient has participated in over 100 leading industry events, including the World Economic Forum (Davos), SXSW, the Consumer Electronics Show (CES), Advertising Week and more. For more information, visit www.TheFemaleQuotient.com.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes nearly 17,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI), covering markets in Europe, Latin America and Asia – CCO employs approximately 4,800 people globally. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
Clear Channel Outdoor Dials in New B2B Audience Planning, Measurement Solution Connecting Brands with Business Decision-Makers
RADARView, Bombora Integration Reaches Highly Valued B2B Audiences as COVID Alters Business Exec Travel & Behaviors
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company’s audience planning solution: RADARView®. In a new partnership and data integration with Bombora, the leading provider of B2B intent data, this Out-of-Home (OOH) industry first allows brands to more strategically plan their advertising campaigns by identifying and reaching key business decision-makers via CCOA’s displays. Reaching these audiences remains especially relevant as COVID continues to dramatically impact work behaviors, travel patterns and the traditional media channels used by B2B advertisers.
By integrating Bombora’s data with RADARView’s audience insights, demographics and location targeting, advertisers can now understand how each of Clear Channel’s OOH displays impacts more than 100 B2B audience segments, making targeting the B2B customer more accessible and measurable during the pandemic and beyond. This new partnership comes on the heels of CCOA’s Recovery Resource Center rollout and is designed to help businesses reopen, rally and recover throughout the crisis.
“With many corporate offices still closed and a majority of professionals working from home, brands have been challenged to figure out new ways to target their B2B audiences,” said Dan Levi, EVP & CMO, CCOA. “While we may be working from our homes, we do still leave them, as data from Geopath, and others, show that people – including business executives – are in their cars, on the roads, running errands and exposed to OOH throughout their day. With the RADARView and Bombora integration, brands have access to the data they need to precisely reach these key customers along their new daily routine journeys.”
This integration means advertisers can plan their OOH campaigns with CCOA to most efficiently reach small business owners, C-level executives, government influencers, key business decision-makers and more. And as air travel continues to rebound, brands can leverage these CCO RADAR solutions to also reach business travelers who have made their way back into airports throughout the country.
“The pandemic has accelerated the pace of innovation across multiple industries”, said Mark Dye, SVP of Strategy and Partnerships at Bombora. “This partnership with Clear Channel will bring a new level of precision and accountability to a forever altered advertising landscape.”
Bombora analyzes the content consumption of 2.8 million businesses globally to inform advertisers which ones are in the market for specific products and services. Additionally, Bombora audiences combine online and offline data sources to create B2B audience segments including IT/tech decision-makers, install data cloud services, C-Suite executives including CTOs, CMOs and CROs, entrepreneurs, government employees and additional marketing and business professionals. By identifying these segments, brands can index all B2B audiences against 100% of CCOA’s nationwide roadside OOH displays, and Clear Channel Airports’ top inventory, effectively reaching the audiences most important to B2B advertisers.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
[email protected], 212.812.0064
Clear Channel Outdoor, No Kid Hungry Launch National Holiday Campaign to Help Connect Kids to Free Meals
Month-long Digital Billboard Campaign Inspires Communities to Help Ensure Every Kid Has Access to Healthy Meals Every Day
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will partner with No Kid Hungry to launch a nationwide digital billboard campaign to help connect kids to the food they need this holiday season. Promoting resources from No Kid Hungry, a national campaign to end childhood hunger in America, the digital billboard campaign informs communities how they can support children who are hungry and directs those in need to free, healthy meals in their local community.
Prior to the current pandemic, millions of American kids relied on school meal programs as their only means of food on a given day. The crisis has accelerated this issue, with many schools closed or facing closures indefinitely and nearly one in four kids could face hunger this year due to the coronavirus.
The collaborative effort between CCOA and No Kid Hungry will raise awareness of this hunger crisis and help provide free meals to children by reaching those who can help and donate. Additionally, the campaign features informational messages to drive people who need help to an online food assistance locator.
The No Kid Hungry digital billboard campaign goes live just before Thanksgiving and runs through the end of the year; it is estimated to reach tens of millions of people throughout its duration. The messages will be displayed in English and Spanish across 1,400 CCOA digital billboards across the country.
“Now more than ever, America’s kids need us—all of us,” said Tom Nelson, president and CEO at Share Our Strength, the organization behind the No Kid Hungry campaign. “The COVID-19 pandemic has exacerbated the child hunger crisis in our country and we can’t let these children fall through the cracks. With the generosity of Clear Channel Outdoor, we’re able to amplify the growing need and available resources in a highly-visible manner, and ultimately support families who are struggling this holiday and all year long.”
“It’s currently a tough reality for many families and children in the U.S.,” said Scott Wells, CEO, Clear Channel Outdoor Americas. “For decades, out-of-home media has played an essential role in addressing issues that affect the lives of those within our communities. We are proud to partner with No Kid Hungry on this important holiday giving campaign to combat hunger by making people aware that there is help available and inspiring others to take action with the power of our medium.”
To learn how you can support No Kid Hungry’s work in feeding hungry children this holiday season, visit nokidhungry.org/give. If you are in need of food assistance, visit nokidhungry.org/help to find free, healthy meals being served by organizations in your community.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
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Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
[email protected], 212.812.0064
Clear Channel Outdoor Powers Business Rebuilding During COVID with Market-Ready Solutions
Curated Strategies & Research Support Customers and Communities as They Reopen, Rally & Recover Through the Crisis
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, CCOA is sharing these resources with marketers and media buyers via a new dynamic hub of solutions: The COVID-19 Recovery Resource Center. These partner resources will support local and national brands as they reconnect with their consumers in a changing world where the business environment is rapidly evolving.
“Our customers are the lifeblood of our communities,” said Dan Levi, CMO, CCOA. “Their success powers the economic engine that drives cities, towns and villages nationwide, and we believe it’s our responsibility to use our solutions in ways that help them, and all of our neighbors, succeed. As a recovery resource partner, we’re giving local and national advertisers access to curated portals of industry-leading data and insights, creative approaches, digital solutions and other strategies that can reignite their businesses on the heels of the pandemic.”
CCOA brings its Recovery Resource Center to market at a pivotal moment of unprecedented change as new consumer travel patterns and behaviors emerge as a result of COVID-19. This online resource gives business owners and brand marketers access to curated solutions, including: incisive reports on COVID-influenced behavioral changes; strategic marketing and creative ideas to engage with consumers and tell brand stories in a post-pandemic environment; and the latest research and case studies on CCOA’s proven ability to drive in-store visits and impact consumer behavior even during a crisis. This includes access to CCOA’s curated creative galleries that share how advertisers have responded to the crisis, providing proactive ideas for messaging and design.
Moreover, these resources include an analysis of COVID-impacted changes to audience travel patterns and behaviors identified through the company’s proprietary suite of data-driven solutions for planning, amplifying and measuring the impact of Out-of-Home advertising: CCO RADAR.
For example, through its RADARView® solution, CCOA identified groups of “lapsed shoppers”: those previously seen at a range of retail locations, and other points of interest, who haven’t visited since shelter-in-place orders were issued. By identifying audience groups who previously visited these locations, but stopped during the crisis, CCOA is helping advertisers efficiently and effectively deliver their reopening messages to these lapsed consumers with an understanding of their newly charted journeys.
With RADARView, CCOA also identified groups of consumers who have been shopping during the crisis but primarily at locations close to their homes, as well as audience segments of people in essential work roles, helping advertisers recruit new employees as their businesses reopen. As the pandemic has impacted consumers’ journeys, and the areas where they travel, RADARView gives advertisers visibility into the neighborhoods and roadways most effective for reaching a wide range of consumer segments today, while understanding how these behaviors have evolved when compared with pre-pandemic data.
As part of this new resource, the company also applied its CCO RADAR solutions to help customers understand the effectiveness of Out-of-Home (OOH) ads as travel patterns and consumer behavior continue changing.
Using RADARProof®, CCO’s attribution solution, the company evaluated visitation rates to certain essential businesses that maintained their outdoor advertising with CCOA during COVID-19 and then compared those findings to the pre-pandemic time period. The study showed average visitation rates to quick-service restaurants, grocery stores and convenience stores during the pandemic were significantly higher from people who were exposed to outdoor ads on Clear Channel’s displays, and, in some cases, higher than pre-COVID visitation rates*.
Throughout the pandemic, CCOA continued evolving and applying its solutions to power recovery in other critical industry sectors, like automotive. And in one campaign conducted for a major auto brand throughout the spring and summer, CCOA drove a triple digit percentage lift in sales of the advertised car model on the company’s displays. These findings, and those from aforementioned study, are available on the Recovery Resource Center.
“This research offers some of the best evidence that outdoor advertising remains an effective resource for local businesses and national brands to reach their target audiences, and even more so during these challenging times,” said Levi. “This new data reveal how the pandemic altered consumer travel behavior and how ads on our displays continued delivering for advertisers who maintained, or launched, campaigns during this time.”
While the Recovery Resource Center is the company’s latest recovery resource, CCOA began its initial economic and community rebuilding partnership months ago, launching its #OpenForBusiness initiative to shine a light on essential businesses that remained open during the pandemic. CCOA will continue adding marketing and advertising resources to the Recovery Resource Center as the country continues to reopen, as businesses rebuild, and as new consumer insights become available through the company’s robust ecosystem of partnerships and industry-leading technologies.
*The “Visit Rate Lift” for the OOH campaign is determined from the variation between the exposed visitation rate (those who have seen the OOH) and the control visitation rate (those who have not seen the OOH). This research study analyzed activity in key markets such as: San Francisco/Oakland, Los Angeles, Boston, Philadelphia, Washington DC, and NYC.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 print and digital displays in 31 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. A growing digital platform includes more than 16,000 digital displays in international markets and more than 2,000 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at investor.clearchannel.com, clearchanneloutdoor.com and clearchannelinternational.com.
Follow us: LinkedIn, Instagram, Twitter and Facebook
Press Contact: Jason D. King, SVP, Corporate Communications & Marketing
[email protected], 212.812.0064
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