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Clear Channel Airports to Transform Advertising Programs for Signature Flight Support’s Network of Private Aviation Terminals

New 5-Year Deal Keeps Clear Channel Airports as Signature Flight Support’s Exclusive Media Partner in North America & Caribbean  

Cutting-Edge Advertising Program Will Provide Leading Brands Exclusive Sponsorships, Experiential Opportunities Throughout Signature Flight Support’s Leading Network of Fixed Based Operations

New York, NY  – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that through a five-year competitive contract renewal with Signature Flight Support, the world’s largest network of Fixed Based Operations (FBOs), it will transform the media and marketing approach for over 140 private aviation terminals throughout North America and the Caribbean. As the exclusive advertising partner to Signature Flight Support, CCA’s new media programs will provide leading global brand partners with exclusive foundation sponsorships and experiential advertising opportunities across the country’s private air facilities.

Signature Flight Support’s new advertising program will include new custom digital networks of LCD and LED screens across the top 20-25 private aviation terminals around the country. Increased experiential and select exclusive foundation partner opportunities will be available to many of the high-end brands that have consistently advertised across these private aviation terminals. Following in the footsteps of Norman Y. Mineta San Jose International Airport (SJC)’s exclusive foundation sponsorship advertising program, which CCA announced last fall, the new advertising program for Signature Flight Support represents an industry pivot in transacting airport media from a screen-by-screen basis to complete terminal takeovers.

“We are excited to extend our partnership with Signature Flight Support. Their network of FBOs presents the world’s leading brands and products with the absolutely unique ability to interact with the world’s highest net worth individuals, partners and families as well as in many cases their staff representatives,” said Morten Gotterup, President, Clear Channel Airports. “We will be working very closely with the Signature Flight Support team to create truly innovative and unforgettable advertising and sponsorship opportunities from new experiential activations to exclusive brand partnerships. Our partnership is poised to create some groundbreaking initiatives in the private airport advertising sector.”

“Signature Flight Support is thrilled to build upon our long-standing partnership with Clear Channel.  Together, we are focused on maximizing the opportunities that only our unparalleled network can deliver to the world’s leading brands,” said Shawn Hall, Chief Commercial Officer, Signature Flight Support. “We’re excited to bring to life new and innovative approaches to advertising in our FBOs, along with exclusive experiences and surprise and delight moments that engage and excite our customers. We look forward to collaborating with likeminded brands and partnering with them to deliver compelling, multi-year campaigns and activations.”

Today’s news comes on the heels of Clear Channel Airports experiencing a year of innovations and industry firsts. Last fall, CCA introduced the nation’s first all-digital airport, Norman Y. Mineta San Jose International Airport (SJC). And for the first time, Clear Channel Outdoor’s (CCO) RADAR has been made available to SJC advertisers, which allows brands to leverage anonymous, aggregated mobile location data to understand consumer mobility, behavior and campaign outcomes – bringing digital to the physical world. Another first also included Uber’s directional signage campaign at Seattle-Tacoma International Airport (SEA-TAC). This unique OOH ad campaign was designed to help arriving passengers quickly and easily locate their rideshares.

 Information on Signature Aviation plc

Signature Aviation plc is a market leading, global aviation support services provider, primarily focused on servicing the Business and General Aviation (B&GA) market. We support our customers through our principal business Signature, and Global Engine Services/Engine Repair and Overhaul (ERO) which is currently held for sale.

Signature, including Signature FBO, TECHNICAirTM and EPIC Fuels, provides premium, full-service flight and home base support including refuelling, ground handling and MRO services through the world’s largest fixed base operation (FBO) network for B&GA users with around 195 locations covering key destinations in North America, Europe, South America, Caribbean, Africa and Asia. EPIC Fuels is a provider of aviation fuels, supplies and services operating at around 175 branded FBO locations.

Signature Aviation plc changed its name from BBA Aviation plc in November 2019.

For more information, please visit www.signatureaviation.com

About Clear Channel Airports
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 460,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,700 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

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Read our award-winning blog: http://blog.clearchanneloutdoor.com/

Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064

Clear Channel Outdoor & The Female Quotient Honor International Women’s Day on Digital Billboards Nationwide

Celebration Illuminates the Accomplishments of Women from Across the Globe

New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor three global female leaders with a national digital out of home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. In partnership with The Female Quotient, an organization committed to advancing diversity in the workplace through collaboration, activating solutions for change and creating measurements for accountability, the campaign features three global female change agents who embody the spirit of global equality and encourage women all over the world.

The inspiring women featured in the campaign include Nobel Prize winner Malala Yousafzai, tennis great Serena Williams and writer, political activist, and feminist organizer Gloria Steinem. The tribute creative will run March 6-8 on 1,400 CCO digital billboards across the country and coincides with Women’s History Month.

“The youngest Nobel prize winner. The greatest tennis player of all time. The most iconic feminist leader. What do they have in common? They’re all remarkable women,” said Shelley Zalis, CEO, The Female Quotient. “The future isn’t female — our past, our present, and our future is female. Every day, I’m inspired by the trailblazing work of women. The more we celebrate our achievements, the more we inspire others who are blazing their own trails. So today, on International Women’s Day, we are thrilled to partner with Clear Channel Outdoor to highlight the power of women and bring visibility to all of the amazing women in our community.”

“This campaign is a true celebration of iconic female change agents and I’m personally inspired by each one of these amazing women,” said Kenetta Bailey, Senior Vice President, Marketing, Clear Channel Outdoor Americas. “Together with The Female Quotient, our goal is to raise the visibility of these inspirational women while championing the importance of gender equality. We’re proud to honor women who are changing the world not just for International Women’s Day or Women’s History Month, but every day here at Clear Channel Outdoor and in communities across the globe.”

Clear Channel Outdoor has been an active partner to the Female Quotient for several years. Together, the organizations have collaborated on unplugged panel conversatins and out of home campaigns to advance gender equality in the workplace and the world. 

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 460,000 print and digital displays in 32 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,700 digital displays (excluding airports), including more than 1,400 digital billboards, in the U.S. More information is available at  www.clearchanneloutdoor.com.

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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064

VISIT PHILADELPHIA® Taps Digital Billboards in Times Square to Kick-Off Year Long Celebration of Women, Streams Live Reveal to Stakeholders at The Met in Philly

Tourism Organization Teams with Clear Channel Outdoor in Real-time Digital Activation Revealing 2020 Campaign Tentpoles with New Moniker: ‘City of Sisterly Love’

New York, NY, & Philadelphia, PA – Last week in Times Square, and through the power of streaming and digital out-of-home media (DOOH), VISIT PHILADELPHIA®, the region’s official tourism marketing organization, teamed with Clear Channel Outdoor (NYSE: CCO), one of the world’s leading OOH companies, in an evolution for Greater Philadelphia’s tourism marketing industry.

Leveraging CCO’s interactive, full-motion DOOH screens, VISIT PHILADELPHIA revealed City of Sisterly Love, a new city moniker that kicks off a campaign to strategically target female travelers and invite them to travel, with the other women in their lives, to Greater Philadelphia. The campaign creative was seen by the world through the lens of Times Square and more than 800 hotel and travel luminaries at The Met Philadelphia simultaneously.

This new partnership and live activation on DOOH in Times Square, which was timed with National Plan For Vacation Day, underscores VISIT PHILADELPHIA’s adoption of innovation and technology to help track the efficiency of its marketing. The organization’s leadership team—spearheaded by Jeff Guaracino, president and CEO —is leaning into technologies like DOOH and CCO RADAR, the company’s industry-leading suite of data-driven solutions for effective planning, amplification and measurement.

“People are spending more time than ever away from their own homes—yet, year after year, they’re leaving hard-earned vacation time on the table,” said Jeff Guaracino, president and CEO, VISIT PHILADELPHIA. “Our challenge is to adapt our marketing strategy in ways that bring our core audiences closer to Philadelphia in meaningful and measurable ways. This partnership with Clear Channel Outdoor allows us to be more visible with our marketing while adapting our messages in real-time based on what’s happening in the world.”

While the Times Square activation was just the kick-off for VISIT PHILADELPHIA’s 2020 campaigns and the announcement of the city’s new moniker, the organization will look to partner with CCO leveraging its national and international footprint to reach key audience segments.

On January 30, Philadelphia City Council issued a resolution that changed the city’s moniker from “The City of Brotherly Love” to “The City of Sisterly Love” for 2020. The change was inspired by VISIT PHILADELPHIA’s Sisterly Love campaign that debuted in Times Square last week. Additional marketing initiatives around the campaign will roll out later this year.

A year full of events and programming around art, food, fitness, wine, music and history, including many celebrations of the 100th anniversary of the passage of women’s constitutional right to vote, invites all women—sisters, cousins, girlfriends and any other group of women—to choose Philadelphia as their getaway destination.

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VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip- planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

Contact: Cara Schneider, (215) 599-0789, cara@visitphilly.com

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,600 digital displays, including more than 1,300 digital billboards, in the U.S. Learn more about Clear Channel Outdoor Holdings, Inc. at www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor

Follow us on Twitter at twitter.com/CCOutdoorNA

Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064

Clear Channel Outdoor Transforms 1,000s of Outdoor Displays into Larger, High-Impact, Pedestrian Level Media

Delivers on Advertisers’ Demand for Greater Street-Level Canvas to Reach Consumers 

New York, NYClear Channel Outdoor Holdings, Inc. (CCO) (NYSE: CCO), one of the world’s largest outdoor advertising companies, recently debuted over 1,300 new visually-striking, printed out-of-home (OOH) displays across its small, mid and large U.S. market footprint. CCO’s transformed “Premiere Panels” bring nearly bulletin-size media down-to-earth for even greater pedestrian and road travel visibility and offering additional street level exposure for brands to engage with consumers who are walking or driving.

Previously, CCO’s street-level OOH media was only available as transit shelters, eco-posters or wallscapes. Identified and converted from among CCO’s best locations, these newly repositioned assets represent a dedicated media network that’s vinyl-wrapped and available in heavily-traveled urban, upscale and nightlife areas. Moreover, these Premiere Panels deliver up to 30% more creative space on an even higher quality computer-generated weather-resistant material that extends the ad’s vibrancy and impact.

Premiere Panels answer advertisers’ growing demand for large-scale, printed streel level OOH media. This converted inventory provides additional market saturation and offers even greater creative potential for brands through a hard to find larger format, pedestrian-level display. Advertisers leveraging these assets will reach key markets and audience segments, on a grand, street-level canvas, not previously available.

“Recruiting new legal-age drinkers is critical to our success, and breakthrough creative outdoor media allows us to reach them on the path to purchase,” says Dan Langert, senior media manager, Molson Coors Beverage Company.  “Clear Channel Outdoor’s Premiere Panels offer us the unprecedented opportunity to captivate our consumers using larger format printed OOH media in more urban and pedestrian areas that have been previously untapped in this powerful and creative way.”

CCO selected the assets for “Premiere Panel” transformation based on their location and measurement against demographics and audience segments coveted by local and national advertisers. This inventory is fully-integrated into CCO’s RADAR suite of solutions for dynamic campaign planning, measurement and attribution. In addition, this media conversion strategy aligns with the company’s near-term vision to innovate and grow within its existing footprint.

Moreover, a recent Nielsen Poster Study revealed approximately 55 percent of those surveyed said they changed their plans for the day and visited the business advertised after seeing a poster display. And 60 percent of consumers said the displays are a good way to learn about sales, events and new businesses in the area. Those frequently exposed to posters had an average ad recall of 55 percent.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 15,000 digital displays in international markets and more than 1,600 digital displays, including more than 1,300 digital billboards, in the U.S. Learn more about Clear Channel Outdoor Holdings, Inc. at www.clearchanneloutdoor.com

Follow & Like: LinkedIn, Twitter, Instagram, Facebook

Read our award-winning blog: http://blog.clearchanneloutdoor.com/ 

For more information, contact:
Jason D. King, jasondking@clearchannel.com, 212.812.0064

 

Kenetta Bailey Joins Clear Channel Outdoor as Senior Vice President of Marketing

Senior Media Exec Will Position the Company & Ad Solutions as Vital to Integrated Marketing Campaign Success

New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced that Kenetta Bailey has joined the company in a newly-created leadership role as Senior Vice President of Marketing. Based in CCOA’s New York headquarters, Bailey will lead the development and communication of Clear Channel Outdoor’s value proposition and evolving capabilities both internally among the organization’s sales force, and externally among agencies and valued advertising partners. She reports to Dan Levi, Executive Vice President and Chief Marketing Officer, CCOA.

“We’re excited to welcome Kenetta to the Clear Channel Outdoor Marketing team,” said Levi. “Through our CCO RADAR suite of solutions, CCO has evolved the OOH media format into an essential component of today’s data-driven marketing and media plans.  But CCO’s data innovations are just a part of our story,” said Levi. “With Kenetta’s broad media and marketing background and her expertise in the advertising and media world, I’m excited for her to lead CCO’s repositioning and equip our team to share that broader CCO story in 2020 and beyond.”

As SVP of Marketing, Bailey, in partnership with Levi and the CCOA Senior Leadership team, will define how the organization positions itself against the broader media landscape and differentiate its solutions from the competition. Further, she’ll redefine how the organization leverages its sales presentations, website, social media and digital marketing channels to proactively drive leads and open new revenue opportunities.

“Positioning CCO’s advertising solutions as efficient and effective tools for brands is critical to achieving growth as we drive the business forward into the next decade and beyond,” said Bailey. “I’m inspired to join this hard-charging team and continue building upon the success they’ve garnered under the leadership of CCO America’s CEO Scott Wells.”

Bailey comes to CCOA with decades of experience in brand and B2B marketing in support of media sales organizations. Prior to joining CCOA, she held senior marketing roles at innovative companies including NBC Universal’s Telemundo, AMC Networks, TV One/Comcast, Group M, and CBS Radio, among others.

After graduating from Northwestern University with an MBA, Bailey started her career as a classically trained brand marketer with roles at Kraft Foods and Pepsi. Most recently, Bailey, an entrepreneur, founded her own agency to help start-ups and non-profits drive growth.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 450,000 displays in over 31 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats.  More information is available at  www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor

Follow us on Twitter at twitter.com/CCOutdoorNA

Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064

 

First-Ever Digital Media Network at Jackson-Medgar Wiley Evers Int. Airport Will Reach 1M Travelers Annually

Clear Channel Airport’s Cutting-Edge Digital Advertising Program Will Offer Brands the Latest in Air Traveler Marketing Tech, Consumer Engagement

Jackson, Miss. – Local, regional and national businesses will now have even more powerful opportunities to reach leisure travelers and business decision-makers flying through Jackson-Medgar Wiley Evers International Airport (JAN) beginning Dec. 16, 2019.

Through a newly upgraded, digital and printed media network brought to life by Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), JAN’s new program will boast cutting-edge advertising solutions on par with other like-sized and larger airports. This comes as part of the airport authority’s new five-year contract renewal with CCA to develop, manage and enhance JAN’s advertising model by implementing the airport’s first-ever digital ad network.

“Our team thrives on leveraging its in-depth knowledge of the consumer journey through the airport terminals and beyond to deliver an immersive experience that brings advertisers closer to those valued audiences whom brands wish to reach,” said Morten Gotterup, president, Clear Channel Airports. “I’m confident that through our valuable partnership with JAN, we’ll deliver an impactful program that delivers on media buyers’ expectations.”

Through the latest digital technology and OOH print media, the new displays are more energy-efficient and environmentally sensitive. The design and strategic placement of high-quality, curated screens and displays is paramount in redefining JAN as a first-class airport advertising program.

By transforming some of the existing media assets from physical to digital, the airport will become an even more inspiring and welcoming gateway to the “City with Soul.” Jackson is also known for its eclectic gourmet dining and dynamic nightlife, making the city, and this media program at JAN, attractive to potential travelers and business decision-makers.

Highlights of media program include:

  • Themed digital network in baggage claim with 75-inch LCD displays over each bag belt for full coverage
  • Twelve illuminated tension fabric displays, custom sized to exactly align with the block wall grout lines
  • Ten large-format non-illuminated tension fabric displays, packaged to provide exposure on both the east and west sides of ticketing, and baggage claim
  • Two floor exhibits, in the grand lobby ticketing area
  • Two large format translucent window wraps, in the grand lobby over the main exit doors

About Clear Channel Airports

Dedicated to airport advertising for over 45 years, Clear Channel Airports is the premier innovator of airport advertising and sponsorship programs. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. To learn more about Clear Channel Airports and Clear Channel Outdoor, visit http://www.clearchannelairports.com and http://clearchanneloutdoor.com. 

Follow & Like: LinkedIn, Twitter, Instagram, Facebook

Read our award-winning blog: https://blog.clearchanneloutdoor.com/

For more information, contact:

Jason King, jasondking@clearchannel.com, 212.812.0064

Digital Advertising Performance Reporting Touches Down in Web App for Airport Media Programs

Clear Channel Airports Launches Industry First Web App for Fast Financial, Ad Occupancy Reporting with U.S. Airport Media Partners

New York, NY  – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app. The innovative web app, compatible with desktops, laptops, iPhones, androids and other ‘smart’ devices, delivers comprehensive and customizable reporting so CCA’s airport media partners can easily and quickly access critical data to better manage their advertising programs and anticipate local economic impacts.

An airport-industry out of home (OOH) first in the U.S., Clear Channel’s reporting web app, utilizing the latest in serverless architecture and multi-facility redundancy, allows airports access to pertinent advertising data 24 hours a day/7 days a week, 365 days a year. Secure access to standard monthly revenue, advertiser and payment reports will be available in the initial deployment. Other reports such as occupancy; rate attainment; and sales and operations activities will be made available on the app in later phases. The app will also archive historical data for access by approved airport personnel when and where they want it.

Clear Channel Airports’ partners, including; Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and San Francisco International Airport (SFO) are on-line now with the web app with additional markets in the pipeline. The app is built on a secure architecture implementing cloud-based technology to ensure a safe and reliable product for airports’ management teams.

“We’re excited to be part of the initial launch of Clear Channel Airports’ on-line reporting app.  This will be a vital tool that will help ATL senior management leverage data, insights and view trends and activities across our airport media program. Moreover, it will allow us to proactively monitor and manage our advertising program for maximum results,” Paul Brown, assistant general manager, Hartsfield-Jackson Atlanta International Airport.

“Clear Channel Airports developed a web app for reporting so our airport partners, any time, any place, can access the critical information they need to successfully manage their advertising networks, said Morten Gotterup, President, Clear Channel Airports. “Everyone from the CFO to the concession manager now has an online gateway to vital information like sales leads, status on contracts, operational conditions, and more. Deeper and more readily available insights into how their business is performing remains the top request from airports’ management teams and Clear Channel Airports is the only out of home partner who can meet these needs with our new innovative offering. We couldn’t be more proud of yet another industry first.”

Last month Clear Channel Airports announced two other airport out of home industry firsts including a cutting-edge advertising network for the Capital of Silicon Valley, transforming the country’s fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the U.S. and a new OOH advertising campaign in partnership with Uber (NYSE: UBER) at Seattle-Tacoma International Airport (SEA-TAC) to help travelers more conveniently and clearly find their way to their Uber pickup.

About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Follow & Like: LinkedIn, Twitter, Instagram, Facebook

Read our award-winning blog: http://blog.clearchanneloutdoor.com/

Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064

Clear Channel Airports Wins 5-Year Renewal with Trinidad and Tobago International Airports

New Cutting-Edge Advertising Program Will Reach 3 Million Passengers in One of the Caribbean’s Wealthiest Countries

Republic of Trinidad and Tobago– Today, Clear Channel Airports (CCA) announced Piarco International Airport (POS) and A.N.R. Robinson International Airport (TAB) of Trinidad and Tobago granted the U.S. airport media leader a five-year advertising contract with new media upgrades beginning April, 2020. Awarded after a competitive bid process, CCA was the clear choice by demonstrating its scale in the Caribbean, revenue–generating prowess, and state-of-the-art design concepts.

This competitive win for the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) marks the fifth major contract announced in 2019 and complements 15 wins in 2018 and 80 wins over the last 5 years. CCA has nearly doubled annual airport advertising revenue at POS and TAB since first entering the market in 2012.

CCA’s cutting-edge advertising program provides revenue generating offerings through signature, high-impact digital and large format assets with energy conservation in mind. This new media program will implement a minimalist approach at both airports to ensure a clean look that creates an inviting statement to welcome travelers.

Brands ranging from Jaguar to Land Rover, are leveraging the POS/TAB advertising environments with amazing results. One longstanding advertiser, Ansa Automotive, owner of Trafalgar Motors, used the indoor experiential display opportunities and sold three Jaguar EPACE vehicles in ten months.

“We found the Return on Investment (218%) for the vehicle displayed in the airport a huge success. Not only by the measurement of sales, but by the traffic it has driven to our showroom. Both units we displayed in the airport were sold to customers choosing to purchase showroom vehicles as a result of the brand’s presence in the displays.” said Scott Phillips, sales manager, Trinidad and Tobago, Trafalgar Motors.

High-end purchases like these come as no surprise to advertisers as Trinidad and Tobago are among the wealthiest countries in the region. Nearly three million passengers travel through POS/TAB annually. It serves as the primary hub for Caribbean Airlines and offers 29 international destinations including; New York, London, Miami, Fort Lauderdale, Philadelphia, Fort Lauderdale, Orlando, San Juan, Houston, New Orleans and more. Based in southwest Tobago, TAB operates five international airlines with one million annual passengers. The airport will undergo an expansion project within the next three years, increasing its direct flights to the island from New York (JFK), Newark, Houston, Miami, Fort Lauderdale and Orlando.

Hayden Newton, General Manager of Airports Authority of Trinidad and Tobago (“the Authority”) stated, “Clear Channel Airports understands the Authority’s strategic direction and objectives. Their work has helped us realize our vision to lead the region in diverse and innovative aviation business. We’re happy for the continued partnership, as we aim to deliver even higher standards of service, improve airport aesthetics and enhance the customer experience, while meeting non-aeronautical revenue earning goals.”

“The dual-island nations’ airports deliver advertisers impactful opportunities to engage with hard-to-reach, affluent business and leisure passengers,” said Morten Gotterup, president, Clear Channel Airports. “We look forward to our continued relationship with POS and TAB as we introduce new media solutions that open doors for brands desiring to reach this coveted audience.”

 

Piarco International Airport details:

  • Two high definition LED video walls in baggage claim
  • Two suspended, large-format, dual-sided, back-lit tension fabric displays in duty-free concourse
  • Ten non-illuminated, large-format tension fabric displays in arrivals concourse
  • Four non-illuminated, large-format tension fabric displays at arrivals concourse entrance
  • Two non-illuminated tension fabric displays in the bulkhead
  • Four client domination areas in the duty-free concourse and departures gate hold areas
    • Escalator wrap
    • Floor graphic
    • Large-format tension fabric
    • Glass wraps (2)
  • Two illuminated and two non-illuminated, large-format tension fabric displays in arrivals concourse prior to immigration
  • One exterior floor exhibit at Atrium entrance
  • Two illuminated tension fabric displays in baggage claim

A.N.R. Robinson International Airport details:

  • Four 85-inch LCD high impact displays (two in arrivals baggage claim; two in departures gates hold areas)
  • Two charging stations
  • Four exterior, large-format tension fabric displays in pedestrian walkway

About Clear Channel Airports

Dedicated to airport advertising for more than 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

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Press Contact: Jason D. King | jasondking@clearchannel.com | 212.812.0064

 

Barbados’ Airport Grants Five-Year Media Contract to Clear Channel Airports

  • Brands can engage 2.2 million+ annual passengers
  • New program leverages 17.5% increase in passenger traffic from 2013 to 2017
  • Experiential spaces enhance customer journey, brand awareness

Barbados ‒ Brands targeting airline passengers in Barbados now have access to cutting-edge marketing opportunities in Grantley Adams International Airport (GAIA) via a first of its kind partnership with Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). GAIA awarded CCA this contract as its exclusive advertising provider. CCA will design and launch a contemporary media program for GAIA that captures the spirit of Barbados, the most affluent and developed Eastern Caribbean country.

Titled “The Caribbean’s Leading Airport,” by the World Travel Awards, CCA will amplify this distinction by integrating a striking array of digital and printed screens throughout the terminal. Leaning in to a “less-is-more” approach aligned with Barbados’ culture, CCA’s fusion of high-tech media, sponsored mobile charging stations and spectacular large-format displays amongst concourse environs will maximize revenue for GAIA and captivate passengers for brands.

“Our diligence confirmed that Clear Channel Airports is the airport media innovator and leader,” said Terry Layne, Acting CEO, Grantley Adams International Airport, “The sophisticated media program CCA proposed is comprehensive, best-in-class and will deliver what brands want, and, improve the overall experience for our valued customers.”

Brands benefitting from the GAIA’s new media program range from among industries such as tourism, banking and finance, real estate, international business, retail and distribution. In addition, its thriving rental market, driven by the tourist population, attracts many foreign homebuyers.

The 430 square kilometer coral island features sun-filled beaches, luxurious accommodations, and a wealth of sporting and cultural attractions. The country often avoids the worst effects of the Caribbean’s tropical storms and hurricanes during the rainy season as it’s located southeast of the region, outside the principal hurricane strike zone. This makes it easier for travelers to choose Barbados as a vacation destination.

GAIA’s airport traffic for 2018 was 2.19 million reflecting the continued yearly increase from the dip in 2013 when there were 1.85 million passengers using the airport. GAIA offers daily flights to and from other Caribbean islands connecting to major cities in the U.S., Canada and Europe. GAIA provides about 26 international destinations including London, Manchester, Boston, New York, Miami, Fort Lauderdale, Charlotte, Frankfurt, Toronto and Panama and more.

Media program displays include:

  • 4-mm LED video wall
  • Illuminated and non-illuminated tension fabric displays
  • Exhibit and specialty displays
  • FreeCharge™ station
  • Glass wraps
  • “Welcome to Barbados” theming

About Clear Channel Airports

Dedicated to airport advertising for over  45 years, Clear Channel Airports is the premier innovator of airport advertising and sponsorship programs. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. To learn more about Clear Channel Airports and Clear Channel Outdoor, visit www.clearchannelairports.com and www.clearchanneloutdoor.com.

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Jason D. King, jasondking@clearchannel.com, 212.812.0064

 

Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns 

MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach, impact and efficiency of online and mobile campaigns using DOOH bought programmatically across CCO’s roadside digital media.

With the integration, Broadsign Reach’s U.S. inventory now tops 35,000 screens. Digital buyers using Broadsign partner demand-side platforms (DSPs) can now access CCO’s U.S. network, which comprises 1,600 digital bulletins, posters, spectaculars and transit shelters spanning 26 markets across the country, including highly coveted regions in California, Florida, Massachusetts, the Midwest and New York City’s Times Square. In addition, fifty of Clear Channel’s premier international and regional airports can be purchased in a real-time biddable fashion, offering a mix of both display and video-capable ad formats.

Media planning agency MDG recently tapped the integration to weave targeted DOOH ads into a digital campaign across Florida for one of its clients in the healthcare industry. “For brands, differentiating your business from the competition has never been more important than in today’s digital age,” shared Jill Calefate, Media Director, MDG. “Including DOOH as an offering has opened up incredible creative opportunities for how our clients reach their target audiences across digital platforms, helping them stand out and drive both new and repeat business. Having access to CCO’s screens through this integration helps us further extend our client’s message to a broader audience.”

“Broadsign’s Reach platform has integrated with an impressive number of DSPs both domestically and internationally, allowing us to partner with new ad tech players and their buyers through our shared Reach connection,” said Wade Rifkin, SVP/GM, Programmatic, Clear Channel Outdoor. “Brands are recognizing the value programmatic brings to OOH via enhanced targeting, speed-to-market and flexibility, and the space is scaling quickly because of it. We’re excited to see this growth continue as our partnership with Broadsign evolves into next year.”

“DOOH inventory fragmentation has become a massive barrier to the industry’s growth, so partnering with a market leader like Clear Channel Outdoor to bring more premium inventory into a centralized solution like Reach represents a step in the right direction,” said Adam Green, GM and SVP, Broadsign Reach. “It helps cut out a lot of the clutter typically involved in integrating DOOH buys into omnichannel campaigns, while expanding the audience that media buyers can reach.”

About Broadsign

Broadsign is making it easier than ever for publishers, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering 187,000 digital screens in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives.

The Broadsign platform enables marketers and agencies to easily book screens and has helped brands like Pepsi, Turkish Airlines, The UFC, Unilever, Volkswagen, John Lewis and more, launch successful programmatic DOOH campaigns. For more info, visit www.broadsign.com.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 450,000 displays in over 31 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,300 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats.  More information is available at  www.clearchanneloutdoor.com

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Press Contact:

Jason D. King

jasondking@clearchannel.com

212.812.0064