Newsroom

USO, Clear Channel Outdoor Encourage Recognition & Support to Deployed Service Members in Nationwide Campaign

Month-long digital billboard campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, resiliency.

Arlington, VA, November 1, 2022 – Throughout November, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) and the United Service Organizations (USO)—America’s leading nonprofit organization supporting service members and their families—will partner on a nationwide digital Out-of-Home (DOOH) media campaign that encourages the public to support deployed service members during the holiday season.

More than 1.3 million active-duty service members are deployed around the world each year to protect national interests, provide humanitarian aid, respond to natural disasters, and perform other critical services. For example, thousands of U.S. military service members are currently deployed in Eastern Europe to support NATO allies as the conflict in Ukraine continues. Many of these brave military members will not be with friends and family this holiday season or at other points during the year. The USO is always by their side to keep their spirits high and bring the holidays to them.

“Service members and their families face unique challenges, from leaving loved ones for months at a time and moving frequently to navigating the transition back into civilian life,” said J.D. Crouch II, CEO and President of the USO. “The USO is proud to stand by these brave troops wherever they go. We are excited to partner with Clear Channel Outdoor Americas to raise awareness of the sacrifices service members make and let Americans know how we can support them, especially during the upcoming holidays.”

The collaboration between CCOA and the USO will help ensure service members stay strong from the moment they join the military until their transition back to civilian life. More than 2,000 digital billboards in major markets and airports across the United States will encourage Americans to support our troops through USO programs, which include but are not limited to:

  • USO Care Packages, which come in two varieties: Hygiene Kits with essential toiletries and Snack Packs with food that will remind service members of home.
  • 250+ USO Centers and Mobile USOs outfitted with places to relax as well as Wi-Fi and call centers to keep service members connected to family, home, and country.
  • Entertainment, both virtual and in-person, to bring favorite pastimes and celebrities closer to service members and their families in times of separation and celebration.
  • Military Spouse Programs with community-building activities, opportunities to communicate with deployed loved ones, career support, and other essential resources.
  • USO Pathfinder® Transitions, which offers professional development opportunities to service members and military spouses through guidance on employment, education, financial readiness, mentorship, and more.

“Service members work tirelessly to protect our country, but their efforts aren’t always front and center for Americans to see,” said Scott Wells, CEO, Clear Channel Outdoor Holdings, Inc. “We are proud to partner with the USO to change that with a digital OOH media campaign that will reach millions of Americans and bring awareness as well as support to troops deployed around the world.”

To learn more about how you can support service members and the USO, visit USO.org/support.

About the USO
The USO strengthens America’s military service members by keeping them connected to family, home and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort and support. The USO is a private nonprofit organization, not a government agency. Our programs, services and entertainment tours are made possible by the American people, the support of our corporate partners, and the dedication of our volunteers and staff. To join us in this important mission and learn more about the USO, please visit USO.org or follow us on Facebook, Twitter and Instagram.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 25 countries.

More information is available at investor.clearchannel.comclearchanneloutdoor.com, and clearchannelinternational.com.

Media Contacts: Jennifer Passey, [email protected], 703-963-0503
Jason D. King, [email protected], 212.812.0064

PenFed Credit Union Marketing Campaign Takes Over Concourse C Connector at Washington Dulles International Airport Greeting Millions as Travel Soars & Capital Region Grows

New ‘PenFed Tunnel’ Transforms Daily Gateway to Nation’s Capital Via a Multi-Year, Multimillion Dollar Partnership Between Clear Channel Airports, The Metropolitan Washington Airports Authority and PenFed

Washington, D.C., October 4, 2022 – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union serving over 2.8 million members worldwide with $36.6 billion in assets, to activate a cutting-edge, first-of-its-kind brand takeover of the Concourse C Connector at Washington Dulles International Airport (IAD), operated by the Metropolitan Washington Airports Authority (MWAA).

PenFed’s Out-of-Home (OOH) marketing campaign includes a bespoke digital media tunnel comprised of LEDs as well as directional audio via sound cones bookending the tunnel and measures nearly 4,000 square feet. Dubbed “The PenFed Tunnel,” it also includes two lit tension fabric displays, and six tension fabric displays providing PenFed with Terminal C brand takeover at Dulles International Airport. The marketing campaign provides PenFed with 100% share of voice in the terminal, a marketing first at the airport, helping the brand to reach millions of air passengers every day as travel hits pre-pandemic levels.

We are incredibly proud of the outcome of this multi-year, multi-team effort to build a true terminal brand takeover for one of the most established and significant financial institutions in our country, PenFed,” said Morten Gotterup, president, Clear Channel Airports. “This immersive digital marketing campaign is like nothing we’ve seen before in an airport. The magnificent digital displays that make up The PenFed Tunnel provide a wow factor with audio and visual effects no other brand has previously activated. This exciting brand activation will engage millions of air travelers and inspire them to take action.”

“MWAA and PenFed have been great partners along the way to make this unparalleled campaign a reality. This activation also illustrates the strength and creativity of our team at Clear Channel Airports whose core pillars are customer centricity, executional excellence and advancing our digital capabilities,” added Gotterup.

“PenFed is thrilled to continue ramping up our presence here in our hometown Washington region while also reaching travelers from across the nation,” said PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck. “PenFed membership is open to everyone, and we are proud of the bold messaging and awareness The PenFed Tunnel brings to our market-leading products and service. This partnership will allow us to help even more Americans achieve their financial well-being.”

“The audiovisual displays bring new vibrance to the travel experience as passengers move through the tunnel between Concourse C and the AeroTrain station at Dulles International Airport,” said Airports Authority Vice President for Marketing and Concessions Jaimini Erskine. “It is fitting to create a lasting and memorable impression as travelers from around the world experience this dynamic and innovative feature along their airport journey.”

Please click here for photos and video.

About Clear Channel Airports 
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising, sponsorship specialist and innovator in the U.S. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), is one of the world’s largest outdoor advertising companies and operates more than 260 airport media programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Follow & Like: LinkedIn, Twitter, Instagram, Facebook

Read our award-winning blog: http://blog.clearchanneloutdoor.com/

About PenFed Credit Union

Established in 1935, Pentagon Federal Credit Union (PenFed) is America’s second-largest federal credit union, serving over 2.8 million members worldwide with $36.6 billion in assets. PenFed Credit Union offers market-leading certificates, checking, credit cards, personal loans, mortgages, auto loans, student loans, and a wide range of other financial services. Our mission is to empower members of our community to achieve their financial well-being. PenFed Credit Union is federally insured by the NCUA and is an Equal Housing Lender. To learn more about PenFed Credit Union, visit PenFed.org, like us on Facebook and follow us @PenFed on Twitter. Interested in working for PenFed? Check us out on LinkedIn. We are proud to be an Equal Employment Opportunity Employer.

CCA Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064, [email protected]

PenFed Credit Union Contact: Kassandra Meholick Sebastian, VP Corporate Communications, PenFed Credit Union, 571-328-1854, [email protected]

Digital Billboards Across Country Will Share the Tremendous Work Afterschool Programs are Doing to Boost Students, Families, and Communities

National Billboard Campaign from Clear Channel Outdoor Will Support the 23rd
Annual Lights On Afterschool

Washington, D.C., September 29, 2022 – The Afterschool Alliance, the National League of Cities, and the National Summer Learning Association are joining Clear Channel Outdoor (NYSE: CCO) for a broad-based visibility campaign across nearly 2,000 digital billboards nationwide for this year’s Lights On Afterschool rally. The ads recognize the remarkable work afterschool programs are doing to support youth and families, from addressing children’s social and mental health needs, to keeping students safe and learning when schools are closed, to providing meals and other supports to those in need.

Now in its 23rd year, Lights On Afterschool is the only national rally for afterschool programs. Throughout October, and on October 20, when the official Lights On Afterschool rally will take place, programs across the country are holding events focused on academics, science and technology, arts and music, sports and fitness, community service, and more. The events send the message that demand for afterschool programs is high, too many students are without programs, and the pandemic has exacerbated staff and funding shortages.

Some 24.7 million U.S. children not in an afterschool program would be enrolled, if a program were available to them, according to a survey of 1,500 parents commissioned by the Afterschool Alliance and conducted by Edge Research in May and June of 2022. That is the highest number ever recorded. Unmet demand for afterschool programs is significantly higher among Latino and Black children (at 60% and 54% respectively) than among children overall (49%). Cost is the top barrier to enroll, cited by 57% of parents as a reason for not enrolling their child. Ninety percent of parents rate the quality of the program their child attends as excellent (51%) or very good (39%).

Lights On Afterschool serves as a reminder that a large and powerful body of evidence demonstrates improvements in grades, school attendance, behavior, and more among children who participate in afterschool programs. Researchers have also found that students in afterschool programs are more engaged in school and excited about learning, and develop critical work and life skills such as problem solving, teamwork, and communications. 

Organized by the Afterschool Alliance, Lights On Afterschool includes events organized by schools, 4-Hs, Boys & Girls Clubs, YMCAs, cities, parks, museums, community centers, and others. Events this year will showcase the skills students gain and the talents they develop in their afterschool programs, which provide help with homework; skilled mentors; art, dance and music; healthy snacks and meals; computer programming; opportunities to think critically, collaborate and communicate with peers and adults; job and college readiness; sports and fitness activities; robotics; and opportunities for hands-on, team-based learning.

Clear Channel Outdoor is supporting Lights On Afterschool by donating some of its most prominent space to display afterschool messages on digital billboards, bus shelters, and poster spaces in 25 markets around the country throughout the month of October. On October 20, Clear Channel will feature afterschool messages on two jumbo billboards in New York City’s Times Square and will bathe Boston’s South Street Station in blue and yellow on October 20 in honor of Lights On Afterschool, complementing a similar lighting of the iconic Empire State Building that evening. Supporters also will be lighting up local landmarks and buildings across the country to show their support for afterschool programs.  

“Clear Channel Outdoor’s support for afterschool is extraordinary, and the afterschool movement is grateful for all the company does to recognize the tremendous work afterschool programs are doing to boost kids and families during these tough times,” said Afterschool Alliance Executive Director Jodi Grant. “Lights On Afterschool celebrates the essential work afterschool programs do to keep kids safe, inspire them to learn, and give working parents peace of mind that their children are safe and supervised after the school day ends. We are proud to have Clear Channel Outdoor helping make this event a success again this year.”

“The National League of Cities is proud to celebrate and uplift Lights On Afterschool. Local elected officials have long been champions of afterschool programming and the positive impact these programs have on young people, their families and communities every day,” said NLC CEO and Executive Director Clarence E. Anthony. “Over the course of the pandemic, city leaders have deeply relied on these programs to feed children, keep them safe and active, provide learning and enrichment opportunities, and support working families. Many cities have invested their own local American Rescue Plan dollars to expand programs and serve more young people.  NLC is excited to partner with the Afterschool Alliance to encourage mayors to light up their city halls or city landmarks or issue a proclamation in honor of Lights On Afterschool.”

“National Summer Learning Association is proud to join with Afterschool Alliance and so many other inspiring organizations to celebrate the importance of providing afterschool and summer learning programs to every child in America. Now is the time for all adults to step up and meet the growing needs of all children bouncing back from the Covid pandemic. Celebrating Lights On Afterschool reminds America we should continue to invest in kids not just in times of emergency but in all years to come,” said Aaron Philip Dworkin, CEO, National Summer Learning Association.

“Afterschool programs play a vital role in keeping young people safe, engaged and inspired during school, after school and beyond, while providing them with opportunities for success. However, unmet demand for these programs continues to soar,” said Dan Levi, EVP & CMO, Clear Channel Outdoor. “We’re proud to join our partners in celebrating Lights On Afterschool to deliver the message that, now more than ever, America’s youth needs access to high-quality afterschool programs.”

 

The Afterschool Alliance is a nonprofit public awareness and advocacy organization working to ensure that all children and youth have access to quality afterschool programs. More information is available at www.afterschoolalliance.org.

Port Authority and Clear Channel Bring New All-Digital Media Program to Airports

Transformative New All-Digital Media Network Unveiled as Part of LaGuardia’s Reimagined Terminal C; Award-Winning Digital Media Program Completed at Terminal B 

Cutting Edge Digital Infrastructure Coming to International Airports at JFK and Newark Liberty 

Thousands of Square Feet of Digital Displays Strategically Placed to Lift Brand Campaigns to New Altitudes as Business, Leisure Travel Soar 

NEW YORK, Aug. 11, 2022 – Today, the Port Authority of New York and New Jersey and Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) announced new, world-class digital media infrastructure at the region’s airports, including the unveiling of a transformative, new all-digital media network as part of LaGuardia’s reimagined Terminal C.

The Port Authority and Clear Channel signed a 12-year contract in November 2020 for the advertising franchise at all Port Authority airports. Under the contract, Clear Channel committed to upgrade the airports’ digital displays. Clear Channel is now in the process of completing that contract and modernizing the entire advertising program across Newark Liberty International, John F. Kennedy International, New York Stewart International and LaGuardia airports, with over 95 percent of the overall investment going into highly impactful digital displays. An award-winning digital media program was completed at LaGuardia Airport’s Terminal B earlier this year, with cutting-edge digital displays now coming to EWR and JFK later this year.

Specifically, the new all-digital displays in Terminal C feature:

  • Two unique 50+ foot-wide head-on, 90-degree corner LED soffits, a first and the largest digital asset CCA has ever installed in an airport;
  • An iconic 43-foot-wide video wall at eye-level, one of the largest of its kind;
  • Six large LED displays positioned within key gate-hold areas;
  • A network of 98-inch ultra-high-definition displays on the way to and from piers;
  • Two head-on large format video walls as you descend into baggage claim; and
  • A network of 75-inch portrait ultra-high-definition displays across the arrivals floor.

The recovery in air travel this spring and summer — with some days exceeding pre-COVID 19 levels — signals that business and leisure travelers are once again headed to conferences, meetings and tourist destinations. The growing number of travelers is creating an advertising environment for brands to reconnect with this valuable audience at LGA, JFK and EWR. Importantly, air travel returning to pre-pandemic levels is now driving a resurgence in airport advertising that opens the door for marketers to help shape the consumer experience and journey in major airports.

“It takes state-of-the-art technology to create a world-class airport, and that’s exactly what Clear Channel has provided with its investment in cutting edge digital technology throughout our facilities,” said Port Authority Executive Director Rick Cotton. “Spacious interiors, floor-to-ceiling windows, inspiring public art, iconic restaurants and shops and Clear Channel’s extraordinary digital displays all combine to meet the Port Authority of New York and New Jersey’s new standard in airports: award-winning, best-in-class facilities worthy of the region.” 

“The new digital media infrastructure being rolled out at our facilities matches the agency’s transformative redevelopment efforts across the region,” said Port Authority Chairman Kevin O’Toole. “Modernizing our advertising platforms is just another step in the Port Authority’s broader efforts to provide a world-class, 21st century travel experience for our customers.”

“The quality of the media Clear Channel is designing and integrating into Port Authority airports is more than world-class and will play a vital role in transforming the passenger and advertiser experience as well as redefining airport media,” said John Moyer, SVP, Development, CCA. “The new state of the art LaGuardia Terminal C digital media network is elegantly incorporated into the spectacular terminal design and positioned and sized for maximum impact. Unique new 90-degree digital corner locations are also perfect to showcase anamorphic content as well as being among the best media in the region.”

Overall, the new media network in LaGuardia Terminal C alone amounts to nearly 2,000 square feet of digital signage, most of it head-on or in high dwell areas with more to come as other concourses are opened.

As LaGuardia is a point of welcome and farewell for passengers in the NY/NJ region, Clear Channel is uniquely poised to help brands connect with these key airport arrival and departure audiences throughout the area in a 360-degree experience by reaching them on its myriad displays at the airport and throughout the city and region wherever they drive, walk or fly.

The Port Authority of New York and New Jersey is a bi-state agency that builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. For over a century, the agency’s network of major airports; critical bridges, tunnels and bus terminals; a commuter rail line; and the busiest seaport on the East Coast has been among the most vital in the country – transporting hundreds of millions of people and moving essential goods into and out of the region. The Port Authority also owns and manages the 16-acre World Trade Center campus, which today welcomes tens of thousands of office workers and millions of annual visitors. The agency’s historic $37 billion 10-year capital plan includes unprecedented transformation of the region’s three major airports – LaGuardia, Newark Liberty and JFK – as well as an array of other new and upgraded assets, including the $2 billion renovation of the 90-year-old George Washington Bridge. The Port Authority’s annual budget of $8 billion includes no tax revenue from either the states of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit. For more information, visit www.panynj.gov or check out the Now Arriving blog.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 26 countries.

Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor

[email protected]

212.812.0064

AdQuick.com, Clear Channel Outdoor Innovate to Deliver Real-Time Availability Data to Modernize Out-of-Home Media Buying

Two out-of-home advertising leaders partner to automate outdoor inventory selection

LOS ANGELES, July 20, 2022 — AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, today announces a partnership with Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, to provide AdQuick customers with real-time printed and digital display availability. This partnership is the first-of-its-kind, and further automates how marketers plan, optimize and execute OOH campaigns more precisely and quicker than ever before.  

“The past two years have changed the pace of the OOH marketplace,” said Matthew O’Connor, CEO of AdQuick. “Today, marketers must move even faster and embrace new levels of marketing agility. By partnering with Clear Channel Outdoor Americas, we aim to provide marketers with real-time data about media inventory instantly while empowering them to make OOH planning and buying decisions with up-to-the-minute precision.”

This is a necessary step forward in workflow automation amongst buyers and sellers as media publishers and others innovate on the RFP response process to better align with the real time decisions marketers are making in media today.

CCOA has been focused on advancing its digital capabilities to meet the demands of its valued clients and this includes the greater agency, buying and planning communities. These innovations to automate its workflow processes internally, as well as building connectivity with external platforms, further integrates OOH into the digital media buying ecosystem.

“Our partnership with AdQuick demonstrates Clear Channel’s commitment to using innovative technology and data to enable advertisers to make OOH planning decisions in real time or activate on these plans for immediate messaging to the consumers,” said Erika Goldberg, Chief of Business Operations, CCOA. “Our focus remains on meeting our customers’ evolving business needs and that includes developing technology-driven solutions that enable marketers and advertisers to make informed decisions about their media planning processes while swiftly executing OOH campaigns, and this partnership will enable that.”

To learn more about real-time inventory availability data, please visit www.adquick.com

About AdQuick, Inc.

Founded in Los Angeles in 2016, AdQuick.com is the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. With over 1400 media partners spanning all types of OOH media, AdQuick connects advertisers and agencies to OOH media owners anywhere in the U.S. and abroad, including the UK, Canada, Germany, France, and 28 other countries.

AdQuick enables data-led OOH media planning powered by robust datasets and proprietary tools, facilitates fast and efficient campaign execution, and provides accurate measurement across every brand objective and campaign KPI. AdQuick was named in the top ten Best Places to Work in 2020 by Los Angeles Business Journal, recognized as the 74th fastest growing company in Inc. 5000 Regionals, and was honored as one of the Inc 5000 fastest growing companies in 2021. To learn more please visit www.adquick.com or follow us on Twitter and LinkedIn.

Contact: Kristin Hege, Convey Communications Agency
[email protected] 
480.540.6496

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 26 countries.

Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor
[email protected] 
212.812.0064

SOURCE: AdQuick

“Project Yellow Light” Scholarship Contest Announces a New Class of Student Winners to Raise Awareness of Dangers of Distracted Driving

Winning High School and College Students Will Have TV, Radio and Billboards Displayed Nationally

WASHINGTON, D.C., June 24, 2022 –– Today the Ad Council and Project Yellow Light announced the winners of the eleventh annual Project Yellow Light scholarship competition, a unique opportunity in which students create TV, radio and billboard PSAs to educate their peers about the dangers of distracted driving, specifically the dangers of using your mobile device while driving. The winning PSAs will be showcased this afternoon on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor.

“We’re thrilled to announce the 2022 Hunter Garner Scholarship winners and recognize their outstanding contribution to our mission — to save lives by reducing the number of distracted driving crashes, said Project Yellow Light Founder, Julie Garner. “Thanks to their talent and our partners’ fire and energy we are making a difference.”

Project Yellow Light was established in 2007 by the family of Hunter Garner to honor his memory after his death in a car crash at age 16. In 2020, seven percent of drivers 15 to 19-years-old involved in fatal crashes were reported as distracted. This age group has the largest proportion of drivers who were distracted at the time of the fatal crashes.*

For over 10 years, Project Yellow Light and the Ad Council have collaborated to place the winning student PSAs on 1,800 TV stations, iHeartMedia radio stations, and Clear Channel Outdoor’s more than 1,500 digital displays across the U.S.

“No one can reach teens like their peers, and the message to stop distracted driving is an incredibly important one to share.” said Michelle Hillman, Ad Council Chief Campaign Development Officer. “The effort, passion and creativity demonstrated by the winning student’s is inspiring and at the very root of Project Yellow Light’s impact. We could not be more thrilled for this year’s student winners.”

Supporting partners include Clear Channel Outdoor (CCO), Elephant Insurance, iHeartMedia, the National Highway Traffic Safety Administration (NHTSA), National 4-H Council, the National Organizations for Youth Safety (NOYS), and WKRN-TV Nashville. Scholarships for this year’s winning students are supported through Clear Channel Outdoor and Elephant Insurance.

The contest received just under 1,900 submissions this year. Entries were received from students representing nearly all fifty states and Washington, D.C. The 2022 scholarship prizes were awarded to:

  • Winning Formula (video, high school): Justin Hutcheson (Rockwall, TX)
  • Eyes Up (video, college): Emiliano Diaz Capt (Akron, OH)
  • Text or Drive (billboard design, high school): Isabella Kaake (Marlette, MI)
  • Impossible Multitask (billboard design, college): Connor Avila (Mauldin, SC)
  • School Drive (radio, high school): Noah Brechbill (Schwenksville, PA)
  • Messages Unseen (radio, college): Asher Mitchell (Watford City, ND)

A number of advertising industry executives and artists lent their time to judging the entries. This year’s panel included recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; dentsu international Global CEO Wendy Clark; Wordsworth + Booth President Tony Mennuto; Co-Chairman and Partner of Goodby Silverstein & Partners Jeff Goodby; and representatives from the Martin Agency, Pereira O’Dell and Project Yellow Light partners the Ad Council, CCO, Elephant Insurance, iHeartMedia and National 4-H Council.

“Project Yellow Light gives students the unique opportunity to use their voice, creativity and the power of media to save lives,” said Dan Levi, EVP & CMO, Clear Channel Outdoor. “It is inspiring to welcome this new class of student winners by showcasing their lifesaving PSAs across our nationwide digital billboard network to help prevent distracted driving.”

“Elephant has truly valued our partnership with Project Yellow Light for the last four years, allowing us the opportunity to bring attention to distracted driving and make roads safer,” said Elephant Insurance CEO Alberto Schiavon. “Congratulations to this year’s winners for creating powerful messaging that will impact their peers and ultimately lead to safer roads for all of us.”

“Now in its seventh year, iHeart’s partnership with Project Yellow Light has never been more critical as more and more teens are driving with mobile devices – a known distraction on and off the road,” said Jessica King, Senior Vice President, Communications and Community Engagement at iHeartMedia. “We are once again offering our platform to deliver unique peer-to-peer messaging aimed at inspiring young people to think twice about reaching for their phones or engaging in other high-risk behaviors while driving. We believe this year’s student winners will save lives through their creative, witty and inspiring PSAs.”

“Sadly, it’s becoming more common for us to interview families who have lost a loved one due to a deadly distracted driving crash. The heartbreaking reality is, that these families would still be together if it weren’t for the senseless act,” said WKRN-TV Nashville Emmy-winning journalist Alex Denis. “Please, put the phone down. It’s not worth changing lives forever.”

Through the Stop Texts. Stop Wrecks. campaign, the Ad Council and NHTSA have been working together to prevent distracted driving since 2012.

*Data Source: https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/813266

Elephant Insurance
Elephant Insurance is a customer-centric auto insurance carrier headquartered in Richmond, VA. Elephant provides auto insurance policies to consumers in Georgia, Illinois, Indiana, Maryland, Ohio, Tennessee, Texas, and Virginia. Elephant is a wholly owned subsidiary of Admiral Group, plc., a FTSE 100 company and one of the U.K.’s leading insurers with a presence in eight countries and millions of customers worldwide. Elephant is certified as a Great Place to Work®. To learn more, visit www.elephant.com.

iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month, and has a portfolio of unmatched consumer brands and industry-leading events. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next four podcast publishers combined; has the number one social footprint among audio players, with seven times more followers than the next audio media brand; and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

NHTSA
For more than 50 years, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of seat belts and child safety seats; helping states and local communities address the threat of distracted, drunk and drug-impaired drivers; regulating vehicle safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information visit www.nhtsa.gov.

National Organizations for Youth Safety 
NOYS was originally founded in 1995 as the Traffic Safety Collaboration supported by funding from government agencies, including the Department of Transportation. In 2005, NOYS became a 501(c)(3) organization and incorporated as National Organizations for Youth Safety. With over 100 organizational members – youth-serving nonprofits, businesses and government agencies, NOYS works collectively to address the most prevalent causes of injury and death among teens and young adults in the US. Learn more at www.NOYS.org.

Project Yellow Light 
Project Yellow Light is a scholarship competition where high school and college students create compelling PSAs persuading their peers to develop safe driving habits. This project gives students a voice and a role in preventing car crashes — one of the leading causes of death of teenagers and young adults in the U.S. Project Yellow Light was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter, who died tragically in a car crash in 2007. Each year the winners receive the Hunter Garner Scholarship.

WKRN-TV Nashville
WKRN-TV Nashville and wkrn.com are part of Nexstar Media Group. Nexstar Media Group is America’s largest local television and media company with 200 full power stations in 116 markets and a growing digital media operation. WKRN-TV Nashville serves the Mid-state of Tennessee and Southern Kentucky.

Media Contacts:

The Ad Council
Sean Williams
[email protected]

Clear Channel Outdoor Americas
Jason D. King
212-812-0064, [email protected]

National Summer Learning Association Teams with Clear Channel Outdoor to Help America’s Youth Tap into the Power of Summer Learning

Joint Nationwide Digital Billboard Campaign Directs Families to Vital Summer Programs and Resources to Keep Their Kids Learning, Engaged and Thriving

New York, New York – To expand summer learning opportunities for young students and help parents prevent the “summer slide,” the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, has partnered with Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) to launch a nationwide digital billboard campaign that aims to connect kids with high-quality summer programs in their communities, while reigniting their joy of learning.  

With parents and caregivers in the midst of summer planning for their children, the campaign will feature a message that drives to DiscoverSummer.org – an online destination by the NSLA, in partnership with InPlay, which was developed in response to COVID-19. There, families can discover affordable local summer programs, meals, parent tips and a sea of resources to keep kids learning, safe and healthy. The website lists an estimated 30,000 local programs in 4,000 communities in all 50 states across the U.S.

“Summer learning programs have always been important for our students but in the last couple of years, they have become essential. Quality summer learning and enrichment programs are key to recovering from the pandemic,” said U.S. Secretary of Education Miguel Cardona. “These programs are crucial for parents and caregivers. I’m grateful to NSLA and their partners for providing DiscoverSummer.org as a great resource for families to navigate their options.”   

CCOA will run the out-of-home messages across all its nearly 2,000 digital displays nationwide from May through the end of National Summer Learning Week (July 11-15), a celebration dedicated to elevating the importance of keeping kids learning every summer, ensuring they return to school ready to succeed in the year.

As the U.S. enters the third summer of the pandemic, many families continue to struggle with childcare, food insecurities and academic setbacks for some of the nation’s most vulnerable children. Kids missing out on social connections and friendships is also a top concern for parents. According to a new America After 3PM report, approximately 6 in 10 parents are more worried about their children’s emotional well-being today than they were before the pandemic.

Children typically lose some academic skills during the summer, but the pandemic has exacerbated this summer learning loss, especially for children living in under-resourced communities. A large-scale study by the RAND Corporation/Wallace Foundation found that students with high attendance in free, five-to-six-week, voluntary summer learning programs improved their math and reading skills.

In addition to the joint nationwide effort, NSLA will showcase a larger-than-life message on two CCOA digital billboards in the center of New York City’s iconic Times Square on June 8 to further amplify the power of summer learning for the youth. NSLA’s national board will join together in front of the digital spectaculars to memorialize the ongoing critical work of summer programs in nurturing the curiosity of young students. 

“The need for summer learning and enrichment opportunities has never been greater,” said Aaron Dworkin, CEO, NSLA. “Through Clear Channel Outdoor’s partnership, we can work toward our mission to ensure every young person in America has access to a quality summer learning experience that helps them learn, grow and thrive – not only in school, but in life.”

“With the support of NSLA, local summer programs across the country have made a significant impact in broadening the minds of our nation’s youth and helping to close the achievement gap,” said Dan Levi, EVP & CMO, CCOA and NSLA Board Member. “As the work for educational equity continues, we’re proud to partner with NSLA in this highly visible way to help families discover summer learning resources for their children in their local communities, while delivering the message out there that summer matters.”

About the National Summer Learning Association: For thirty years, the National Summer Learning Association (NSLA) has worked to ensure all young people in America, regardless of background, zip-code and income, can participate in and benefit from a high quality summer learning experience each year. NSLA convenes, trains and supports leaders from more than 15,000 schools and districts, youth serving government agencies, corporations and community based non-profit organizations committed to offering educational opportunities over the summer months. NSLA provides expertise, resources and technical assistance in the areas of Program quality, Partnerships, Policy, Public Awareness and Leadership Development.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 26 countries.

Follow & Like: LinkedIn, Twitter, Instagram, Facebook, Blog

Press Contact:

Jason D. King, SVP, Corporate Communications & Marketing

[email protected]

212.812.0064

Clear Channel Outdoor’s Reimagined Showcase Shelters Deliver Powerful Reach & Impact with Street Level Audiences as Travel, Return to Office Surge Continues

Rebooted Transit Shelters Allow Brands to Drive Consumer Action, Social Media Engagement via Out of Home Campaigns

New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced a reimagined approach for brands to stand out and break through with consumers at the street level with its Out-of-Home (OOH) Showcase Shelters, a fully-customizable advertising reboot of the traditional transit shelter. Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.

CCO’s Showcase Shelters are strategically located in densely populated urban centers and areas with heavy foot traffic across the San Francisco, San Diego, Sacramento, Washington, D.C., and soon-to-be Los Angeles, metropolitan areas. In addition to selecting them based on location, brands can plan their Showcase Shelters campaign by leveraging more than 1,500 behavioral audience segments in CCO’s RADARView®, a dynamic campaign visualization tool that combines digital audience insights with demographics and location targeting to efficiently reach a brand’s desired customer.

Showcase Shelters allow brands to optimize the entire field of view of the display, inviting bold designs that captivate consumers by implementing innovative add-on elements to increase brand awareness and impact. Showcase Shelter packages include two ad displays on the front and back of the transit shelter, fully wrapped back glass panels, and 100% share of voice guaranteed with each unit. Some optional features can include 3D extensions, lighting effects and custom enhancements to transit benches, panels and roofs.

“We sell a product to developers and businesses—tools that make it easy to adopt passwordless authentication—but the problem we’re solving as a company is much more human. Everyone has some visceral experience dealing with the frustration or insecurity of passwords, and we wanted this campaign to strike that chord in San Francisco where many of these people also happen to be potential customers of our product. For example, one part of our campaign that struck a chord with people was covering transit shelters with post-it notes of handwritten passwords — we found it to be a highly relatable and attention grabbing display,” said Reed McGinley-Stempel, co-founder and CEO of Stytch.

CCO also recently utilized their Showcase Shelters for good by partnering with No Kid Hungry, a national campaign to end childhood hunger, on a holiday campaign. They transformed two Showcase Shelters in Washington, D.C. into immersive scenes depicting the importance of a child’s ability to dream, while encouraging people to help fuel those dreams by connecting kids to food that feeds their bodies as well as their imaginations. Passersby were encouraged to scan a QR code on the shelters to donate directly to No Kid Hungry.

“1 in 6 kids in the United States could face hunger,” said Diana Hovey, Senior Vice President, Corporate Partnerships at Share Our Strength, the organization behind the No Kid Hungry campaign. “But thanks to our partnership with Clear Channel Outdoor, we are raising awareness and critical funds to help feed kids and fuel their dreams.”

“As offices reopen and consumers are back on the streets in city centers, our Showcase Shelters represent a complete reinvention of the typical out of home transit shelter. Clear Channel’s award-winning creative team can help marketers convert ad campaigns into stunning brand experiences, while amplifying their campaigns through engagement opportunities such as QR codes, which have become a must-have for brands to successfully connect with their customers today,” said Dan Levi, EVP & CMO, CCO. “Showcase Shelters are an ideal way for marketers to bring brands to life for their customers, impacting their targeted audiences both in the physical and digital worlds.”

To learn more about RADARView® and view this and other case studies, visit https://clearchanneloutdoor.com/radar.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 26 countries.

Follow & Like: LinkedIn, Twitter, Instagram, Facebook, Blog

Press Contact: Jason D. King, SVP, Corporate Communications & Marketing

[email protected]

212.812.0064

Stytch Showcase Shelters

National Digital Billboard Campaign Seeks to Bring Missing Children Home, Will Hyper-Focus on Texas Teens

Clear Channel Outdoor, National Center for Missing and Exploited Children & Texas Center for the Missing Team Up on National Missing Children’s Day to Reunite Missing Kids with their Families  

Houston, TX – The National Center for Missing and Exploited Children, Texas Center for the Missing, Houston’s Amber Alert Provider, and Clear Channel Outdoor (NYSE: CCO) today launched a month long national child safety awareness campaign coinciding with National Missing Children’s Day (May 25). The digital Out-of-Home (DOOH) campaign will help generate leads for missing children’s cases nationwide. Specifically in Texas, where 253 children are missing, CCO held four press conferences earlier today to highlight missing children’s cases in Houston, San Antonio, Dallas and El Paso. 

The national campaign, supporting the local effort, will reach millions in cities across the country over the next month using CCO’s digital billboards, including in Chicago, Los Angeles, New York and Washington, D.C. The creative showcases a series of stunning statistics illustrating the number of missing children in each state and the message “Help Find Them.” For 15 years, CCO has tapped the real-time capabilities of its DOOH media network to help recover abducted children through the posting of AMBER Alerts on its digital billboards. This new campaign extends that effort and underscores the company’s ongoing commitment to child safety.

Children go missing every day in the United States, and while most are found quickly, some remain missing for months and even years. This is a reminder that child safety should remain a priority for communities across the country. When a child is reported missing to law enforcement, federal law requires that child be entered into the FBI’s National Crime Information Center, also known as NCIC. According to the FBI, in 2021 there were 337,195 NCIC entries for missing children.

The Texas campaigns specifically feature individual missing children’s cases across CCO’s DOOH displays. The child’s photo is included in each message, and in some cases, the child’s age progression photo is shown if the child has been missing for an extended period. Each child’s image will run across multiple digital billboards in each Texas city thousands of times per day on each digital display.

The Texas Department of Public Safety Missing Persons Clearinghouse received 46,581 missing person reports in 2021 with 33,774 being juveniles. CCO is providing this month-long public service campaign at no cost in partnership with the Texas Center for the Missing, Houston’s Amber Alert Provider and NCMEC.

“At the National Center for Missing & Exploited Children, we know the power of pictures and community action. Clear Channel Outdoor is in a unique position to leverage their digital space to help bring home missing children and we are thrilled to be able to fight for a safer tomorrow with CCO,” said Gavin Portnoy, Vice President of Communications and Brand, National Center for Missing & Exploited Children. “Always, but especially on National Missing Children’s Day, we encourage the public to pay attention to the photos of missing children and report any information they may have. It only takes one person to bring home a missing child.”

“With over 8,000 children reported missing from Greater Houston in 2021, partnerships like these are critical to reuniting families and ensuring the safe recovery of at-risk missing children,” said John McNamee, CEO, Texas Center for the Missing.

“Clear Channel Outdoor began this program over 10 years ago and has reunited a number of children with their families which is the most rewarding service we can perform for the communities where we operate,” said Lee Vela, Vice President, Public Affairs, Clear Channel Outdoor-Houston. “Digital billboard messages have worked repeatedly to help find these children and we are honored to play a role in this safety campaign alongside NCMEC and Texas Center for the Missing.”

2022 Missing Children Cases featured across Texas in this program include:

Houston: Ameera Deadrick has been missing since June 1, 2016, at the time she was eight years old. She is an African American female, 4’3” high and weighing 50 pounds. 

San Antonio: Lina Khil was last seen in the 9400 block of Fredericksburg Road on December 20, 2021. She has straight shoulder length hair and was in a red dress, black jacket, and black shoes. Lorne “Trey” Jones was last seen in December 2021. He is right-handed with curly ear top hair and is African American.

El Paso: Angel Marie Avalos has been missing since June of 2017.

Dallas Region: Atiz Garcia was last seen on April 8, 2021. She is a Hispanic female with brown hair and eyes. She weighs about 140 pounds and is 5’1”. 

In 1983, President Ronald Reagan proclaimed May 25th as National Missing Children’s Day. National Missing Children’s Day is a reminder to all parents and guardians of the need for high-quality photographs of their children for use in case of an emergency, and for the need for everyone to pay close attention to posters and photographs of missing children.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 26 countries.

About the National Center for Missing & Exploited Children

Since 1984, the National Center for Missing & Exploited Children® has served as the leading private, nonprofit organization helping to find missing children, reduce child sexual exploitation and prevent future victimization. As part of its work as the clearinghouse and resource center on issues relating to missing and exploited children, NCMEC operates a hotline, 1-800-THE-LOST® (1-800-843-5678), and has assisted in the recovery of more than 376,000 missing children. NCMEC also operates the CyberTipline®, a mechanism for reporting suspected child sexual exploitation, which has received more than 118 million reports. To learn more about NCMEC, visit www.missingkids.org.

About the Texas Center for the Missing

Texas Center for the Missing (TCM) is a Houston-based non-profit and is the Amber Alert AND Silver Alert provider for the 14-county Houston-Galveston region. TCM offers crisis intervention, prevention, and community education services related to child abductions, runaways, internet lures, and endangered adults. To decrease the number of missing children, we at Texas Center for the Missing know that children and families need to be educated about how to remain safe, law enforcement needs to be trained on how and when to activate local Amber Alerts, and the community at large needs to be aware of the painful reality of these situations. 

For more information, visit centerforthemissing.org or watch our latest videos at: www.youtube.com/user/theTXCenter

Connect with Texas Center for the Missing on Facebook at www.fb.com/TXCenter or on Twitter at www.twitter.com/TXCenter.

Press Contacts:

Melissa Rangel, Texas Center for the Missing   

[email protected]   

713.599.0235                                             

Lee Vela, VP, Public Affairs, Clear Channel Outdoor                                                    

[email protected]

281.748.3095

Clear Channel Outdoor & The Female Quotient Celebrate Women’s History Month Highlighting Contemporary Change-Makers

Digital Out of Home Campaign Celebrates Female Trailblazers Whose Cutting-Edge Visions Are Positively Impacting the World

New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) in partnership with The Female Quotient, an equality services company that provides thought leadership platforms to women and solutions for organizations committed to closing the gender gap, today announced the launch of a digital out of home (DOOH) campaign in honor of Women’s History Month. The campaign highlights contemporary women whose trailblazing works and cutting-edge visions are positively impacting the world. The campaign, ‘Celebrating Change-Makers,’ features women who are taking the world by storm and are true game changers in their respective fields.

CCOA will feature the campaign on its digital displays across the country throughout March. This year’s creative will honor Ketanji Brown Jackson, the first black woman Supreme Court nominee; the U.S. Women’s Soccer Team who achieved pay equity; Whitney Wolfe Herd, the youngest woman to take a company public; Zara Rutherford, the teen pilot who flew the world solo; the U.S. Mint circulating quarters honoring five American women and the Smithsonian unveiling 120 Statues Of STEM Women.

“This year’s honorees are quite special because we are celebrating the women making headlines today and because of their accomplishments, they are going to become tomorrow’s milestones in history,” said Kenetta Bailey, Senior Vice President, Marketing, Clear Channel Outdoor Americas. “Today’s female pioneers represent women of all ages, races and backgrounds, and they continue to influence and catalyze systems change to make our world a more equal place for everyone on our planet. Let’s make an effort to shine a light on the women who continue to inspire us every day and who are paving the way for breaking the bias.”

“We’ve seen firsthand the power that’s unlocked when women come together to dismantle systems that uphold inequality, and the women highlighted in this campaign are history in the making,” said Alexandra Hayes Robinson, Editorial Director, The Female Quotient. “In partnership with Clear Channel Outdoor Americas, we’re proud to put a spotlight on these conscious leaders who are rewriting the rules of their industries and making our world a more inclusive place.”

Clear Channel Outdoor has been an active partner to The Female Quotient for several years. Together, the organizations have collaborated on unplugged panel conversations and out of home (OOH) campaigns to advance gender equality in the workplace and across the globe. 

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month across more than 500,000 print and digital displays in 26 countries.

Press Contact:

Jason D. King, SVP, Corporate Communications & Marketing

[email protected]

212.812.0064