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Kenetta Bailey Joins Clear Channel Outdoor as Senior Vice President of Marketing

Senior Media Exec Will Position the Company & Ad Solutions as Vital to Integrated Marketing Campaign Success

New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced that Kenetta Bailey has joined the company in a newly-created leadership role as Senior Vice President of Marketing. Based in CCOA’s New York headquarters, Bailey will lead the development and communication of Clear Channel Outdoor’s value proposition and evolving capabilities both internally among the organization’s sales force, and externally among agencies and valued advertising partners. She reports to Dan Levi, Executive Vice President and Chief Marketing Officer, CCOA.

“We’re excited to welcome Kenetta to the Clear Channel Outdoor Marketing team,” said Levi. “Through our CCO RADAR suite of solutions, CCO has evolved the OOH media format into an essential component of today’s data-driven marketing and media plans.  But CCO’s data innovations are just a part of our story,” said Levi. “With Kenetta’s broad media and marketing background and her expertise in the advertising and media world, I’m excited for her to lead CCO’s repositioning and equip our team to share that broader CCO story in 2020 and beyond.”

As SVP of Marketing, Bailey, in partnership with Levi and the CCOA Senior Leadership team, will define how the organization positions itself against the broader media landscape and differentiate its solutions from the competition. Further, she’ll redefine how the organization leverages its sales presentations, website, social media and digital marketing channels to proactively drive leads and open new revenue opportunities.

“Positioning CCO’s advertising solutions as efficient and effective tools for brands is critical to achieving growth as we drive the business forward into the next decade and beyond,” said Bailey. “I’m inspired to join this hard-charging team and continue building upon the success they’ve garnered under the leadership of CCO America’s CEO Scott Wells.”

Bailey comes to CCOA with decades of experience in brand and B2B marketing in support of media sales organizations. Prior to joining CCOA, she held senior marketing roles at innovative companies including NBC Universal’s Telemundo, AMC Networks, TV One/Comcast, Group M, and CBS Radio, among others.

After graduating from Northwestern University with an MBA, Bailey started her career as a classically trained brand marketer with roles at Kraft Foods and Pepsi. Most recently, Bailey, an entrepreneur, founded her own agency to help start-ups and non-profits drive growth.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 450,000 displays in over 31 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats.  More information is available at  www.clearchanneloutdoor.com

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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064

 

First-Ever Digital Media Network at Jackson-Medgar Wiley Evers Int. Airport Will Reach 1M Travelers Annually

Clear Channel Airport’s Cutting-Edge Digital Advertising Program Will Offer Brands the Latest in Air Traveler Marketing Tech, Consumer Engagement

Jackson, Miss. – Local, regional and national businesses will now have even more powerful opportunities to reach leisure travelers and business decision-makers flying through Jackson-Medgar Wiley Evers International Airport (JAN) beginning Dec. 16, 2019.

Through a newly upgraded, digital and printed media network brought to life by Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), JAN’s new program will boast cutting-edge advertising solutions on par with other like-sized and larger airports. This comes as part of the airport authority’s new five-year contract renewal with CCA to develop, manage and enhance JAN’s advertising model by implementing the airport’s first-ever digital ad network.

“Our team thrives on leveraging its in-depth knowledge of the consumer journey through the airport terminals and beyond to deliver an immersive experience that brings advertisers closer to those valued audiences whom brands wish to reach,” said Morten Gotterup, president, Clear Channel Airports. “I’m confident that through our valuable partnership with JAN, we’ll deliver an impactful program that delivers on media buyers’ expectations.”

Through the latest digital technology and OOH print media, the new displays are more energy-efficient and environmentally sensitive. The design and strategic placement of high-quality, curated screens and displays is paramount in redefining JAN as a first-class airport advertising program.

By transforming some of the existing media assets from physical to digital, the airport will become an even more inspiring and welcoming gateway to the “City with Soul.” Jackson is also known for its eclectic gourmet dining and dynamic nightlife, making the city, and this media program at JAN, attractive to potential travelers and business decision-makers.

Highlights of media program include:

  • Themed digital network in baggage claim with 75-inch LCD displays over each bag belt for full coverage
  • Twelve illuminated tension fabric displays, custom sized to exactly align with the block wall grout lines
  • Ten large-format non-illuminated tension fabric displays, packaged to provide exposure on both the east and west sides of ticketing, and baggage claim
  • Two floor exhibits, in the grand lobby ticketing area
  • Two large format translucent window wraps, in the grand lobby over the main exit doors

About Clear Channel Airports

Dedicated to airport advertising for over 45 years, Clear Channel Airports is the premier innovator of airport advertising and sponsorship programs. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. To learn more about Clear Channel Airports and Clear Channel Outdoor, visit http://www.clearchannelairports.com and http://clearchanneloutdoor.com. 

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Read our award-winning blog: https://blog.clearchanneloutdoor.com/

For more information, contact:

Jason King, jasondking@clearchannel.com, 212.812.0064

Digital Advertising Performance Reporting Touches Down in Web App for Airport Media Programs

Clear Channel Airports Launches Industry First Web App for Fast Financial, Ad Occupancy Reporting with U.S. Airport Media Partners

New York, NY  – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app. The innovative web app, compatible with desktops, laptops, iPhones, androids and other ‘smart’ devices, delivers comprehensive and customizable reporting so CCA’s airport media partners can easily and quickly access critical data to better manage their advertising programs and anticipate local economic impacts.

An airport-industry out of home (OOH) first in the U.S., Clear Channel’s reporting web app, utilizing the latest in serverless architecture and multi-facility redundancy, allows airports access to pertinent advertising data 24 hours a day/7 days a week, 365 days a year. Secure access to standard monthly revenue, advertiser and payment reports will be available in the initial deployment. Other reports such as occupancy; rate attainment; and sales and operations activities will be made available on the app in later phases. The app will also archive historical data for access by approved airport personnel when and where they want it.

Clear Channel Airports’ partners, including; Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and San Francisco International Airport (SFO) are on-line now with the web app with additional markets in the pipeline. The app is built on a secure architecture implementing cloud-based technology to ensure a safe and reliable product for airports’ management teams.

“We’re excited to be part of the initial launch of Clear Channel Airports’ on-line reporting app.  This will be a vital tool that will help ATL senior management leverage data, insights and view trends and activities across our airport media program. Moreover, it will allow us to proactively monitor and manage our advertising program for maximum results,” Paul Brown, assistant general manager, Hartsfield-Jackson Atlanta International Airport.

“Clear Channel Airports developed a web app for reporting so our airport partners, any time, any place, can access the critical information they need to successfully manage their advertising networks, said Morten Gotterup, President, Clear Channel Airports. “Everyone from the CFO to the concession manager now has an online gateway to vital information like sales leads, status on contracts, operational conditions, and more. Deeper and more readily available insights into how their business is performing remains the top request from airports’ management teams and Clear Channel Airports is the only out of home partner who can meet these needs with our new innovative offering. We couldn’t be more proud of yet another industry first.”

Last month Clear Channel Airports announced two other airport out of home industry firsts including a cutting-edge advertising network for the Capital of Silicon Valley, transforming the country’s fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the U.S. and a new OOH advertising campaign in partnership with Uber (NYSE: UBER) at Seattle-Tacoma International Airport (SEA-TAC) to help travelers more conveniently and clearly find their way to their Uber pickup.

About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

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Read our award-winning blog: http://blog.clearchanneloutdoor.com/

Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064

Clear Channel Airports Wins 5-Year Renewal with Trinidad and Tobago International Airports

New Cutting-Edge Advertising Program Will Reach 3 Million Passengers in One of the Caribbean’s Wealthiest Countries

Republic of Trinidad and Tobago– Today, Clear Channel Airports (CCA) announced Piarco International Airport (POS) and A.N.R. Robinson International Airport (TAB) of Trinidad and Tobago granted the U.S. airport media leader a five-year advertising contract with new media upgrades beginning April, 2020. Awarded after a competitive bid process, CCA was the clear choice by demonstrating its scale in the Caribbean, revenue–generating prowess, and state-of-the-art design concepts.

This competitive win for the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) marks the fifth major contract announced in 2019 and complements 15 wins in 2018 and 80 wins over the last 5 years. CCA has nearly doubled annual airport advertising revenue at POS and TAB since first entering the market in 2012.

CCA’s cutting-edge advertising program provides revenue generating offerings through signature, high-impact digital and large format assets with energy conservation in mind. This new media program will implement a minimalist approach at both airports to ensure a clean look that creates an inviting statement to welcome travelers.

Brands ranging from Jaguar to Land Rover, are leveraging the POS/TAB advertising environments with amazing results. One longstanding advertiser, Ansa Automotive, owner of Trafalgar Motors, used the indoor experiential display opportunities and sold three Jaguar EPACE vehicles in ten months.

“We found the Return on Investment (218%) for the vehicle displayed in the airport a huge success. Not only by the measurement of sales, but by the traffic it has driven to our showroom. Both units we displayed in the airport were sold to customers choosing to purchase showroom vehicles as a result of the brand’s presence in the displays.” said Scott Phillips, sales manager, Trinidad and Tobago, Trafalgar Motors.

High-end purchases like these come as no surprise to advertisers as Trinidad and Tobago are among the wealthiest countries in the region. Nearly three million passengers travel through POS/TAB annually. It serves as the primary hub for Caribbean Airlines and offers 29 international destinations including; New York, London, Miami, Fort Lauderdale, Philadelphia, Fort Lauderdale, Orlando, San Juan, Houston, New Orleans and more. Based in southwest Tobago, TAB operates five international airlines with one million annual passengers. The airport will undergo an expansion project within the next three years, increasing its direct flights to the island from New York (JFK), Newark, Houston, Miami, Fort Lauderdale and Orlando.

Hayden Newton, General Manager of Airports Authority of Trinidad and Tobago (“the Authority”) stated, “Clear Channel Airports understands the Authority’s strategic direction and objectives. Their work has helped us realize our vision to lead the region in diverse and innovative aviation business. We’re happy for the continued partnership, as we aim to deliver even higher standards of service, improve airport aesthetics and enhance the customer experience, while meeting non-aeronautical revenue earning goals.”

“The dual-island nations’ airports deliver advertisers impactful opportunities to engage with hard-to-reach, affluent business and leisure passengers,” said Morten Gotterup, president, Clear Channel Airports. “We look forward to our continued relationship with POS and TAB as we introduce new media solutions that open doors for brands desiring to reach this coveted audience.”

 

Piarco International Airport details:

  • Two high definition LED video walls in baggage claim
  • Two suspended, large-format, dual-sided, back-lit tension fabric displays in duty-free concourse
  • Ten non-illuminated, large-format tension fabric displays in arrivals concourse
  • Four non-illuminated, large-format tension fabric displays at arrivals concourse entrance
  • Two non-illuminated tension fabric displays in the bulkhead
  • Four client domination areas in the duty-free concourse and departures gate hold areas
    • Escalator wrap
    • Floor graphic
    • Large-format tension fabric
    • Glass wraps (2)
  • Two illuminated and two non-illuminated, large-format tension fabric displays in arrivals concourse prior to immigration
  • One exterior floor exhibit at Atrium entrance
  • Two illuminated tension fabric displays in baggage claim

A.N.R. Robinson International Airport details:

  • Four 85-inch LCD high impact displays (two in arrivals baggage claim; two in departures gates hold areas)
  • Two charging stations
  • Four exterior, large-format tension fabric displays in pedestrian walkway

About Clear Channel Airports

Dedicated to airport advertising for more than 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.

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Press Contact: Jason D. King | jasondking@clearchannel.com | 212.812.0064

 

Barbados’ Airport Grants Five-Year Media Contract to Clear Channel Airports

  • Brands can engage 2.2 million+ annual passengers
  • New program leverages 17.5% increase in passenger traffic from 2013 to 2017
  • Experiential spaces enhance customer journey, brand awareness

Barbados ‒ Brands targeting airline passengers in Barbados now have access to cutting-edge marketing opportunities in Grantley Adams International Airport (GAIA) via a first of its kind partnership with Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). GAIA awarded CCA this contract as its exclusive advertising provider. CCA will design and launch a contemporary media program for GAIA that captures the spirit of Barbados, the most affluent and developed Eastern Caribbean country.

Titled “The Caribbean’s Leading Airport,” by the World Travel Awards, CCA will amplify this distinction by integrating a striking array of digital and printed screens throughout the terminal. Leaning in to a “less-is-more” approach aligned with Barbados’ culture, CCA’s fusion of high-tech media, sponsored mobile charging stations and spectacular large-format displays amongst concourse environs will maximize revenue for GAIA and captivate passengers for brands.

“Our diligence confirmed that Clear Channel Airports is the airport media innovator and leader,” said Terry Layne, Acting CEO, Grantley Adams International Airport, “The sophisticated media program CCA proposed is comprehensive, best-in-class and will deliver what brands want, and, improve the overall experience for our valued customers.”

Brands benefitting from the GAIA’s new media program range from among industries such as tourism, banking and finance, real estate, international business, retail and distribution. In addition, its thriving rental market, driven by the tourist population, attracts many foreign homebuyers.

The 430 square kilometer coral island features sun-filled beaches, luxurious accommodations, and a wealth of sporting and cultural attractions. The country often avoids the worst effects of the Caribbean’s tropical storms and hurricanes during the rainy season as it’s located southeast of the region, outside the principal hurricane strike zone. This makes it easier for travelers to choose Barbados as a vacation destination.

GAIA’s airport traffic for 2018 was 2.19 million reflecting the continued yearly increase from the dip in 2013 when there were 1.85 million passengers using the airport. GAIA offers daily flights to and from other Caribbean islands connecting to major cities in the U.S., Canada and Europe. GAIA provides about 26 international destinations including London, Manchester, Boston, New York, Miami, Fort Lauderdale, Charlotte, Frankfurt, Toronto and Panama and more.

Media program displays include:

  • 4-mm LED video wall
  • Illuminated and non-illuminated tension fabric displays
  • Exhibit and specialty displays
  • FreeCharge™ station
  • Glass wraps
  • “Welcome to Barbados” theming

About Clear Channel Airports

Dedicated to airport advertising for over  45 years, Clear Channel Airports is the premier innovator of airport advertising and sponsorship programs. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. To learn more about Clear Channel Airports and Clear Channel Outdoor, visit www.clearchannelairports.com and www.clearchanneloutdoor.com.

Follow & Like: LinkedIn, Twitter, Instagram, Facebook

Read our award-winning blog: http://blog.clearchanneloutdoor.com/

For more information, contact:
Jason D. King, jasondking@clearchannel.com, 212.812.0064

 

Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns 

MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Reach. Several brands, from sports entities to leading healthcare companies, have already tapped the integration to extend the reach, impact and efficiency of online and mobile campaigns using DOOH bought programmatically across CCO’s roadside digital media.

With the integration, Broadsign Reach’s U.S. inventory now tops 35,000 screens. Digital buyers using Broadsign partner demand-side platforms (DSPs) can now access CCO’s U.S. network, which comprises 1,600 digital bulletins, posters, spectaculars and transit shelters spanning 26 markets across the country, including highly coveted regions in California, Florida, Massachusetts, the Midwest and New York City’s Times Square. In addition, fifty of Clear Channel’s premier international and regional airports can be purchased in a real-time biddable fashion, offering a mix of both display and video-capable ad formats.

Media planning agency MDG recently tapped the integration to weave targeted DOOH ads into a digital campaign across Florida for one of its clients in the healthcare industry. “For brands, differentiating your business from the competition has never been more important than in today’s digital age,” shared Jill Calefate, Media Director, MDG. “Including DOOH as an offering has opened up incredible creative opportunities for how our clients reach their target audiences across digital platforms, helping them stand out and drive both new and repeat business. Having access to CCO’s screens through this integration helps us further extend our client’s message to a broader audience.”

“Broadsign’s Reach platform has integrated with an impressive number of DSPs both domestically and internationally, allowing us to partner with new ad tech players and their buyers through our shared Reach connection,” said Wade Rifkin, SVP/GM, Programmatic, Clear Channel Outdoor. “Brands are recognizing the value programmatic brings to OOH via enhanced targeting, speed-to-market and flexibility, and the space is scaling quickly because of it. We’re excited to see this growth continue as our partnership with Broadsign evolves into next year.”

“DOOH inventory fragmentation has become a massive barrier to the industry’s growth, so partnering with a market leader like Clear Channel Outdoor to bring more premium inventory into a centralized solution like Reach represents a step in the right direction,” said Adam Green, GM and SVP, Broadsign Reach. “It helps cut out a lot of the clutter typically involved in integrating DOOH buys into omnichannel campaigns, while expanding the audience that media buyers can reach.”

About Broadsign

Broadsign is making it easier than ever for publishers, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering 187,000 digital screens in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives.

The Broadsign platform enables marketers and agencies to easily book screens and has helped brands like Pepsi, Turkish Airlines, The UFC, Unilever, Volkswagen, John Lewis and more, launch successful programmatic DOOH campaigns. For more info, visit www.broadsign.com.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 450,000 displays in over 31 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,300 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats.  More information is available at  www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor

Follow us on Twitter at twitter.com/CCOutdoorNA 

Press Contact:

Jason D. King

jasondking@clearchannel.com

212.812.0064

 

Clear Channel Airports Wins 7-Year Renewal with Louis Armstrong New Orleans International Airport to Create a Cutting-Edge New Media Program

Sophisticated and Exciting New Advertising Network Will Allow Global and Local Brands to Reach Over 13 Million Passengers Annually

New Orleans, LA  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), today announced it won a seven-year renewal with an option to extend for an additional three years, with Louis Armstrong New Orleans International Airport (MSY) to provide brands with innovative advertising solutions. The new agreement and media upgrades will begin on the date of beneficial occupancy of MSY’s new, $1 billion replacement terminal, projected as November 6, 2019.

Clear Channel Airports has provided MSY with its comprehensive media network since 2005. MSY continues to experience tremendous growth with the airport tallying more than 13.1 million passengers traveled in 2018, continuing a four-year upward trend. It’s currently building a new terminal at a cost of over $1 billion with MSY also making significant enhancements to its flight offerings including an expansion of European nonstop service. According to a recent article in the New York Times, New Orleans was the number one travel destination for 2018. The city just celebrated its 300th birthday and remains the country’s epicenter for world-class dining, music and immersive history.

The new media program at MSY will create a captivating digital network for advertisers to connect and engage with leisure travelers, business travelers and local residents. Some of the key details of the new program include:

  • Suspended 4-mm Digital Double-Sided LED Video Walls
  • 98-Inch LCD Displays in baggage claim;
  • Digital 49-inch LCD Baggage Information Displays;
  • Interactive Digital Information Center
  • Floor Projections;
  • Illuminated and Non-Illuminated Large Format Tension Fabric Displays (TFDs);
  • Backlit Columns and Column Wraps; and
  • Experiential Floor Displays.

“New Orleans is one of our nation’s most beloved and exciting cities, and we are delighted to extend our partnership with Louis Armstrong New Orleans International Airport,” said Morten Gotterup, President, Clear Channel Airports. “Clear Channel Airports continues to leverage its global partnerships to bring cutting edge technology to MSY and we are excited to upgrade the digital advertising offerings for brands. Our new network will allow advertisers to customize and adapt their digital programs to reach the highly coveted business and leisure travelers passing through this brand-new world-class airport.”

“Clear Channel Airports has been providing unique and quality advertising opportunities in the New Orleans Airport for over a decade, and we are pleased that this partnership will continue as we move into our new terminal facility,” said Kevin Dolliole, Director of Aviation for Louis Armstrong New Orleans International Airport. “The entire passenger experience at MSY will get a major boost when the new terminal opens in November. Thanks to Clear Channel Airports, brands will have the opportunity to interface with our passengers in new and innovative formats.”

About Clear Channel Airports
Dedicated to airport advertising for 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Follow us on Twitter at twitter.com/CCOutdoorNA

Follow us on Instagram at instagram.com/clearchannelairports

Like us on Facebook at facebook.com/CCAirports

Read our blog at http://blog.clearchanneloutdoor.com/

For more information, contact:
Jason D. King

jasondking@clearchannel.com
212.812.0064

 

Nation’s First Rideshare Directional Signage Campaign Seamlessly Guides Arriving Sea-Tac Passengers to Transportation

Uber, Clear Channel Airports Pave the Way for Arriving Passengers to More Quickly, Easily Locate Rides

Seattle, WA – – For weary travelers into SEA-TAC, the search for their ride service home just got easier. In a first of its kind campaign anywhere in the U.S., Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced a new out-of-home (OOH) advertising campaign in partnership with Uber (NYSE: UBER) at Seattle-Tacoma International Airport (SEA-TAC) to help travelers more conveniently and clearly find their way to their Uber pickup.

The OOH campaign includes directional signage in the post security, baggage-claim and parking garage areas throughout SEA-TAC, easily guiding arriving passengers to their Uber pickup location.

Launched this past August and comprised through a three-pronged partnership among CCA, Uber and SEA-TAC, the campaign works in tandem with other way-finding ground transportation signage and technology. CCA worked strategically with SEA-TAC leadership, and Uber, to plan and execute this advertising campaign which reaches an estimated 86% of all airport arrivals and guides 100% of all rideshare passengers as they make their way to the designated pick-up area.

“When you add it all up, this partnership among Uber, SEA-TAC airport and Clear Channel Airports, is a big step to creating a more convenient experience for the everyday traveler,” said Rob Mitchell, Airport Partnerships Lead at Uber. “Travel can be stressful, and our goal is to make your experience faster and more informed when you need a ride from, and to, your destination. Along with many other innovations we’ve developed with airports, we see a bright future that continues to place customer experience at the center of all we do together.” 

The OOH campaign runs through October 2019, launching in other cities across North America later this year. Results will be measured through its duration and available in the fourth quarter.

“Working very closely with Uber’s team, we’ve created a unique advertising campaign that paves a fast, no-stress way to connect passengers to their rideshare pick-ups at SEA-TAC,” said Jon Sayer, Senior Vice President, National Sales, Clear Channel Airports. “This first of its kind campaign proves that when planned carefully in alignment with the airport authority and with the traveler’s journey in mind, advertising featuring intuitive directional messaging can be highly effective.”

“Airport Dining and Retail at SEA-TAC is pleased to be the first airport to participate with Uber through Clear Channel in this three-month pilot,” said Dawn Hunter, Senior Manager, Airport Dining and Retail, SEA-TAC. “The airport has received positive passenger feedback as the messaging provides a clear pathway to the Ground Transportation areas located on the third level of the garage. The campaign is an innovative and proactive way for airports to advertise and provide passenger amenities.”

In 2017, Clear Channel Airports announced it had signed a new 10-year agreement with the Port of Seattle to provide a benchmark-setting media program at SEA-TAC. Since then, CCA has transitioned SEA-TAC and its valued advertising partners seamlessly into a stunning, architecturally integrated media advertising network. CCA has been the premiere display advertising provider for SEA-TAC since 2007 and was awarded the 10-year contract via a competitive request for proposal process against other major competing outdoor media companies.

About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE: CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Follow & Like: LinkedIn, Twitter, Instagram, Facebook

Read our award-winning blog: http://blog.clearchanneloutdoor.com/

Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064, jasondking@clearchannel.com

 

 

City Leaders, Education Advocates Light Up Billboards Nationwide to Illuminate the Need for Critical Afterschool Learning Opportunities

Groups Team with Clear Channel Outdoor in National Billboard Campaign Marking the 20th Anniversary of Lights On Afterschool

 

Washington, D.C. – The Afterschool Alliance, the National League of Cities and the National Summer Learning Association, a coalition of afterschool supporters, joined with Clear Channel Outdoor (NYSE: CCO) this week to launch a campaign across more than 1,000 digital billboards nationwide encouraging city leaders and other stakeholders to turn the Lights On Afterschool.

In its 20th year, Lights On Afterschool is the only national rally for afterschool programs. Throughout October, and leading up to Oct. 24, the official anniversary of Lights On Afterschool, the coalition expects to involve more than one million people at more than 8,000 events across the country and at U.S. military bases worldwide. The groups are sending the message on this anniversary that demand for afterschool programs remains high and millions of students are without the programs they need.

In fact, the America After 3PM household survey of more than 30,000 families, commissioned by the Afterschool Alliance, found that participation in afterschool programs has increased to 10.2 million students nationwide – but the unmet demand is great. For every child in an afterschool program today, two more are waiting to get in. Unmet demand is especially high in rural communities and communities of concentrated poverty. One in five students in the United States is unsupervised after the school day ends.

The 20th anniversary of Lights On Afterschool serves as a reminder that a powerful body of evidence demonstrates improvements in attendance, behavior, academic achievement and more among children who participate in afterschool programs. Researchers have also found afterschool programs encourage increased parental involvement – an important building block for student success.

Organized by the Afterschool Alliance, Lights On Afterschool includes open houses, science fairs, fun runs, student showcases, academic contests, community service activities, sports competitions, and other events at schools, 4-Hs, Boys & Girls Clubs, YMCAs, parks, museums, community centers, state capitols and other places. Events showcase the skills students gain and the talents they develop in their afterschool programs. Afterschool programs provide homework help; mentors; healthy snacks and meals; computer programming; opportunities to think critically, collaborate and communicate with peers and adults; job and college readiness; sports and fitness activities; robotics; art, dance and music; and continuous opportunities for hands-on, team-based learning.

Clear Channel Outdoor is supporting the 20th anniversary campaign by donating some of its most prominent billboard space to illuminate Lights On Afterschool. This includes some of its digital billboards in New York City’s Time Square, where the messages displayed will complement the additional awareness and visibility provided when the iconic Empire State Building is lit in yellow and blue for the October 24 anniversary. Afterschool supporters also will be lighting up local landmarks and buildings across the country that evening to show their support for afterschool programs.

To further support this nationwide effort, the afterschool-themed messages will also appear on Clear Channel Outdoor’s digital billboards in Los Angeles and at Boston’s South Station and will culminate in a symbolic “Lights On” moment when more than 1,000 digital billboards freeze on one image on October 24 at 7 p.m.

“Quality afterschool programs keep kids safe, inspire them to learn, and help give working parents peace of mind that their children are safe and learning during the sometimes-perilous hours after the school day ends and before parents get home from work – and Clear Channel Outdoor’s support helps us illustrate the need for more resources so that, sometime soon, every child will have access to an afterschool program” said Afterschool Alliance Executive Director Jodi Grant.

“The National League of Cities is proud to uplift Lights On Afterschool again this year,” said Clarence E. Anthony, National League of Cities (NLC) CEO and executive director. “As Lights On Afterschool celebrates its 20th anniversary, NLC is also celebrating nearly 20 years of working with cities, towns and villages to advance afterschool learning opportunities. Local leaders have long been champions of afterschool programming – they see the positive impact these programs have on families and communities every day.” This year, NLC is partnering with the Afterschool Alliance to encourage mayors to light up their city halls in honor of Lights On Afterschool.

“We understand the importance and economic value of providing all children with quality learning opportunities after school ends,” said Aaron Philip Dworkin, CEO of the National Summer Learning Association. “That’s why we are proud to celebrate the 20th anniversary of Lights On Afterschool at our annual summer learning conference in Atlanta later this month. Together, we can keep all kids safe, healthy and engaged beyond the school day.”

On October 16, a new report from the more than 5,000 sheriffs, police chiefs, and prosecutors of the organization Fight Crime: Invest in Kids will spotlight abundant, powerful research documenting positive outcomes for children and teens who participate in high-quality afterschool programs. The report, being released in conjunction with Lights On Afterschool, identifies the hours that are the “prime time for juvenile crime” and why afterschool programs are one of the nation’s best crime prevention strategies.

Along with Clear Channel Outdoor, Nickelodeon and KIND are generous sponsors of Lights On Afterschool this year.

 

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The Afterschool Alliance is a nonprofit public awareness and advocacy organization working to ensure that all children and youth have access to quality afterschool programs. More information is available at www.afterschoolalliance.org

 

Nation’s First All-Digital Airport Advertising Network Debuts with 82 Screens at Norman Y. Mineta San Jose International Airport

Clear Channel Airports Redefines Media Sponsorships with Launch Brands Google Cloud® & Alaska Airlines, Rolls Out CCO RADAR for Airport Advertisers

San Jose, CA  – – Clear Channel Airports (CCA), is bringing a cutting-edge advertising network to the Capital of Silicon Valley transforming the country’s fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the U.S.

CCA, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), will also offer the Out-of-Home (OOH) industry’s first-to-market, integrated suite of audience planning, amplification and measurement solutions – CCO RADAR – to select CCA advertisers.

The all-digital program includes inaugural foundation sponsors Google Cloud® and Alaska Airlines and goes live Nov. 2019. And in a nationwide first for airport media, CCA will make the ad network available exclusively to foundation sponsors and a limited number of campaign advertisers, affording these select advertisers the opportunity to engage with the more than 15 million passengers who pass through the airport annually.

“Alaska is thrilled to be a founding partner with Clear Channel Airports to help modernize the way guests interact with advertising at the San Jose Airport,” said Natalie Bowman, Alaska Airlines’ managing director of brand and marketing communications. “With Silicon Valley as a leading global innovation epicenter, the airport is a ripe area to target inbound and outbound flyers with cutting-edge technology solutions that will bring advertising to the forefront of the consumer experience.”

In addition to SJC’s foundation sponsors, other Silicon Valley leading tech brands have purchased advertising campaigns guaranteeing their messaging will run across SJC’s entire network of 82 new digital screens (over 5,000 sq. ft. digital signage). The exclusive foundation sponsorships and campaign advertising programs represent an industry pivot in transacting airport media from a screen-by-screen, terminal-by-terminal or even network-by-network basis to a complete airport-wide takeover.

Moreover, this CCA strategy, will see SJC doubling its advertising revenue, setting a new bar for revenue per passenger.

“With San Jose as the world’s tech capital, this is the most appropriate place to launch the U.S.’s first all-digital airport advertising network,” said John Moyer, SVP, Development and Operations, Clear Channel Airports. “We’ve worked on this foundation sponsor strategy over the past year and SJC’s team played an integral role developing the most advanced airport advertising program available in the U.S. Having tech and global giants like Google Cloud® and Alaska Airlines on board to launch this industry redefining program reflects the incredible innovation and modernization SJC can offer brands.”

The nation’s first all-digital advertising program at SJC also marks the first application of the company’s industry-leading suite of data-driven solutions for effective planning, amplification and measurement, known as Clear Channel Outdoor RADAR.

CCO RADAR answers the call of next gen OOH marketers by bringing powerful digital insights to the physical world of OOH advertising.  Now including airports, CCO RADAR leverages anonymous, aggregated mobile location data to help advertisers understand consumer mobility, behavior and campaign outcomes.

Utilizing Intel technology, CCA developed the first all-digital airport advertising network. “CCA’s network of 82 new digital screens represent the future of digital out-of-home (DOOH) media advertising, where the screens are addressable, accountable and attributable,” said Jose Avalos, Intel VP IOT Group & GM Visual Retail. “This is moving the DOOH industry from the old model of one-to-many media to a model of one-to-a-custom audience.”

San Jose is the world’s leading tech epicenter with more than 100 companies located within 18 miles of SJC. SJC is America’s fastest growing airport with nearly 80 months of consecutive year-over-year passenger traffic growth. Its affluent passenger base includes highly educated business decision makers and influential affluent leisure travelers making the airport a very lucrative advertising platform for the world’s largest brands.

“As Silicon Valley’s airport, SJC is the perfect place for Clear Channel Airports to launch the nation’s first all-digital advertising program,” said John Aitken, Director of Aviation, Norman Y. Mineta San Jose International Airport. “This truly transformational approach to airport advertising not only fits our culture of innovation, but also introduces new revenue opportunities that will enable us to support our industry-leading growth.”

“Norman Y. Mineta San Jose International Airport’s transformation into the first all-digital airport advertising program in the U.S., combined with CCO RADAR’s industry-first data and measurement solutions, is a gamechanger that ushers in a visually striking experience, measurable world of exciting opportunities and unbeatable platform for brands to engage with air travelers,” said Morten Gotterup, President, Clear Channel Airports. “CCA has served SJC for over 12 years and we couldn’t have done it without their incredible partnership and forward thinking. The exclusive foundation sponsors we’ve secured for the new all-digital advertising network speaks volumes to the future facing media products and solutions we’re making possible together with our airport partners and in turn are able to offer to brands.”

About Clear Channel Airports
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the leading airport advertising and sponsorship specialist and innovator. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

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Contact: Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor, 212.812.0064