Monster Media and Clear Channel Airports Debut Interactive Charging Stations in Three of the Nation’s Most Highly-Travelled Airports
New Advertising Platform Delivers Convenience to Connected Travelers
New York, NY – July 22, 2014 – Monster Media, an interactive technology pioneer and designer of award-winning digital out-of-home (DOOH) advertising solutions, has renewed its Interactive Digital Wall agreement and signed an additional contract with Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (NYSE: CCO), to roll out a nationwide network of interactive charging stations adding another layer of convenience to the evolving passenger travel experience.
The Interactive Charging Station network includes kiosks in three select airports: Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and Dallas/Fort Worth International Airport (DFW). Kiosks are ADA compliant and patent pending by Monster Media and use embedded touch-enabled LED screens. They allow travelers to charge their smartphones, tablets and laptops, keeping vital lines of communication open to family, friends and business colleagues.
Verizon Wireless’ 4G LTE network will be used to deliver digital ads to the kiosks, including messages from Verizon.
Clear Channel Airports’ management of advertising programs at ATL, ORD and DFW offer ideal placement for Monster Media’s charging stations. The new kiosks feature built-in cameras that allow travelers to snap a quick selfie to share with their families, friends and colleagues via social sites. Campaigns can also reach across channels, prompting travelers to connect to the brand via social media and email when prompted by on-screen advertising content. The kiosks’ software captures usage metrics to provide insights on campaign effectiveness to brands.
“This network gives advertisers a powerful new option to deepen their audience exposure and consumer engagement with extended dwell time, and at the traveler’s leisure,” said Jon Sayer, president, Clear Channel Airports. “This work with Monster Media underscores our commitment to reinventing air travel experience for both maximum convenience and advertiser benefit while engaging with the connected consumer in meaningful ways.”
“The interactive charging stations present advertisers with a way to slow down the busy traveler, present them with a free service, and in exchange, capture their time and attention to view messages from advertisers,” said Chris Beauchamp, CEO, Monster Media.
About Monster Media
Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality activations and customer service has allowed them to expand their presence across the globe with network opportunities including: storefront dominations, airports, shopping malls, cinemas, sport and entertainment venues and bespoke events.
Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Kraft, Stoli, HTC, Unilever, Warner Brothers, Marriott, Nokia, IBM, EA and Esteé Lauder to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net.
About Clear Channel Airports
Dedicated to airport advertising for nearly 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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