Mathew Johnson Named Vice President, Business Enablement

July 15, 2013 by David Grabert

New York, NY – July 12, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), one of the world’s largest outdoor advertising companies, today announced the appointment of Mathew Johnson as Vice President of Business Enablement for Clear Channel Outdoor – North America, its business in the U.S. and Canada. An expert in enterprise customer relationship management (CRM) implementation and business process improvement, Johnson brings over a decade of business and technology consulting experience in digital advertising and media operations to his new role.

Reporting to Christian Aaselund, Executive Vice President and Chief Information Officer, Johnson will lead IT efforts to deliver innovative technology solutions and process improvements that enhance the company’s performance as the market leader. Johnson will partner with stakeholders throughout the organization to define strategy-enabling initiatives, govern the project portfolio and lead implementation efforts. This new role will result in enablement of new business capabilities in support of strategic, revenue-generating initiatives; improved record keeping and data quality; streamlining of existing business process workflows; and facilitation of data-driven decision-making that supports the measurement and management of the business.

Previously, Johnson ran the Salesforce CRM practice at Madrona Solutions Group where he was responsible for quality, methodology, team development, marketing strategy, sales, and project accountability, inclusive of profit and loss responsibility for the group. Johnson has experience leading and delivering enterprise CRM projects for diverse and admired brands including Amazon, Microsoft, and Expedia.

“Clear Channel Outdoor is embracing technological evolution on several fronts, including the development of new advertising solutions, new measures of accountability and also the development of information technologies that enhance the effectiveness of our people and make our operations more profitable,” said Aaselund. “In addition to Mathew’s remarkable track record solving CRM challenges for technology-driven organizations, his experience delivering against multiple priority projects, leading and inspiring cross functional teams, and managing resources makes me confident that he will be instrumental in helping us profitably grow our business and exceed our clients’ expectations.”

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