Gerald R. Ford International Airport Launches Clear Channel Outdoor’s ClearVision TV Network as GRR-TV, Featuring Original Content
Advertisers to Benefit from Dynamic Platform Reaching GFIA’s More Than Two Million Annual Passengers
New York, NY– Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (NYSE: CCO), and a subsidiary of iHeartMedia Inc., announced today that its in-airport TV network, ClearVision, is now available and broadcasting as GRR-TV at Gerald R. Ford International Airport (GRR) giving businesses and brands operating in Michigan and beyond, including local tourist attractions, a new channel for advertising.
ClearVision remains the only airport television network that links brand campaigns to a variety of content from major TV networks, including; ABC, FOX, NBC, E!, PGA Tour and many more. ClearVision delivers a lineup of top network shows from over 200 content providers, transformed into short-form “mini-sodes” covering entertainment, news, weather and sports and enabling airports to offer a customized TV station featuring local businesses and airport promotions.
Additionally, ClearVision is now producing original content from many premiere and red carpet exclusive Hollywood events such as the American Idol finale, the Grammy’s and the Emmy’s. Original lifestyle and sports content for the network leverages the talents of home and style guru Jennifer Adams and MLB All Star Royce Clayton. Popular local attractions, including the Children’s Museum of Grand Rapids and Friends of Grand Rapids Parks, have already signed on as content providers.
“Launching GRR-TV supports our brand promise and helps solidify that ‘getting there is better here,’” said Gerald R. Ford International Airport Executive Director Brian Ryks. “Coming off our 50th anniversary celebration, this ‘in-airport TV network’ further contributes to our expansion projects and contributes toward an elite airport status with an eye toward passenger conveniences.”
This latest ClearVision TV instalment follows CCA’s signing a new 10 year deal with ClearTV Media in Dec. 2014, to continue delivering diverse broadcast and cable network TV programming to airport travellers, while also offering local, regional and national brands unique and immersive digital place based advertising opportunities.
“We are thrilled to continue our successful relationship with Clear Channel Airports by bringing ClearVision to GRR,” said David Tetreault, COO, ClearTV Media. “As broadcasters in the away-from-home television space, we deliver a programming line-up embraced by travelers because of the rich entertainment, education and information and by advertisers for our delivery of the highly desirable demographic – the affluent business traveler.”
“Adding GRR to our ClearVision portfolio underscores our ongoing commitment to helping airports across the country reach their goals,” said Jon Sayer, president, Clear Channel Airports. “The addition of in-airport TV to the growing list of amenities at GRR will be a significant contributor to the airport’s goals for providing enhanced amenities and creating new business opportunities.”
Since its launch in 2012, CCA has deployed ClearVision in Louis-Armstrong New Orleans International Airport (MSY), Raleigh-Durham International (RDU),Cleveland-Hopkins International (CLE) and Dallas Love Field (DAL) airports. All participating airports have leveraged the unique ability to create their own locally branded television networks, featuring the best content in both national and local news, entertainment, sports and weather.
ClearVision is a transformative away-from-home television broadcaster delivering a top-tier entertainment, news, sports and weather programming mix to airports throughout the U.S. ClearVision is a partnership between Clear Channel Airports and ClearTV Media and is headquartered in Burbank, CA. The company’s television content strategy provides Fortune 500 brands and advertisers with optimal engagement and consumer interaction. Visit www.clearvisiondigitalnetworks.com to learn more.
The Gerald R. Ford International Airport (GFIA) is the second busiest airport in Michigan. The airport served over 2.33 million passengers in 2014 and over 6,000 travelers pass through GFIA each day. The Gerald R. Ford International Airport offers non-stop service to 22 major market destinations with 120 daily non-stop flights, and is managed and operated by the Kent County Department of Aeronautics. GFIA generates over $500 million annually in economic activity throughout West Michigan and employs over 1,500 people. For more information on GFIA visit: www.flyford.org or follow the airport on Twitter: @FlyGRFord.
For more information, contact:
Tara Hernandez, Marketing & Communications Manager
[email protected] or 616-233-6053
About Clear Channel Airports
Dedicated to airport advertising for 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting clearchannelairports.com and clearchanneloutdoor.com
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that offers over 1,100 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
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