• USA Media Sales and Market Info
    • Products & Brands
    • Where We Are
    • Get Creative
    • Insight
    • How To Buy
    • Contact
Logo - Clear Channel Outdoor

Information, news and stories | Clear Channel Outdoor Americas

  • Newsroom
    • Press Releases
    • Blog
    • Press Contacts
  • Our Leadership Team
  • Social Responsibility
  • Our Story
    • Our History
  • Investor Relations
  • Careers

In Its First Ever Theatrical Venture, Clear Channel Spectacolor Joins the Producing Team of “Side Show”

September 25, 2014 by David Grabert

On Broadway Performances Begin Tuesday, October 28 at Broadway’s St. James Theatre

Side Show on BroadwayNew York (September 25, 2014) – Clear Channel Spectacolor, the U.S. market leader in spectacular sign displays and a brand division of Clear Channel Outdoor (NYSE: CCO) announced today that it, has joined the producing team of the upcoming Broadway production of Side Show. This marks the first time the outdoor advertising powerhouse has produced a theatrical venture, and the deal represents an expansion of Spectacolor’s business interests within the Times Square community where its spectacular traditional and digital displays provide high impact impressions for national and international brands. Spectacolor works closely with the advertising community to create innovative custom experiential marketing programs for brands, often tapping into the creative and artistic talent on Broadway, and joining the producing team of Side Show furthers its relationships within the artistic community and opens new doors to unique brand sponsorship opportunities for its partners.

Clear Channel Spectacolor joins producers Darren Bagert, Martin Massman, Jayne Baron Sherman, Universal Stage Productions, Joan Raffe & Jhett Tolentino, Joined At The Hip, ShadowCatcher Entertainment, Michael Kaiser, Catherine & Fred Adler, Jim Kierstead, Marc Levine, Seaview Productions, Pretty Little Freaks, Matthew Masten, and Jujamcyn Theaters in association with the John F. Kennedy Center for the Performing Arts and La Jolla Playhouse.

Directed by Academy Award® winner Bill Condon (Chicago, Dreamgirls, Twilight: Breaking Dawn Parts 1 and 2, Gods and Monsters) making his Broadway directorial debut, this entirely reimagined production of Side Show will begin preview performances on Broadway Tuesday, October 28 with an official Opening Night on Monday, November 17.

“Clear Channel Spectacolor is deeply connected to the Broadway community and we are excited to expand our support to ‘The Great White Way’ with this innovative partnership promoting a great musical that deserves to be cherished as a classic,” said Harry Coghlan, President, Clear Channel Outdoor New York. “Spectacolor has served as a producing partner of the popular Tony Awards simulcast for the past 6 years, and our media resources in Times Square are crucial to driving attendance to the theaters. Through programs like the Tony Awards simulcast and this partnership in Side Show, we not only help support Broadway’s finest artistic productions, but also cultivate opportunities for one-of-a-kind sponsorship opportunities for our advertisers.”

“Clear Channel Spectacolor is a major innovator in the way the world views media”, says Darren Bagert, lead producer of Side Show. “As a true producing partner on Side Show, Clear Channel is showing the world yet again, they can be innovative in the way we market great theater on Broadway. I am proud their first theatrical venture is Side Show, which will touch the hearts of many more theatergoers because of their significant involvement.”

###

About Clear Channel Spectacolor
Clear Channel Spectacolor is the US market leader in spectacular sign displays and a division of one of the world’s leading outdoor advertising companies, Offering innovative out-of-home marketing resources in major pedestrian destinations such as Times Square and The Las Vegas Strip, Clear Channel Spectacolor’s inventory includes: spectacular billboards, time-based video screens, wallscapes, sky murals, unique ad panels and experiential marketing events. In-house creative services and start-to-finish project management assist marketers in producing high-impact executions for a growing on-the-go audience. Spectacolor was established in 1976.

About Clear Channel Outdoor
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,000 digital billboards across 39 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats. More information is available at www.clearchanneloutdoor.com

About Side Show
Visit SideShowBroadway.com.

“This vivid new production of Side Show is less a revival than a full-scale re-imagining of the show.”

“Side Show is emotionally stirring.”
– Charles Isherwood, New York Times

“A Searing, Soaring American Musical is Reborn!” “Dazzling!”

“Anyone not knocked out by this ravishing musical is hereby ordered to have their vital signs checked.”
– Peter Marks, The Washington Post

Connect & Follow

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter

Recent Articles

  • Clear Channel Outdoor Dials in New B2B Audience Planning, Measurement Solution Connecting Brands with Business Decision-Makers December 17, 2020
  • Clear Channel Outdoor, No Kid Hungry Launch National Holiday Campaign to Help Connect Kids to Free Meals November 23, 2020
  • Clear Channel Outdoor Powers Business Rebuilding During COVID with Market-Ready Solutions November 18, 2020
  • Clear Channel Airports Wins Largest U.S. Airport Advertising Contract with Port Authority of New York & New Jersey to Transform its Airports into World-Class Digital Media Platforms for Next Gen Passenger, Brand Experience October 29, 2020
  • Clear Channel Airports Wins New 10-Year Contract with Maryland Aviation Administration to Innovate its Advertising Network October 23, 2020
  • Advertisers in U.S. Airports Gain New Consumer Insights as Clear Channel Airports Integrates Validated Audience Impressions Methodology Across Media Displays October 23, 2020
  • New NYC-Based Non-Profit Calls On New Yorkers to Take an Active Role in Revitalizing Their City — But Not in the Ways You’d Expect October 19, 2020
  • City Leaders, Afterschool Supporters Light Up Billboards Around the Country to Illuminate the Work of Afterschool Programs During the Pandemic October 14, 2020
  • Clear Channel Outdoor Integrates Outdoor Ads with All-Screen Video Solution August 27, 2020
  • Tourism Recovery Solution Drives 66% Uptick in Theme Park Visits August 13, 2020

Awards

  • New York Festivals International Advertising Award
  • MMA Smarties Award

Pages

  • Products & Brands

  • Airports
  • Bulletins
  • Bus
  • Commuter Rail
  • Connect Mobile Platform
  • Digital Billboards
  • Junior Posters
  • Mobile Billboards
  • Newsracks
  • Posters
  • Premiere Panels
  • Premiere Squares
  • Spectaculars
  • Transit Shelters
  • Wallscapes

Where We Are

  • Get Creative

  • Designing for OOH
  • Designing for Digital
  • Creative Simulation
  • National Art/Production Specs
  • Insight

  • Case Studies
  • Consumer Media & Research
  • Common Industry Terminology
  • About Our Company

  • Newsroom
  • Our Leadership
  • Company History
  • For Investors
  • Corporate Social Responsibility
  • Careers

Contact Us

Global

Top of Page | Copyright Clear Channel Outdoor © 2021 · Log in