• USA Media Sales and Market Info
    • Products & Brands
    • Where We Are
    • Get Creative
    • Insight
    • How To Buy
    • Contact
Logo - Clear Channel Outdoor

Information, news and stories | Clear Channel Outdoor Americas

  • Newsroom
    • Press Releases
    • Blog
    • Press Contacts
  • Our Leadership Team
  • Social Responsibility
  • Our Story
    • Our History
  • Investor Relations
  • Careers

Clear Channel Outdoor Rolls Out ‘Connect’ Interactive Mobile Advertising Platform in 29 U.S. and Canadian Markets

July 16, 2014 by David Grabert

First-ever Integrated Out-of-Home and Mobile Network To Enable National and Regional Advertisers to Reach Mobile Consumers at Scale

Strategic Partner Blue Bite to Deliver Dedicated Sales and Support

A Connect-enabled display featuring Maleficent in a shopping mall

Using Connect, Disney promoted new film “Maleficent” in France, running interactive displays on roughly 600 digital shopping mall kiosks

NEW YORK – Clear Channel Outdoor (NYSE:CCO), the leading innovator in out-of-home advertising, is building on the successful global launch of Connect, its interactive mobile advertising platform, with the rollout of a U.S. and Canadian network that will give advertisers the ability to create mobile-interactive campaigns via outdoor advertising in 29 markets, including 9 of the top 10 U.S. DMAs. For the first time, advertisers are able to reach mobile consumers via out-of-home media and smartphones in integrated campaigns at national scale. Blue Bite, a leading mobile-marketing solutions provider, has been selected to provide back-end technology, operations, and sales support for Connect advertisers in the U.S. and Canada. Advertisers will benefit from a dedicated team and a seamless experience from ideation to execution, insights and reporting.

“Our North American rollout of Connect is the largest deployment of integrated mobile and out-of-home technology ever,” said Suzanne Grimes, President & Chief Operating Officer, Clear Channel Outdoor-North America. “The intersection of mobile and out-of-home is an enormous opportunity for marketers, and Clear Channel Outdoor is excited to continue to lead the way with Connect. Combining the visual impact of out of home with the interactive and data-rich capabilities of mobile will help our clients create more engaging and measurable campaigns to build their brands and achieve their sales goals.”

Clear Channel Outdoor and Blue Bite are making the development and execution of interactive mobile campaigns easy. Connect tags (see photo) are attached to digital and static panels on pedestrian level outdoor sites with heavy traffic such as street furniture, bus shelters and other advertising structures, also in airports and at other points-of-sale. With Connect, Advertisers have a turnkey solution for interactive campaigns using existing web-optimized content whether they need NFC tags, QR codes or SMS numbers. Clear Channel Outdoor also plans to deploy beacons and other technologies when client demand and consumer benefit arise.

Our North American rollout of Connect is the largest deployment of integrated mobile and out-of-home technology ever

Blue Bite will facilitate the consumer experience by delivering appropriate mobile content to each smartphone user who engages based on their location. They will ensure access to information, coupons and transactional opportunities, or facilitate interaction with social media or games. Campaigns can be customized by city, neighborhood, or even individual site.

Today’s announcement follows successes with Connect in pilot U.S. markets and in Europe where the product was deployed earlier this year. More than 60 advertisers in the United Kingdom including McDonalds, Google, Aussie Bum, Levi’s and Paramount have run over 100 mobile-enabled campaigns using Connect.

“Clear Channel Outdoor is really pushing the frontier with mobile and outdoor innovation and has the scale and scope to deliver a truly massive mobile interactive network,” said Mikhail Damiani, CEO and co-founder of Blue Bite. “We’re excited to work with Clear Channel, clients and their agencies to develop campaigns and insights that help drive the future of advertising.”

The North American deployment includes street furniture, bus shelters and in some markets airport inventory in the following DMAs:

U.S. DMA Rank City
1 New York (Westchester only)
2 Los Angeles
3 Chicago
4 Philadelphia
5 Dallas
6 San Francisco
7 Boston
8 Washington DC
9 Atlanta
11 Detroit
13 Seattle-Tacoma
14 Tampa-St. Pete
15 Minneapolis-St. Paul
16 Miami-Fort Lauderdale
17 Denver
19 Cleveland-Akron
20 Sacramento
26 Indianapolis
28 San Diego
29 Nashville
30 Hartford & New Haven
32 Columbus, OH
34 Milwaukee
36 San Antonio
40 Austin
50 Memphis
51 New Orleans
101 Fort Smith
N/A

Toronto, Canada

Note: inventory varies by market.

###

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world’s largest outdoor advertising companies, with more than 675,000 displays in over 40 countries across five continents, including 47 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,000 digital billboards across 39 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats. More information is available at www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

About Blue Bite
Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home Companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones. For more information, please visit www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.

Media Contacts

Clear Channel Outdoor
David Grabert, 212-812-0089
DavidGrabert@clearchannel.com
or
FeverPress
David Press, 917-721-7046
david@feverpress.com

Connect & Follow

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter

Recent Articles

  • Clear Channel Outdoor Dials in New B2B Audience Planning, Measurement Solution Connecting Brands with Business Decision-Makers December 17, 2020
  • Clear Channel Outdoor, No Kid Hungry Launch National Holiday Campaign to Help Connect Kids to Free Meals November 23, 2020
  • Clear Channel Outdoor Powers Business Rebuilding During COVID with Market-Ready Solutions November 18, 2020
  • Clear Channel Airports Wins Largest U.S. Airport Advertising Contract with Port Authority of New York & New Jersey to Transform its Airports into World-Class Digital Media Platforms for Next Gen Passenger, Brand Experience October 29, 2020
  • Clear Channel Airports Wins New 10-Year Contract with Maryland Aviation Administration to Innovate its Advertising Network October 23, 2020
  • Advertisers in U.S. Airports Gain New Consumer Insights as Clear Channel Airports Integrates Validated Audience Impressions Methodology Across Media Displays October 23, 2020
  • New NYC-Based Non-Profit Calls On New Yorkers to Take an Active Role in Revitalizing Their City — But Not in the Ways You’d Expect October 19, 2020
  • City Leaders, Afterschool Supporters Light Up Billboards Around the Country to Illuminate the Work of Afterschool Programs During the Pandemic October 14, 2020
  • Clear Channel Outdoor Integrates Outdoor Ads with All-Screen Video Solution August 27, 2020
  • Tourism Recovery Solution Drives 66% Uptick in Theme Park Visits August 13, 2020

Awards

  • New York Festivals International Advertising Award
  • MMA Smarties Award

Pages

  • Products & Brands

  • Airports
  • Bulletins
  • Bus
  • Commuter Rail
  • Connect Mobile Platform
  • Digital Billboards
  • Junior Posters
  • Mobile Billboards
  • Newsracks
  • Posters
  • Premiere Panels
  • Premiere Squares
  • Spectaculars
  • Transit Shelters
  • Wallscapes

Where We Are

  • Get Creative

  • Designing for OOH
  • Designing for Digital
  • Creative Simulation
  • National Art/Production Specs
  • Insight

  • Case Studies
  • Consumer Media & Research
  • Common Industry Terminology
  • About Our Company

  • Newsroom
  • Our Leadership
  • Company History
  • For Investors
  • Corporate Social Responsibility
  • Careers

Contact Us

Global

Top of Page | Copyright Clear Channel Outdoor © 2021 · Log in