Clear Channel Outdoor Partners with Jamaica Tourist Board To Drive Social Engagement and Spread Happiness in the Heart of New York’s Times Square
New Campaign Celebrates “Happiest Place in New York City” With a Jamaica Vacation Giveaway For One Lucky Person to Experience One of the Happiest Places in the World
New York, NY – February 22, 2013 – Celebrating Times Square’s ranking as the “Happiest Place in New York City,” Clear Channel Outdoor, one of the world’s largest outdoor advertising companies, is using one of its Spectacolor digital screens in the heart of Times Square to make visitors and resident New Yorkers even happier with a 4-day/3-night prize trip to Jamaica – an island ranked one of the happiest in the world.
Leveraging the interactive capabilities of its Spectacolor digital screen, Clear Channel Outdoor will be broadcasting live footage of people showing off their happiness for 30 minutes each hour througout the weekend on the big screen near the TKTS booth on 42nd Street. The dynamic digital display will also encourage people on the street to tweet their reasons for being happy to hashtag #happynyc, which enters them into a sweepstakes to win two roundtrip air tickets to Montego Bay, compliments of the Jamaica Tourist Board, and a 4-day/3-night trip for two people to The Caves, compliments of Island Outpost Collection.
“Times Square and spectacular advertising are virtually synonymous. The news about people being happiest in Times Square reinforces that fact that they appreciate seeing the creativity and artistry displayed by the world’s leading advertisers, and Clear Channel Outdoor is proud to be a leader,” said Vicki Lins, chief marketing officer. “The launch of this campaign shortly after the happiness ranking news was released not only shows the flexibility of our capabilities but also the power of out of home advertising as a valuable mechanism for stimulating social engagement. We are excited about the partnership with the Jamaica Tourist Board and we wish all happy participants good luck.”
The sweepstakes will run now through 12:01 AM (EST), Monday, February 25th and one winner will be randomly selected from all tweet entries.
“We are honored to join in the celebration of Times Square being recognized as the ‘Happiest Place in New York City’ and are delighted to be a part of this sweepstakes to the hundreds of thousands of people that will view Clear Channel Outdoor’s dynamic Spectacolor display this weekend,” said John Lynch, Director of Tourism for the Jamaica Tourist Board. “Jamaica is one of the happiest places on earth and we felt the juxtaposition with New York City was a fun twist. We’re excited to welcome the winner to our beautiful shores. From the most wonderful city in the world to the most memorable island – we look forward to their arrival.”
The study that ranked Times Square as “Happiest Place in NYC,” was conducted by the University of Vermont and used a complex formula that can pinpoint tweet locations and rate their relative “happiness” and “sadness” based on certain key words.
For more information about the sweepstakes’ terms and conditions, visit www.facebook.com/CCOutdoor.
For more information on planning a trip to Jamaica, go to www.visitjamaica.com, or visit a local travel specialist.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2012. Also in 2012, Jamaica earned the WTA’s vote for the World’s Leading Cruise Destination, Caribbean’s Leading Destination and Caribbean’s Leading Cruise Destination for the sixth consecutive year. Additionally, the Historic Falmouth Cruise Port was recognized as the World’s Leading Tourism Development Project for the second year, while Ocho Rios was named the Caribbean’s Leading Cruise Port, Sangster International Airport was voted the Caribbean’s Leading Airport and Montego Bay Convention Centre named Caribbean’s Leading Meetings & Conference Centre. The destination also received recognition as the World’s Most Romantic Destination and Caribbean’s Leading Sports Tourism Destination.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com, or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook at www.facebook.com/visitjamaica, on Twitter at www.twitter.com/visitjamaicanow or on YouTube atwww.youtube.com/aboutjamaicajtb.
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