Clear Channel Outdoor Helps Brands to Engage 4 Million Monthly Travelers at Boston’s South Station

January 14, 2014 by Jason King

“Top Digital City’s” Busiest Commuter Hub Boosted by Digital Out-of-Home Market Leader.

New York, NY—January 14, 2014— Clear Channel Outdoor (NYSE: CCO) is the new advertising media provider for the highly trafficked South Station in Boston and began servicing clients at the turn of the New Year. Comprised of 40,000 square feet of commuter space, South Station is the largest train station in New England and one of Boston’s two major transportation hubs.

At launch, the South Station media portfolio represented by Clear Channel Outdoor includes 75  impactful ad displays and two captivating digital screens all positioned to deliver immersive brand experiences with local and national businesses.

Located in the heart of Boston’s major business district, South Station is a restored historic landmark and acts as the major downtown commuter rail station. It serves four million visitors monthly throughout the greater Boston Metro area and is a major hub for the Massachusetts Bay Transportation Authority’s “T” (Boston’s primary public transportation system). Additionally, South Station is a main stop for Amtrak’s Northeast Regional service.

At launch, the South Station media portfolio represented by Clear Channel Outdoor includes 75 impactful ad displays and two captivating digital screens all positioned to deliver immersive brand experiences with local and national businesses.

The Boston region plays host to over 22.9 million tourists a year, while also being home to a population of over 5 million, making it the seventh largest Designated Market Area (DMA) in the country. With a significant population of highly-educated, financially successful residents, it makes for a desirable demographic mix to advertisers. Boston is also recognized as the top ranked digital city by eRepublics’s Center for Digital Government and the Digital Cities Program.

Adding South Station to our already robust portfolio of assets in Boston will amplify our clients’ ability to reach consumers and tourists in a city known as an international center for higher education, medicine, finance and professional services,” said Suzanne Grimes, president and COO, Clear Channel Outdoor – North America.

In the last month, Clear Channel Outdoor also added four new digital bulletins along Rt. 9 in Westborough, Massachusetts, allowing the company even greater leverage in helping businesses reach impressionable and affluent commuters and tourists approaching South Station.

Using Clear Channel Outdoor’s digital technology, the company and the Massachusetts Emergency Management Agency collaborate to provide emergency alerts to residents and visitors in dangerous circumstances like ice storms. The company’s digital billboards were also pivotal in the hours and days after the Boston Marathon bombing, first advising runners and family members to avoid Copley Square and then later supporting the manhunt for the bombers in conjunction with the FBI.

“Boston has a robust and highly-travelled public transportation infrastructure, including South Station,” said Stephen Ross, president & general manager, Clear Channel Outdoor — Boston. “Our media in South Station will help brands make valuable impressions on commuters and tourists at critical moments, during transit dwell time that allows for deeper brand engagement.  We are also a proud partner to the City’s and State’s efforts to enhance safety in our communities through use of our digital media.”

###