Clear Channel Outdoor Demonstrates Real-time Photo Sharing, Digital Media Technologies at Boston South Station

July 16, 2014 by Rainbow Kirby

Photos leap from One Financial Center across the street to South Station

*No “selfies” will be harmed in digital activation

Clear Channel Outdoor (NYSE: CCO), in partnership with Aerva, will demonstrate how out-of-home (OOH) media has transformed itself from traditional billboards to an even more powerful, and engaging medium for brands to use in reaching consumers. Clear Channel Outdoor – Boston is hosting a VIP event at One Financial Center in Boston, overlooking Boston’s South Station which is home to multimedia and digital solutions from CCO.

At the event, a CCO photo booth will let Boston’s advertising VIPs capture “selfies.” CCO’s Cambridge-based partner, Aerva, will use their technology to display the selfies on South Station’s digital screens. This demonstration illustrates how marketers can engage consumers through out-of-home creative in real time to create or deepen a brand relationship.

Journalists are invited to witness how digital out-of-home media is amplifying its power as the last true broadcast medium with dynamic digital capabilities, integration with mobile devices and through new measures of accountability and insights. CCO-North America’s President and COO Suzanne Grimes will be on hand to discuss what’s next in the OOH transformation.

Clear Channel Outdoor-Boston has been the official advertising media provider for South Station, one of Boston’s two busiest transit hubs, since January 2014. The South Station media portfolio represented by Clear Channel Outdoor includes 75 impactful ad displays and two captivating digital screens all positioned to deliver immersive brand experiences to the nearly 4 million visitors who pass through South Station each month. Aerva’s cloud-based digital display management software, AerWave, has previously been employed by CCO for digital screen activations with advertisers at South Station; their solution helps CCO manage, measure and integrate real-time data and interactive content.

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