Clear Channel Outdoor Debuts New, Full-Motion Digital Billboards at Penn Plaza – Just in Time for New Year’s Eve and “The Big Game”

December 20, 2013 by Jason King

Z100 Promotion Invites Fans to “Selfie” Their Way onto VIP Guest List for New Year’s Eve Party at M&M’s Times Square

Clear Channel Outdoor (NYSE: CCO) today announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the highly-trafficked Penn Plaza, across from Madison Square Garden. On any given weekday, Penn Station, located at the Plaza, sees approximately 430,000 commuters and tourists, and with Madison Square Garden serving as the home to the New York Rangers, the New York Knicks, and a host of concerts and other premier events throughout the year, Clear Channel Outdoor’s new digital screens offer advertisers a valuable opportunity to build brands and move products.

Z100, New York’s Hit Music Station owned by Clear Channel Media + Entertainment, is helping celebrate the launch of the new Penn Plaza digital billboards with a promotional ticket giveaway to a VIP New Year’s Eve Party hosted at M&M’S World® Times Square.  Only 1 in 100 peanuts is lucky enough to become an M&M’S Peanut Chocolate Candy – and some Z100 fans could be lucky enough to win tickets to an exclusive VIP New Year’s Eve party at M&M’S World® in Times Square!  The Z100 and M&M’S® New Year’s Eve Party, one of the hottest tickets in town, is hosted by The Elvis Duran Morning Show’s Skeery Jones and Garret broadcasting up close and personal with their most devoted fans in the heart of Times Square and featuring DJ Riddler.

To enter to win tickets, fans must stand in front of the new Clear Channel digital billboards on 425 and 427 7^th Ave between 33^rd and 34^th Streets, take a “selfie” using their mobile phone and then tweet the picture with #LuckyEnough.  The digital billboards must be in the frame and the tweets must go out between December 20^th and midnight December 27^th.  No tickets are available to this exclusive Z100 party with  M&M’S®; Z100 fans can only win their way onto the guest list for an unforgettable evening in the hottest place in the world during New Year’s Eve – Times Square.

“Z100 listeners are passionate about their music and their station DJs and have proven time after time they will go to great lengths to get even closer to the music and DJs they love,” said Harry Coghlan, general manager, Clear Channel Outdoor-New York. “We are excited to illustrate the power of digital out-of-home media to drive deeper fan/consumer brand engagement right as we are leading up to big game on February 2, 2014.  And the location of these new digital billboards is perfect for brands trying to reach fans who will be flooding trough Penn Station to get to New Jersey for the game.”

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