• USA Media Sales and Market Info
    • Products & Brands
    • Where We Are
    • Get Creative
    • Insight
    • How To Buy
    • Contact
Logo - Clear Channel Outdoor

Information, news and stories | Clear Channel Outdoor Americas

  • Newsroom
    • Press Releases
    • Blog
    • Press Contacts
  • Our Leadership Team
  • Social Responsibility
  • Our Story
    • Our History
  • Investor Relations
  • Careers

Clear Channel Outdoor Debuts New, Full-Motion Digital Billboards at Penn Plaza – Just in Time for New Year’s Eve and “The Big Game”

December 20, 2013 by Jason King

Z100 Promotion Invites Fans to “Selfie” Their Way onto VIP Guest List for New Year’s Eve Party at M&M’s Times Square

A girl wearing 2014 NY glasses smiles in front of a digital billboard in Penn Plaza, NYCClear Channel Outdoor (NYSE: CCO) today announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the highly-trafficked Penn Plaza, across from Madison Square Garden. On any given weekday, Penn Station, located at the Plaza, sees approximately 430,000 commuters and tourists, and with Madison Square Garden serving as the home to the New York Rangers, the New York Knicks, and a host of concerts and other premier events throughout the year, Clear Channel Outdoor’s new digital screens offer advertisers a valuable opportunity to build brands and move products.

Z100, New York’s Hit Music Station owned by Clear Channel Media + Entertainment, is helping celebrate the launch of the new Penn Plaza digital billboards with a promotional ticket giveaway to a VIP New Year’s Eve Party hosted at M&M’S World® Times Square.  Only 1 in 100 peanuts is lucky enough to become an M&M’S Peanut Chocolate Candy – and some Z100 fans could be lucky enough to win tickets to an exclusive VIP New Year’s Eve party at M&M’S World® in Times Square!  The Z100 and M&M’S® New Year’s Eve Party, one of the hottest tickets in town, is hosted by The Elvis Duran Morning Show’s Skeery Jones and Garret broadcasting up close and personal with their most devoted fans in the heart of Times Square and featuring DJ Riddler.

To enter to win tickets, fans must stand in front of the new Clear Channel digital billboards on 425 and 427 7th Ave between 33rd and 34th Streets, take a “selfie” using their mobile phone and then tweet the picture with #LuckyEnough.  The digital billboards must be in the frame and the tweets must go out between December 20th and midnight December 27th.  No tickets are available to this exclusive Z100 party with  M&M’S®; Z100 fans can only win their way onto the guest list for an unforgettable evening in the hottest place in the world during New Year’s Eve – Times Square.

“Z100 listeners are passionate about their music and their station DJs and have proven time after time they will go to great lengths to get even closer to the music and DJs they love,” said Harry Coghlan, general manager, Clear Channel Outdoor-New York. “We are excited to illustrate the power of digital out-of-home media to drive deeper fan/consumer brand engagement right as we are leading up to big game on February 2, 2014.  And the location of these new digital billboards is perfect for brands trying to reach fans who will be flooding trough Penn Station to get to New Jersey for the game.”

###

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in nearly 30 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel’s digital radio platform, is the No. 1 all-in-one digital audio service with over 225 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history.

The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company.

Like us on Facebook at facebook.com/iHeartRadio
Follow us on Twitter at twitter.com/iHeartRadio

Media Contacts
Clear Channel Outdoor
Rainbow Kirby
e: [email protected]
p: (212) 812 0089

 

Connect & Follow

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter

Recent Articles

  • Clear Channel Outdoor Continues Digital Media Transformation of Port Authority of New York and New Jersey airports at Newark Liberty International Airport January 17, 2023
  • Clear Channel Outdoor, No Kid Hungry Kick Off Holiday Campaign to Ensure Kids Have Access to Healthy Meals December 8, 2022
  • USO, Clear Channel Outdoor Encourage Recognition & Support to Deployed Service Members in Nationwide Campaign November 1, 2022
  • PenFed Credit Union Marketing Campaign Takes Over Concourse C Connector at Washington Dulles International Airport Greeting Millions as Travel Soars & Capital Region Grows October 4, 2022
  • Digital Billboards Across Country Will Share the Tremendous Work Afterschool Programs are Doing to Boost Students, Families, and Communities September 29, 2022
  • Clear Channel Outdoor Hires Ad Veteran Chris Pezzello as Chicago Market President September 21, 2022
  • Port Authority and Clear Channel Bring New All-Digital Media Program to Airports August 11, 2022
  • AdQuick.com, Clear Channel Outdoor Innovate to Deliver Real-Time Availability Data to Modernize Out-of-Home Media Buying July 20, 2022
  • “Project Yellow Light” Scholarship Contest Announces a New Class of Student Winners to Raise Awareness of Dangers of Distracted Driving June 24, 2022
  • Clear Channel Airports Deploys State of the Art Digital Advertising Network Across Signature Flight Support’s Private Aviation Terminals June 14, 2022

Awards

  • New York Festivals International Advertising Award
  • MMA Smarties Award

Pages

  • Products & Brands

  • Airports
  • Bulletins
  • Bus
  • Commuter Rail
  • Connect Mobile Platform
  • Digital Billboards
  • Junior Posters
  • Mobile Billboards
  • Newsracks
  • Posters
  • Premiere Panels
  • Premiere Squares
  • Spectaculars
  • Transit Shelters
  • Wallscapes

Where We Are

  • Get Creative

  • Designing for OOH
  • Designing for Digital
  • Creative Simulation
  • National Art/Production Specs
  • Insight

  • Case Studies
  • Consumer Media & Research
  • Common Industry Terminology
  • About Our Company

  • Newsroom
  • Our Leadership
  • Company History
  • For Investors
  • Corporate Social Responsibility
  • Careers

Contact Us

Global

Top of Page | Copyright Clear Channel Outdoor © 2023 · Log in