Clear Channel Outdoor Americas Taps Vistar Media’s Audience Buying Platform to Enhance Advertisers’ Digital OOH Campaigns
Partnership Demonstrates Clear Channel Outdoor Americas’ Ability to Integrate Seamlessly with Media Buyers
NEW YORK, NY – October 2, 2015 – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced it has partnered with Vistar Media, an advertising platform that helps brands reach consumers based on their behavior in the physical world, to enhance its digital out-of-home (DOOH) assets with location-based audience analytics.
Vistar Media uses location data from mobile devices to understand consumer behavior, and then delivers relevant messages to these screens using its ad serving platform. The partnership underscores CCOA’s dedication to using technology and data to connect its screens with digital media strategies and buyers.
Beginning October 12, CCOA will offer to media agencies, through Vistar, select DOOH inventory including roadside digital billboards, airport media and transit shelters throughout the U.S. This partnership comes at a time when advertisers are recognizing the vital need to connect with on-the-go consumers where they spend 70 percent of their time and make over 90 percent of their purchases: outside the home.
“CCOA realizes the power of location-based audience strategies and dynamic delivery of contextually relevant ad messages to drive the growth and impact of OOH,” said Scott Wells, Chief Executive Officer, CCOA. “We’re excited to work with Vistar to produce tangible results for clients.”
“Clear Channel Outdoor Americas is one of the largest outdoor advertising companies in the world, and at the forefront of innovation,” said Michael Provenzano, Chief Executive Officer and Co-founder, Vistar Media. “We are thrilled to partner with them in support of the one-of-a-kind digital inventory only Clear Channel offers.”