Clear Channel Outdoor Americas Reaches Untapped Areas of Sunset Strip Ad Mecca, Initiative Delivers on Advertisers’ Demand for High-Impact Rarely Available Billboards
Coveted Commercial, Residential and Nightlife Destination Blends Modern Architecture with Captivating Displays and Delivers 1.1 Million Impressions Monthly per Wallscape
April 20, 2016
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced the launch of nine wallscapes completing an exclusive fleet of 11 spectaculars on the much anticipated Sunset Millennium property in West Hollywood, CA. The eye-catching new billboards go live beginning June 2016 when Phase I of Sunset Millennium is complete. Sunset Millennium offers advertisers the rare opportunity to reach a highly influential audience, including nearly 50,000 passersby daily in the heart of the Sunset Strip.
Sunset Millennium, a $300 million premier real estate development project, consists of four-mid-rise buildings that provide a mixture of hotel rooms, condominiums and premium retail and restaurant space. Clear Channel Outdoor Americas’ new displays are among the largest out-of-home (OOH) media available in the Los Angeles area. The displays include, seven walls standing from 80 to 87 feet tall and four vertical bulletins that are 60 feet tall and 20 feet wide with each display delivering over 1.1 million impressions monthly.*
Long known as an in-demand advertising hot spot, the Sunset Strip is consistently cited as a leading destination for setting trends in music, dining, entertainment and fashion and attracting a well-heeled clientele. The area is also surrounded by ultra-high-end residential neighborhoods, including; Hollywood Hills, Beverly Hills and Hollywood giving brands unprecedented access to affluent consumers.
CCOA secured its presence in this area nearly 15 years ago, envisioning the redevelopment of this property and its ability to provide a significant opportunity for its advertising partners.
The new assets in Sunset Millennium further augment CCOA’s already significant presence in the Los Angeles area. Together with the new billboards available on the Sunset Strip, CCOA is the largest OOH media company in Los Angeles, offering brands the most strategically located billboards across the city including over 8,100 total displays and 47 digital displays.
“Sunset Millennium offers brands one of the most centrally located advertising hubs in the entire country, and we are excited to provide advertisers with the unique opportunity to reach the affluent audiences who make their way through the heart of the Sunset Strip every day,” said Bob McCuin, President of Sales for CCOA. “Los Angeles remains one of the most significant CCOA markets and we continue building relationships with real estate developers throughout the region to enhance their property as well as working closely with our strategic advertising partners.”
*(4 week period per TOPS4TAB)
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,050 digital billboards across 29 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia, Australia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.
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Jason D. King