• USA Media Sales and Market Info
    • Products & Brands
    • Where We Are
    • Get Creative
    • Insight
    • How To Buy
    • Contact
Logo - Clear Channel Outdoor

Information, news and stories | Clear Channel Outdoor Americas

  • Newsroom
    • Press Releases
    • Blog
    • Press Contacts
  • Our Leadership Team
  • Social Responsibility
  • Our Story
    • Our History
  • Investor Relations
  • Careers

Clear Channel Airports Wins 5-Year Renewal with Fort Lauderdale Hollywood International Airport to Provide a New State-of-the-Art Digital Ad Network

July 10, 2018 by Clear Channel Outdoor

Innovative Advertising Solutions Will Allow Global and Local Brands to Reach Over 32 Million* Annual Passengers

 Ft. Lauderdale, FL  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., today announced it won a five-year renewal with Broward County’s Fort Lauderdale Hollywood International Airport (FLL) to provide a new state-of-the-art digital advertising network. The new agreement began April 1, 2018 and media upgrades begin Oct. 1, 2018.

Clear Channel Airports has provided FLL with its comprehensive media network since 1997. FLL is currently the fastest growing large hub airport in the United States hosting 32 million* passengers in 2017 and offering travelers over 140 domestic and international destinations. Last year alone, the rapidly growing airport experienced an over 11 percent year-over-year passenger traffic growth. As a vacation destination, and home to a downtown redevelopment hotspot, FLL presents unique advertising opportunities to a wide range of global and local brands hoping to reach its influential passenger base.

The new marketing program at FLL creates a medium for advertisers to connect with visitors and grow regional commerce and includes the following:

  • New Zeus screens at all terminals including arrivals and departures;
  • Video walls;
  • LCD screens at baggage claim areas for all terminals;
  • Exterior column wraps at all terminals;
  • Interior jetway wraps in all terminals;
  • Static tension fabric displays in all terminals; and
  • Baggage claim belt wraps throughout the airport.

“With a booming economy driven by increased leisure travel and a rejuvenated downtown area attracting visitors and residents alike, the city of Fort Lauderdale offers a very compelling opportunity for brands to influence and win customers,” said Morten Gotterup, President, Clear Channel Airports. “We’re proud to partner with the Fort Lauderdale Hollywood International Airport for another five years to create one of a kind advertising experiences for their growing number of air travelers.”

In addition, a recent Nielsen study shows airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. According to the study, frequent flyers are highly responsive to airport advertising, with 80% noticing the media and 42% taking action that includes visiting a website, going to a store or learning more about a product/brand/service. Nineteen percent of frequent flyers bought a product they saw advertised at the airport. Additionally, airport campaigns are a significant driver of foot traffic, with 84% of frequent fliers likely to visit a restaurant, 50% likely to visit a clothing/accessories/jewelry store and 41% likely to visit a consumer electronics store.

Clear Channel Airports’ Daniel Devine, [email protected], will be onsite at FLL, from July 9 to 13, showcasing the new media opportunities and available to meet with interested advertisers.

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Follow us on Twitter at twitter.com/CCOutdoorNA

Follow us on Instagram at instagram.com/clearchannelairports

Like us on Facebook at facebook.com/CCAirports

Read our blog at http://blog.clearchanneloutdoor.com/

*77% of 32 million reflects unique passenger count either originating, or ending, their travel at FLL. Twenty-three percent of 32 million reflects passengers connecting through FLL.

Contacts For Clear Channel Airports
Wendy Weatherford, 212.812.0081

Connect & Follow

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter

Recent Articles

  • National Summer Learning Association Teams with Clear Channel Outdoor to Help America’s Youth Tap into the Power of Summer Learning June 6, 2022
  • Clear Channel Outdoor’s Reimagined Showcase Shelters Deliver Powerful Reach & Impact with Street Level Audiences as Travel, Return to Office Surge Continues June 2, 2022
  • National Digital Billboard Campaign Seeks to Bring Missing Children Home, Will Hyper-Focus on Texas Teens May 25, 2022
  • Clear Channel Outdoor & The Female Quotient Celebrate Women’s History Month Highlighting Contemporary Change-Makers March 15, 2022
  • Scott Wells Commences Role as Chief Executive Officer of Clear Channel Outdoor Holdings January 3, 2022
  • Conservation International and Clear Channel join forces to bring the sounds of nature to the streets of Glasgow and around the world for COP26 November 2, 2021
  • Billboards Around the Nation Will Illuminate the Vast Contributions Afterschool Programs are Making to Students and Families in the Pandemic October 27, 2021
  • Hivestack, Clear Channel Outdoor Americas Partnership Brings Programmatic Buyers Additional Scale Across the U.S. September 20, 2021
  • Clear Channel Outdoor, Foursquare Integration Makes In-Flight Ad Optimization Possible for Out-of-Home Campaigns September 7, 2021
  • National Summer Learning Association Kick-starts Summer of ‘Game Building’ to Keep Kids Learning July 12, 2021

Awards

  • New York Festivals International Advertising Award
  • MMA Smarties Award

Pages

  • Products & Brands

  • Airports
  • Bulletins
  • Bus
  • Commuter Rail
  • Connect Mobile Platform
  • Digital Billboards
  • Junior Posters
  • Mobile Billboards
  • Newsracks
  • Posters
  • Premiere Panels
  • Premiere Squares
  • Spectaculars
  • Transit Shelters
  • Wallscapes

Where We Are

  • Get Creative

  • Designing for OOH
  • Designing for Digital
  • Creative Simulation
  • National Art/Production Specs
  • Insight

  • Case Studies
  • Consumer Media & Research
  • Common Industry Terminology
  • About Our Company

  • Newsroom
  • Our Leadership
  • Company History
  • For Investors
  • Corporate Social Responsibility
  • Careers

Contact Us

Global

Top of Page | Copyright Clear Channel Outdoor © 2022 · Log in