Clear Channel Airports Renews Contract with Montrose Regional Airport (MTJ) to Provide Cutting Edge Media Program
New Five-Year Deal Will Help Regional and National Brands Reach over 200,000 Passengers Traveling through MTJ Annually Via a State of the Art Advertising Network
Montrose, CO – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the Montrose Regional Airport (MTJ) has awarded it a five-year contract with a five-year extension option to provide a cutting edge digital media program. The new advertising network will allow national and regional advertisers to reach a diverse passenger base traveling through MTJ. CCA has been the out of home (OOH) advertising provider to MTJ since 2000 and CCA will begin installing the new digital media program August 1, 2017.
Montrose is located in south-western Colorado, and is well known for its regional recreational areas. With Telluride Ski Resort 65 scenic miles to the south and Crested Butte Ski Resort less than 93 scenic miles to the northeast, MTJ serves as the gateway to skiing in southwest Colorado. Montrose is a historic Colorado town on the beautiful Western Slope of the Rocky Mountains, perfect for year-round outdoor adventure. Black Canyon National Park, the crown jewel of all Montrose attractions, combines spectacular views with a satisfying menu of activities ranging from hiking to rock climbing.
For the new advertising program, CCA will invest in new digital LCD screens, located in MTJ’s baggage claim area. Other elements of this innovative advertising network include:
- Large format static Tension Fabric Displays in Baggage Claim;
- Window Cling wraps at the exit/entrance of Terminal;
- Suspended circular Tension Fabric Display in Main Terminal; and
- Consolidated Brochure Rack.
“We are excited to continue our partnership with Clear Channel Airports,” said Lloyd Arnold, Director of Aviation, MTJ “Their team has provided both national and regional brands with innovative and exciting advertising solutions that truly impact our passengers as they’re traveling through our airport. We look forward to more of their exceptional service and deepening our 10-plus year relationship.”
“For over 10 years, Montrose Regional Airport has been an incredibly valuable partner to us and we are delighted to extend our contract with their team,” said Morten Gotterup, President, Clear Channel Airports. “MTJ offers brands a great foundation with its year-round thriving tourism industry and strong economy and we are looking forward to creating exciting advertising experiences for their travelers with their team.”
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
For more information, please contact:
Jason D. King