Berlin School and Clear Channel Launch Competition for Leadership in Audio Innovation – Winner Receives Full-Tuition Scholarship to Attend Berlin School Global EMBA Program

June 12, 2013 by Clear Channel Outdoor

Clear Channel Creates Council of Advertising Thought Leaders to Improve Audio and Out-of-Home Advertising Impact and Effectiveness; New Council To Judge Leadership Competition

The Berlin School of Creative Leadership and Clear Channel Media and Entertainment announced today the launch of the “Clear Channel Scholarship for Leadership in Audio Innovation” program. The winner will receive a full-tuition scholarship (worth 53,000 Euro) to attend the Berlin School’s prestigious global Executive MBA in Creative Leadership Program starting March 2014. Entries are being accepted from now through October 31, 2013 and will be judged by the Berlin School and Clear Channel’s newly formed Creative Advisory Council (CAC); entrants to the competition will be considered on both their professional and academic profile, as well as their response to a special essay question about innovative audio strategies.

The global scholarship competition kicks off Clear Channel’s overarching creative advertising initiative designed to drive excitement among the creative community, centered on the possibilities audio and out-of-home platforms offer and to develop leadership talent in the field. Beginning with the Berlin School scholarship, Clear Channel will help to develop leadership talent in the field of audio communications. In conjunction with the competition kickoff, Berlin School President Michael Conrad will welcome Bob Pittman, Clear Channel Chairman and CEO, to the Berlin School in Cannes on Tuesday, June 18 at 5:15 p.m. for an exclusive fireside chat to discuss Pittman’s strategy for fostering creativity and innovative thinking at Clear Channel.

“We are proud to work with the Berlin School and our new Creative Council to award this scholarship to the audio industry’s next creative innovator,” said Pittman. “Joining forces with the Berlin School to drive education and awareness of the value that audio advertising offers is a key initiative for us, and the Berlin School is a perfect global partner to foster such training and development. I am also so pleased to welcome the amazing talents who have joined our Creative Advisory Council which I am confident will make a lasting impact on the media landscape in both audio and out-of-home.”

Members of the Berlin School Admission Committee will work closely together with Clear Channel’s newly formed Creative Advisory Council to review, evaluate and select the scholarship winner. Clear Channel Media and Entertainment and Clear Channel Outdoor formed the new Creative Advisory Council to help provide expert insights to guide the development of innovative approaches to audio and out-of-home advertising to maximize each medium’s creative possibilities, as well as consider the important role these media play within the larger marketing mix.

Distinguished industry and agency thought leaders among the first to join the Clear Channel Creative Council are:

• Jeff Benjamin, Chief Creative Officer, North America, JWT
• Lincoln Bjorkman, EVP, Chief Creative Officer, North America, Digitas
• Andrew Essex, Vice Chairman, Chief Executive Officer, Droga5
• Paul Gunning, Chief Executive Officer, Tribal Worldwide
• Jonathan Hoffman, Chief Experience Officer, Starcom MediaVest Group
• Andrew Keller, Partner/Chief Executive Officer, Crispin Porter + Bogusky
• Paul LaVoie, Chairman, TAXI
• Benjamin Palmer, CEO / Chief Creative Officer, The Barbarian Group
• Chuck Porter, Partner/Chairman, Crispin Porter + Bogusky
• David Sable, Global Chief Executive Officer, Y&R
• Taras Wayner, SVP, Executive Creative Director, New York, R/GA

Clear Channel plans to further expand the Creative Council and will continue to share key insights aimed at impacting and inspiring creative advertising industry-wide.

Sheridan Johns, director of the Berlin School, said the scholarship from Clear Channel adds a new dimension to the mix of students in the global EMBA program. “We are incredibly excited about this scholarship. With the rise of social media in recent years, people tend to forget the bedrock and ubiquity of radio on the media and advertising landscape,” Johns said. “The scholarship aims to provide Clear Channel as well as the entire industry with exciting, fresh ideas on how creative leadership applies to the vibrant field of audio communication, including innovative developments in radio.”

The part-time EMBA program starts March 16, 2014 in Berlin and is designed for senior executives in the creative industry who have a track record for creative excellence. The Executive MBA comprises of five separate two-week modules taking place in the USA, Asia and Berlin over 12-24 months. The ideal candidates should be accomplished senior executives in the creative industries with a strong professional background and track record of creative excellence. A bachelor’s degree is a required.Application Deadline: October 31, 2013, please visit http://www.berlin-school.com/programs/exec-mba-in-creative-leadership/scholarships/.

If you have any questions please contact the Berlin School at tel. +49 (0)30 884 980 80 or via email: info@berlin-school.com.

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