Valentine’s Day isn’t just about following Cupid’s arrow, showering your true love with rose petals (the first year of the relationship anyway) and diving nose deep into chocolate bliss. V-day is an opportunity for everyone to show those meaningful someones — significant others, family and friends, including those of the four-legged persuasion, just how much they’re adored. For those currently empty-handed, you’re not the only procrastinator. According to marketing trends*, more than half of V-day gifts are purchased within a week of Feb. 14, and LOVE is definitely big business!
A few more stats to ponder (and love)*:
- 54.8% of Americans planned to celebrate Valentine’s Day in 2016
- Americans shelled out a whopping $19.7 billion for the holiday, with $4.5 billion going toward jewelry
- Consumers spent an average of $147 during last year’s holiday
- Young consumers (25-34) tend to spend the most
To reach consumers during their mad dash for sweetheart deals, we’re sharing FIVE reasons why Out-of-Home is your best wingman this Valentine’s Day!
#1: Out-of-home isn’t just a medium — it’s a LARGE. Outdoor offers the biggest advertising canvas with endless creative possibilities:
#2: Short & sweet messages are the ticket to drive sales:
#3: Digital billboards enable flexible messaging and social media integration, where real-time interactions can be shared — perfect for public proclamations of love, like Massage Envy’s #MKEValentine campaign, which displayed tweeted love notes, including a sweet message from dad to daughter relaying she was too young to date — which received some air time on the local news:
#4: Outdoor is a great directional media, pointing consumers immediately to products, services and venues in close proximity:
#5: Consumers exposed to OOH are more likely to visit a store after seeing a nearby ad:
OOH is the most powerful medium dominating the last 30 minutes prior to purchase*. Contact Clear Channel Outdoor to share your Valentine’s Day ideas and specials with consumers.
*NRF/Proper Insights and Analytics, IPSOS Insight, UBA Futureproof Mass Media 2012
Fresh off the holiday break with renewed optimism, we have made our New Year’s resolution a vow to be the best creative ambassadors in the industry and share advertising’s standout billboards throughout 2017. And it’s already gearing up to be a fabulous year in Out-of-Home, with brands embracing the larger-than-life outdoor canvas to propel their story. Are you ready? We are!
To kick off the year with humor, Google brings the head-turning funny with these meme-ready boards for Nearby, a location-based app which helps users discover goods and services…nearby. With bold primary colors, goofy images of Internet-friendly characters, and their iconic search bar, Google reminds consumers that burgers, donuts and Philly cheesesteaks (apparently a fave for America’s national bird) are just a quick search away.
Narrowing down a creative short list is truly trying, believe us. Creative directors are really stepping up their OOH game and we can’t wait to see what’s in store for 2017. Some notables to check out below include a New York wallscape that makes a “Spectacle,” a divorce attorney who will be there for you when the fairytale ends, and an invitation from Afton Alps for parents to show their kids how cool they used to be by illustrating a proper shred.
Propel your brand with out-of-home, and make 2017 one for the marketing history books, Contact Clear Channel Outdoor today!
Sunset Strip is the world-famous cultural landmark where myth and legend collide, inspiring would-be starlets to break bread and rub elbows with rock gods and Hollywood’s elite. It’s the storied wonderland of legendary concerts in closet-sized venues and the home of iconic Rock ‘n’ Roll billboards. It’s where Gloria Swanson uttered, “I’m ready for my close-up,” in Sunset Boulevard, and where counterculture protests in the 60s rocked the land as the house band, The Doors rocked the Whisky.
Amidst the glitz, glam and drama, Sunset Boulevard is renown for its roadside displays that amplify the local culture. Executives smile as they drive by a wallscape announcing the premiere of their new project, actors snap selfies alongside their face magnified to 18 feet high, and tourists snap souvenir photos while walking in the well-worn shoes of Hollywood’s past. Naturally, it’s a coveted landscape for promotion and branding.
The Strip weaves along a congested 1.5 mile span (that’s it!) of Sunset Boulevard in West Hollywood. The entire boulevard spans 22 miles from downtown LA to the Pacific Ocean, traversing trendy neighborhoods like Echo Park and Silver Lake, and crossing through tony real estate like Beverly Hills and Bel-Air.
Clear Channel Outdoor has managed OOH inventory in this city for nearly 100 years, snapping photos of billboards near iconic LA locations, that bore witness to Sunset’s evolution:
And the Strip continues to grow and change. Real estate development has reinvigorated the landscape with upscale hotels, luxury mid-rise residencies, fine eateries, high-end retail, and jaw-dropping OOH displays including Sunset Millennium. A casual drive along Sunset brings new opportunities for eye candy, as Sunset Millennium construction finalizes through the 2017:
These new advertising hot spots will neighbor some of the Strip’s most notable locations, continuing to offer advertisers access to a trendy, affluent audience:
You’ve hit the outlets for Black Friday, swiped til’ your fingers were numb on Cyber Monday, perfected gluten-free holiday cookies, hung the mistletoe, unearthed the Menorah and trimmed the tree. But what have you done to celebrate the true spirit of holiday giving?
As we gather with colleagues, friends and family to toast this season, let’s remember to reach out and help those less fortunate. Billboards provide suggestions on how you can make a contribution, both locally and globally.
The Salvation Army has taken a modern approach to holiday fundraising by encouraging consumers to donate via their mobile phones in locations around Milwaukee. QR code-equipped transit shelters and backlit displays can be found citywide, encouraging commuters to give while they’re out and about:
Here are some more examples of how local charities and larger organizations utilize neighborhood displays to ask for the public’s help during the holidays:
We’ll help amplify your public service efforts, Contact Clear Channel Outdoor to learn more.
Clear Channel Outdoor Americas Launches First Nationwide Programmatic Solution in U.S. for Out Of Home Ad Buying Powered by Rubicon Project’s Private Marketplace
Automated Digital Billboard Purchasing Meets Marketers’ Demands by Tapping into Audience-Driven Data that Integrates OOH into the Broader Programmatic Media Ecosystem, Enabling Smarter and Easier Buys
New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) buying solution – which, for the first time, makes CCOA’s digital billboard inventory available to programmatic buyers via Rubicon Project’s Private Marketplace (PMP). This will now enable advertisers and brands to purchase CCOA’s high-impact digital billboard inventory at scale, seamlessly, within a PMP. Built from the ground up by CCOA and Rubicon Project, this new digital OOH (DOOH) exchange combines CCOA’s significant reach of 1,000 digital billboards across 25 of its 29 digital U.S. markets with Rubicon Project’s leading technology platform.
This first-to-market offering positions CCOA and Rubicon Project to rapidly grow the programmatic buying market for OOH which was recently forecast by Zenith to grow faster globally than all other buying methods in 2017.
The solution blends ad tech and smart media with human intelligence and has seen early success in its first near-real-time buying pilot campaigns with clients, such as Matilda The Musical. CCOA maintains touchpoint with digital buyers allowing for greater transparency and smarter OOH buying.
In the pilot campaigns launched through the new technology integration, advertisers were able to transact OOH advertising buys through programmatic private marketplaces with leading demand side platforms (DSPs) that included MediaMath, TubeMogul & Rubicon Project’s own Enterprise Bidder feature, allowing digital marketers and media buyers to target distinct audience segments and bid on, and transact, against premium outdoor advertising space making billboards smarter and easier to buy.
Building upon the successful February 2016 nationwide launch of Clear Channel RADAR, a suite of research, data and analytics tools to help advertisers and agencies more effectively plan and buy CCOA media, this new programmatic platform taps into mobile data-driven audience insights and gives digital marketers the unique ability to buy DOOH inventory via the world’s leading private marketplace powered by Rubicon Project and apply the same sophisticated buying solutions they’ve come to expect in the ad tech space. Further, it streamlines OOH buying and boosts efficiency and budget control through ad automation allowing media budgets to be shifted, increased or decreased easily cross platform via PMP.
“We are excited to be first-to-market on an initiative that we believe represents a new frontier in media buying. The ability to programmatically buy digital billboard advertising against specific audience goals is a true innovation. Utilizing relevant data from Matilda The Musical’s online campaigns, we were able to deliver a more insightful, targeted OOH plan than ever before,” said Joshua Poole, Director, Media and Agency Innovations, AKA NYC.
“With this new programmatic capability through our partnership with Rubicon Project, buying outdoor ads can be done fluidly alongside desktop & mobile,” said Wade Rifkin, SVP, Programmatic, Clear Channel Outdoor Americas. “As more digital marketers invest programmatically, this is an opportunity to achieve the scale and impact of out of home through the same platform they’re using for cross-channel buying. CCOA’s programmatic solution marries data-driven decision-making with media locations in the physical world, where consumers are spending over 70 percent of their time, combining the best elements of physical and digital advertising together.”
Clear Channel International (CCI), the international division of Clear Channel Outdoor (CCO), is also developing a programmatic solution for the European advertising market and will be announcing its launch plans in January 2017.Following the completion of these initial U.S. campaigns, CCOA and Rubicon Project expect to integrate additional features and inventory for select advertisers. New Demand Side Platforms (DSPs) should also be available, including Adelphic, DataXu and Simpli.fi, to offer a roster of premier partners for activation based on a media buyer’s needs.
“At Rubicon Project, we remain steadfast in our commitment to pursue and present advertisers with opportunities to transact programmatically across all media types, in all formats, across all markets,” said Harry Patz, Chief Revenue Officer, Rubicon Project. “Digital out-of-home inventory is one of the fastest growing markets today with spending projected to reach $4.47 billion by 2019, accounting for more than half of the total OOH spending in the US. We are extremely excited to continue to be a pioneer in this exciting space having collaborated with Clear Channel Outdoor Americas to engineer the only solution available in the U.S. market today where advertisers are able to transact digital billboard inventory in a Private Marketplace.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,050 digital billboards across 29 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 19 countries across Asia and Europe in a wide variety of formats.
More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.
Jason D King
About Rubicon Project
Founded in 2007, Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world’s leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.
San Antonio, TX, December 13, 2016 – iHeartMedia, Inc. (PINK: IHRT) today announced a decision to not repay the $57.1 million of the 5.50% Senior Notes due December 15, 2016 (“2016 Legacy Notes”) held by affiliate Clear Channel Holdings, Inc. (“CCH”) when the notes mature on December 15, 2016. The decision, made by a Special Committee of independent directors, is part of the Company’s ongoing efforts to proactively address its capital structure, while maximizing the value of its assets.
While the $192.9 million of 2016 Legacy Notes held by other holders will be paid in full at maturity, the $57.1 million balance held by affiliate CCH will remain outstanding. Because the 2016 Legacy Notes owned by CCH will continue to remain outstanding, the Company will continue to have at least $500 million of legacy notes outstanding on December 15, 2016 and will therefore not be obligated to grant certain additional security interests in favor of certain of its debtholders under a so-called “springing lien” set forth in relevant debt agreements.
iHeartCommunications, Inc. Announces Successful Consent Solicitation to Holders of its Senior Notes Due 2021 and Expiration of Consent Solicitations to Holders of its Five Series of Priority Guarantee Notes
San Antonio, TX, December 12, 2016 – iHeartCommunications, Inc. (the “Company”) announced today the results and expiration, on December 9, 2016, of the six separate consent solicitations (the “Consent Solicitations”) with respect to its senior notes due 2021 and its five series of priority guarantee notes that were launched on November 28, 2016 and amended on December 2, 2016.
The Company received consents from holders of $1,286,154,353 in aggregate principal amount of its senior notes due 2021 (the “Senior Notes”), representing approximately 81.5% of the total principal amount outstanding of the Senior Notes (excluding any notes held by the Company or its affiliates). In conjunction with receiving the requisite consents, the Company and the trustee for the Senior Notes executed a supplemental indenture to the indenture governing the Senior Notes (the “Senior Notes Indenture”) to effect the proposed amendment to Section 9.07 of the Senior Notes Indenture (the “Proposed Amendment”). The Proposed Amendment allows the Company to exclude, in any offer to consent, waive or amend any of the terms or provisions of the Senior Notes Indenture or the Senior Notes in connection with an exchange offer, any holders of Senior Notes who are not institutional “accredited investors,” who are not non-“U.S. persons”, or those in foreign jurisdictions whose inclusion would require the Company to comply with the registration requirements or other similar requirements under any securities laws of such foreign jurisdiction. The Proposed Amendment does not permit the Company to exclude institutional accredited investors, non-U.S. persons in offshore transactions or other holders of Senior Notes in foreign jurisdictions from such exchange offers, so long as the Company would not need to register the exchange offers if made to such holders.
Whether they’re home-bound, warm-weather bound or off to a destination less charted, holiday travelers are in countdown mode to take flight this holiday season. The “planners” have their gifts wrapped and stealthily stowed, passports and other travel docs secured, and their new hard shell luggage primed for its carousel debut. Others find excitement in that heart-pounding last minute dash to the gate, squeaking by with hastily grabbed garb and a White Elephant gift purchased from the nearest airport concession stand. But as both prepped and harried travelers descend upon U.S. airports this holiday season, they’ll be far from alone (the understatement of the year)!
Feast your eyes on these jet-setting facts on air travel this holiday season*:
- 71% of Americans plan on holiday travel between Thanksgiving and New Year’s Day
- 98.6 million Americans will journey 50 miles or more from home during the year-end holiday season
- 45 Million+ passengers will fly on U.S. airlines during the last two weeks of December
On average, travelers spend about two hours in the airport prior to departure. This dwell time is key to capturing the attention of more than 40+ million passengers who will pass through Clear Channel Outdoor’s most trafficked airports in December.
Brands make use of ad displays that come in every shape and size imaginable, suited to each airport’s unique landscape. Some go BIG and bold with banners and wraps, designed to dominate the space and offer inescapable visibility. See below for how brands like Breguet, Facebook and Lyft made impactful use of space in the San Francisco, San Jose, and Seattle airports:
Backlit displays provide advertisers with the opportunity to really showcase the art of the creative and even encourage on-site impulse buys (sunglasses – who doesn’t need a new pair?!). Digital displays are optimal for sharing time-sensitive, flexible messaging and interactive campaigns. See examples below from Chicago’s O’Hare, Denver and San Francisco airports:
While we can’t share the full spectrum of airport display offerings in just one blog post — check out Clear Channel Airports for more examples and locations, and place your message in front of this captive audience!
Sources: Nielsen Study; AAA; Airlines for America; ACI December 2015 for ATL, ORD, MDW, DEN, DFW, MSP, PHL, SFO, SJC, SEA.
Metropolitan Nashville Airport Authority (MNAA) Awards Clear Channel Airports a New 10 Year Contract to Provide State-of-the-Art Digital Media for the Nashville International Airport (BNA)
Brands Gain the Opportunity to Connect and Engage with 12 Million BNA Passengers Annually via Architecturally Integrated and Cutting Edge Digital Placed Based Media
Nashville, TN, USA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced the Metropolitan Nashville Airport Authority (MNAA) has awarded it a 10-year contract extension to provide a comprehensive digital media program for Nashville International Airport (BNA) that will enable advertisers to reach 12 million passengers annually. As part of the new agreement, CCA will install an entirely new digital advertising network at BNA that includes the world’s most technologically sophisticated state of the art media. The new contract began Nov. 1, 2016.
Last year, BNA climbed to the top of the aviation industry’s charts to become the fourth fastest growing airport in the U.S. BNA served 12.2 million passengers in fiscal year 2016, the most in its 78-year history and a 9.8 percent increase over the previous fiscal year. As home to healthcare industry giants and a blossoming technology sector, the city of Nashville or ‘Music City,’ is one of the fastest growing cities in the country, economically and culturally. The airport averages 440 flights per day and hosts 12 carriers to more than 50 nonstop destinations. BNA regularly adds new destinations and nonstop options for its travelers, most recently introducing service to San Francisco, Oakland and Seattle and last year.
CCA’s new advertising program at BNA will feature new digital assets including:
• 58 dynamic digital displays;
• Four spectacular video walls in key locations throughout the airport;
• An architecturally integrated baggage claim LCD network with enhanced baggage information display screens running flight arrival information;
• Four digital directories;
• Custom designed free charge units; and
• Digital reservation centers with CVC music applications highlighting music venues in the Nashville area.
Additionally, a recent Nielsen study shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.
“We are very proud to extend and deepen our relationship with the Metropolitan Nashville Airport Authority as they continue to foster the brand innovation and creativity Nashville International Airport passengers have come to expect while traveling through the airport,” said John Moyer, Senior Vice President, Business Development, CCOA. “With a booming cultural scene, unprecedented business growth and leading universities, Nashville offers advertisers the opportunity to reach an impressively broad audience by immersing travelers in an interactive, state of the art airport media experience.”
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
iHeartCommunications, Inc. Announces Amendment to Its Consent Solicitations to Holders of Its Five Series of Priority Guarantee Notes and Senior Notes Due 2021 and Extension of Expiration Time
San Antonio, TX, December 2, 2016 – iHeartCommunications, Inc. (the “Company”) announced today that it has amended the terms of the six separate consent solicitations (the “Consent Solicitations”) with respect to its five series of priority guarantee notes and senior notes due 2021 (collectively, the “Notes”) that were launched on Monday, November 28, 2016.
To eliminate confusion, the terms of the Consent Solicitations have been amended to clarify the language of the proposed amendment to Section 9.07 (the “Revised Proposed Amendment”) of the indentures governing the Notes (collectively, the “Indentures”). The purpose of the Revised Proposed Amendment is still to allow the Company to make exchange offers to all holders of Notes that are either institutional accredited investors or non-U.S. persons (as defined in Regulation S under the Securities Act) in offshore transactions without registering the debt or equity securities offered in such exchange offers with the Securities and Exchange Commission. However, in the Revised Proposed Amendment, the Company has limited its ability to exclude holders of Notes (other than non-institutional accredited investors and holders who are not non-U.S. persons) whose inclusion would require the Company to register the offering only to foreign jurisdictions with such requirements. The Company has also removed the language regarding the Company having the sole discretion to determine whether such registration in a foreign jurisdiction would be required.
To allow holders of Notes to consider the Revised Proposed Amendment to the Indentures, the Company has extended the expiration of the Consent Solicitations to 5:00 p.m., New York City time, on December 9, 2016 (the “Extended Expiration Time”). Holders of Notes will be able to deliver consents at any time prior to the Extended Expiration Time.