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Paul Corvino Named Regional President for Clear Channel Outdoor’s Midwest Region

Media Sales Leader Brings over 25 Years of Management and Operations Experience to Clear Channel Outdoor

New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced that Paul Corvino has joined the company as Regional President for the Midwest. Corvino will provide leadership in all areas of branch operations including sales, marketing, real estate, public affairs, operations and finance for the Chicago, Minneapolis and Milwaukee markets. Based in Chicago, Corvino will report to Gene Leehan, Executive Vice President and Senior Regional President of Clear Channel Outdoor. Corvino joins CCO from C2MediaSales.com, an advertising, sponsorship and business development organization he founded.

In his new role, Corvino will ensure that Clear Channel Outdoor’s Midwest regional offices continue to outperform and grow as a major player in the company’s portfolio of U.S. markets. His position at CCO is a continuation of over 25 years of successful media sales, management and operations experience.

“Paul brings an impressive and deep-rooted media background to Clear Channel Outdoor and we’re pleased he’ll lead these teams,” said Leehan. “The Midwest is a significant part of our portfolio and a region where we also operate major airport advertising contracts (ORD, MSP, MKE) in addition to premium roadside and transit media displays. This delivers a 360-brand experience for advertisers looking to engage with consumers throughout their journeys from the time they arrive into Chicago, Minneapolis and Milwaukee.”

Corvino’s experience has spanned the full media spectrum, building and running three of the largest and most respected sales and marketing organizations in the U.S. He has held the position of SVP and General Manager for AOL, Managing Director at the New York Times, and Corporate Head of Sales for Cablevision Systems. Corvino also brings extensive experience in commercial real estate as he owned and operated industrial parks and office and residential properties in various cities across the country.

“I am pleased to join Clear Channel Outdoor, especially at a time when the company is regularly coming to market with new, innovative solutions that help brands more strategically plan and measure their advertising campaigns,” said Corvino. “The Midwest teams have set the bar high with their consistent outperformance in growing revenues and securing premier brand partnerships, and I am very excited to work with such a talented group.”
Corvino is a graduate of Iona College. He has served on various boards including; Influential.co, Channel M and The Guardian Angel.

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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com

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Press Contact:
Jason D. King
jasondking@clearchannel.com
212.812.0064

Clear Channel Airports Awarded Five Year Contract Renewal with Clinton National Airport (LIT) to Provide Cutting Edge Media Network

New Five-Year Extension Will Help Advertisers Reach 1.9 Million Annual Passengers at Vibrant Airport

Little Rock, AR – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has been awarded a five-year partnership renewal with Bill and Hillary Clinton National Airport (LIT) to provide state of the art advertising solutions. The latest advertising network will allow brands to reach approximately 1.9 million annual travelers passing through the airport. The new agreement went into effect on June 1, 2017 with the new advertising program launching December 15, 2017.
Clear Channel Airports has been the incumbent concessionaire at Clinton National Airport since 2012. Clinton National Airport is Arkansas’s largest commercial service airport hosting five airlines with dozens of daily departures and nonstop service to 12 destinations. A $25 million concourse renovation is nearing completion.

As the capital of Arkansas, Little Rock is a cultural, economic, government, and transportation center within Arkansas and the South. Industries currently driving economic growth for the city include advanced manufacturing, aerospace, innovation, healthcare and non-profits.

The new advanced advertising program at Clinton National Airport will include an aesthetically balanced network that integrates technology and symmetry to deliver advertising messages in creative ways while enhancing the passenger experience. Specific elements include:

• An LED Video Wall;
• Lit Tension Fabric Displays; and
• A Digital Reservation Center.

“We’re pleased that Clear Channel Airports will provide additional high-tech opportunities to help businesses reach their marketing goals,” said Ronald F. Mathieu, airport executive director. “Research shows that the demographics of Little Rock passengers are among some of the most sought after, which can make airport advertising very effective.”

“With growing passenger traffic and the flourishing economy of Little Rock, this is a very exciting time for us to extend our partnership with Clinton National Airport,” said Morten Gotterup, President, Clear Channel Airports. “Little Rock continues to draw a highly educated, affluent frequent flyer passenger base making Clinton National Airport a very attractive advertising venue for national and regional brands. We are eager to begin implementing our new media network that will surely take the passenger experience to the next level.”

Clear Channel Airports representatives will be at the Clinton National Airport the week of September 18. For an appointment to see demonstrations and renderings contact Dan Devine, Project Sales Manager, 610-944-2130 or danieldevine@clearchannel.com.

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

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Clear Channel Outdoor Holdings, Inc. Announces Proposed Private Offering Of Senior Notes By Its Subsidiary Clear Channel International B.V.

San Antonio, TX, August 9, 2017 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) announced today that its indirect, wholly-owned subsidiary, Clear Channel International B.V. (“Clear Channel International”), will offer, subject to market and customary conditions, $125.0 million aggregate principal amount of additional 8.75% Senior Notes due 2020 (the “Notes”) in a private offering that is exempt from registration under the Securities Act of 1933, as amended (the “Securities Act”). The Notes will be issued as additional notes under the indenture governing the outstanding $225.0 million in aggregate principal amount of the 8.75% Senior Notes due 2020 that were issued on December 16, 2015.

The Notes will be guaranteed by certain of Clear Channel International’s existing and future subsidiaries (collectively, the “Guarantors”). The Company will not guarantee or otherwise assume any liability for the Notes. The Notes will be senior unsecured obligations that rank pari passu in right of payment to all unsubordinated indebtedness of Clear Channel International, and the guarantees of the Notes will be senior obligations that rank pari passu in right of payment to all unsubordinated indebtedness of the Guarantors.

Clear Channel International intends to use the net proceeds of the Notes to make a cash distribution to its parent company, which will transfer the net proceeds to Clear Channel CV (an indirect parent of Clear Channel International and a subsidiary of the Company). Clear Channel CV intends to use the net proceeds it receives for general corporate purposes, including to fund Clear Channel International’s operating expenses and capital expenditures as well as those of its other subsidiaries and its parent entities.

The Notes and related guarantees will be offered only to “qualified institutional buyers” in reliance on the exemption from registration pursuant to Rule 144A under the Securities Act, and to persons outside of the United States in compliance with Regulation S under the Securities Act. The Notes and the related guarantees have not been registered under the Securities Act, or the securities laws of any state or other jurisdiction, and may not be offered or sold in the United States without registration or an applicable exemption from the Securities Act and applicable state securities laws.

This press release is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to buy the Notes or any other securities. The offering of the Notes is not being made to any person in any jurisdiction in which the offer, solicitation or sale of the Notes is unlawful.

Clear Channel Outdoor Holdings, Inc. Reports Results For 2017 Second Quarter

 

San Antonio, TX, August 3, 2017 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today reported financial results for the second quarter ended June 30, 2017.

“With the technology-fueled transformation of our Outdoor businesses enhancing our ability to monetize digital inventory, we are focused more than ever on strengthening our innovative data analytics and automated ad-buying offerings to maximize the value of our out-of-home digital reach,” said Bob Pittman, Chairman and Chief Executive Officer of Clear Channel Outdoor Holdings, Inc. “In the quarter, we continued to expand our digital networks around the world and extend our footprint across airports, street furniture and shopping centers, among other valuable venues.”

Rich Bressler, Chief Financial Officer of Clear Channel Outdoor Holding, Inc. said: “In the second quarter, our consolidated results declined. However, adjusting for the impact of certain businesses we sold in 2016 and foreign exchange, we delivered growth in revenues at International outdoor. We remain committed to balancing financial discipline with investments to grow our businesses.”

View PDF for full report

View Deck for 2nd Quarter Earnings

Clear Channel Outdoor RADAR Gets Smarter by Adding Cuebiq’s Real-time Mobile Analytics to Help Advertisers Understand Campaign Performance in the Physical World

24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits

New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced the evolution of its Clear Channel Outdoor RADAR suite of Out-of-Home (OOH) advanced advertising platform with the addition of Cuebiq’s location intelligence and attribution solutions, which leverage the largest source of accurate location data in the U.S. The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on aggregated and anonymized mobile location data, to identify audiences exposed to CCOA’s printed and digital billboards.
These additional insights, via Cuebiq’s privacy-compliant methodology, helps inform advertisers and media buyers how to most efficiently reach consumers and measure campaign performance based on real-world behavior. This enhances CCO RADAR’s suite of solutions by offering advertisers access to more location data at scale and with more granularity and speed, including the ability to measure campaigns in smaller markets and from many local businesses.

Since February 2016, a diverse mix of national brands, ranging from QSR, beverage, retail, cable TV and automotive, have successfully used CCO RADAR to measure double digit lifts in the results driven by their OOH ad campaigns with CCOA.
As marketers engage with connected and highly-mobile consumers, adding these new location solutions to CCO RADAR provides brands with additional insights into consumers’ offline behaviors such as uplift in store visits, how long they spent at a location and brand affinities. Cuebiq’s proprietary technology, which spans tens of millions of mobile devices in the U.S., helps advertisers to better identify audience groups exposed to CCOA’s media.

24 Hour Fitness, a leading fitness industry pioneer with nearly four million members in more than 400 clubs across the U.S., recently tapped the new CCO RADAR capabilities to plan and measure the impact of its latest OOH campaigns. 24 Hour Fitness used Cuebiq’s accuracy and scale against CCOA’s OOH inventory in two markets to anonymously identify mobile IDs exposed to their OOH campaign. CCO RADAR audience insights were used to identify the CCOA locations that most efficiently reached 24 Hour Fitness customers and non-customers. The company was then able to measure the lift in physical gym visits among customers exposed to the advertising. The exposed audiences showed a significant increase in guest traffic.

In addition, the combination of data accuracy, density and scale used for its footfall analysis allowed 24 Hour Fitness to review their results at an even more granular level, including: by DMA; how frequency of exposure affected visitation rates; dwell time of exposed devices; and by daily comparison of visitations between the exposed and control groups.
“These enhanced RADAR data sets provided valuable insights that allowed us to quantify the impact of our OOH campaigns,” said Tom Lapcevic, Executive Vice President and Chief Marketing Officer, 24 Hour Fitness. “We look forward to working with Clear Channel Outdoor Americas in the future to help us improve more lives through fitness.”
“We’re excited to partner with Clear Channel Outdoor Americas to bring our attribution, location intelligence and audience analysis solutions to advertisers’ OOH campaigns,” said Antonio Tomarchio, CEO, Cuebiq. “Our proprietary technology delivers higher data accuracy and data density per user at larger scale, providing advertisers actionable insights into consumers’ offline behaviors.”

“The addition of Cuebiq to our growing list of respected and privacy compliant mobile data partners dramatically increases the scale of CCO RADAR insights,” said Andy Stevens, SVP, Research & Insights, Clear Channel Outdoor Americas. “This means we can apply our analytics more quickly, with greater precision and in more markets than ever before, and it addresses advertisers’ greater demand for location analytics based on mobile users’ offline behavior.”

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About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com

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Press Contact:

Jason D. King
jasondking@clearchannel.com
212.812.0064

About Cuebiq
Cuebiq is a next generation location intelligence company, leveraging the largest database of accurate and precise location data in the U.S.  Its leading data intelligence platform analyzes location patterns of 61 million monthly active U.S. smartphone users on over 180 mobile apps, allowing businesses to glean actionable insights about real-world consumer behaviors and trends.  Cuebiq provides clients geo-behavioral audiences for cross-platform ad targeting, the industry’s only SaaS based real-time campaign optimization and footfall attribution tools, and offline location analytics.  Cuebiq does not collect any personally identifiable information. Its privacy-sensitive methodology has earned the company membership status with the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising.  Cuebiq is headquartered in New York with offices in Chicago, Italy and China.

Follow us on Twitter at twitter.com/Cuebiq
Follow us on LinkedIn at linkedin.com/company/cuebiq

Press Contact:

Paul Chronister
paul@kitehillpr.com

Clear Channel Airports Renews Contract with Des Moines International Airport (DSM), Providing A Cutting Edge Digital Advertising Network

New Five-Year Extension Will Help Advertisers Reach 2.5 Million Annual Passengers at the Rapidly Growing Airport

Des Moines, IA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with annual one-year options with the Des Moines International Airport (DSM) to provide state of the art advertising solutions. The latest advertising network will allow brands to reach approximately 2.5 million annual travelers passing through the increasingly growing airport. The new partnership goes into effect on August 1, 2017 with the new advertising program launching October 1, 2017.
CCA has been the incumbent concessionaire for DSM since 2007. The city of Des Moines is the most populous city in the state of Iowa with DSM growing and experiencing tremendous development. Metrics such as gross domestic product growth, population growth and employment growth show Des Moines as one of the strongest metros in the Midwest. The city is also ranked as one of the Top 10 Best Places for Business and Careers, according to Forbes, in 2016.
For the new advanced advertising program, CCA will implement state of the art video walls in addition to the following specific elements:

Digital enhancements:
• Three LED video walls;
• One 75-inch LCD;
• One digital information center with 75-inch LCD; and
• Commercial airtime on Authority’s hold room monitors.

Static enhancements:
• Lit tension fabric displays;
• Non-lit tension fabric displays; and
• Theming and design elements.

“Des Moines is the fastest growing city in the Midwest so it’s a very exciting time to work with Des Moines International Airport,” said Morten Gotterup, President, Clear Channel Airports. “Having worked with the airport for 10 years now, our team has seen first hand the extraordinary growth and development of the city. We are impressed by DSM’s dedication to providing its customers with the kinds of innovative, advanced advertising experiences they’ve come to expect while traveling through the airport. Our new media network is certain to equip national and local brands with unique and valuable opportunities to reach the next generation of travelers to Des Moines.”

Des Moines Airport Authority Executive Director Kevin Foley adds, “Over the past ten years, our partnership with Clear Channel Airports has experienced several changes, from the introduction of digital advertising to changes in display types to the overall increase in passengers traveling through DSM. For 2017, we knew we wanted to renew and update our advertising program, and Clear Channel Airports will provide a fresh, new look to the airport that provides advertisers and travelers alike with a great experience.”

About Clear Channel Airports 
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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For more information, please contact: 
Jason D. King

212.812.0064
jasondking@clearchannel.com

Clear Channel Airports Signs New Five-Year Exclusive Deal with Bangor International Airport (BGR) to Provide Comprehensive Advertising Program

Clear Channel Airports’ Innovative Advertising Solutions Enable National and Regional Brands to Reach BGR’s Nearly 500,000 Annual Passengers

Cutting Edge Media Program Coincides with BGR’s Incredible Growth as a Top Regional Airport in the U.S.

Bangor, ME, – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced Bangor International Airport (BGR) has awarded it a new five-year, exclusive contract to provide a comprehensive digital and print media network. The new program is scheduled for installation this month and will enhance the travel experience for BGR’s nearly 500,000 annual passengers by incorporating terminal-wide state of the art advertising solutions.
BGR is a full service domestic and international airport located in Bangor, Maine. The airport provides easy access to Maine’s premiere destinations such as Acadia National Park in Bar Harbor, Moosehead Lake, Katahdin, Baxter State Park, mid-coast and northern Maine. In 2016, BGR hit a new record with over 492,000 annual passengers equaling a three percent increase over 2015 traffic. The airport is served by Allegiant, American, Delta and seasonally United. Year-round routes currently include LaGuardia, Philadelphia, Washington D.C., Sanford/Orlando and St. Petersburg/Tampa. Additional seasonal service includes Newark, Chicago and Charlotte. It is also the leading airport for trans-Atlantic tech stops. BGR is an enterprise-funded entity operated by the City of Bangor and is supported solely through airport generated revenue.

Clear Channel Airports’ new advertising program at BGR presents unique advertising solutions for regional businesses to connect with visitors and grow regional commerce. The new advertising elements include:

• New 82” LCD located at baggage claim;
• Newly built show cases and product cases;
• Tension Fabric Displays will be added to all free charging stations located in gate hold areas and to the charging stations in the pre-security areas;
• Two new large format Tension Fabric Displays will be added at Gate 4 – where American Airlines flights arrive and depart;
• Two new Tension Fabric Displays will be added to Gate 6 – where all Allegiant Air flights arrive and depart;
• Updated theming wraps in baggage claim; and
• A themed Tension Fabric Display will be added by the ticket counters.

Airport Director, Tony Caruso commented, “We have worked with Clear Channel Airports for a number of years and are pleased to renew the contract for another five years. We look forward to the new, updated installations providing our passengers with state-of-the-art advertising information and regional businesses with new advertising opportunities.”

BGR also has a strong tie to supporting the military with a group called ‘The Maine Troop Greeter of Bangor: a non-profit group of veterans and men and women supporting armed forces serving overseas by greeting troops who arrive at BGR. Since the beginning of greeting flights in May of 2003, the Maine Troop Greeters have greeted over 7,417 flights with more than 1,499,277 service members and 403 military dogs.

“Bangor International Airport is one of the fastest growing regional airports in the country and we couldn’t be more excited to partner with them to integrate a new, leading-edge advertising network fit for their passenger base,” said Morten Gotterup, President, Clear Channel Airports. “Our new program will enable top regional and national brands to take story-telling to a whole new level for travelers and give them the tools they need to truly impact the passenger-experience while traveling through Bangor.”
Additionally, a Nielsen study released in 2016 shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

About Clear Channel Airports 
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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For more information, please contact: 

Jason D. King

212.812.0064
jasondking@clearchannel.com

Clear Channel Airports Wins New Contract with Corpus Christi International Airport (CCIA) to Provide Cutting Edge Digital Advertising Network

New Five-Year Partnership Will Help Advertisers Reach Over 600K Annual Passengers Traveling to the Coastal Bend Region   

For Release: June 22, 2017

Corpus Christi, TX  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with an additional five-year option with the Corpus Christi International Airport (CCIA) to provide state of the art advertising solutions. The latest advertising network will allow brands to reach over 675,000 annual passengers traveling to the Coastal Bend region of Texas, where tourism generates an annual economic impact of $1 billion. Installation of the new advertising network will be completed by July 28, 2017.

CCA has been the incumbent concessionaire for CCIA since 2002. With the renewed partnership, CCA will install a dynamic program to improve the passenger experience while providing advertisers valuable coverage. Not only is Corpus Christi a popular tourist destination with its attractive beaches, marinas and museums, it’s a center for petrochemical manufacturing, large-scale fabrication, marine research and maritime shipping, making it an appealing city for national and local brands looking to reach business and leisure travelers.

The new advertising network at CCIA will blend with the modern design and coastal flavor that’s unique to the city of Corpus Christi. The new elements include:

    • A new iconic 60 square foot LED video wall;
    • Arrivals LCD network in baggage claim;
    • Environmentally-conscience, energy-efficient Tension Fabric Displays (TFDs); and
    • Locally themed elements to tie new media assets into the look and feel of the airport terminal.

“For over 15 years, Corpus Christi International Airport has been a valuable partner for Clear Channel Airports and we are thrilled about our new program which will offer vibrant, best in class advertising solutions to brands,” said Morten Gotterup, President,Clear Channel Airports. “CCIA offers advertisers a highly attractive opportunity to reach affluent consumers and professionals thanks to the region’s progressive growth as a tourist destination and business hub. It’s an opportune time to invest in the future of this energetic city, and we are excited to make the travel experience more entertaining for its visitors.”

“CCIA plays an important role in the economic vitality of the Coastal Bend region,” said Fred Segundo, Director of Aviation of CCIA. “We are excited about the new advertising program and the investment that Clear Channel Airports is making here at CCIA.  The new program is helping us to modernize the look and feel of the terminal while providing a viable outlet for our business and tourism partners to reach their customers.”

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

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Jason D. King
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jasondking@clearchannel.com

Clear Channel Outdoor Americas Showcases the Creativity of Digital Out-of-Home Advertising at Cannes Lions International Festival of Creativity

Activations on Le Grand Screen and in the CCOA experiential ‘Playground’ demonstrate capability for contextually relevant, real-time and data-driven digital out-of-home campaigns

June 16, 2017

New York, NYClear Channel Outdoor Americas (CCOA) (NYSE:CCO), a subsidiary of iHeartMedia, Inc. will showcase the creativity, flexibility and real-time audience engagement potential of digital out-of-home (DOOH) advertising at this year’s festival.

CCOA will leverage one of the largest and smartest rooftop billboards in the world and its small-format screens to host world class digital out-of-home activations. Following its successful debut in 2015, the giant digital billboard, dubbed ‘Le Grand Screen’, will stand above the iconic Le Grand Hotel and can been seen by audiences across the Cannes bay.  Situated in the hotel gardens at ground level, the Playground – CCOA’s experiential and hospitality space – will also feature DOOH campaigns from advertisers, creative agencies, media agencies, digital and production company partners, and play host to thought leadership panels throughout the week.

The DOOH showcase will feature dynamic activations from partners including: Biborg, Black Swan, Buzz Radar, Haymarket, Quividi and Kirk&Kirk, LivePoster and Diageo, Ogilvy and Samsung, Stink Studios, Twitter and WCRS. Creative concepts include conditional-triggered content, mobile gamification, user-generated content, Artificial Intelligence (AI), hyper-local contextual relevance, as well as data aggregation, integration and visualisation.

As part of its commitment to championing creativity in OOH, CCOA is also proud to sponsor the Outdoor Lions category of the prestigious Cannes Lions Awards for the eighth consecutive year. This recognizes the most creative OOH campaigns from around the world over the past twelve months.  Using the immediacy of digital OOH to showcase the winners, CCOA will present the winning campaigns on Le Grand Screen as they’re announced.

“OOH has undergone a radical evolution in how brands are not just planning and measuring the effectiveness of the medium, but also in terms of the creative activations we are executing for brands where digital flexibility, social media and mobile data intersect,” said Scott Wells, CEO, CCOA. We look forward to showcasing this immersive medium’s potential at Cannes and sharing with advertisers how they, too, can leverage these capabilities to engage with their consumers in even more meaningful ways.”

CCI/CCOA will participate in the following events:

  • Thought-leadership stream:

Taking place at the Playground – an interactive OOH experiential and hospitality space – CCOA will host three thought leadership sessions, during which a panel of experts from across the advertising industry will explore a series of topics affecting the out of home industry:

Tuesday, June 20 –  11:00-12:00: OOH: Bridging the online and offline worlds

In this session, the panel will look at the powerful audience effect that can be created through the collision of real world and digital experiences. The discussion will also explore how brands can bridge OOH, mobile and social, to make the consumer journey more active.
Confirmed participants: Kinetic; Maxus Global; Clear Channel International

Wednesday, June 21 –  11:00-12:00: Are you creative enough for DOOH?

In what will be a lively discussion, the session will focus on creativity and will explore the new opportunities DOOH provides for engaging audiences. The discussion will also look at how creative agencies are embracing DOOH – including real world examples – the role of context and technology in the creative process; and co-creation between brand, creative, media agency and owner.
Confirmed participants: Grand Visual; Talon; WCRS; Clear Channel International

Thursday, June 22 –  11:00-12:00: How data is driving the evolution of OOH

This session will dive into the ways data has begun to completely change how the OOH industry provides value to brands. While the approach may vary, the key drivers are the same: focus on audience, proof of effectiveness, deeper insights, timely decision-making and laying the foundation for programmatic.
Confirmed participants so far:  360i; Cuebiq; MasterCard; MediaPost, Clear Channel Outdoor Americas

  • Clear Channel Outdoor Playground:

Open: Monday, June 19 – Thursday, June 22

Time: 8am – 8pm

Venue: Gardens of Le Grand Hotel

CCOA has created the Playground, an experiential OOH exhibition and hospitality space in the gardens of Le Grand Hotel situated in the centre of La Croisette.  Agencies and advertisers will experience the possibilities of OOH via a selection of digital totems which will showcase inspiring examples of Outdoor creativity and innovation from leading advertisers from around the globe.

  • Outdoor Lions Awards, sponsored by Clear Channel Outdoor:

Date: Monday, June 19
Time: 7pm – 9pm
Venue: Le Palais des Festivals

In addition to the aforementioned events, CCOA will also participate alongside CCI in the following DOOH showcase partner activations*:

The showcase, presented in collaboration with voodooh – its digital OOH development and production partner – will feature dynamic activations from the following partners:

Kirk&Kirk, Bastard.London & Quividi: Eye Care What You Wear

Quividi – global leaders in DOOH audience and attention analytics – and Bastard.London – creators of contextual photographic experiences – have teamed up with luxury eyewear brand, Kirk&Kirk, to deliver personalised, contextually triggered content to digital screens in the Clear Channel Playground. The screen will invite an individual toward the screen and – by collecting information around three data points, through a video sensor – 1. Gender recognition 2. Colour recognition 3. Does the user wear glasses – will display a personalized piece of eyewear to match the style of the person in front of the display. For example, if a (1) woman with a (2) red shirt (3) not wearing glasses is in front of the screen, then the female model and red pair of sunglasses is displayed, if it’s a (1) man with a (2) blue shirt, (3) wearing glasses then the male model and blue pair of glasses is displayed.

Quividi: SnapDOOH: You’re Cannes Lions worthy, now everybody else knows!

Quividi – global leaders in DOOH audience and attention analytics – will be inviting people to the Playground to have their picture taken in front of a digital OOH screen. The sensor taking the picture will analyze the person in front of it and dynamically award a humorous accolade depending on what’s on the screen. For instance, a man with a stylish beard may be awarded the “Top Hipster Award”. The best looks and personalised displays will make it onto Le Grand Screen, along with a quirky accolade.

Stink Studios: #NotInCannes

Stink Studios is giving a voice to the poor unfortunates left behind. The ones toiling away while the chosen few drink rosé in the sun. Using the hashtag #NotInCannes, those back home can send personalized messages to colleagues that will post on the board in real-time. Do your worst!

Other partners* who will feature in CCOA’s digital showcase, include:

Adweek

Cuebiq

Grand Visual

MediaMath

Placed

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*The partner list is subject to change.  Additional partners are expected throughout the festival and thanks to the flexibility and real-time capabilities of DOOH, advertisers can create and share their messages with audiences in real-time.


About Clear Channel Outdoor Holdings Inc. (CCO).

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats.  More information is available at  www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor

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Press Contact:
Jason D. King
jasondking@clearchannel.com
212.812.0064

Clear Channel Airports Renews Contract with Montrose Regional Airport (MTJ) to Provide Cutting Edge Media Program

New Five-Year Deal Will Help Regional and National Brands Reach over 200,000 Passengers Traveling through MTJ Annually Via a State of the Art Advertising Network

Montrose, CO – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the Montrose Regional Airport (MTJ) has awarded it a five-year contract with a five-year extension option to provide a cutting edge digital media program. The new advertising network will allow national and regional advertisers to reach a diverse passenger base traveling through MTJ. CCA has been the out of home (OOH) advertising provider to MTJ since 2000 and CCA will begin installing the new digital media program August 1, 2017.

Montrose is located in south-western Colorado, and is well known for its regional recreational areas. With Telluride Ski Resort 65 scenic miles to the south  and Crested Butte Ski Resort less than 93 scenic miles to the northeast, MTJ serves as the gateway to skiing in southwest Colorado. Montrose is a historic Colorado town on the beautiful Western Slope of the Rocky Mountains, perfect for year-round outdoor adventure. Black Canyon National Park, the crown jewel of all Montrose attractions, combines spectacular views with a satisfying menu of activities ranging from hiking to rock climbing.

For the new advertising program, CCA will invest in new digital LCD screens, located in MTJ’s baggage claim area. Other elements of this innovative advertising network include:

  • Large format static Tension Fabric Displays in Baggage Claim;
  • Window Cling wraps at the exit/entrance of Terminal;
  • Suspended circular Tension Fabric Display in Main Terminal; and
  • Consolidated Brochure Rack.

“We are excited to continue our partnership with Clear Channel Airports,” said Lloyd Arnold, Director of Aviation, MTJ “Their team has provided both national and regional brands with  innovative and exciting advertising solutions that truly impact our passengers as they’re traveling through our airport. We look forward to more of their exceptional service and deepening our 10-plus year relationship.”

“For over 10 years, Montrose Regional Airport has been an incredibly valuable partner to us and we are delighted to extend our contract with their team,” said Morten Gotterup, President, Clear Channel Airports. “MTJ offers brands a great foundation with its year-round thriving tourism industry and strong economy and we are looking forward to creating exciting advertising experiences for their travelers with their team.”

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

For more information, please contact:
Jason D. King
212.812.0064

jasondking@clearchannel.com