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Clear Channel Outdoor Americas Showcases the Creativity of Digital Out-of-Home Advertising at Cannes Lions International Festival of Creativity

Activations on Le Grand Screen and in the CCOA experiential ‘Playground’ demonstrate capability for contextually relevant, real-time and data-driven digital out-of-home campaigns

June 16, 2017

New York, NYClear Channel Outdoor Americas (CCOA) (NYSE:CCO), a subsidiary of iHeartMedia, Inc. will showcase the creativity, flexibility and real-time audience engagement potential of digital out-of-home (DOOH) advertising at this year’s festival.

CCOA will leverage one of the largest and smartest rooftop billboards in the world and its small-format screens to host world class digital out-of-home activations. Following its successful debut in 2015, the giant digital billboard, dubbed ‘Le Grand Screen’, will stand above the iconic Le Grand Hotel and can been seen by audiences across the Cannes bay.  Situated in the hotel gardens at ground level, the Playground – CCOA’s experiential and hospitality space – will also feature DOOH campaigns from advertisers, creative agencies, media agencies, digital and production company partners, and play host to thought leadership panels throughout the week.

The DOOH showcase will feature dynamic activations from partners including: Biborg, Black Swan, Buzz Radar, Haymarket, Quividi and Kirk&Kirk, LivePoster and Diageo, Ogilvy and Samsung, Stink Studios, Twitter and WCRS. Creative concepts include conditional-triggered content, mobile gamification, user-generated content, Artificial Intelligence (AI), hyper-local contextual relevance, as well as data aggregation, integration and visualisation.

As part of its commitment to championing creativity in OOH, CCOA is also proud to sponsor the Outdoor Lions category of the prestigious Cannes Lions Awards for the eighth consecutive year. This recognizes the most creative OOH campaigns from around the world over the past twelve months.  Using the immediacy of digital OOH to showcase the winners, CCOA will present the winning campaigns on Le Grand Screen as they’re announced.

“OOH has undergone a radical evolution in how brands are not just planning and measuring the effectiveness of the medium, but also in terms of the creative activations we are executing for brands where digital flexibility, social media and mobile data intersect,” said Scott Wells, CEO, CCOA. We look forward to showcasing this immersive medium’s potential at Cannes and sharing with advertisers how they, too, can leverage these capabilities to engage with their consumers in even more meaningful ways.”

CCI/CCOA will participate in the following events:

  • Thought-leadership stream:

Taking place at the Playground – an interactive OOH experiential and hospitality space – CCOA will host three thought leadership sessions, during which a panel of experts from across the advertising industry will explore a series of topics affecting the out of home industry:

Tuesday, June 20 –  11:00-12:00: OOH: Bridging the online and offline worlds

In this session, the panel will look at the powerful audience effect that can be created through the collision of real world and digital experiences. The discussion will also explore how brands can bridge OOH, mobile and social, to make the consumer journey more active.
Confirmed participants: Kinetic; Maxus Global; Clear Channel International

Wednesday, June 21 –  11:00-12:00: Are you creative enough for DOOH?

In what will be a lively discussion, the session will focus on creativity and will explore the new opportunities DOOH provides for engaging audiences. The discussion will also look at how creative agencies are embracing DOOH – including real world examples – the role of context and technology in the creative process; and co-creation between brand, creative, media agency and owner.
Confirmed participants: Grand Visual; Talon; WCRS; Clear Channel International

Thursday, June 22 –  11:00-12:00: How data is driving the evolution of OOH

This session will dive into the ways data has begun to completely change how the OOH industry provides value to brands. While the approach may vary, the key drivers are the same: focus on audience, proof of effectiveness, deeper insights, timely decision-making and laying the foundation for programmatic.
Confirmed participants so far:  360i; Cuebiq; MasterCard; MediaPost, Clear Channel Outdoor Americas

  • Clear Channel Outdoor Playground:

Open: Monday, June 19 – Thursday, June 22

Time: 8am – 8pm

Venue: Gardens of Le Grand Hotel

CCOA has created the Playground, an experiential OOH exhibition and hospitality space in the gardens of Le Grand Hotel situated in the centre of La Croisette.  Agencies and advertisers will experience the possibilities of OOH via a selection of digital totems which will showcase inspiring examples of Outdoor creativity and innovation from leading advertisers from around the globe.

  • Outdoor Lions Awards, sponsored by Clear Channel Outdoor:

Date: Monday, June 19
Time: 7pm – 9pm
Venue: Le Palais des Festivals

In addition to the aforementioned events, CCOA will also participate alongside CCI in the following DOOH showcase partner activations*:

The showcase, presented in collaboration with voodooh – its digital OOH development and production partner – will feature dynamic activations from the following partners:

Kirk&Kirk, Bastard.London & Quividi: Eye Care What You Wear

Quividi – global leaders in DOOH audience and attention analytics – and Bastard.London – creators of contextual photographic experiences – have teamed up with luxury eyewear brand, Kirk&Kirk, to deliver personalised, contextually triggered content to digital screens in the Clear Channel Playground. The screen will invite an individual toward the screen and – by collecting information around three data points, through a video sensor – 1. Gender recognition 2. Colour recognition 3. Does the user wear glasses – will display a personalized piece of eyewear to match the style of the person in front of the display. For example, if a (1) woman with a (2) red shirt (3) not wearing glasses is in front of the screen, then the female model and red pair of sunglasses is displayed, if it’s a (1) man with a (2) blue shirt, (3) wearing glasses then the male model and blue pair of glasses is displayed.

Quividi: SnapDOOH: You’re Cannes Lions worthy, now everybody else knows!

Quividi – global leaders in DOOH audience and attention analytics – will be inviting people to the Playground to have their picture taken in front of a digital OOH screen. The sensor taking the picture will analyze the person in front of it and dynamically award a humorous accolade depending on what’s on the screen. For instance, a man with a stylish beard may be awarded the “Top Hipster Award”. The best looks and personalised displays will make it onto Le Grand Screen, along with a quirky accolade.

Stink Studios: #NotInCannes

Stink Studios is giving a voice to the poor unfortunates left behind. The ones toiling away while the chosen few drink rosé in the sun. Using the hashtag #NotInCannes, those back home can send personalized messages to colleagues that will post on the board in real-time. Do your worst!

Other partners* who will feature in CCOA’s digital showcase, include:

Adweek

Cuebiq

Grand Visual

MediaMath

Placed

The Female Quotient/ The Girls’ Lounge

Twitter

*The partner list is subject to change.  Additional partners are expected throughout the festival and thanks to the flexibility and real-time capabilities of DOOH, advertisers can create and share their messages with audiences in real-time.


About Clear Channel Outdoor Holdings Inc. (CCO).

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats.  More information is available at  www.clearchanneloutdoor.com

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Press Contact:
Jason D. King
jasondking@clearchannel.com
212.812.0064

Clear Channel Airports Renews Contract with Montrose Regional Airport (MTJ) to Provide Cutting Edge Media Program

New Five-Year Deal Will Help Regional and National Brands Reach over 200,000 Passengers Traveling through MTJ Annually Via a State of the Art Advertising Network

Montrose, CO – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the Montrose Regional Airport (MTJ) has awarded it a five-year contract with a five-year extension option to provide a cutting edge digital media program. The new advertising network will allow national and regional advertisers to reach a diverse passenger base traveling through MTJ. CCA has been the out of home (OOH) advertising provider to MTJ since 2000 and CCA will begin installing the new digital media program August 1, 2017.

Montrose is located in south-western Colorado, and is well known for its regional recreational areas. With Telluride Ski Resort 65 scenic miles to the south  and Crested Butte Ski Resort less than 93 scenic miles to the northeast, MTJ serves as the gateway to skiing in southwest Colorado. Montrose is a historic Colorado town on the beautiful Western Slope of the Rocky Mountains, perfect for year-round outdoor adventure. Black Canyon National Park, the crown jewel of all Montrose attractions, combines spectacular views with a satisfying menu of activities ranging from hiking to rock climbing.

For the new advertising program, CCA will invest in new digital LCD screens, located in MTJ’s baggage claim area. Other elements of this innovative advertising network include:

  • Large format static Tension Fabric Displays in Baggage Claim;
  • Window Cling wraps at the exit/entrance of Terminal;
  • Suspended circular Tension Fabric Display in Main Terminal; and
  • Consolidated Brochure Rack.

“We are excited to continue our partnership with Clear Channel Airports,” said Lloyd Arnold, Director of Aviation, MTJ “Their team has provided both national and regional brands with  innovative and exciting advertising solutions that truly impact our passengers as they’re traveling through our airport. We look forward to more of their exceptional service and deepening our 10-plus year relationship.”

“For over 10 years, Montrose Regional Airport has been an incredibly valuable partner to us and we are delighted to extend our contract with their team,” said Morten Gotterup, President, Clear Channel Airports. “MTJ offers brands a great foundation with its year-round thriving tourism industry and strong economy and we are looking forward to creating exciting advertising experiences for their travelers with their team.”

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

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For more information, please contact:
Jason D. King
212.812.0064

jasondking@clearchannel.com

Clear Channel Airports Renews Contract with Aeropuertos Dominicanos Siglo XXI, S.A., (Aerodom) to Provide Comprehensive Advertising Programs to Four Airports in Dominican Republic

New Five-Year Program Will Help Advertisers Reach Five Million Passengers Traveling through Aerodom’s Airports Each Year

Santo Domingo, DR  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with Aeropuertos Dominicanos  Siglo XXI, S.A., (Aerodom) to provide cutting edge advertising solutions to four of its airports in the Dominican Republic. Aerodom, owned by the VINCI Airports, a top 5 player in the international airport sector, manages the development and operations of 35 airports and handles more than 130 million passengers annually through its airports network. The new contract went into effect April 1, 2017.

CCA has been Aerodom’s airport advertising concessionaire since 2006. The four airports in the new Aerodom network partnership include; Las Americas International Airport (SDQ), Santo Domingo; Gregorio Luperón International Airport (POP), Puerto Plata; Presidente Juan Bosch International Airport (AZS), Samaná; and Presidente Joaquin Balaguer  (JBQ), located at La Isabela, North Santo Domingo.

The Aerodom airports offer brands the unique opportunity to reach business travelers and tourists visiting the Dominican Republic. As the capital and largest city in the Dominican Republic, Santo Domingo is a major tourist attraction and home to the first cathedral and university in the New World. Presidente Joaquin Balaguer serves as a private airfield for corporate, private and medical aircraft and airports at Puerto Plata and Samaná serve as tourist destinations with top resorts, excursions, museums and historical sites.

CCA’s new advertising program will complement Aerodom’s current terminal aesthetics and features an expanded digital network with marquee digital assets, large format inventory, marketing and sponsorship opportunities and specialty exhibits. Specific enhancements include:

  • Large format LCDs in baggage claim areas;
  • Terminal-wide digital networks;
  • Branding domination opportunities in various locations throughout the airports;
  • Sponsorship and marketing opportunities, interactive and staffed kiosks and specialty displays; and
  • Exterior terminal assets including jet bridges, parking deck and terminal exteriors.

“We are delighted to extend our strategic partnership with Clear Channel Airports, an experienced world class advertising firm. We look forward to the introduction of new digital media as well as unique and innovative advertising opportunities, as we strive to evolve to the next level of customer experiences at our airports,” said Monika Infante, General Director, Aerodom.

“We’re pleased to extend our long-term partnership with Aerodom for another five years and continue to be impressed by their commitment to providing passengers with cutting edge advertising experiences as they travel through their airports,” said Morten Gotterup, President, CCA. “Aerodom’s network of airports provides advertisers with an exceptional opportunity to capitalize on the Dominican Republic’s growth as a tourist destination and business hub, and we look forward to working with their team on developing impactful advertising campaigns to make their customers’ journeys even more engaging.”

AboutClearChannelAirports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

CLICK HERE to see more of what we do!

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For more information, please contact:
Jason D. King
212.812.0064
jasondking@clearchannel.com

Clear Channel Outdoor Americas Honored with the Ad Council’s Crystal Bell Award

NEW YORK, May 17, 2017 Clear Channel Outdoor Americas (CCOA) was recognized with the Ad Council’s Crystal Bell award today at the 2017 OAAA\Geopath National Convention + Expo in New Orleans, Louisiana. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service campaigns.

The Ad Council, a national non-profit organization, is the largest producer of public service advertising (PSA) campaigns in the U.S. Through partnerships with non-profit organizations and federal government agencies, the Ad Council works to drive change on public issues through PSAs and innovative communications programs. All Ad Council campaign PSAs are aired and run in donated media time and space.

This year’s Crystal Bell Award was presented to Clear Channel Outdoor Americas. In 2016, CCOA became the first exclusive OOH partner for Project Yellow Light, a national contest that is part of the Ad Council’s Texting and Driving Prevention campaign, which calls on students to create content to educate their peers on the dangers of using mobile devices behind the wheel of a vehicle. CCOA featured the winners’ creative nationally on its digital billboard network from June through December, and also hosted a launch event in Times Square to unveil the winners.

“We’re incredibly grateful to all of our out of home advertising partners for their continued support of our campaigns and causes,” said Lisa Sherman, President and CEO of the Ad Council. “CCOA’s support of the Texting and Driving Prevention campaign and Project Yellow Light demonstrates its powerful commitment to amplifying messages for social good. Our partnership has been an invaluable asset to the Ad Council’s mission to drive change on the issues that matter.”

CCOA has also supported other Ad Council campaigns this year, including Shelter Pet Adoption, Emergency Preparedness, Discovering Nature and Hunger Prevention.

“We’re proud of our Ad Council partnership and deeply appreciate this public acknowledgment of the work we’re doing together,” said Scott Wells, Chief Executive Officer, Clear Channel Outdoor Americas. “We value the opportunity to help address critical community and public safety issues, like texting and driving, in an engaging and impactful way using our powerful medium.” The OOH advertising industry ranked among the Ad Council’s top supporters of providing pro bono space in 2016, donating more than $260 million in public service advertising. OAAA recently became a major supporter of the Ad Council and National Highway Safety Traffic Association’s Seat Belt Safety campaign by encouraging members to post these PSAs through May’s National Youth Traffic Safety Month and June’s National Safety Month.

 

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with over 590,000 displays in 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers more than 1,100 digital billboards across 27 markets in the United States. Clear Channel Outdoor Holdings’ International segment operates in 19 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.

 

OAAA

OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US OOH industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7.6 billion annually in ad revenues and donates more than $500 million in space each year. For more information, please visit www.oaaa.org.

 

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Media Contact
Ellyn Fisher
212-984-1964
efisher@adcouncil.org

Morten Gotterup Named President for Clear Channel Airports

Gotterup Brings Over 20 Years of Transit Media and Advertising Sales Experience to Clear Channel Airports

Joins CCA as the Company Continues to Close on Record Number of US Airport Advertising Deals Throughout the Country

New York, NY,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that Morten Gotterup has joined the company as President of Clear Channel Airports. Gotterup will direct all aspects of CCA’s business including finance, operations, procurement and sales and marketing functions. He joins CCA from Global Brand Ventures where he successfully led Westfield’s efforts to create media and sponsorship platforms across various retail and transit environments.

In his new role, Gotterup will identify potential new business relationships and deepen existing partnerships to achieve revenue performance goals and drive growth for CCA. In addition to being responsible for the P&L and capital budget of CCA, Gotterup will oversee all business functions and secure high-level agency and advertiser meetings.

CCA’s hiring of Gotterup follows a series of impressive wins for the organization. In just the last 16 months, CCA has announced significant new partnerships and concession renewals to provide comprehensive media programs with advanced digital capabilities to airports, including, Washington Dulles International Airport, Reagan National Airport, Minneapolis – St. Paul International Airport, Punta Cana International Airport, Austin Bergstrom, Atlanta-Hartsfield International Airport, Nashville International Airport, Honolulu International Airport and Santa Barbara Airport. Other major airport partnerships include Chicago O’Hare and Denver International — two of the nation’s Top 5 busiest airports.

“This is an exciting time to join Clear Channel Airports and I am honored to take on the role as President to further establish the company’s position as the leading provider of the most cutting edge advertising solutions to airports all over the world,” said Gotterup. “CCA has greatly enhanced the customer journey for airport passengers with its engaging, unique and first in class digital media networks, and I am looking forward to leading this extraordinarily talented team to even greater success.”

Gotterup has held various roles in the out-of-home (OOH), entertainment and retail/transit media industries. As Senior Vice President of Global Brand Ventures for five years, Gotterup led the group that was responsible for connecting global brands to the hundreds of millions of Westfield shoppers with highly effective, relevant and interactive media experiences. Prior to that, he was the Executive Vice President of Business Development at Kinetic Worldwide, the world’s largest planner and buyer of OOH media. Prior to Kinetic, he was a Managing Director at WebAds and CEO of Litelogic Inc. Gotterup began his career as one of the original employees of MovieFone and then became SVP and General Manager of Clearview Cinemas.

Gotterup is a graduate of Saint Mary’s College with a BA in History and Pepperdine University with a Masters of International Business. He served on various boards as a trustee, including the Red Bank YMCA and Riverview Medical Center.

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

For more information, please contact:
Jason D. King
212.812.0064

jasondking@clearchannel.com

Clear Channel Outdoor Holdings, Inc. Reports Results For 2017 First Quarter

San Antonio, TX, May 4, 2017 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today reported financial results for the first quarter ended March 31, 2017.

“In the first quarter, we continued to deliver on our strategic initiatives at our Americas and International outdoor businesses,” said Bob Pittman, Executive Chairman and Chief Executive Officer of Clear Channel Outdoor Holdings, Inc. “Around the world, we are investing in building out our digital networks, winning and renewing contracts, and expanding our data-rich, analytics capabilities and automated ad-buying solutions for our marketing partners.”

Rich Bressler, Chief Financial Officer of Clear Channel Outdoor Holdings, Inc., said: “Consolidated revenues, operating income and OIBDAN declined in the first quarter. Adjusting for divestitures and foreign exchange, however, our revenues increased. We remain focused on balancing financial discipline with investments to grow our businesses.”

View PDF for full report

View Deck for 1st Quarter Earnings

Billboards Provide Home Improvement Solutions for Homeowners

With spring cleaning comes the realization that homes need more than just a few bottles of Windex and a thorough vacuuming. After the dust is sucked and swept away, needed home repairs come into clear view. Homes are an investment and without regular upkeep can lead one down a path to Grey Gardens-like neglect.

Besides warmer weather and lighter skies, spring brings tax refunds, helping to cushion the expense of improvements, and with an improved housing market, the remodeling and home-repair industry is expected to gain steam over the next two years. According to a report by the Leading Indicator of Remodeling Activity (LIRA), “Annual growth in home improvement and repair expenditures will remain elevated throughout 2017 with spending levels ending the year up 6.7 percent at $317 billion.”*

Home Improvement specialists know spring is the time to spark homeowners’ light bulbs by using outdoor advertising to attract and drive new business. Check out their bold creative below:

American Standard, a company best known for its toilet bowls, utilized Times Square to launch its strategic redirect to increase awareness for the brand. A virtual faucet showered pedestrians, encouraging them to seek shelter under a giant digital umbrella, where many shared the experience on social media. Consumers were also reminded of how much fun singing in the shower can be with a karaoke booth/virtual bathroom setup right in the heart of Times Square. Check out their unique execution below:

HOME IMPROVEMENT RETAILERS DRAW AN INCREASE IN TRAFFIC, TOO

A fresh coat of paint or new fixture can work small wonders, and thanks to HGTV and other DIY shows, many homeowners who deem themselves handymen/women flock to home improvement stores for their fixer-upper fix. They may call in the experts eventually, but trying it with “your own two hands” is one of the rites of passage for new homeowners.

The Home Improvement Research Institute commissioned a study featuring insights from recent home buyers on what home improvement projects they were considering and why. Of the more than 800 home buyers interviewed, around 75% planned to make renovations to their home, with 56% percent planning to make improvements in the next six months. For brands, this is an opportunity to offer guidance and navigate recent home buyers, and especially first-time buyers, toward certain products. And they’re not wasting time, either. Almost 70% of home improvement projects took recent home buyers less than a month to complete, meaning it is important to connect with potential customers early on in their homeowner journey.*

See how brands are using billboards to reach homeowners right in their own backyard:

HOME IMPROVEMENT TRENDS

Like brides-to-be at bridal expos, homeowners scour local home shows to learn about new innovations and products to make their abode as “dream home” as possible. With features such as self-cleaning toilets, matte finished appliances and connected home devices, these experiential landscapes support projections for “a near-record $317 billion spend on home improvement this year,” as reported by Consumer Reports.

Drive awareness and attendance for local home shows and new collections with outdoor displays:

Contact us to create a campaign that reaches these home-lovin’, fixer-upper, DIY-types and drive business today!

*Sources: Harvard University’s Joint Center for Housing Studies Reports; Home Improvement Research Institute: Recent Homebuyers Fuel Renovation Boom; Consumer Reports

State of Illinois, Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign Across Chicago

Four Week Campaign Will Run On Over 20 Digital Billboards in Chicago and Chicago O’Hare International Airport to Alert Human Trafficking Victims How to Reach Out for Help

Chicago, IllinoisPolaris and Clear Channel Outdoor Americas (CCOA), (NYSE:CCO) a subsidiary of iHeart Media, Inc., together with Illinois Lieutenant Governor Evelyn Sanguinetti, today launched a four week anti-human trafficking awareness campaign to run on over 20 digital billboards across the city of Chicago and throughout Chicago O’Hare International Airport (ORD). The campaign alerts victims how to reach out for help through the National Human Trafficking Hotline (NHTH) (1-888-373-7888), and informs local residents of the facts surrounding the true nature of modern day slavery, including that human trafficking is a major problem in Illinois, and throughout the US, 365 days a year.

 

The estimated $150 billion a year trafficking industry forces approximately 20.9 million people worldwide to live in modern day slavery. In 2016, human trafficking was reported in all 50 states—with 198 cases of human trafficking reported to the NHTH from Illinois, a 64 percent increase over all of 2015 when 121 cases were reported. In total, the NHTH has received reports of 941 cases of human trafficking from Illinois since 2007.

 

In a news conference earlier today held in downtown Chicago, Lieutenant Governor Evelyn Sanguinetti was joined by Deputy Governor Leslie Munger, Senator Karen McConnaughay, Illinois State Police Director Leo Schmitz, Illinois Department of Children and Family Services Director George Sheldon, NHTH Director for Polaris, Caroline Diemar and Carlos San Jose, President, CCOA-Chicago, with local and state law enforcement officials to speak with an audience of reporters and supporters to underscore the need for preventing and combatting human trafficking across the state of Illinois and the country.

 

Governor Bruce Rauner signed HB 2822 which takes action in combatting human trafficking across Illinois. It established a human trafficking task force comprised of legislators, members of the Chicago Regional Human Trafficking Task Force and the Director of the Illinois State Police. It also helps protect victims who often have language barriers, emotional challenges or economic hardships by creating a Task Force to look at how the State of Illinois can partner with agencies across the state to counter these egregious offenses of human exploitation. The Task Force shall submit a report with its findings and recommendations to the Governor and the General Assembly on or before June 30, 2017.

“Human trafficking is unacceptable,” said Governor Rauner. “That is why we must fight to bring it to an end here in Illinois. Our administration proudly signed legislation creating a Task Force to combat human trafficking, and we are working every day to protect victims. Together, we can put an end to human trafficking.”

 

“People exploited in forms of modern slavery are receiving help and services to rebuild their lives every day in America, including throughout Illinois. From the young man exploited in a peddling ring who can now be connected to a jobs program to the woman forced into a commercial-front brothel who has access to counseling and therapy support, survivors are reaching out to the National Human Trafficking Hotline more than ever,” said Caroline Diemar, Polaris’s National Hotlines Director. “Too often, though, survivors aren’t aware the National Hotline exists or that they can be connected to a network of support across the country. Illinois’s awareness campaign is critical to ensuring survivors of sex and labor trafficking get the help they need.”

 

“We are so proud to partner with Polaris and Governor Rauner to help the victims of human trafficking across the state of Illinois,” said Carlos San Jose, President, CCOA – Chicago. “Those who fall victim to human trafficking might think it’s too late or might not know there’s support available to help them rebuild their lives and we want to send a clear message to the Chicago community that it’s never too late to reach out for help. I am truly thankful to Governor Rauner for all the work he has done to raise awareness of this modern slavery and his ongoing support, along with Polaris’ continued efforts, are crucial to helping bring survivors to safety.”

 

Three years ago, Polaris and CCOA forged a national partnership to combat human trafficking with campaigns in cities across America. CCOA launched its first anti-human trafficking campaign alongside Polaris in Philadelphia in 2012, and has since supported campaigns with Polaris and/or local partners in Baltimore, Iowa, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Jersey, New York, Phoenix, San Francisco, Seattle, and across the state of Texas. This is CCOA’s 21st anti-human trafficking campaign and data show that the campaigns drive calls to the hotline, including tips and requests by victims for help. And this latest billboard campaign will deliver over 16 million impressions over its four-week span in Chicago.

 

The NHTH is operated by Polaris, and funded by the U.S. Department of Health and Human Services and other private donors. The NHTH (1-888-373-7888) is a confidential, multilingual service that connects survivors of all forms of human trafficking to nationwide available services to get help and stay safe. It also provides the anti-trafficking community with actionable tips and insights. By offering a robust 24/7 infrastructure and sharing data and resources, the NHTH unites local efforts into a national movement that is helping survivors restore their freedom and eradicating human trafficking at scale.

 

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,100 digital billboards across 29 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 19 countries across Asia and Europe in a wide variety of formats.

 

More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.

 

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Follow us on Twitter at twitter.com/CCOutdoorNA

 

About Polaris

Polaris is a leader in the global fight to eradicate modern slavery. Named after the North Star that guided slaves to freedom in the U.S., Polaris acts as a catalyst to systemically disrupt the human trafficking networks that rob human beings of their lives and their freedom. By working with government leaders, the world’s leading technology corporations, and local partners, Polaris equips communities to identify, report, and prevent human trafficking. Our comprehensive model puts victims at the center of what we do – helping survivors restore their freedom, preventing more victims, and leveraging data and technology to pursue traffickers wherever they operate. Learn more at www.polarisproject.org.

 

 

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Media Contacts:

 

Clear Channel

Jason D King

JasonDKing@ClearChannel.com

212-812-0064

 

Cindy Stoller

cindy@feverpress.com

917-331-0418

 

Polaris

Brandon Bouchard

bbouchard@polarisproject.org

(202) 507-7962

Clear Channel Airports Renews Contract with South Bend International Airport (SBN) to Provide Cutting Edge Digital Media Program

New Five-Year Deal Will Help Regional and National Brands Reach over 600,000 Passengers Traveling through SBN Annually Via a State of the Art Advertising Network

South Bend, IN,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that South Bend International Airport (SBN) has awarded it a five-year contract with a five year extension option to provide a cutting edge digital media program. The new advertising network with allow national and regional advertisers to reach a diverse passenger base traveling through SBN. CCA has been the out of home (OOH) advertising provider to SBN since 1994 and CCA will begin installing the new digital media program May 1, 2017.

South Bend is located on the St. Joseph River near its southernmost bend, from this it derives its name. It is the fourth largest city in Indiana, serving as an economic and cultural hub of Northern Indiana. SBN is the state’s third busiest airport in terms of passenger traffic after Indianapolis International Airport and Fort Wayne International Airport. South Bend’s diversified economic base consists principally of educational and health services, wholesale and retail trade, manufacturing and government offering brands the opportunity to reach a wide array of professionals visiting the city. In addition, with the University of Notre Dame located just north of South Bend, it’s an integral contributor to the region’s economy whose students and faculty are a highly-coveted demographic for advertisers.

For the new advanced advertising program, CCA will invest in a new state of the art video wall, located in SBN’s baggage claim area. Other elements of this innovative advertising network include:

  • Seven high-impact lit tension fabric displays (TFDs) by the baggage claim inventory;
  • Two baggage claim/lobby locations will be developed for sponsorship – a luxury branded seating area and branded business center;
  • Two additional non-lit TFDs will be located in the pre-security inventory;
  • Eye catching curved hanging banners in the concourse inventory;
  • An opportunity for a branded concourse business area, including non-lit TFDs and column wraps;
  • Four large format floor wrap; and
  • Passengers will enjoy two charging stations for added convenience in the concourse area.

“We are pleased with the investment Clear Channel Airports is making at South Bend International Airport,” said Mike Daigle, Executive Director, SBN. “This investment will provide additional amenities and eye-catching opportunities that will benefit advertisers along with the traveling public.”

Additionally, a Nielsen study released in 2016 shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

“For more than 20 years, South Bend International Airport has partnered with us to challenge conventional advertising and provide its residents and visitors with highly sophisticated and engaging campaigns while they’re traveling through the airport,” said John Moyer, Senior Vice President, Business Development, Clear Channel Airports. “South Bend is a very valuable partner for us and this partnership has in turn enabled Clear Channel Airports the continuous opportunity to develop impactful advertising opportunities for brands, big and small, to tell their stories and engage with travelers in new and unique ways.”

 

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

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For more information, please contact:
Jason D. King
212.812.0064

jasondking@clearchannel.com

Clear Channel Outdoor Holdings, Inc. Reports Results For 2016 Fourth Quarter And Full Year

San Antonio, February 23, 2017 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today reported financial results for the fourth quarter and year ended December 31, 2016.

“We continue to invest in transforming our Americas and International outdoor businesses to more effectively compete in an increasingly digital world,” said Bob Pittman, Executive Chairman and Chief Executive Officer of Clear Channel Outdoor Holdings, Inc. “Both Americas outdoor and International outdoor made great progress in building out their industry-leading data- rich, analytics capabilities and programmatic ad-buying solutions to do business in the same way that the advertising industry does today while expanding their digital networks and winning new contracts.”

“We are pleased with the successful execution of our strategic initiatives this year,” said Rich Bressler, Chief Financial Officer of Clear Channel Outdoor Holdings, Inc. “In the fourth quarter and full year 2016, consolidated revenue declined and operating income increased. However, excluding the impact of the 2016 sales of certain U.S. markets and International businesses as well as foreign exchange, Americas outdoor and International outdoor revenues, operating income and OIBDAN all increased. Throughout 2016, we continued to invest in innovative products at both businesses for the benefit of our audiences and partners while maintaining tight operating and financial discipline.”

View PDF for 2016 Q4 and Full Year Earnings Release Report

View Investor Deck for 2016 Q4 and Full Year