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Billboards Provide Home Improvement Solutions for Homeowners

With spring cleaning comes the realization that homes need more than just a few bottles of Windex and a thorough vacuuming. After the dust is sucked and swept away, needed home repairs come into clear view. Homes are an investment and without regular upkeep can lead one down a path to Grey Gardens-like neglect.

Besides warmer weather and lighter skies, spring brings tax refunds, helping to cushion the expense of improvements, and with an improved housing market, the remodeling and home-repair industry is expected to gain steam over the next two years. According to a report by the Leading Indicator of Remodeling Activity (LIRA), “Annual growth in home improvement and repair expenditures will remain elevated throughout 2017 with spending levels ending the year up 6.7 percent at $317 billion.”*

Home Improvement specialists know spring is the time to spark homeowners’ light bulbs by using outdoor advertising to attract and drive new business. Check out their bold creative below:

American Standard, a company best known for its toilet bowls, utilized Times Square to launch its strategic redirect to increase awareness for the brand. A virtual faucet showered pedestrians, encouraging them to seek shelter under a giant digital umbrella, where many shared the experience on social media. Consumers were also reminded of how much fun singing in the shower can be with a karaoke booth/virtual bathroom setup right in the heart of Times Square. Check out their unique execution below:

HOME IMPROVEMENT RETAILERS DRAW AN INCREASE IN TRAFFIC, TOO

A fresh coat of paint or new fixture can work small wonders, and thanks to HGTV and other DIY shows, many homeowners who deem themselves handymen/women flock to home improvement stores for their fixer-upper fix. They may call in the experts eventually, but trying it with “your own two hands” is one of the rites of passage for new homeowners.

The Home Improvement Research Institute commissioned a study featuring insights from recent home buyers on what home improvement projects they were considering and why. Of the more than 800 home buyers interviewed, around 75% planned to make renovations to their home, with 56% percent planning to make improvements in the next six months. For brands, this is an opportunity to offer guidance and navigate recent home buyers, and especially first-time buyers, toward certain products. And they’re not wasting time, either. Almost 70% of home improvement projects took recent home buyers less than a month to complete, meaning it is important to connect with potential customers early on in their homeowner journey.*

See how brands are using billboards to reach homeowners right in their own backyard:

HOME IMPROVEMENT TRENDS

Like brides-to-be at bridal expos, homeowners scour local home shows to learn about new innovations and products to make their abode as “dream home” as possible. With features such as self-cleaning toilets, matte finished appliances and connected home devices, these experiential landscapes support projections for “a near-record $317 billion spend on home improvement this year,” as reported by Consumer Reports.

Drive awareness and attendance for local home shows and new collections with outdoor displays:

Contact us to create a campaign that reaches these home-lovin’, fixer-upper, DIY-types and drive business today!

*Sources: Harvard University’s Joint Center for Housing Studies Reports; Home Improvement Research Institute: Recent Homebuyers Fuel Renovation Boom; Consumer Reports

State of Illinois, Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign Across Chicago

Four Week Campaign Will Run On Over 20 Digital Billboards in Chicago and Chicago O’Hare International Airport to Alert Human Trafficking Victims How to Reach Out for Help

Chicago, IllinoisPolaris and Clear Channel Outdoor Americas (CCOA), (NYSE:CCO) a subsidiary of iHeart Media, Inc., together with Illinois Lieutenant Governor Evelyn Sanguinetti, today launched a four week anti-human trafficking awareness campaign to run on over 20 digital billboards across the city of Chicago and throughout Chicago O’Hare International Airport (ORD). The campaign alerts victims how to reach out for help through the National Human Trafficking Hotline (NHTH) (1-888-373-7888), and informs local residents of the facts surrounding the true nature of modern day slavery, including that human trafficking is a major problem in Illinois, and throughout the US, 365 days a year.

 

The estimated $150 billion a year trafficking industry forces approximately 20.9 million people worldwide to live in modern day slavery. In 2016, human trafficking was reported in all 50 states—with 198 cases of human trafficking reported to the NHTH from Illinois, a 64 percent increase over all of 2015 when 121 cases were reported. In total, the NHTH has received reports of 941 cases of human trafficking from Illinois since 2007.

 

In a news conference earlier today held in downtown Chicago, Lieutenant Governor Evelyn Sanguinetti was joined by Deputy Governor Leslie Munger, Senator Karen McConnaughay, Illinois State Police Director Leo Schmitz, Illinois Department of Children and Family Services Director George Sheldon, NHTH Director for Polaris, Caroline Diemar and Carlos San Jose, President, CCOA-Chicago, with local and state law enforcement officials to speak with an audience of reporters and supporters to underscore the need for preventing and combatting human trafficking across the state of Illinois and the country.

 

Governor Bruce Rauner signed HB 2822 which takes action in combatting human trafficking across Illinois. It established a human trafficking task force comprised of legislators, members of the Chicago Regional Human Trafficking Task Force and the Director of the Illinois State Police. It also helps protect victims who often have language barriers, emotional challenges or economic hardships by creating a Task Force to look at how the State of Illinois can partner with agencies across the state to counter these egregious offenses of human exploitation. The Task Force shall submit a report with its findings and recommendations to the Governor and the General Assembly on or before June 30, 2017.

“Human trafficking is unacceptable,” said Governor Rauner. “That is why we must fight to bring it to an end here in Illinois. Our administration proudly signed legislation creating a Task Force to combat human trafficking, and we are working every day to protect victims. Together, we can put an end to human trafficking.”

 

“People exploited in forms of modern slavery are receiving help and services to rebuild their lives every day in America, including throughout Illinois. From the young man exploited in a peddling ring who can now be connected to a jobs program to the woman forced into a commercial-front brothel who has access to counseling and therapy support, survivors are reaching out to the National Human Trafficking Hotline more than ever,” said Caroline Diemar, Polaris’s National Hotlines Director. “Too often, though, survivors aren’t aware the National Hotline exists or that they can be connected to a network of support across the country. Illinois’s awareness campaign is critical to ensuring survivors of sex and labor trafficking get the help they need.”

 

“We are so proud to partner with Polaris and Governor Rauner to help the victims of human trafficking across the state of Illinois,” said Carlos San Jose, President, CCOA – Chicago. “Those who fall victim to human trafficking might think it’s too late or might not know there’s support available to help them rebuild their lives and we want to send a clear message to the Chicago community that it’s never too late to reach out for help. I am truly thankful to Governor Rauner for all the work he has done to raise awareness of this modern slavery and his ongoing support, along with Polaris’ continued efforts, are crucial to helping bring survivors to safety.”

 

Three years ago, Polaris and CCOA forged a national partnership to combat human trafficking with campaigns in cities across America. CCOA launched its first anti-human trafficking campaign alongside Polaris in Philadelphia in 2012, and has since supported campaigns with Polaris and/or local partners in Baltimore, Iowa, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Jersey, New York, Phoenix, San Francisco, Seattle, and across the state of Texas. This is CCOA’s 21st anti-human trafficking campaign and data show that the campaigns drive calls to the hotline, including tips and requests by victims for help. And this latest billboard campaign will deliver over 16 million impressions over its four-week span in Chicago.

 

The NHTH is operated by Polaris, and funded by the U.S. Department of Health and Human Services and other private donors. The NHTH (1-888-373-7888) is a confidential, multilingual service that connects survivors of all forms of human trafficking to nationwide available services to get help and stay safe. It also provides the anti-trafficking community with actionable tips and insights. By offering a robust 24/7 infrastructure and sharing data and resources, the NHTH unites local efforts into a national movement that is helping survivors restore their freedom and eradicating human trafficking at scale.

 

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,100 digital billboards across 29 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 19 countries across Asia and Europe in a wide variety of formats.

 

More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.

 

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About Polaris

Polaris is a leader in the global fight to eradicate modern slavery. Named after the North Star that guided slaves to freedom in the U.S., Polaris acts as a catalyst to systemically disrupt the human trafficking networks that rob human beings of their lives and their freedom. By working with government leaders, the world’s leading technology corporations, and local partners, Polaris equips communities to identify, report, and prevent human trafficking. Our comprehensive model puts victims at the center of what we do – helping survivors restore their freedom, preventing more victims, and leveraging data and technology to pursue traffickers wherever they operate. Learn more at www.polarisproject.org.

 

 

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Media Contacts:

 

Clear Channel

Jason D King

JasonDKing@ClearChannel.com

212-812-0064

 

Cindy Stoller

cindy@feverpress.com

917-331-0418

 

Polaris

Brandon Bouchard

bbouchard@polarisproject.org

(202) 507-7962

Clear Channel Airports Renews Contract with South Bend International Airport (SBN) to Provide Cutting Edge Digital Media Program

New Five-Year Deal Will Help Regional and National Brands Reach over 600,000 Passengers Traveling through SBN Annually Via a State of the Art Advertising Network

South Bend, IN,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that South Bend International Airport (SBN) has awarded it a five-year contract with a five year extension option to provide a cutting edge digital media program. The new advertising network with allow national and regional advertisers to reach a diverse passenger base traveling through SBN. CCA has been the out of home (OOH) advertising provider to SBN since 1994 and CCA will begin installing the new digital media program May 1, 2017.

South Bend is located on the St. Joseph River near its southernmost bend, from this it derives its name. It is the fourth largest city in Indiana, serving as an economic and cultural hub of Northern Indiana. SBN is the state’s third busiest airport in terms of passenger traffic after Indianapolis International Airport and Fort Wayne International Airport. South Bend’s diversified economic base consists principally of educational and health services, wholesale and retail trade, manufacturing and government offering brands the opportunity to reach a wide array of professionals visiting the city. In addition, with the University of Notre Dame located just north of South Bend, it’s an integral contributor to the region’s economy whose students and faculty are a highly-coveted demographic for advertisers.

For the new advanced advertising program, CCA will invest in a new state of the art video wall, located in SBN’s baggage claim area. Other elements of this innovative advertising network include:

  • Seven high-impact lit tension fabric displays (TFDs) by the baggage claim inventory;
  • Two baggage claim/lobby locations will be developed for sponsorship – a luxury branded seating area and branded business center;
  • Two additional non-lit TFDs will be located in the pre-security inventory;
  • Eye catching curved hanging banners in the concourse inventory;
  • An opportunity for a branded concourse business area, including non-lit TFDs and column wraps;
  • Four large format floor wrap; and
  • Passengers will enjoy two charging stations for added convenience in the concourse area.

“We are pleased with the investment Clear Channel Airports is making at South Bend International Airport,” said Mike Daigle, Executive Director, SBN. “This investment will provide additional amenities and eye-catching opportunities that will benefit advertisers along with the traveling public.”

Additionally, a Nielsen study released in 2016 shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

“For more than 20 years, South Bend International Airport has partnered with us to challenge conventional advertising and provide its residents and visitors with highly sophisticated and engaging campaigns while they’re traveling through the airport,” said John Moyer, Senior Vice President, Business Development, Clear Channel Airports. “South Bend is a very valuable partner for us and this partnership has in turn enabled Clear Channel Airports the continuous opportunity to develop impactful advertising opportunities for brands, big and small, to tell their stories and engage with travelers in new and unique ways.”

 

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

For more information, please contact:
Jason D. King
212.812.0064

jasondking@clearchannel.com

Clear Channel Outdoor Holdings, Inc. Reports Results For 2016 Fourth Quarter And Full Year

San Antonio, February 23, 2017 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today reported financial results for the fourth quarter and year ended December 31, 2016.

“We continue to invest in transforming our Americas and International outdoor businesses to more effectively compete in an increasingly digital world,” said Bob Pittman, Executive Chairman and Chief Executive Officer of Clear Channel Outdoor Holdings, Inc. “Both Americas outdoor and International outdoor made great progress in building out their industry-leading data- rich, analytics capabilities and programmatic ad-buying solutions to do business in the same way that the advertising industry does today while expanding their digital networks and winning new contracts.”

“We are pleased with the successful execution of our strategic initiatives this year,” said Rich Bressler, Chief Financial Officer of Clear Channel Outdoor Holdings, Inc. “In the fourth quarter and full year 2016, consolidated revenue declined and operating income increased. However, excluding the impact of the 2016 sales of certain U.S. markets and International businesses as well as foreign exchange, Americas outdoor and International outdoor revenues, operating income and OIBDAN all increased. Throughout 2016, we continued to invest in innovative products at both businesses for the benefit of our audiences and partners while maintaining tight operating and financial discipline.”

View PDF for 2016 Q4 and Full Year Earnings Release Report

View Investor Deck for 2016 Q4 and Full Year

Brands Use Billboards to Amplify March Madness

Before St. Patrick’s Day arrives, a different kind of madness kicks off in March. The official NCAA College Basketball Championship lineup will be announced on “Selection Sunday,” (March 12) during a nationwide broadcast at 6PM ET on CBS and ESPN. Then magically hours later, email inboxes will be filled with invites from friends and colleagues asking their friends and colleagues to take a vested interest in each (and every game) by participating in a competitive bracket game. The perfectly selected bracket is one of those legendary sports fantasies, with the odds at less than one in 9.2 quintillion (or 9,223,372,036,854,775,808)! But who cares about perfection, it’s really just about scoring more points than anyone in your office!

From the initial 68 teams to eliminations that whittle them down to the Sweet 16 and the Elite 8 — all action leads to the Final Four. This year, the Championship Game heads West for the first time since 1995, to Phoenix. Can the game get any better than last year’s final when Villanova forward Kris Jenkins hit a game-winning jumper as time expired?! Those are some big Nikes to fill.

Last year, Villanova amped fans citywide with digital billboards that displayed the Wildcats fans’ love for their home team (both before and after the stunning win!). Did the digital love help spur that extra boost the Wildcats needed? WE think so.

Villanova NBC #LivePhillySports Billboard2 Villanova NBC #LivePhillySports Billboard2 Villanova NBC #LivePhillySports Billboard2Villanova-March-Madness-Win

Advertisers smartly integrate themselves into the gravitational pull of the NCAA tournament with creative nods featured in timely billboard displays across the country:

Get in on the game. Contact Clear Channel Outdoor to align your product or services with the magic of March…the madness…St. Patrick’s Day, and spring fever. Yes, spring is coming (don’t believe that groundhog, he can barely see anyway).

Good luck to all the competitors — and this means you, too, “bracket-filler-outers”! You may be watching from the couch, but your enthusiasm makes March Madness that much madder!!

The National Center for Missing & Exploited Children and Clear Channel Outdoor Americas Launch Billboard Campaign to Help Bring Home Albuquerque Resident Enrique Medel, Missing Since 2011

Month-long Digital Billboard Campaign Features Last Seen and Age Progression Images of Medel Who Turned 20 on Feb. 12

Albuquerque, N.M. – Today the National Center for Missing & Exploited Children®  (NCMEC)  and the Albuquerque market of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., launched a new month-long digital billboard campaign across Albuquerque to call attention to Enrique Medel, missing from Albuquerque, N.M. since March 17, 2011, and who celebrated his 20th birthday on February 12. Beginning today, and running for four weeks, CCOA will broadcast Medel’s last seen and age progression images, on the company’s digital billboards in Albuquerque, N.M. The donated billboards direct the public to call 1-800-THE-LOST (1-800-843-5678) with any information concerning the disappearance or current whereabouts of Medel.

In a press conference today in front of CCOA’s digital billboard at Lomas Blvd and High Street, Albuquerque Mayor Richard J. Berry, District Attorney Raul Torrez, City Councilor Isaac Benton, NCMEC’s Cynthia Mejia Colin and CCOA Albuquerque President VJ Smith Jr., joined in solidarity with Olivia Medel, Enrique’s mother, and local law enforcement, to unveil this campaign and highlight the urgency in bringing attention to missing children everywhere. Press and members of the community were on hand to listen to Olivia’s powerful story emphasizing her continued hope in her search for her son, Enrique.

This latest initiative builds on NCMEC and CCOA’s 2015 national ‘Summer of Hope’ campaign, which reminded parents never to wait 24 hours to report a missing child and their 2016 statewide effort in Texas calling attention to missing kids from the Lone Star state. According to the National Crime Information Center (NCIC), the country is in the midst of a persistent missing and exploited children crisis nationwide, with the reporting of over 465,000 entries for missing children in 2016, on par with reports of missing children made to law enforcement in 2015.

Across metropolitan Albuquerque, CCOA’s donation of its digital inventory enables NCMEC to reach 92 percent of adults in Albuquerque where images will be displayed for a month. Locations of the billboards featuring Enrique Medel’s photos include high-traffic areas such as I-25 and I-40.

“We are hopeful that our digital billboard campaign will bring home Enrique Mendel to his mother,” said VJ Smith Jr., President, CCOA Albuquerque-El Paso Division.  “Donating our billboards to call attention to our missing children throughout the Albuquerque area is a critical initiative for Clear Channel Outdoor Americas and we are so proud to partner with NCMEC once again to help bring our missing children home to their families. Having the support of our constituents including Mayor Berry, District Attorney Torres and City Councilor Benton along with our local police department is vital to getting our message out to our residents that these children still need our help. We thank NCMEC for its tireless efforts to bring children to safety throughout the country every day.”

According to NCMEC, photos are one of the most vital tools for law enforcement when searching for a missing child, and have the power to produce leads that can help law enforcement give families answers and help safely recover children. The new billboard campaign enables NCMEC to reach a broad audience across Albuquerque by distributing photos of Enrique Medel in targeted areas that can aid local law enforcement with a search.

“Photos and the media play an important role in bringing missing children home. We are grateful to Clear Channel Outdoor Americas for its continued efforts to raise awareness in local communities and give families hope that they will one day be reunited with their missing child,” said Cynthia Mejia Colin, National Outreach Coordinator, NCMEC.

For regional missing children alerts http://www.missingkids.com/RSS

About the National Center for Missing & Exploited Children 

Since 1984, the National Center for Missing & Exploited Children® has served as the leading private, nonprofit organization helping to find missing children, reduce child sexual exploitation and prevent future victimization. As part of its work as the clearinghouse and resource center on issues relating to missing and exploited children, NCMEC operates a hotline, 1-800-THE-LOST® (1-800-843-5678), and has assisted in the recovery of more than 232,000 missing children. NCMEC also operates the CyberTipline®, a mechanism for reporting suspected child sexual exploitation, which has received more than 15 million reports since it was created in 1998. To learn more about NCMEC, visit www.missingkids.org or see NCMEC on Twitter and Facebook.

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,050 digital billboards across 29 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 19 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.

 

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For more information, please contact:
NCMEC Media
media@ncmec.org
703.837.6111
 

Clear Channel Outdoor Americas
Jason D. King, 703.582.9512
jasondking@clearchannel.com

City of Santa Barbara puts trust in Clear Channel Airports Awarding Five-Year Deal to Provide a Customized Media Program for Santa Barbara Airport (SBA)

Comprehensive Digital Media Network Will Showcase the Culture and Quality of Life in Santa Barbara and South Coast Region

 State of the Art Advertising Solutions Will Help Brands Reach an Affluent Clientele of nearly 700,000 Annual Passengers

Santa Barbara, CA, USA  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the City of Santa Barbara has awarded CCA a five year contract with a five year extension option to provide a customized advertising network for Santa Barbara Airport (SBA). CCA will help advertisers reach an affluent clientele of nearly 700,000 passengers annually by integrating its comprehensive media program seamlessly into SBA’s new terminal. The new program installation is scheduled for the first half of 2017.

Santa Barbara Airport built its new terminal in 2011 within a 72,000 square foot Spanish Revival building. It is the thirteenth busiest airport in California and the busiest between Los Angeles and the Bay area. Known as the American Riviera, Santa Barbara boasts a rich history with a distinct architectural style known for its Spanish Colonial influence. The city represents a diverse community that is reflected in the institutions and companies based there including the University of California Santa Barbara, Citrix Systems, Zodiac Aerospace and Vandenburg Air Force Base. Because of its broad population and its reputation as a high-end tourist destination, SBA presents advertisers with the unique opportunity to connect with affluent travelers and residents via a unique media experience.

CCA’s new advertising program at SBA creates a medium for regional businesses to connect with visitors and grow regional commerce. The new digital assets will include aesthetically consistent fixtures to honor the Spanish Revival historical style of the SBA terminal. The new advertising elements include:

  • A large format LCD display above the main arrivals escalator, reaching all arriving visitors to SBA;
  • Concourse level digital LCD network reaching passengers with an extended dwell time via dynamic motion/static messages; and
  • Eco-friendly tension fabric displays which allow advertisers a significant voice with minimal disruption to terminal finishes and décor.

Additionally, a Nielsen study released in 2016 shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

“The Clear Channel program will be the first in our new terminal. We were careful to choose just the right company that can bring unique and innovative advertising to SBA, while enhancing SBA’s very unique passenger experience,” said Hazel Johns, Airport Director.

“We’re proud to partner with the Santa Barbara Airport and help transform their new terminal into an exciting digital marketplace for top local and national brands,” said John Moyer, Senior Vice President, Business Development, Clear Channel Airports. “Clear Channel Airports was selected by the City of Santa Barbara because of its deep experience customizing media programs, and, in particular, our ability to integrate our advanced digital advertising solutions seamlessly with an airport’s architectural style and aesthetic. We are very excited to offer national and regional brands the unique opportunity to reach a wide array of residents and travelers passing through SBA’s beautiful terminal via our brand new media network.”

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

For more information, please contact:
Jason D. King
212.812.0064

jasondking@clearchannel.com

iHeartMedia, Inc. and Clear Channel Outdoor Holdings, Inc. Set Date for 2016 Fourth Quarter and Full Year Earnings Teleconference

February 8, 2017 — iHeartMedia, Inc. (PINK: IHRT) and its publicly traded subsidiary, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), will release 2016 fourth quarter and full year results, including the results of iHeartCommunications, Inc. and Clear Channel International B. V., before the market opens on Thursday, February 23, 2017 by 7:00 a.m. Eastern Time and will host a conference call to discuss results the same day at 8:30 a.m. Eastern Time.

The conference call number is 800-230-1092 (U.S. callers) and 612-288-0329 (International callers) and the access code for both is 417884. A live audio webcast of the conference call and the related earnings materials, including reconciliations of any non-GAAP financial measures to GAAP financial measures and any other applicable disclosures, will be available on the investor section of the iHeartMedia, Inc. website (www.iheartmedia.com) and the Clear Channel Outdoor Holdings, Inc. website (www.clearchanneloutdoor.com).

After the live conference call, a replay will be available for a period of thirty days. The replay numbers are 800-475-6701 (U.S. callers) and 320-365-3844 (International callers) and the access code for both is 417884. An archive of the webcast will be available beginning 24 hours after the call for a period of thirty days.

Best Billboards: What We’re Loving in February

By now, we hope you’ve fully recovered from either elation (and chest pumping) or full-blown shock over the outcome of one of the greatest comebacks in football history. To those who flicked off the tube early (sorry!), thankfully you can watch it on playback. New England Patriots’ Tom Brady nabbed his fifth ring and solidified his status as greatest QB of all time, as Bill Belichick set the record as head coach with the most SB wins. Much respect to the Atlanta Falcon’s QB Matt Ryan and star receiver Julio Jones, who also played a great game. And in Minneapolis, the Host Committee is already counting down to Super Bowl LII:

Minnesota Super Bowl Countdown Billboard

To be honest, our obsession with great creative sometimes outweighs our love for football —  so here’s a rundown of some of our favorite billboards to stir up the advertising field this month.

Taco Bell Breakfast Billboard

When you combine images of agitated toddlers and frustrating early-morning debacles that have happened to all of us at one time or another, what happens? Consumer connection, and a ton of social sharing. Taco Bell’s latest cheeky out-of-home campaign dips into the world of memes and takes them outdoor. Catering to anyone who’s not a morning person, Taco Bell comforts the frazzled masses with the tag, “Let Us Make You Breakfast.”  Take that SNOOOOOZE button!

Taco Bell Breakfast ShelterTaco Bell Last Bagel BillboardTaco Bell Group Text ShelterTaco Bell #MorningFail Billboard

Eye-catching (and memorable) billboard campaigns stretch the imagination and disrupt expectations, as Taco Bell’s meme-worthy campaign illustrates. Some other share-worthy creative include sparring billboards promoting WGN America’s Outsiders, a dynamic digital campaign for Baywatch whose creative changes based on the billboard’s surrounding weather conditions, and a few new vertical displays along the Sunset Strip that promote the return of 24, and that Something Darker is coming…just in time for Valentine’s Day.

Stretch your brand creative to where it’s never gone before. Contact Clear Channel Outdoor to learn more!

Clear Channel Airports Signs 10-Year Agreement with Honolulu International Airport (HNL) to Provide Comprehensive Digital Media Program

New Deal Marks First In-Terminal Advertising Concession at HNL   

State-of-the-Art Digital Media Will Help Advertisers Reach Nearly 20 Million Passengers Traveling Through HNL Annually

For Release: January 31, 2017

Honolulu, HI, USA  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new 10-year partnership with Honolulu International Airport (HNL) to provide a comprehensive digital advertising network throughout the airport. CCA is the first media company to offer an in-terminal advertising concession to HNL. The new advertising program, implemented by CCA, will include iconic, state-of-the-art digital assets and experiential displays with an installation date of May 1, 2017.

Honolulu International Airport has recently experienced four record-breaking years of growth for Hawaii’s visitor industry. The state is also projected to reach a record number of air seats servicing Hawaiian Islands in 2017, indicating long-term sustainability for the Hawaii visitor industry. At any given time, day or night, an estimated 10,000 people are in the HNL airport complex as passengers, employees or visitors, presenting a prominent platform for advertisers.

CCA’s advertising program at HNL will feature highly integrated, custom fixtures that complement the architecture and passenger flow at the airport. In addition, the advertising concession will integrate a sense of place theming that incorporates visuals to reflect the island’s unique beauty. CCA’s media technologies are expected to attract local, regional and global advertisers, reaching a sophisticated global passenger base. Other components of the new digital media program include:    

  • 20 high definition digital screens;
  • Six iconic digital LED screens with a welcome message and sense of place;
  • Comprehensive baggage claim digital network;
  • Experimental brand displays; and
  • Sponsorships and event marketing opportunities for advertisers.

Additionally a 2016-released Nielsen study shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.

“The new advertising contract at Honolulu International Airport will generate additional revenue, which will help improve our airport facility,” said Ross Higashi, HDOT Airports Division, Deputy Director. “We look forward to working with Clear Channel Airports on this new venture.”

About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 250 airport programs across the globe and has a presence in 31 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com

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