How to Reach Millions of Travelers this Holiday Season
Whether they’re home-bound, warm-weather bound or off to a destination less charted, holiday travelers are in countdown mode to take flight this holiday season. The “planners” have their gifts wrapped and stealthily stowed, passports and other travel docs secured, and their new hard shell luggage primed for its carousel debut. Others find excitement in that heart-pounding last minute dash to the gate, squeaking by with hastily grabbed garb and a White Elephant gift purchased from the nearest airport concession stand. But as both prepped and harried travelers descend upon U.S. airports this holiday season, they’ll be far from alone (the understatement of the year)!
Feast your eyes on these jet-setting facts on air travel this holiday season*:
- 71% of Americans plan on holiday travel between Thanksgiving and New Year’s Day
- 98.6 million Americans will journey 50 miles or more from home during the year-end holiday season
- 45 Million+ passengers will fly on U.S. airlines during the last two weeks of December
On average, travelers spend about two hours in the airport prior to departure. This dwell time is key to capturing the attention of more than 40+ million passengers who will pass through Clear Channel Outdoor’s most trafficked airports in December.
Brands make use of ad displays that come in every shape and size imaginable, suited to each airport’s unique landscape. Some go BIG and bold with banners and wraps, designed to dominate the space and offer inescapable visibility. See below for how brands like Breguet, Facebook and Lyft made impactful use of space in the San Francisco, San Jose, and Seattle airports:
Backlit displays provide advertisers with the opportunity to really showcase the art of the creative and even encourage on-site impulse buys (sunglasses – who doesn’t need a new pair?!). Digital displays are optimal for sharing time-sensitive, flexible messaging and interactive campaigns. See examples below from Chicago’s O’Hare, Denver and San Francisco airports:
While we can’t share the full spectrum of airport display offerings in just one blog post — check out Clear Channel Airports for more examples and locations, and place your message in front of this captive audience!
Sources: Nielsen Study; AAA; Airlines for America; ACI December 2015 for ATL, ORD, MDW, DEN, DFW, MSP, PHL, SFO, SJC, SEA.