Billboards Provide Home Improvement Solutions for Homeowners
With spring cleaning comes the realization that homes need more than just a few bottles of Windex and a thorough vacuuming. After the dust is sucked and swept away, needed home repairs come into clear view. Homes are an investment and without regular upkeep can lead one down a path to Grey Gardens-like neglect.
Besides warmer weather and lighter skies, spring brings tax refunds, helping to cushion the expense of improvements, and with an improved housing market, the remodeling and home-repair industry is expected to gain steam over the next two years. According to a report by the Leading Indicator of Remodeling Activity (LIRA), “Annual growth in home improvement and repair expenditures will remain elevated throughout 2017 with spending levels ending the year up 6.7 percent at $317 billion.”*
Home Improvement specialists know spring is the time to spark homeowners’ light bulbs by using outdoor advertising to attract and drive new business. Check out their bold creative below:
American Standard, a company best known for its toilet bowls, utilized Times Square to launch its strategic redirect to increase awareness for the brand. A virtual faucet showered pedestrians, encouraging them to seek shelter under a giant digital umbrella, where many shared the experience on social media. Consumers were also reminded of how much fun singing in the shower can be with a karaoke booth/virtual bathroom setup right in the heart of Times Square. Check out their unique execution below:
HOME IMPROVEMENT RETAILERS DRAW AN INCREASE IN TRAFFIC, TOO
A fresh coat of paint or new fixture can work small wonders, and thanks to HGTV and other DIY shows, many homeowners who deem themselves handymen/women flock to home improvement stores for their fixer-upper fix. They may call in the experts eventually, but trying it with “your own two hands” is one of the rites of passage for new homeowners.
The Home Improvement Research Institute commissioned a study featuring insights from recent home buyers on what home improvement projects they were considering and why. Of the more than 800 home buyers interviewed, around 75% planned to make renovations to their home, with 56% percent planning to make improvements in the next six months. For brands, this is an opportunity to offer guidance and navigate recent home buyers, and especially first-time buyers, toward certain products. And they’re not wasting time, either. Almost 70% of home improvement projects took recent home buyers less than a month to complete, meaning it is important to connect with potential customers early on in their homeowner journey.*
See how brands are using billboards to reach homeowners right in their own backyard:
HOME IMPROVEMENT TRENDS
Like brides-to-be at bridal expos, homeowners scour local home shows to learn about new innovations and products to make their abode as “dream home” as possible. With features such as self-cleaning toilets, matte finished appliances and connected home devices, these experiential landscapes support projections for “a near-record $317 billion spend on home improvement this year,” as reported by Consumer Reports.
Drive awareness and attendance for local home shows and new collections with outdoor displays:
Contact us to create a campaign that reaches these home-lovin’, fixer-upper, DIY-types and drive business today!