We do this by donating millions of dollars’ worth of public service advertising (PSA) to nonprofit and governmental organizations for their use in communicating information that positively affects the lives of those within our communities.
We believe addressing the challenges, big and small, that affect people’s daily lives is critical for influencing greater societal change. Our support extends to both local and national organizations as they improve health and public safety, ensure a sustainable environment and promote arts, education and cultural diversity. This collaboration works to inspire citizens to make a difference within their own communities.
Health & Safety
Improving Health & Public Safety
Clear Channel Outdoor Americas aids non-profits and law enforcement agencies as they make our communities safer, more beautiful and more culturally rich places to live. We believe addressing the challenges, big and small, that affect people’s daily lives is critical for influencing greater societal change.
Clear Channel Outdoor is honored to play a supportive role to law enforcement and public health and safety efforts. Since partnering with both federal and local law enforcement agencies in December, 2007, our billboards have led to the direct apprehension of 49 fugitives.
The flexibility of our real-time digital out-of-home media network has allowed us to play a major role in helping organizations communicate critical information to the mass public—instantly. This technology has delivered emergency information in crisis situations and brought attention to some of the country’s most complex issues, including human trafficking.
Through a partnership with the Outdoor Advertising Association of America (OAAA), the U.S. Department of Justice, and the National Center for Missing and Exploited Children (NCMEC), Clear Channel Outdoor uses its media across the country to help recover abducted children through the distribution of AMBER Alerts.
Ensuring a Sustainable Environment
We are very focused on operating our business in ways that minimize the potential for causing harm to the environment.
In addition to full compliance with all laws designed to sustain and improve the environment, we are committed to employing ecologically friendly construction techniques, materials and operational procedures. Here are some ways that we have become dedicated to improved environmental practices:
Polyethylene (PE) Substrates
- We have converted our posters and the majority of our bulletin products to a recyclable PE substrate. We were the first major outdoor company to promote sustainable, recyclable PE production for both products.
- In the past three years, we’ve recycled almost 2000 tons of PE material. (4 million pounds)
- Nearly 100% of our PE posters are recycled annually. In addition to encouraging the use of lightweight, recyclable PE materials on our bulletins, standard vinyl production materials are often repurposed for other uses or donated to different community services.
Water Conservation in SoCal
Southern California Water Committee (SCWC) and Clear Channel Outdoor (CCO) joined with state and regional water leaders in a partnership to encourage Californians to save water during the summer 2014 drought. SCWC and CCO launched an advertising campaign featuring a water-saving character, @Lawn_Dude, who graced 25 donated digital billboards across Southern California sharing his conservation tips.
- Advances in LED technology, the use of light sensors and dimming technology that control brightness have all contributed to dramatic decreases in digital billboard energy consumption. Over the past four years, energy consumption has been reduced by as much as 61 percent in digital bulletins and 40 percent in digital posters.
- Up to 98% of digital billboard components are recyclable, leaving minimal impact on landfills.
- Our San Antonio branch has converted 30% of its electrical power needs to Windtricity through a partnership with CPS Energy.
- Our street furniture and transit shelters in San Francisco, Sacramento and Miami are powered by solar panels.
- We have reduced the number of lamps on traditional bulletins from 4 to 2 thereby decreasing energy use by over 60%.
- By installing light controllers and auto timers into many of its bulletin structures, we have also reduced electrical consumption on these units by 10%.
- To reduce electrical consumption in Transit Shelters while preserving illumination for public safety, we have switched to LED lighting in new units with plans to convert the majority of old units very soon.
Sources: OAAA.com, The Louis Berger Group Inc.
Arts, Education & Diversity
Promote Arts, Education and Cultural Diversity
In 2014, Clear Channel Outdoor and the entire North American OOH industry are embarking on the largest out-of-home celebration of art and creativity our nation has ever seen: Art Everywhere.
It will transform our media from coast-to-coast into art galleries by showcasing approximately 50 works of American art selected through a public vote. Ultimately it will inspire millions to discover and explore more American works of art by visiting museums throughout the U.S.
While Art Everywhere represents the first time all of Clear Channel Outdoor Americas has participated in one cooperative nationwide celebration of art, our markets have been supporting the arts in their communities for a number of years by celebrating the work of budding local artists, arts councils and cultural events.
Support Market-by-Market Advertising Standards
Our Code of Advertising Practices
For over a century we have been committed to delivering our advertiser’s message to the consumer. This role in the arena of public discourse requires both a defense of free speech and a sensitivity to contemporary standards and concerns. We recognize the need to balance these demands and therefore adhere to the following code of advertising practices:
- Establish exclusionary zones which prohibit advertisements of all products illegal for sale to minors that are intended to be read from places of worship, primary and secondary schools or playgrounds.
- Continue to assert the right to reject creative content that is misleading, sexually explicit, overly suggestive, or in any way reflects upon the character, integrity, or standing of any organization or individual.
- Continue our traditional commitment at both the national and local levels to display public service messages for worthy community causes.
- Encourage diversity of advertised goods and services in all markets.