Brands Use Billboards to Amplify March Madness
Before St. Patrick’s Day arrives, a different kind of madness kicks off in March. The official NCAA College Basketball Championship lineup will be announced on “Selection Sunday,” (March 12) during a nationwide broadcast at 6PM ET on CBS and ESPN. Then magically hours later, email inboxes will be filled with invites from friends and colleagues asking their friends and colleagues to take a vested interest in each (and every game) by participating in a competitive bracket game. The perfectly selected bracket is one of those legendary sports fantasies, with the odds at less than one in 9.2 quintillion (or 9,223,372,036,854,775,808)! But who cares about perfection, it’s really just about scoring more points than anyone in your office!
From the initial 68 teams to eliminations that whittle them down to the Sweet 16 and the Elite 8 — all action leads to the Final Four. This year, the Championship Game heads West for the first time since 1995, to Phoenix. Can the game get any better than last year’s final when Villanova forward Kris Jenkins hit a game-winning jumper as time expired?! Those are some big Nikes to fill.
Last year, Villanova amped fans citywide with digital billboards that displayed the Wildcats fans’ love for their home team (both before and after the stunning win!). Did the digital love help spur that extra boost the Wildcats needed? WE think so.
Advertisers smartly integrate themselves into the gravitational pull of the NCAA tournament with creative nods featured in timely billboard displays across the country:
Get in on the game. Contact Clear Channel Outdoor to align your product or services with the magic of March…the madness…St. Patrick’s Day, and spring fever. Yes, spring is coming (don’t believe that groundhog, he can barely see anyway).
Good luck to all the competitors — and this means you, too, “bracket-filler-outers”! You may be watching from the couch, but your enthusiasm makes March Madness that much madder!!