Bob McCuin Joins Clear Channel Outdoor as President of Sales
Industry Veteran with Significant Track Record in Digital Media, Live Events and Radio to Lead Clear Channel Outdoor’s Strategy to Drive Sales Innovation and Growth
New York, NY – July 28, 2015 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced that Bob McCuin has joined the company as President of Sales, Clear Channel Outdoor Americas (CCOA), a subsidiary of iHeartMedia, Inc. McCuin, who will oversee Clear Channel Outdoor’s strategy to drive innovation and growth across its business lines, brings extensive experience leading media sales organizations to greater performance across national and local markets. He will report to Scott Wells, Chief Executive Officer, CCOA.
McCuin joins Clear Channel Outdoor from TownSquare Media, third largest owner of radio stations in the U.S. As SVP, Sales for Townsquare, Bob developed a cross platform sales organization yielding local, regional and national sales growth in all channels.
Prior to that, McCuin was Vice President of Sales for Clear Channel Media & Entertainment (now iHeartMedia), New York City, where he oversaw sales for the company’s six radio stations in New York and their digital operations and created an integrated sales structure that resulted in revenue growth ahead of the market for each of the three years he held that position.
Prior to that, he guided WEEI to leadership in the Boston market and created the first dedicated sales organization for CBS’s flagship sports outlet in Chicago.
“We’re thrilled to have Bob here, and because he already has strong existing relationships with the iHeartMedia team, it will enable us to more easily use the benefits of the entire company to drive opportunities for our Clear Channel Outdoor advertisers,” said Bob Pittman, Chairman and Chief Executive Officer, iHeartMedia, Inc. and Clear Channel Outdoor Holdings. “I am delighted to welcome Bob back to the iHeartMedia family with such an important role at Clear Channel Outdoor.”
At a time where traditional media is fracturing, iHeartMedia continues to push the boundaries of multi-platform marketing for its advertisers by melding together mass mediums that can deliver scale by reaching consumers wherever they are.
“As the Out of Home industry transforms into a more dynamic and fast-growing marketplace, our organization remains intensely focused on executing innovative and impactful campaigns across our platforms and markets,” said Wells. “Bob’s extensive experience driving matrixed sales organizations in national and local markets to greater heights as well as his breadth of experience working in multiple media formats including digital, live events and radio will enhance this core strategic objective.”
“Clear Channel Outdoor continues to revolutionize its business by inspiring its advertising partners with campaigns that deliver meaningful ROI and better solutions to reach people on the go,” said McCuin. “Clear Channel Outdoor consistently demonstrates its leadership in delivering exciting campaigns for the connected consumer across digital, social and mobile platforms for national and local partners, and I look forward to applying my experience in creating high performing sales organizations across national and local markets to drive revenue and improve execution.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with more than 640,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes more than 8,000 screens worldwide, with 1,110 digital billboards across 38 U.S. markets
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Jason D. King