Each December they return…no, not your in-laws (well, actually they do), but those sweet dreams of waking up to a brand new vehicle wrapped in a big red bow in your driveway. For savvy shoppers this dream will become a reality. Consumers who have been in consideration mode for months waiting for that special holiday sales event to justify their want, will see their wishes met. For auto dealers, it’s crunch time to close the deal and move those older models off the lot. And in today’s always-on, always-connected mobile world, prospective buyers are well-researched and ready to negotiate — before they even step foot on the lot.
A recent J.D. Power study found that half of all new-vehicle buyers who use the Internet during their search, consider themselves open to buying any brand when they begin looking,* providing a tremendous opportunity for auto manufacturers to use bold outdoor promotions to influence, inspire and drive traffic to local dealerships.
Here are four ways auto dealerships can drive sales with outdoor advertising:
1. Utilize the Power of Digital
Digital empowers dealerships to be flexible in their messaging, swapping creative in real-time to showcase daily deals and limited-time promotions:
Digital can further engage consumers by integrating social media posts. According to Capgemini, a growing number of consumers (especially the young) trust user-generated content. More than 50% of car shoppers in every market said that positive comments on social media would make them more likely to buy a specific brand.*
2. Direct Them to Where You Are
Drop a mental pin with a directional ad strategically placed near the lot, pointing consumers to your location:
3. Show Them WHO You Are
Use your billboard creative to reflect your dealership’s unique personality and let the community know your team is fun, friendly and willing to negotiate:
4. Cut Through the Clutter
Create high-impact, memorable billboard campaigns with rich pops of color, smart copy and larger-than-life extensions:
Contact Clear Channel Outdoor to help steer your dealerships to success.
Business class upgrade…king suite…comped steak dinner — sign me up! Everyone loves those perks, and the travel rewards business is counting on it.
Travel industry stats offer an impressive snapshot of how many consumers pack their bags for both business and R&R, take a look:
- More Americans traveled abroad in 2015 than ever before, at 77 million*
- Spending on leisure travel by domestic and international travelers totaled $650.8 billion in 2015*
- Spending on business travel by domestic and international travelers, including expenditures on meetings, events and incentive programs totaled $296.3 billion in 2015*
The numbers speak for themselves, travel is at an all-time high with more people on the move making more purchases then ever before. Airports provide a captive environment, ideal for lead capture for credit card and hospitality advertisers looking to attract those travelers while they’re in the right mindset – mid-journey. In addition to traditional airport displays, consumers can learn more about travel incentive programs through on-site displays and activations, manned by marketing reps who provide product expertise and personalized recommendations:
Outside the airport, brands are enticing commuters with reward programs that promise to make their future travels that much sweeter. You can almost taste it with eye-catching billboards featuring enticing visuals, such as JetBlueCard’s “From Cannoli to Cancun” and the inspirational “Feel the Earn!” from Orbitz:
Contact Clear Channel Outdoor to learn how your brand can attract travelers through Outdoor Advertising.
*National Travel & Tourism Office; U.S. Travel Association 2015
As we trudge along in the winter chill and slush, resembling human marshmallows in our puffy coats, fantasies of surf and sunburn dance in our heads. Our digital billboards are tuned in and reacting to the cold, too! When temperatures dip, the units change dynamically, generating weather-specific messages tied to the thermostat:
What better time to pitch sun, sand and crystal blue water than when consumers are blasting heat in their cars and the only salt they’ve seen is on their front steps — and not the rim of their margaritas! These billboards reach commuters directly with clever taglines trading rush hour for happy hour, and reminding travelers of what it’s like with “Less Stop and More Go.”
Reveries of blissful getaways have long graced outdoor ad displays. We uncovered a few vintage travel ads from back in the day. Check ’em out:
Striking fear in the hearts of many, the words “The doctor will see you now” may ring in your ears soon. It’s open enrollment season for health insurance, and prime time for providers to advertise their specialized plans and services to local communities. Insurance enrollment/planning/switching can leave even the most prepared person — jittery with information overload. Outdoor ads cut to the chase, providing the Who, What, Why and How to get it done:
As health insurance has gone full tech with user-friendly online enrollment portals, so too, have hospitals and healthcare providers. Doctors now offer virtual house calls and patients can tap online resources for in-depth health information and their own records:
With billboard reminders across the country, get it done, get covered.
Customize your advertising plan and share your business solutions, promote your message through Clear Channel Outdoor’s network.
You’ve sadly taken down the tree, stashed away the holiday ephemera and swept up the last bit of New Year’s Eve confetti. It’s time to DREAM BIG and visualize a productive and successful 2017. Maybe your resolution list was hastily jotted down on a cocktail napkin or you’re one of those over-achievers with vision boards and elaborate graphs. Regardless, it’s time to get your butt in gear and make it happen!
Our advertising partners have set the outdoor stage with subtle (and not-so-subtle) messages designed to inspire passersby with everything they need to get fit, save more and make their homes that much homier — the stuff we all need a little push with.
Resolution #1 – GET PHYSICALLY FIT!
There’s a reason your spin class has zero seats in January — losing weight and living a healthier lifestyle is usually at the top of the resolution list. It’s the best time of the year to take advantage of gym membership discounts and promotions. Check out the Mountainside Fitness digital billboard, which turned our outdoor units into giant activity trackers, giving a tally of “Calories Burned Today.” And as Crunch suggests, “Everyone Looks Hot When They Sweat,” so “Pay Diddly For Your Squats” at Planet Fitness:
Resolution #2 – GET FINANCIALLY FIT!
It comes down to the simple mantra, “Save More, Spend Less,” but we all need reminders to stay on a prudent financial path. These billboards inspire with powerful imagery and simple messaging, “Make ‘Future You’ Proud,” and “Investments Out of Whack?” with a board that is clearly not on a straight financial path:
Resolution #3 – GET MENTALLY FIT — GET ORGANIZED!
Home is your personal sanctuary, and, let’s face it, it could probably use a little sprucing up way before spring cleaning. Home improvement advertisers offer DIY-inspiration on local billboards so you can love where you live:
Realize your advertising resolutions with Clear Channel Outdoor!
While there are plenty of uncertainties in life, filing your annual return is not one of them. If getting W-2s and financial statements in the mail makes your heart race and your palms clammy — take a breather, there’s help right around the corner. Tax prep services were created to help quell the panic that ensues every spring. Here’s how some local businesses are promoting their services:
According to Forbes, about half of all taxpayers received a refund in 2016, at an average of around $3,000. And a whopping 55,081,000, or 94% of returns received in 2016, were e-filed. Advertisers are quick with suggestions of where to spend that return – from home improvements to investments to an upgraded mobile:
Contact Clear Channel Outdoor to maximize the return on your next ad campaign.
It’s been a tumultuous (to say the least) election cycle and for most — November 8 can’t come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the “Vote to Count” PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER. Check out the campaign captured across the nation:
The message is clear: To be heard, get out and VOTE!
In addition to voter PSAs, advertisers have embraced the election year with clever taglines on their out-of-home ads to reflect the current political atmosphere.
The AIDS Healthcare Foundation, an LA-based global nonprofit dedicated to HIV prevention, testing and healthcare, ran a cheeky ‘Feel the Burn?’ ad for FreeSTDCheck.org:
Morrie’s Automotive Group suggested relocating to Canada based on the 2016 Presidential ticket:
Not voting Trump or Hillary? Anheuser-Busch offered a third party option — The Bud Light Party:
Los Angeles-based radio personality Don Cheto used billboards to parody Trump’s stance on immigration (and his infamous hairstyle):
Grabbing America by the taste buds, Port of Subs offered to ‘Make America [Taste] Great Again:’
7-Eleven promoted voter pride with ‘Speak Up’ cups, giving coffee-drinkers a chance to put their political affiliation on display:
And Stella Rosa suggested one you should do after you cast your vote — grab some vino and ‘Stellabrate Your Party’!:
And for some perspective, here’s a flashback, election-inspired Budweiser ad from 1956, the year Dwight D. Eisenhower successfully ran for re-election:
Thanks for sharing in our love of political billboards. Make your next campaign a winner with Out-of-Home. Contact us today!
Not everyone looks forward to their birthday, (especially when phrases like “Pushing 40”, and “Reaching 50” become commonplace) — but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. It’s honorable to evolve into a respected brand that resonates with local communities and global citizens alike. So when that milestone hits, brands and cultural phenomena (i.e., Star Trek and Top Gun) shout it out like a four-and-a-half-year-old does when they turn five!
Several brands celebrating anniversaries this year are toasting strong with year-long promotions, events, commemorative packaging and limited editions of their products. To amplify awareness, advertisers are putting their stock in the biggest birthday card you can buy — BILLBOARDS. Check it out:
No need to send a gift, just scroll through this gallery of brands celebrating a birthday in 2016:
We can make your next campaign legendary. Talk to us today!