With spring cleaning comes the realization that homes need more than just a few bottles of Windex and a thorough vacuuming. After the dust is sucked and swept away, needed home repairs come into clear view. Homes are an investment and without regular upkeep can lead one down a path to Grey Gardens-like neglect.
Besides warmer weather and lighter skies, spring brings tax refunds, helping to cushion the expense of improvements, and with an improved housing market, the remodeling and home-repair industry is expected to gain steam over the next two years. According to a report by the Leading Indicator of Remodeling Activity (LIRA), “Annual growth in home improvement and repair expenditures will remain elevated throughout 2017 with spending levels ending the year up 6.7 percent at $317 billion.”*
Home Improvement specialists know spring is the time to spark homeowners’ light bulbs by using outdoor advertising to attract and drive new business. Check out their bold creative below:
American Standard, a company best known for its toilet bowls, utilized Times Square to launch its strategic redirect to increase awareness for the brand. A virtual faucet showered pedestrians, encouraging them to seek shelter under a giant digital umbrella, where many shared the experience on social media. Consumers were also reminded of how much fun singing in the shower can be with a karaoke booth/virtual bathroom setup right in the heart of Times Square. Check out their unique execution below:
HOME IMPROVEMENT RETAILERS DRAW AN INCREASE IN TRAFFIC, TOO
A fresh coat of paint or new fixture can work small wonders, and thanks to HGTV and other DIY shows, many homeowners who deem themselves handymen/women flock to home improvement stores for their fixer-upper fix. They may call in the experts eventually, but trying it with “your own two hands” is one of the rites of passage for new homeowners.
The Home Improvement Research Institute commissioned a study featuring insights from recent home buyers on what home improvement projects they were considering and why. Of the more than 800 home buyers interviewed, around 75% planned to make renovations to their home, with 56% percent planning to make improvements in the next six months. For brands, this is an opportunity to offer guidance and navigate recent home buyers, and especially first-time buyers, toward certain products. And they’re not wasting time, either. Almost 70% of home improvement projects took recent home buyers less than a month to complete, meaning it is important to connect with potential customers early on in their homeowner journey.*
See how brands are using billboards to reach homeowners right in their own backyard:
HOME IMPROVEMENT TRENDS
Like brides-to-be at bridal expos, homeowners scour local home shows to learn about new innovations and products to make their abode as “dream home” as possible. With features such as self-cleaning toilets, matte finished appliances and connected home devices, these experiential landscapes support projections for “a near-record $317 billion spend on home improvement this year,” as reported by Consumer Reports.
Drive awareness and attendance for local home shows and new collections with outdoor displays:
Contact us to create a campaign that reaches these home-lovin’, fixer-upper, DIY-types and drive business today!
*Sources: Harvard University’s Joint Center for Housing Studies Reports; Home Improvement Research Institute: Recent Homebuyers Fuel Renovation Boom; Consumer Reports
Before St. Patrick’s Day arrives, a different kind of madness kicks off in March. The official NCAA College Basketball Championship lineup will be announced on “Selection Sunday,” (March 12) during a nationwide broadcast at 6PM ET on CBS and ESPN. Then magically hours later, email inboxes will be filled with invites from friends and colleagues asking their friends and colleagues to take a vested interest in each (and every game) by participating in a competitive bracket game. The perfectly selected bracket is one of those legendary sports fantasies, with the odds at less than one in 9.2 quintillion (or 9,223,372,036,854,775,808)! But who cares about perfection, it’s really just about scoring more points than anyone in your office!
From the initial 68 teams to eliminations that whittle them down to the Sweet 16 and the Elite 8 — all action leads to the Final Four. This year, the Championship Game heads West for the first time since 1995, to Phoenix. Can the game get any better than last year’s final when Villanova forward Kris Jenkins hit a game-winning jumper as time expired?! Those are some big Nikes to fill.
Last year, Villanova amped fans citywide with digital billboards that displayed the Wildcats fans’ love for their home team (both before and after the stunning win!). Did the digital love help spur that extra boost the Wildcats needed? WE think so.
Advertisers smartly integrate themselves into the gravitational pull of the NCAA tournament with creative nods featured in timely billboard displays across the country:
Get in on the game. Contact Clear Channel Outdoor to align your product or services with the magic of March…the madness…St. Patrick’s Day, and spring fever. Yes, spring is coming (don’t believe that groundhog, he can barely see anyway).
Good luck to all the competitors — and this means you, too, “bracket-filler-outers”! You may be watching from the couch, but your enthusiasm makes March Madness that much madder!!
By now, we hope you’ve fully recovered from either elation (and chest pumping) or full-blown shock over the outcome of one of the greatest comebacks in football history. To those who flicked off the tube early (sorry!), thankfully you can watch it on playback. New England Patriots’ Tom Brady nabbed his fifth ring and solidified his status as greatest QB of all time, as Bill Belichick set the record as head coach with the most SB wins. Much respect to the Atlanta Falcon’s QB Matt Ryan and star receiver Julio Jones, who also played a great game. And in Minneapolis, the Host Committee is already counting down to Super Bowl LII:
To be honest, our obsession with great creative sometimes outweighs our love for football — so here’s a rundown of some of our favorite billboards to stir up the advertising field this month.
When you combine images of agitated toddlers and frustrating early-morning debacles that have happened to all of us at one time or another, what happens? Consumer connection, and a ton of social sharing. Taco Bell’s latest cheeky out-of-home campaign dips into the world of memes and takes them outdoor. Catering to anyone who’s not a morning person, Taco Bell comforts the frazzled masses with the tag, “Let Us Make You Breakfast.” Take that SNOOOOOZE button!
Eye-catching (and memorable) billboard campaigns stretch the imagination and disrupt expectations, as Taco Bell’s meme-worthy campaign illustrates. Some other share-worthy creative include sparring billboards promoting WGN America’s Outsiders, a dynamic digital campaign for Baywatch whose creative changes based on the billboard’s surrounding weather conditions, and a few new vertical displays along the Sunset Strip that promote the return of 24, and that Something Darker is coming…just in time for Valentine’s Day.
Stretch your brand creative to where it’s never gone before. Contact Clear Channel Outdoor to learn more!
It’s time to start thinking GREEN. No, not the cash kind of green, but the four-leaf clover, leprechaun lovin’, “Give me a pint of Guinness right now!” kind of green. St. Patrick’s Day is fast approaching and with it comes the promise of spring and the end of winter hibernation, as friends and family come together to celebrate on March 17th. Whether Irish or not, the annual holiday brings out the masses in cities and towns displaying their own iteration of Irish pride from full-on parades with kilted bagpipers to the smell of corned beef and cabbage in the air to the annual tradition of turning the Chicago River green.
Get ahead of the merriment, and share your local promotions on billboards that keep your brand top of mind. Check out these green facts (the cash kind) according to the National Retail Federation*:
- Total spend for 2016 hit an estimated $4.44 billion
- 51% of U.S. adults planned to celebrate St. Patrick’s Day last year
- St. Patrick’s Day ranks among the most popular drinking days of the year — only behind New Year’s Eve, Christmas and the 4th of July*
In the U.S., more than 33 million residents claim Irish descent*, and Ancestry.com took to Times Square last year with a St. Patrick’s Day promo encouraging passersby to find out just how Irish they actually are:
The Luck O’ the Irish will be popping up on billboards across the country, spreading smiles and turning heads. Here are some of our faves to get you a wee bit excited for March 17:
Learn how you can spread your brand green with Clear Channel Outdoor!
*U.S. Census Bureau, 2016; National Retail Federation, 2016; WalletHub, 2015
Here’s a softball question: What is America’s favorite pastime?
This probably isn’t a shocker, but baseball just got intercepted. According to Bloomberg Politics, football has taken over as the national pastime, with the clear majority (67% ) of pollsters favoring pigskin over hardball. And in a few short weeks, legions of gridiron fans will revel in NFL glory, as Super Bowl LI (51) kicks off at Houston’s NRG Stadium. The Big Game draws big numbers, as it’s the most-watched TV show in US history.
Bud Light, the official beer of the NFL, got a jump on the 2016-2017 season by bringing back their team-specific cans featuring 28 of the 32 NFL teams. Fans showcased their local team pride by stocking up on mascot-adorned cans and toasting the local digital billboards that displayed the same artwork. Those hosting Big Game parties will most certainly include ice chests stocked with Patriots- and Falcons-emblazened cans:
Check out some additional ads below snapped across multiple markets during regular season, including Los Angeles which recently welcomed the Rams back. (We’ll be on the lookout for a Los Angeles Chargers can next year!)
As fans travel Houston’s roadways, they’ll be greeted by billboards sparking the football frenzy about to hit town, including a sigh (a sign?) of relief by local energy provider and stadium namesake, Reliant Energy, assuring they’ll keep the lights on at the Big Game:
Regardless of who you root for on the day of the Big Game, have fun, stay safe and don’t overdo it on the Buffalo wings! And for those looking to reach the influx of traffic to the third-largest city in US, contact Clear Channel Outdoor Houston.
Valentine’s Day isn’t just about following Cupid’s arrow, showering your true love with rose petals (the first year of the relationship anyway) and diving nose deep into chocolate bliss. V-day is an opportunity for everyone to show those meaningful someones — significant others, family and friends, including those of the four-legged persuasion, just how much they’re adored. For those currently empty-handed, you’re not the only procrastinator. According to marketing trends*, more than half of V-day gifts are purchased within a week of Feb. 14, and LOVE is definitely big business!
A few more stats to ponder (and love)*:
- 54.8% of Americans planned to celebrate Valentine’s Day in 2016
- Americans shelled out a whopping $19.7 billion for the holiday, with $4.5 billion going toward jewelry
- Consumers spent an average of $147 during last year’s holiday
- Young consumers (25-34) tend to spend the most
To reach consumers during their mad dash for sweetheart deals, we’re sharing FIVE reasons why Out-of-Home is your best wingman this Valentine’s Day!
#1: Out-of-home isn’t just a medium — it’s a LARGE. Outdoor offers the biggest advertising canvas with endless creative possibilities:
#2: Short & sweet messages are the ticket to drive sales:
#3: Digital billboards enable flexible messaging and social media integration, where real-time interactions can be shared — perfect for public proclamations of love, like Massage Envy’s #MKEValentine campaign, which displayed tweeted love notes, including a sweet message from dad to daughter relaying she was too young to date — which received some air time on the local news:
#4: Outdoor is a great directional media, pointing consumers immediately to products, services and venues in close proximity:
#5: Consumers exposed to OOH are more likely to visit a store after seeing a nearby ad:
OOH is the most powerful medium dominating the last 30 minutes prior to purchase*. Contact Clear Channel Outdoor to share your Valentine’s Day ideas and specials with consumers.
*NRF/Proper Insights and Analytics, IPSOS Insight, UBA Futureproof Mass Media 2012
Fresh off the holiday break with renewed optimism, we have made our New Year’s resolution a vow to be the best creative ambassadors in the industry and share advertising’s standout billboards throughout 2017. And it’s already gearing up to be a fabulous year in Out-of-Home, with brands embracing the larger-than-life outdoor canvas to propel their story. Are you ready? We are!
To kick off the year with humor, Google brings the head-turning funny with these meme-ready boards for Nearby, a location-based app which helps users discover goods and services…nearby. With bold primary colors, goofy images of Internet-friendly characters, and their iconic search bar, Google reminds consumers that burgers, donuts and Philly cheesesteaks (apparently a fave for America’s national bird) are just a quick search away.
Narrowing down a creative short list is truly trying, believe us. Creative directors are really stepping up their OOH game and we can’t wait to see what’s in store for 2017. Some notables to check out below include a New York wallscape that makes a “Spectacle,” a divorce attorney who will be there for you when the fairytale ends, and an invitation from Afton Alps for parents to show their kids how cool they used to be by illustrating a proper shred.
Propel your brand with out-of-home, and make 2017 one for the marketing history books, Contact Clear Channel Outdoor today!
Sunset Strip is the world-famous cultural landmark where myth and legend collide, inspiring would-be starlets to break bread and rub elbows with rock gods and Hollywood’s elite. It’s the storied wonderland of legendary concerts in closet-sized venues and the home of iconic Rock ‘n’ Roll billboards. It’s where Gloria Swanson uttered, “I’m ready for my close-up,” in Sunset Boulevard, and where counterculture protests in the 60s rocked the land as the house band, The Doors rocked the Whisky.
Amidst the glitz, glam and drama, Sunset Boulevard is renown for its roadside displays that amplify the local culture. Executives smile as they drive by a wallscape announcing the premiere of their new project, actors snap selfies alongside their face magnified to 18 feet high, and tourists snap souvenir photos while walking in the well-worn shoes of Hollywood’s past. Naturally, it’s a coveted landscape for promotion and branding.
The Strip weaves along a congested 1.5 mile span (that’s it!) of Sunset Boulevard in West Hollywood. The entire boulevard spans 22 miles from downtown LA to the Pacific Ocean, traversing trendy neighborhoods like Echo Park and Silver Lake, and crossing through tony real estate like Beverly Hills and Bel-Air.
Clear Channel Outdoor has managed OOH inventory in this city for nearly 100 years, snapping photos of billboards near iconic LA locations, that bore witness to Sunset’s evolution:
And the Strip continues to grow and change. Real estate development has reinvigorated the landscape with upscale hotels, luxury mid-rise residencies, fine eateries, high-end retail, and jaw-dropping OOH displays including Sunset Millennium. A casual drive along Sunset brings new opportunities for eye candy, as Sunset Millennium construction finalizes through the 2017:
These new advertising hot spots will neighbor some of the Strip’s most notable locations, continuing to offer advertisers access to a trendy, affluent audience:
You’ve hit the outlets for Black Friday, swiped til’ your fingers were numb on Cyber Monday, perfected gluten-free holiday cookies, hung the mistletoe, unearthed the Menorah and trimmed the tree. But what have you done to celebrate the true spirit of holiday giving?
As we gather with colleagues, friends and family to toast this season, let’s remember to reach out and help those less fortunate. Billboards provide suggestions on how you can make a contribution, both locally and globally.
The Salvation Army has taken a modern approach to holiday fundraising by encouraging consumers to donate via their mobile phones in locations around Milwaukee. QR code-equipped transit shelters and backlit displays can be found citywide, encouraging commuters to give while they’re out and about:
Here are some more examples of how local charities and larger organizations utilize neighborhood displays to ask for the public’s help during the holidays:
We’ll help amplify your public service efforts, Contact Clear Channel Outdoor to learn more.
Whether they’re home-bound, warm-weather bound or off to a destination less charted, holiday travelers are in countdown mode to take flight this holiday season. The “planners” have their gifts wrapped and stealthily stowed, passports and other travel docs secured, and their new hard shell luggage primed for its carousel debut. Others find excitement in that heart-pounding last minute dash to the gate, squeaking by with hastily grabbed garb and a White Elephant gift purchased from the nearest airport concession stand. But as both prepped and harried travelers descend upon U.S. airports this holiday season, they’ll be far from alone (the understatement of the year)!
Feast your eyes on these jet-setting facts on air travel this holiday season*:
- 71% of Americans plan on holiday travel between Thanksgiving and New Year’s Day
- 98.6 million Americans will journey 50 miles or more from home during the year-end holiday season
- 45 Million+ passengers will fly on U.S. airlines during the last two weeks of December
On average, travelers spend about two hours in the airport prior to departure. This dwell time is key to capturing the attention of more than 40+ million passengers who will pass through Clear Channel Outdoor’s most trafficked airports in December.
Brands make use of ad displays that come in every shape and size imaginable, suited to each airport’s unique landscape. Some go BIG and bold with banners and wraps, designed to dominate the space and offer inescapable visibility. See below for how brands like Breguet, Facebook and Lyft made impactful use of space in the San Francisco, San Jose, and Seattle airports:
Backlit displays provide advertisers with the opportunity to really showcase the art of the creative and even encourage on-site impulse buys (sunglasses – who doesn’t need a new pair?!). Digital displays are optimal for sharing time-sensitive, flexible messaging and interactive campaigns. See examples below from Chicago’s O’Hare, Denver and San Francisco airports:
While we can’t share the full spectrum of airport display offerings in just one blog post — check out Clear Channel Airports for more examples and locations, and place your message in front of this captive audience!
Sources: Nielsen Study; AAA; Airlines for America; ACI December 2015 for ATL, ORD, MDW, DEN, DFW, MSP, PHL, SFO, SJC, SEA.