Billboards Share Luck O’ The Irish This St. Patrick’s Day
It’s time to start thinking GREEN. No, not the cash kind of green, but the four-leaf clover, leprechaun lovin’, “Give me a pint of Guinness right now!” kind of green. St. Patrick’s Day is fast approaching and with it comes the promise of spring and the end of winter hibernation, as friends and family come together to celebrate on March 17th. Whether Irish or not, the annual holiday brings out the masses in cities and towns displaying their own iteration of Irish pride from full-on parades with kilted bagpipers to the smell of corned beef and cabbage in the air to the annual tradition of turning the Chicago River green.
Get ahead of the merriment, and share your local promotions on billboards that keep your brand top of mind. Check out these green facts (the cash kind) according to the National Retail Federation*:
- Total spend for 2016 hit an estimated $4.44 billion
- 51% of U.S. adults planned to celebrate St. Patrick’s Day last year
- St. Patrick’s Day ranks among the most popular drinking days of the year — only behind New Year’s Eve, Christmas and the 4th of July*
In the U.S., more than 33 million residents claim Irish descent*, and Ancestry.com took to Times Square last year with a St. Patrick’s Day promo encouraging passersby to find out just how Irish they actually are:
The Luck O’ the Irish will be popping up on billboards across the country, spreading smiles and turning heads. Here are some of our faves to get you a wee bit excited for March 17:
Learn how you can spread your brand green with Clear Channel Outdoor!