Billboards Get Football Fans Pumped for the Big Game!
Here’s a softball question: What is America’s favorite pastime?
This probably isn’t a shocker, but baseball just got intercepted. According to Bloomberg Politics, football has taken over as the national pastime, with the clear majority (67% ) of pollsters favoring pigskin over hardball. And in a few short weeks, legions of gridiron fans will revel in NFL glory, as Super Bowl LI (51) kicks off at Houston’s NRG Stadium. The Big Game draws big numbers, as it’s the most-watched TV show in US history.
Bud Light, the official beer of the NFL, got a jump on the 2016-2017 season by bringing back their team-specific cans featuring 28 of the 32 NFL teams. Fans showcased their local team pride by stocking up on mascot-adorned cans and toasting the local digital billboards that displayed the same artwork. Those hosting Big Game parties will most certainly include ice chests stocked with Patriots- and Falcons-emblazened cans:
Check out some additional ads below snapped across multiple markets during regular season, including Los Angeles which recently welcomed the Rams back. (We’ll be on the lookout for a Los Angeles Chargers can next year!)
As fans travel Houston’s roadways, they’ll be greeted by billboards sparking the football frenzy about to hit town, including a sigh (a sign?) of relief by local energy provider and stadium namesake, Reliant Energy, assuring they’ll keep the lights on at the Big Game:
Regardless of who you root for on the day of the Big Game, have fun, stay safe and don’t overdo it on the Buffalo wings! And for those looking to reach the influx of traffic to the third-largest city in US, contact Clear Channel Outdoor Houston.