Billboards Boost Holiday Spirit & Charitable Giving This Season
You’ve hit the outlets for Black Friday, swiped til’ your fingers were numb on Cyber Monday, perfected gluten-free holiday cookies, hung the mistletoe, unearthed the Menorah and trimmed the tree. But what have you done to celebrate the true spirit of holiday giving?
As we gather with colleagues, friends and family to toast this season, let’s remember to reach out and help those less fortunate. Billboards provide suggestions on how you can make a contribution, both locally and globally.
The Salvation Army has taken a modern approach to holiday fundraising by encouraging consumers to donate via their mobile phones in locations around Milwaukee. QR code-equipped transit shelters and backlit displays can be found citywide, encouraging commuters to give while they’re out and about:
Here are some more examples of how local charities and larger organizations utilize neighborhood displays to ask for the public’s help during the holidays:
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