Best Billboards: What We’re Loving in February
By now, we hope you’ve fully recovered from either elation (and chest pumping) or full-blown shock over the outcome of one of the greatest comebacks in football history. To those who flicked off the tube early (sorry!), thankfully you can watch it on playback. New England Patriots’ Tom Brady nabbed his fifth ring and solidified his status as greatest QB of all time, as Bill Belichick set the record as head coach with the most SB wins. Much respect to the Atlanta Falcon’s QB Matt Ryan and star receiver Julio Jones, who also played a great game. And in Minneapolis, the Host Committee is already counting down to Super Bowl LII:
To be honest, our obsession with great creative sometimes outweighs our love for football — so here’s a rundown of some of our favorite billboards to stir up the advertising field this month.
When you combine images of agitated toddlers and frustrating early-morning debacles that have happened to all of us at one time or another, what happens? Consumer connection, and a ton of social sharing. Taco Bell’s latest cheeky out-of-home campaign dips into the world of memes and takes them outdoor. Catering to anyone who’s not a morning person, Taco Bell comforts the frazzled masses with the tag, “Let Us Make You Breakfast.” Take that SNOOOOOZE button!
Eye-catching (and memorable) billboard campaigns stretch the imagination and disrupt expectations, as Taco Bell’s meme-worthy campaign illustrates. Some other share-worthy creative include sparring billboards promoting WGN America’s Outsiders, a dynamic digital campaign for Baywatch whose creative changes based on the billboard’s surrounding weather conditions, and a few new vertical displays along the Sunset Strip that promote the return of 24, and that Something Darker is coming…just in time for Valentine’s Day.
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